After Shan Jie left, Liang Qikun also walked in.

At the end of last year, this guy graduated from the country, let himself go, and after the New Year, he came to Funan and Ye Shenxi for a deep talk, and after going through the entry process, he ran around the country non-stop, saying that the country was a bit exaggerated, and it was just a few cities, and he went deep into the independent game team that he knew or was introduced by a friend to conduct in-depth research.

Combined with the survey results of the commissioned data information company, in May, he came up with an "in-depth investigation report on China's stand-alone game industry".

This report is not about the market and players, but rather about the survival of independent makers and single-player game developers.

This includes the development environment they are familiar with, the programming language they are using, the game engine, and these technical things;

The genre bias of the game they develop, the gameplay they like, and the special content that they may add to the game;

There is also an understanding of the FG platform, and the relevant developers Fisoa_ork the use and familiarity of the SDK (formerly called the Fish_ork SDK, and later the name of the toolkit was changed after the English name of the company was determined), and their views and attitudes towards the platform;

And, of course, their income and business conditions.

……

At present, almost all stand-alone game genuine players in China will use,And can only use the FG platform,Compared with another steem,In addition to the game library lineup is slightly weaker,Whether it is connection speed or operation experience,Convenient payment,The richness of the platform content,It is far better than the latter,The discount is more ruthless than steem......

This is also the main reason why FG can quickly catch up and approach steem in the world.

Not only did it cover the original single-player gamers, but even opened up a large number of new players, many of whom had never purchased any single-player game discs before, but on the FG platform, this became a new habit.

Many players have said on various social media that FG's library seems to be addictive......

They found that even if some games were not particularly interesting and wanted to play, when the new discount season came, it was too difficult to resist the urge to buy when they saw that green number -XX%, especially when the "XX" was greater than 50.

And after purchasing, when the game was added to his own library, and the status of his account changed from "owning XXX products" to "XXX+1", he actually let the simple process of buying a game to play add a little bit of a collection flavor.

It's virtual, but it's a bit more real than selling a physical CD.

Because everyone can see those information, everyone will know that you are shopping again, not only that, but the system will also take the initiative to push to friends, and in his community dynamics, it will be displayed that "your friend [Zhang San] already has "XXXX" 2009 X month X day", this feeling of showing off in front of others is really good, and it is not even weaker than playing the game itself......

Just like when we buy a new lipstick perfume, new sneakers, and new bags, we always want to show off on social software, and the FG platform helps you do this automatically, at least from the perspective of most people, they will subjectively think that the mood of others when they see it should be envy and worship.

You don't have to buy a game to play it...... They began to tease like this.

Hi plus one.

The FG platform currently has 1.5 million paid game users in China, and the first batch of old games to land on the platform has ushered in a wave of sales boom after a long time after the sales cycle......

Including "Sword and Fairy 4", a game that sold nearly 500,000 units in one year after its launch in 07, and 730,000 units have been sold in the 11 months since it was launched on the FG platform store, which made Da Yu simply happy. Originally, it could only rank 4th in the sales of the Fairy Sword series, but now it has directly become the domestic game with the best sales in history except for the games under the Blue Fish Network.

Beijing Soft Star's "Sword and Fairy 5", Huangpu Zhulong's "Ancient Sword Legend" These works simply can't help but hurry up and complete the development and immediately land on the FG platform to recover the cost......

With the current status of the FG platform in the hearts of domestic stand-alone game developers, Liang Qikun basically belongs to a minister, patrolling on behalf of the sky.

……

Ye Shenxi put him in charge of a brand new team, which was originally intended to be called the "Independent Game Developer Support Fund", but later changed to the "Stand-alone Game Support Fund...... There is no way, the number of indie gamers in China is too small at present, and the overall game quality needs to be improved.

This is the case on the PC side, the development threshold is here, and the workload is difficult to solve, and it needs to be ushered in after the mobile game is hot.

"Fund" is just a name, in fact, it does not go to the Ministry of Civil Affairs to apply for approval and go through the process, anyway, it does not intend to let others donate, public or non-public fundraising...... That is, the herring fish network pays its own money, accepts the expressions of all domestic stand-alone game development individuals and companies, and passes the audit of this department, from the quality, gameplay, innovation, theme and other perspectives, such as the theme is some relatively unpopular such as punk or modern city, there will be a certain bonus in the evaluation.

If the whole is above a certain level, that is, if it passes the review, you can not only get a certain amount of financial support, but also corresponding technical support, and even a series of promotion plans after landing on the FG platform.

The recommended position of the FG platform, this is not only the ideal of domestic manufacturers, even if it is a large company like Activision and EA, when a new project is launched and lands in FG, it will also contact the herring network in advance, hoping to give a good recommendation position, more conspicuous, and a little longer.

At the end of May, Qingyu Network issued an announcement on the FG platform to establish this stand-alone game support fund, but this fund is currently only open to Chinese mainland game teams.

However, Ye Shenxi did not completely restrict Liang Qikun's freedom, if he wanted to develop a game, he could still submit an application and the corresponding business plan to the company by himself, and if he passed the review, he would also set up a project, and then form a team to start development.

Liang Qikun is here to report on work.

"In the first half of the year, a total of 93 domestic stand-alone games were released, including 37 individual independent games and 56 games developed by commercial teams."

"Yes, I remember that there were only 34 single-player games released nationwide last year?"

"Yes, but at that time indie games had no distribution channels and could only be downloaded through forums...... According to our internal estimates, it is likely that by the end of this year, more than 200 single-player games will be released throughout the year, and more than 400 games may be released next year, of course, mainly due to the addition of more small and medium-sized teams. ”

When someone makes a start, and the market gives a signal of goodwill, it is easy for a large number of people to wave money to join. Stand-alone games are not only traditional Xianxia RPGs, but also more action, puzzles, decryptions, simulations, and many of the development costs themselves are far less than RPGs.

For them, the original most difficult publicity and distribution cost has also been greatly reduced, relying on the traffic and publicity of the FG platform, and they no longer need to bear the costs of pressing, packaging, transportation, and warehouse, and more people can cross this threshold to join them.

With the maturity of the online distribution system, players will also be cultivated by the FG platform, not only in terms of the increase in the number of users on the platform, but also in their choice tendency.

Every player's preferences are different, of course, there will be people who like RPG and action genres, but there are also many people who have their own preferences, and they will begin to think and choose about various games, so that those niche types of games will also begin to have room for survival.

……

"How many of these 93 models need to be paid for?"

"62 models."

"Sounds pretty good."

"However, the average price is only 19.4 yuan, mainly because the price of some small indie games has pulled the average very low, generally 5 yuan and 6 models. The price of medium and large commercial games is generally between 39 and 59 yuan, and there are no more than 59 yuan that dare to sell them. ”

"We are also responsible......" Ye Shenxi was also helpless.

"Yes, many people are actually a little dissatisfied with the national price of our "Origin of Everything"...... The main thing is that the game is now being praised too high and sold too cheaply...... 49 bucks, so they are really hard to price......"

In fact, the real development cost of "The Origin of Everything" is probably not as good as some masterpieces with longer development cycles, larger teams, and RPGs or ACTs...... It's a surprisingly winning piece after all. It's just that gamers rarely look at it, let alone think about it in other overseas regions, and its digital version costs $20.

Many Chinese gamers' perception of the price of the game is still maintained at 69 for the physical version, and 59 is the upper limit of the digital version. It's just that at present, the development cost of many domestic stand-alone games is also tens of millions of yuan, according to 10 million, even if it is all digital version, purely relying on the promotion of the herring fish network platform, there is no need for offline sales channels of agents, and they also need to sell 300,000 sets to return to the cost, which is still 59 yuan without considering any discount promotion.

"How many were sold?"

"62 models, the earliest on January 21, the latest on May 17, a total of 4.57 million units sold, an average of 70,000 3."

"Not very optimistic."

"It's much better than before, excluding indie games, the average number developed by those 43 game companies is 113,000, which is much better."

"It's a little better."

"And it's still selling slowly, and some games were sold poorly at the beginning, and then they began to suddenly become popular after word of mouth spread."

Naturally, there are also some factors such as video authors, advertorials, and game media reviews.

"Eh, haven't you been working on a side-scrolling action game lately? What is it called a strange small company? ”

"Qiqi,They're doing a 2D side-scrolling action game.,Partial to Japanese swords and guns magic.,The painting style is also retro.,The combat connection is smooth.,The combos are also relatively rich.,The action is not stiff.,It feels promising.,We have passed the audit internally.。

"Isn't Qiqi the fierce beast of our mythology...... Such a company name is a sword and gun magic. ”

"They originally wanted to do Journey to the West, but then they considered changing the theme to have a publicity gimmick, and there were not many art resources made at that time, and it was still too late for the temporary direction, anyway, it was a matter of changing art resources and text packaging, and the gameplay system remained the same, and there was no need to change the vast world view."

"Sounds like it's thriving."

"Yes, the FG platform can revitalize this market, isn't this all the capital you used to negotiate with the boss of the H department in the past......"

"Look at what you're talking about, it's a big rebellion, can that be called a negotiation? At most, I can only give some opinions, and as for whether people listen to me or not, you can not harm me. ”

"Don't worry, that's what I'm saying to you."

Ye Shenxi frowned and said, "It's all discussed like this outside?" ”

Liang Qikun couldn't help but smile: "It's true that some small manufacturers spread it like this......"

Ye Shenxi shook his head and smiled: "That's really enough to look up to me." ”

Liang Qikun said: "It's not a feudal era, we can't care if others say this, and we can't keep their mouths shut." Send an email, because you guys are discussing the nonsense in private, and next week's recommendation is canceled~~~"

Ye Shenxi knew that he was in a good mood, so he joked nonsense, and asked, "Eh, you don't have any ideas?" I guess you're eager to give it a try, too. ”

"There must be an idea."

"What's the idea?"

"I won't talk about it now, I'm afraid you'll laugh, I'll polish it myself, and then draw up a more formal plan."

"Okay, I'll wait."

"Let's talk about it first, it's business, and I recognize it if the company doesn't pass it."

"Do you think I'm going to be favoritistic?"