Some people will ask, what is the full name of EA? And then someone will tell you: End All.

Of course, this is just a joke.

This is the world's largest capital-operated game company, and for such a company, of course, capital comes first. Since its listing in 91, its biggest function has been to make money for shareholders, but Qingyu Network is different, it is a company that wants to make games.

If you take this question and ask the two bosses of the herring network, they will tell you, "I'm not interested in money." ”

Probably......

Just like those small and medium-sized teams that have been bought by giants, and those who have become famous after one or two high-quality games have become famous, why do they want to?

A large part of the reason is that with more money, you can do bigger projects, and it is good to enjoy the shade under the big trees.

Of course, there are also some people who are not popular and cannot sustain themselves, and have to send others to the fence.

But once they are acquired by a large company, their decisions are made by the board of directors.

The board of directors is full of capitalists, how many people understand the game? How many game producers can sit on it and make a high-pitched statement?

Game developers lose their independence and make products that aren't so cool anymore, yes, we think that...... It's not cool at all, but we're going to do it anyway.

Last year, in October 2007, the famous Bangji Studio became independent from Ju Hard, just one month after the release of "Halo 3". The reason why I want to add "again" is because they were originally an independent game development team before they were acquired by Jugang in 2000.

Halo 3 sold $170 million in sales on its first day in the U.S. alone, surpassing $300 million in its first week, and then making the series a monster with tens of millions of sales.

What a brilliant record.

The giant hard is enough to retain the independence of this studio, with an independent parking lot and an independent office building; Their access cards can open the door of the headquarters, but the employees of the headquarters cannot open their studios; Bangji Studio can also bypass the marketing and PR departments of Juhard and communicate directly with the media and players.

It's funny enough.

As early as the time of "Halo 2", faced with the two choices of postponing the project for one year to improve the quality and the direct sale of semi-finished products, Ju Tough resolutely chose the latter, and the plot of "Halo 2" was directly cut in half.

Although it still succeeded, relying on the networked battle system, the gap between the development team and the company was also planted.

This is the body under the fence of the sender.

The huge toughness is still like this, not to mention that Ye Shenxi is facing EA?

Having said all this, in fact, the reason why Qingyu Network decided to say no to various external funds from the beginning is nothing more than two.

The first is to ensure our independence, whether you are a giant EA or Ubisoft Activision, we have to make our own decisions.

The second is that herring is really not bad for money.

Although the revenue of 75 million US dollars in the third quarter of the herring network is very different from EA's 1.13 billion US dollars, but in terms of net profit, the 17.04 million US dollars of the Qingyu network is only a little less than EA's 21.47 million, which is still in the third quarter of the blue fish network in South Korea's rugged and heroic marketing investment and the initial construction of the European and American markets, if you put the second quarter, the blue fish network will earn 6 million US dollars more than EA.

So Ye Shenxi directly rejected Richard's proposal and expressed his attitude.

Of course, Richard also expressed his attitude, regarding the licensing of EA's games, as well as the full-platform physical release of "The Origin of Everything", they still need to think carefully before they can give Ye Shenxi an answer.

Ye Shenxi guessed the result of careful consideration.

During the whole meeting, Ye Shenxi's notebook didn't have a chance to open at all.

Richard was not even interested in looking at it.

EA can announce the collapse here, for Ye Shenxi and Qingyu Network, it feels a bit of a disaster.

The EA release of "The Origin of Everything" is yellow, it's not a big deal, and the publisher is not the only one, Ye Shenxi is now in the United States, and there is also Activision here, as well as TAKE-2, and Atari is not, no matter how bad it is, there is Yubi in France, Eidos in the United Kingdom, and Bandai Homco in Japan, all of which have global order pressure, logistics and transportation, distribution channels, and retailer licenses, it really doesn't matter.

It's just a pity to lose the authorization of EA's games, originally this kind of thing is purely a regular transaction process, I give you money, you give me authorization, I take it to sell, and you share your money if you sell it.

The fact that you have nothing to lose is now like EA's bargaining chip. "Want to fill up your game library? Take the platform in exchange? ”

Ye Shenxi didn't know that the crux of all this was still in Villefort.

The steem platform is now starting to make money, and EA itself understands that Villefort and the herring network are now at the forefront of the industry, which is the trend of game sales in the future, and digital distribution will slowly become mainstream, so they also want a platform of their own.

According to their usual line of thinking, buy it!

EA wants to eat the acquisition of Villefort, which is also a hard bone, a few contacts, a few nails, so EA also began to look for other targets, casting a wide net, and never hanging on a tree.

And the herring fish FG will appear in front of his eyes at the right time, like a cardamom girl, red lips and white teeth, beautiful as a flower, this local tyrant glanced at it, and then his heart was pounding, and the next week he was ready for eight cars of dowry, and eight sedan chairs came to the door.

The herring is not wronged.

……

When saying goodbye, Richard personally sent Ye Shenxi to the door of the hall, Ye Shenxi shook hands with him again, and said, "I hope we will have the opportunity to cooperate in the future." “

Richard also said: "Our work will continue, and if at any time you change your mind, you can always contact us." ”

"Of course." Ye Shen Creek Road.

Having investigated the herring fish network and knowing the relationship between the two bosses, Richard does not seem to have to be completely stillborn. He will still send an email of intent to Xia Qingyu, husband and wife have different dreams in the same bed, not to mention couples, maybe the other one will have different ideas.

The two walked to the hall, and when Ye Shenxi was about to leave, he saw the same position he was sitting in an hour ago, and a white man with a scumbag was sitting there at this time, and saw Richard walk out, stood up, and shouted excitedly: "Hey, Richard!" ”

The tone is like a friend, but the look is like a fan of seeing an idol, just a few words, it is obvious that the trills can be heard, although it is not as strong as the Russians, but it should also be from Central and Eastern Europe.

"Oh, Malchin, meet again."

Malchin? Sure enough, it's a typical Polish name.

Richard stepped forward and patted Malchin on the shoulder and said, "Sorry to wait for me a little longer, I have an important call." ”

"No problem." Malchin was very happy, as if he was already satisfied to be here today to meet Richard.

Richard said goodbye to Ye Shenxi again, and the apparent etiquette was sufficient, and then walked back to his office and dialed Dwyane Moore, EA's global chief operating officer.

"Moore, it's not going as well as we thought it would be on Fisoa." Richard lowered his voice.

"Why?" Moore asked.

"Idealistic designers, stubborn Chinese, and maybe they are well funded." Richard said helplessly.

Qingyu Network is not a listed company, there is no obligation to publish its own financial reports, nor has it been announced, the data circulating on the Internet are the results of market research and analysis by some third-party consulting companies, but it should not be too far behind.

Moreover, it is a Chinese game company, and everyone knows that in the rapid development of China's online game industry, the net profit margin of large game companies is both unbelievable and envious for these old European and American game manufacturers.

And Qingyu Network is obviously the best among them, because from the launch of their first game to the present, there has not been a single failed product, and it can't even be said that it has performed well, it is all a hot hit.

No other game company has grown like this, and it's amazing how fast it has grown.

"Not satisfied with the price?" Moore asked again.

"No, he refused outright, without the slightest interest in listening to the offer, and I could see that he was serious." Over the phone, Richard shook his head.

In EA's preliminary approximate estimates, the valuation of the herring network is between 275 million and 350 million US dollars, and its revenue capacity is very strong, but the current volume is still too small.

"Then we may need to consider raising our offer for Villefort a little more." Moore groaned.

"How much?"

"$1.2 billion, give it a try."