Zhan Ping wanted to refute Ye Shenxi, not because he thought he was unreasonable, but purely because the negotiations between the two sides seemed to be about to turn into a one-man performance. With-Dream- . lā

And he and Zhuo Jin are like audiences who buy tickets to listen to Ye Shenxi's special session of the Hundred Pulpits.

He wanted to say that Universal Star can also do digital distribution on its own, but it is obvious that they don't have that many users themselves, and like a game, even if it is the "Sword and Fairy" series, the popularity of the new work will last for a month or two at most after it is released, and after that, the number of visits to the official website will decline rapidly.

Ye Shenxi's concept of players collecting games also touched him very much.

He also plays online games now, and he knows how much he is willing to pay to get a special title in the game, just to show off in front of other players.

Ye Shenxi put them on the herring fish platform itself according to a game.

"Mr. Ye is so confident that players are willing to spend money to buy a string of virtual codes instead of textured discs?"

"Of course, Mr. Zhan, the value of the game lies in the content, not the carrier, and most players don't buy the game to buy those CDs. Besides, the digital distribution does not prevent you from continuing to launch physical editions, or even collector's editions, and there are definitely players who are willing to buy them for autographs and memorabilia, but that will definitely not be your main source of income. ”

"What about the price of the digital version? Will it be the same as the physical version? ”

"Based on players' current perception of digital distribution, I suggest that it can be slightly lower, for example, the price of your physical standard version should be set at 79 yuan, and the digital version can be 59 yuan. Of course, in two years, I think we probably won't be able to do that, and when people are familiar with the consumption habits of buying the digital version, we can price the same price, which will also make the digital version more attractive, and our profits will be higher. ”

"So much lower? 59 yuan, that's almost the price of the game four or five years ago! Table Jin was taken aback, this was the first thing he said besides saying hello to Ye Shenxi.

"Mr. Ye, Qingyu Network will definitely not be sold for free, right, what is your intention to take?" Zhan Ping frowned, this is the core of the problem.

"Of course, we're taking 30 percent of sales, which should be only 5 percent higher than brick-and-mortar retailers, right? After all, Qingyu Network also provides a series of services, including download servers. ”

Zhan Ping didn't speak, Ye Shenxi really understood the cost of their physical sales channels.

"Mr. Zhan, we might as well calculate an account, the physical version is 79 yuan, according to the cost of traditional physical retail, in addition to 25% of retailers, 15% of CD pressing, packaging and shipping to all parts of the country, 15% of warehouse backlog or returns, and finally your publisher can get 45%, that is, 35 yuan 5 cents 5, and then you can take this part of the money and share it with the developer, probably such a ratio, right?"

Zhan Ping admitted: "Probably so. ”

Ye Shenxi continued: "If it is a digital distribution, the price of 59 yuan, in addition to 30% of our herring, disc suppression? No, you don't; Brick-and-mortar retailers? Nor did it; Transport? We are responsible for network transmission, bandwidth costs; The backlog is even more unsalable, we sell one set and issue one set of authorizations. The remaining 70%, or 41 3, goes all to you and the developer. ”

This math problem is also elementary school knowledge, and it is not complicated.

"Not only that, Mr. Zhan." Ye Shenxi continued to increase his chips.

"The long-tail effect is one of the cornerstones of the rapid development of e-commerce websites such as Flaxun and Dibao in the Internet era."

"The long-tail effect? What is that. Zhan Ping really hadn't heard of this word, and he wasn't a person who didn't know how to pretend to understand, so he asked very frankly.

At this point, Ye Shenxi also gave him a good evaluation in his heart.

"This is a theory used by Chris Anderson, editor-in-chief of Wired magazine, to describe the business model of e-commerce sites like Flaxun in October 2004."

"To put it simply, in the sales of a store, there are always only a few best-selling items, and there are not many types, but the sales are high. Just like when "Sword and Fairy IV" first came out, all retailers would put it in the most prominent position. ”

"But again, there are some games that don't sell as well, and they have a lot of variety, but the store can't provide enough shelves to put it on, which is one of the weaknesses of physical sales."

"There are enough of these games, and although they don't sell a single game, if you add them all up, the sales won't be lower than the best-selling blockbusters."

Zhan Ping immediately formed a bar chart of the number of games and sales in his mind, those non-best-selling games, so many numbers, dragged out a thin and long tail.

"I see." Zhan Ping had to admit: "The shelves of physical sales really can't be placed, unless the store is expanded, but then the cost is too high." Players also don't like to buy a game and walk into a retail store and then pre-order it and wait for us to pick it up from a warehouse that could be thousands of kilometers away. ”

"Yes, digital distribution will not have such troubles, and for example, like Mr. Zhan's "Song of the Holy Maiden", the first two are games from 02 and 03, which should have been removed from the shelves in physical stores a long time ago, and they can no longer be sold. However, if it is on the Qingyu platform, the player is still likely to contact and buy through various tags or searches, or we make associated recommendations based on his personal preferences after data analysis. ”

Zhan Ping and Zhuo Jin both fell silent, and after the silence, they looked at each other for a moment.

Before today, they didn't have a silhouette of who Ye Shenxi was.

But now, they clearly know that the gamer in front of them, who is five or six years younger than them, is really as insightful as the rumors say, as if he can see the future.

His understanding of the industry and the market is more profound and in line with the times than those of them, the so-called fossil-level gamers who have been immersed in games for a longer time.

Why can he make one after another, and why can the herring fish network succeed so easily in their eyes.

The reason is in today's negotiations.

The two nodded to each other after looking at each other, and Zhan Ping said, "Mr. Ye, you persuaded us." ”

Ye Shenxi also breathed a sigh of relief, it was not in vain that he wasted so much saliva today.

"What games does the herring platform want? Mr. Ye should have thought about it. ”

Huanyu Star has been established for so many years and has released too many series that are familiar to Chinese players, and it is simply a treasure trove of heavenly emperors for Ye Shenxi's herring.

"Heroes of the Three Kingdoms", "Xuanyuan Sword", "Sword and Fairy", "Wind Dream", "Saintess Weaving Song", "Star Wish", "Rich Man" These are all resounding names.

Although many series are not complete.

"Of course." Ye Shenxi said.

……

After roughly communicating more content, almost four hours passed, and Ye Shenxi also said goodbye to Zhan Ping and Zhuo Jin, and left Huanyu Star.

Zhan Ping and Zhuo Jin sent him downstairs and looked at him...... Take a taxi and leave.

Qingyu Network will soon have a dedicated team from Huangpu to Beijing to agree on the details of cooperation, online sales of a series of well-known games under Huanyu, of course, there are more complex work content, including the R&D department also needs to communicate with game developers, provide interfaces, to ensure that the game can be smoothly connected to the Qingyu platform, including cloud storage and other core functions.

Zhan Ping will also help Ye Shenxi contact more agents who can influence.

It's just that after Ye Shenxi left, his emotions were a little complicated, he felt that he had learned a lot today, in a junior, and at the same time, more importantly, sentimentality.

Over the years, Huanyu has been building a game paradise for so many years, and has managed offline sales channels in six major regions of North China, East China, South China, Central China, Southwest China, and Northeast China, and has cooperated with more than 400 customers for a long time, covering more than 4,000 retail stores.

This powerful and smooth brick-and-mortar sales network may really be a thing of the past.

Later, Ye Shenxi described to them a beautiful prospect of domestic stand-alone games, including the overseas layout that Qingyu Network has begun, which can bring these domestic games abroad. And China's own gamers, after contacting, familiarizing, and then recognizing this online distribution method, are willing to spend money to buy or download these stand-alone games, forming a habit, even during promotional activities.

Of course they knew it was a pie, but they really had a little bit of a sense of reality that they were willing to believe and could only believe in a more viable solution than other realities and possibly foreseeable cold futures for single-player games.

Even if it is shrunk from Ye Shenxi's description, could it be worse than it is now?

Ye Shenxi also said something, and Zhan Ping also deeply agreed, do today's players really have no money to buy games, of course not, otherwise where will online games turn from a lot of money. So why does the reputation of "Sword and Fairy IV" surpass that of "Sword and Fairy III", but the final sales are nearly 100,000 sets worse than the three generations.

Because piracy has kept pace with the times, it has evolved from a CD-ROM of five yuan a piece to P2P downloads, and the genuine version is still going physical, and the service has not kept up, and it has been pirated in this regard.

Zhan Ping asked Ye Shenxi again, how long will it take for the future in this description to appear, or how long will it take for players to recognize this way of buying stand-alone games and change their perception of game consumption.

Ye Shenxi told the truth, at least one year, at most four or five years.

But it's worth a try, isn't it?

Yes, it's worth a try, and even for a moment, Zhan Ping will feel that even if Huanyu or Qingyu walk on this road and fail, Qingyu Network is okay, and it can continue to engage in its online games, doing "Eternal War 2", "Eternal War 3", ...... And the Universal Star finally couldn't hold on, and it would be on the side of this road, and before it saw the light of the exit, it would never be able to get up again.

But so what, the people who come later, even if it is the Global Star, the Star of the Continent, they will see themselves at this time, the signposts made of their bodies, and know which direction to go, that's fine.

Zhan Ping is sometimes quite emotional, perhaps because he has spent too long in the pessimistic tone of the single-player game circle.

Ye Shenxi actually has some feelings, but he is not more confident than Zhan Ping in terms of Qingyu and his own platform, or more for the domestic stand-alone game industry.

Just purely because of the Universal Star.

Because he knows that if the original timeline is followed, the current Universal Star is actually on the verge of decline.

Speaking of which, you may not believe it,This should be China's most famous stand-alone game agency,In fact, there is no distribution license,Since 04 years after the relevant departments have verified,Huanyu Star has lost the qualification to publish games。

It's just that the company's name has been played, so it first released "Fantasy Three Kingdoms II" through the shell of CCTV network elements, but the publicity is still under the logo of Huanyu Star.

Subsequently, there was a crack in the relationship between the two companies, and Fu Hua, the general manager of Huanyu at that time, took a large number of employees to join NetElement and obtained investment from CCTV, drawing a clear line with Huanyu.

This incident was a heavy blow to Universal Star.

They also lost the later "Fantasy Three Kingdoms II Continuation", "Fantasy Three Kingdoms III" and the expansion film "Double Flying Wish", and their vitality was greatly damaged.

Later, a new game paradise was established to continue to be published, but it still bears the name of Universal Star.

After that shock, with the shrinkage of the stand-alone market and the decline of its own operating capacity, it was about 09 years after "Xuanyuan Sword Six Han Clouds", the Star of Huanyu gradually disappeared from people's field of vision.

Later Wikipedia wrote that Huanyu was once the largest distributor of single-player games in China.

After Ye Shenxi came to the capital, the first thing he found was them, in addition to the many classic games they actually represented, there were also some reasons for their feelings.

Maybe because the herring fish platform joins the battlefield of stand-alone games, it will also bring a different fate to this company.

On this trip to Beijing, he also has a number of companies to run, and CCTV network element is of course one of the core goals.

After receiving the investment of CCTV, this company is backed by a big tree, and its status has skyrocketed, and it is now the general agent of international companies such as EA in the United States, Yubi in France, and Dark Rong in Japan, and it is a full line of products.

Than Huanyu doesn't know where the scenery has gone.

Its game lineup is luxurious, such as Need for Drag Racing, NBALive, FIFA, Three Kingdoms, The Lord of the Rings, Virtual Life, Warriors of the Three Kingdoms, Command and Conquest......

How can there be no shortage of these all-star masterpieces on the herring platform.

When he returned to the hotel, it was already bright, Ye Shenxi casually went to the hotel restaurant to eat something, and then returned to the room to get on the net.

In addition to browsing the headlines on various game portals, he now also goes to the forums to see what players have to say about each game, well, to see the people's feelings.

As soon as I opened the video game portal, I saw the news that Tenghua's "Beyond the Line of Fire" promotion event, covering more than 150 cities in 23 provinces and cities across the country, was about to start to be held.