At the beginning of March, before the herring fish carnival was officially held, the Longyan live broadcast platform officially issued an announcement on the handling of Longyan's anchor "Li Dazui". Since the launch of the Longyan platform, there are actually a lot of live broadcast rooms banned by Qingyu, although it has not yet reached the point of national live broadcast, the qualifications of each anchor will be reviewed by the Qingyu official, and the rules of the live broadcast platform have been repeatedly emphasized, but the anchors will always have some cross-border places in order to attract attention, and the herring fish also depends on the situation.

And the issuance of official handling opinions, this is relatively rare.

Li Dazui's three-month ban period has also begun, because he has retired, so there is no punishment such as banning from participating in competitions, but he was banned for 3 months during the rise of his live broadcast career, and indeed the loss for him personally can almost be described as catastrophic.

In the announcement, Qingyu also called on the majority of netizens and relevant departments to supervise, in order to build a clean and upright atmosphere and create a clear cyberspace, Qingyu will actively build a good ecology of online live broadcasting, let positive energy dominate the cyberspace, and form a healthy network ecology.

It seems to be some official rhetoric, but everyone knows that herring is not just talking. They dealt with a lot of anchors before Li Dazui, and after that, they will strengthen the supervision of the platform.

At present, other domestic manufacturers have begun to have video live broadcast projects internally, and Qingyu has created an outlet in the field of entrepreneurship and investment that countless people flock to, and they also have their own positioning, but at present, both technology and capital are still lacking, and there is no second official launch for the time being.

There are many market experts who focus on the Internet said that it may be from next year, that is, 13 years ago, there will be a number of live broadcast platforms in China to begin to enter the market, and then about 14 years will start a super and many strong live broadcast market scuffle, and the law of many markets, after the melee, face a reshuffle and then tend to stabilize the pattern, this pattern will last for a long time, or need to wait until the audience's aesthetic fatigue and new content that can bring a new experience to the time will be broken, but I don't know when it will be.

In the current network environment, there may be some ugly ones, and the live broadcast behavior that breaks the public order and good customs can attract attention and traffic, even if the relevant departments do not respond so quickly and have not issued any rules and regulations, but Qingyu Network is a company with self-pursuit, pursuing not only interests, but also style and reputation. Moreover, the boss Xia Qingyu insists that those are just to bring short-term popularity and traffic, and if you take a long-term view, a company that pursues its own excellence can go further.

Li Dazui was blocked, and he quickly appeared on the hot search rankings such as Weibo and ferry.

The herring has once again proved its value orientation. The network is mixed, but most of the players have a very positive outlook, and they can still distinguish between right and wrong, and they applaud and applaud warmly for their handling opinions. A small number of Li Yihui's fans may have a lot of complaints, but they always dare not blatantly contradict herring, last year's promising acting star, the negative teaching material of Guo Shaojie, the young man with a lot of iron, was still close at hand, and his fans were so arrogant at that time that they went directly to the bottom of the Fish Emperor's Weibo to dance with demons, how majestic, and it turned out that it was not his own idol who paid for it.

Someone broke out that Guo Shaojie went back to the coal yard opened by his father and hung up an idle job, which is considered to be working, but he doesn't have a job, he sings every night, is drunk and gold-obsessed, and it seems that he has not recovered from the blow.

Li Yihui also accepted the official handling opinions for the first time, and sincerely accepted that he would reflect on himself in the past three months, improve his quality level, and apologize again to all walks of life, and also called on other anchors to take themselves as a mirror and take them as a warning.

This incident also sounded the alarm for many other anchors on the platform.

……

……

Xie Jiaming's project, the producer and team convener, Thomas, had an idea in his heart, and it has been four months since he started to gather partners. However, it wasn't until the beginning of December that his team began to take shape, and many sporadic ideas slowly metamorphosed into executable solutions in a group of discussions.

The first thing they did after the plan was formed was to create a promotional document that would explain some of the game's features, mainly text and simple concept characters and scenarios, that they couldn't wait to put on the FG platform, and that was almost three months ago.

They are all experienced modders, but the real development of the game is actually a group of newcomers.

If it is on other crowdfunding websites, a small team like them that has just been founded and has little reputation among the main creators may not be able to get the attention of players for a long time, and the promotional materials are really a bit sloppy, or even miserable, it is possible to raise a penny without raising a penny. However, the golden sign of Qingyu FG in the game field, as well as the trust of players in the Qingyu review team, they will have more trust in the game that lands in it, and they will have more patience to dig into the subtleties.

They launched a 60-day crowdfunding program with a target amount of $10,000 on the FG platform, and many small projects are this kind of amount, don't think of them as 2A million-dollar crowdfunding games like Pillars of Eternity. The formulation of the plan is mainly under the guidance email of the Qingyu team, and also refers to many successful crowdfunding projects on other FG platforms.

The $10,000 expense is clearly written.

For most indie game development teams to start crowdfunding, in fact, most of the funds are spent on the living expenses of the team members, because they have no other financial resources during the development of the game, not counting the salary to make money, but there is always a living expenses.

Their No Brakes Games currently has a total of 4 members, including production

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Thomas and Xie Jiaming, who joined later.

It is expected to take 3 months of research and development cycle, 4 people average 500 US dollars per month, they are in four different countries, 3 Europe and 1 China, which is actually a relatively low standard of living, and they have to take out their own savings to survive. The cost of living is $6,000, which is the largest amount.

Thomas, the second biggest head, also wrote directly to the list of expenses, generally other games in terms of promotion, even if it is an indie game, but there is always some publicity, they usually outsource to a third-party promotion plan production team, according to the promotion efforts of a few hundred dollars to thousands of dollars, maybe more. But Wuzha Studios didn't plan to do this, they needed to find game streamers to promote it.

According to the current market, the anchors are expected to spend $2,000 to $2,500 to invite 3 to 5 anchors who are not big names but can only be regarded as second-tier but have a certain popularity, and "help" them play games every day after the game is launched, and promote it to the audience. This is the current market, and I didn't know how much the anchor fee would rise when the game was launched. But this is really something that has been decided at the beginning of the project, and players are curious about such a promotion plan, but their focus is on the game itself, and they don't care much about the promotion plan.

They also need to replace the graphics card, and the money they 3 programmers can bear, but Xie Jiaming's computer configuration has to keep up, and it will delay the output of art resources if such an art is used to death, and it is not very expensive, $210 second-hand graphics card.

Of course, not all resources have to be completed by Xie Jiaming alone, they also need to go to some resource websites to buy art resources made by other freelancers and put on them for sale. For example, GameTextures, which requires a monthly fee of $20/month, and the GameDevMarket also needs to purchase resources of about $80, etc., these expenses are not too much.

Because it is necessary to provide players with online battles, it also needs to have the cost of server costs, and Qingyu has solved this problem for these independent game developers, in fact, they have been providing server rental services for players since the time of "The Origin of Everything", and the price is cheaper than their rental from third-party websites, but it must not be compared with the cheapest kind of very unstable downtime from time to time, and the bandwidth is still high and low, you get what you pay for, and the quality is guaranteed. $14 a month, Jiaming and they plan to rent it for 18 months, which is 252 yuan.

There is also the licensing fee for the herring 0 engine, and the price is actually very conscientious. 0 Although there is a free version, that is for non-commercial use. If it is to be used for commercial purposes, it is divided into situations, the first is for internal use, you need to pay an annual license fee of 2,000 US dollars, and in the second case, if the product is for public sale, the revenue is only 99 US dollars for less than 10,000 US dollars, and more than 10,000 US dollars, 20 of the part exceeding 10,000 US dollars. However, this item does not need to spend anything for the current research and development project, anyway, it is just on the list.

Plus some video production outsourced to freelancers, and some miscellaneous promotional content.

The total cost adds up to about $10,600, so the crowdfunding goal is set at 10,000.

Crowdfunding, you must need to write clearly with the player where you spend the money, and people can rest assured, otherwise who knows if you will use it for something else.

The minimum amount of support is $99, which is the price of the game, and all players who support this amount can directly get a copy of the FG version of the game when the game is released.

Of course, there is also a higher $99, and the highest tier is $99, which belongs to the special honor of being able to add your name to the production team in addition to some in-game memorabilia rewards such as skin badge honors at the time of $99. There's nothing you can't sell, you have to pay $10,000, you can ask for Thomas's own position as producer.

On the first day of crowdfunding, they didn't get a single support, they didn't raise a penny, and it's no wonder that this kind of gameplay doesn't seem to be very good, and their description may also have some problems, the materials are prepared too hastily, and there is no beautiful promotional interface made by themselves. The first week also only reached $60, and 4 players supported the standard version.

It wasn't until he updated the description himself, and then Xie Jiaming joined and began to use the professional skills of his old bank's event promotion interface to draw the blessing, that the situation improved.

By the end of January, Wuzha Studios had finally reached its $10,000 funding goal, and the project was a successful crowdfunding project, with more than 200 players supporting them, and they were able to make the game a success.

However, at this time, the atmosphere in the team was not as high as imagined, and under the incentive of $10,000, the momentum was unstoppable.

Now more than two months and twenty days have passed since the 3-month development cycle of the game...... And their project has yet to come up with a multiplayer version that can be tested online...... The game's original selling point is online gameplay, and most of the fun is missing from the single game.

They still have a version update and will write it on the crowdfunding homepage, completed the character creation system on January 13th, completed the debugging of Athena's physics collision on January 25th, and completed the level design on February 7th and started making levels...... It's very transparent, it's all clearly written.

But the biggest problem of the team began to erupt, first of all, everyone actually had no experience in game development, especially the producer Thomas, and even less experience in managing game development. Whether it is the formulation of the version, how to effectively distribute the task content in each version, coordinate the cooperation between the four members, and complete the development in an orderly manner according to the schedule, not to mention such a grass platform team, many professional game companies are chaotic in this regard

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It's a mess.,The release time of the version has long been determined.,Before the release, I quickly found that there were still a bunch of things that were not completed.,Hurry up and get to work.,Or desperately delete the task and put it to the next version.。

The second is communication, four people are located in Lithuania, the Netherlands, Finland and China, four countries and two continents...... There are four official languages in four countries, Lithuanian, Dutch, Finnish or Swedish, and Chinese! Fortunately, everyone used to communicate in English when they were doing MOD before.,Although it's a little lame.,But occasionally flipping through the dictionary and using Brother Gu to translate what is still alive This can be communicated.。

There is also a time difference, this 1-3 outnumbered, only China's Xie Jiaming will be three Europeans, living a life of day and night.

In the middle, I also encountered common problems in game development, especially the novice team, who did not understand the Athena engine enough, and many people who thought they could achieve the functions only found a lot of problems when they really sat up, so they could only quickly go to the developer forum to read various technical tutorial literature. They are all young people, and there will always be some collisions of ideas in the process of production, and everyone hit it off again when they collide with novel electronics.

In terms of art, Xie Jiaming's design of the protagonist image,The overall art style of the setting has also changed several times,The core features of the game are very sure of the four people,To be "cheap",It's not a derogatory term.,It's a likable.,The kind of "cheap" that makes people laugh. It's easy to describe when it's refined, but what kind of art style should be specific to "cheap" and what it looks like, this can only be discussed by everyone while doing it.

"I think the colors are too bright and a little harsh."

"I felt like the character's head was too big, it felt bulky, and it felt like it would be tiring to move."

"The action is not exaggerated enough, the amplitude can be slightly larger." ...... "This should be up to Thomas." ”

"I don't think so."

"Tension is not enough ......"

Sometimes there are various opinions put forward by players, some of them are spectators and parents who have to sponsor money, they need to refer to it, and the result of the reference is that things have to be changed.

In this kind of internal feedback, it is difficult to move forward step by step.

These things are all unplanned, so the original plan can easily become just for reference.

This is another crowdfunding project, and every step is oriented to the players, which is considered a sense of responsibility to the investors, rather than directly developing it and meeting the players.

As the deadline for the release was getting closer, the pressure on the entire team was mounting.

During the Spring Festival in the middle, Xie Jiaming did not go home, and he had to delay a lot of time on the way back to his hometown, not to mention, and had to face the interrogation of his family and various relatives, so he moved out of his original residence and found a cheaper place in the suburbs of Huangpu to reduce his expenses and work hard.

By the end of February, someone was finally starting to lose it.

500 US dollars a month, with the consumption level in Europe is already more difficult, plus the direction of the project is a bit chaotic, did not say to give up, that is not to, but in the usual communication, everyone can feel the negative energy emanating from each other, a little confused, but also very impetuous.

Thomas is not yet a full-fledged leader, but he knows that he needs to motivate everyone, and he has no money, so he can only use words.

"Guys, I heard that Pasa has also made indie games before, it was in China in the past nine years, the environment is much worse than ours now, there is no FG platform to release works for him, let alone crowdfunding for him to raise funds, it is all made in the basement of the capital of China while working part-time, and after the work is listed, there is a later opportunity to do "Eternity".

"We're still newcomers, this is our first title, we're delayed, but it's not a big deal, you look at so many other big-name game companies, they have such strong R&D capabilities, and a lot of titles are not the same and bounce again and again. It's normal for us, we just didn't expect it, but it's really normal. ”

"Guys, we're heading in a clear direction, right?" Thomas asked.

"Yes."

"That's right."

"Yes."

The three replied.

"That's it, we don't deviate from the direction, the changes we have made in these years are all to make our works have better quality, I once told indie game developers on the developer forum, as long as you really determine the direction and creativity, and repeatedly compare and discuss it is feasible, then do it."

At that time, there was another sentence behind Pasa: FG will help you solve your worries......

"Our problem is nothing more than strength, strength is something that needs to be trained, we are still a young team, then we can improve our strength. Others have 8 hours or 10 hours a day, so we can always have 12 hours or 14 hours a day. As long as we can make this game in its entirety, we're all game developers with a project, and we've sold hundreds of copies, haven't we? ”

"After completing this game, we will have other opportunities, and no matter how it sells in the end, our lives will be completely different."

"The point is, we know what we want, is there any doubt about that?"

"These are just the pains that we must experience when we grow up, is there a success that does not experience setbacks? Except for herring. ”

At the beginning of 2012, this young team was growing with labor pains.