At EA's headquarters in Sequoia City, global vice president Richard is looking at a data report showing sales of their games in the most recent month since the beginning of 2009.

The face looked mixed.

At the end of last year, in November and December, EA had a total of 17 games on the market, of which three were the most highly anticipated internally.

"Survival Journey", "Need for Drag 12: Infernal Affairs" and a new series, "Mirror's Edge".

"Survival Journey" is Villefort's, and the overall sales are gratifying, but a good part of it is concentrated in Villefort's own steem platform, EA is only responsible for the physical version of the release, and the console version does not have a PS3 version, only for XBOX360 platforms.

Need for Speed 12 was a mixed bag for Richard...... At present, the sales volume of the whole platform has exceeded 4.6 million copies, this is the real sense of the full platform, in addition to the PC version, the three major platforms of the console and even the PS2 page of the previous generation have been logged in, in addition to Ren Jile's DS, Soni PSP such a handheld platform, Nokia's N-Gage, Apple's iPhone, and the giant hard indos Mobile have not been spared, a total of 10 platforms are listed simultaneously!

Although the real high-priced PC and console platforms combined are only 1.3 million, it does not meet EA's expectations...... But the total sales volume of 4.6 million can finally be boasted in front of the media, and the face is always passable.

And the other "Edge of the Mirror"...... This was a headache for Richard, whose ace studio, EA DICE (the studio that developed the Battlefield series), took two years to build, and even before the "Frost" engine was completed, so the game used "Unreal Engine 3" instead of DICE's own "Frost" game engine.

From its announcement in July 2007 to its first demo at the Game Developers Conference in San Francisco in February 2008, the unprecedented parkour gameplay has been sought after by gamers and the media, with countless people saying they would definitely buy it.

Since its launch at the end of last year, it has received rave reviews from a number of media outlets, with Eurogamer giving it an 80/100, IGN scoring 8.5/10, gamespot scoring 7/10, and PC & Video Games magazine scoring a whopping 9/10.

The same is true for players, the creativity and quality of this game have been highly affirmed in major forums around the world, and EA's marketing department will of course pay attention to player word-of-mouth, public opinion, and everyone thinks that EA will create a new "cash cow series", and the internal sales are expected to be more than 3 million units.

But there is an embarrassing situation in this world called "applause is not popular", and the players' words cannot be believed...... Those who said they had to buy it don't know where they have gone.

Nearly 3 months after its release, 935,000 units have been sold worldwide so far, and the game is also available on 5 platforms, excluding the $6.59 IOS and $5.99 indos Mobile versions, leaving only 676,000 units on PC/PS3/XBOX360 platforms.

This fatigue was evident in the first month of its release, and at that time Richard thought that it would improve after the word of mouth spread, but until now, the market has not been as kind as public opinion. According to this trend, not to mention the cash cow, it is a bit difficult to recover the cost.

……

On this document, Richard saw the name again, "The Origin of All Things", and now it is at the top of the list.

3 months ago, also in his office, he almost signed this game, the reason why he used "almost" is because Richard felt that as long as he opened Ye Shenxi's laptop at that time and played for ten minutes, he should be able to identify the uniqueness of this game, and then negotiate the conditions and start preparing for release.

It's a pity that he couldn't open Ye Shenxi's notebook until the end.

Activision's Dawson Smith was deeply addicted to this game when he first experienced it, and after nearly an hour of mining, the news of playing Ye Shenxi's laptop directly without battery has spread throughout the North American game industry.

It is rumored that Smith immediately decided to publish the three platforms and the world's three major game markets simultaneously, without mentioning any game modifications, and promised a publicity budget of 5 million US dollars (the details of the cooperation have not been announced).

The popularity of "The Origin of Everything" today is enough to prove that Activision's director of operations has the foresight to see the market and has a deep insight into the development of the game...... The success of this game has played a big role in the prestige of Smith and Activision, and while thanking the developer of Bluefish Network, players are also grateful to Activision for bringing the game to them.

As it stands, two million sales are honestly not a big deal for EA and Activision. Of course, this is just for now, game manufacturers and media know how to speculate on sales trends based on existing data, but with the current upward momentum of "The Origin of Everything", there is no possibility of a decline in the short term.

Whether it's the proliferation of this keyword on social media, it's a trend for young people to share their work, whether it's delicate or clumsy or even bizarre, and they have fun sharing it, complimenting each other or getting "really bad reviews".

There are so many strange ideas in the heads of these young people that come to life in this game.

There are even media reports that an urban planning student at the University of Southern California completed one of his works during the winter break. Although the teacher does not assign winter vacation homework, the student used the game content to restore a street in Los Angeles, and even made traffic lights with the logic elements in the game, and made his own improvements in layout and planning.

The Los Angeles Department of Transportation humbly accepted such a suggestion and expressed its gratitude to the student, although it will still take a series of departmental discussions before a decision can be made, but it is a fact that the Los Angeles Metropolitan Transportation Authority itself purchased 20 digital copies of "The Origin of Everything" on the day of the news and installed it on the internal work computer.

The end of this carnival is far from coming, and who knows what strange news about "The Origin of Everything" will appear next week and next month? Social pages, economic pages, and entertainment pages are all possible.

Obviously, this is going to be a long-term product, and maybe he'll have to see it on the list for a long time to come.

……

As the world's No. 1 and No. 2 game publishers, both companies have their own signatures, as does the New Year's series EA, and more than Activision...... Similarly, in the establishment of new IP and the breeding of new series, the two companies still have a wrestling.

Last year, EA relied on "Dead Space" to raise its eyebrows, and now it immediately passively looks at "The Origin of Everything" to win back a city, and even surpasses ...... "Mirror's Edge" is not satisfactory, which is also not good news.

In the middle of the month, Villefort officially rejected their offer for a $1.2 billion takeover, forcing him to look at the FG platform again.

Richard picked up his personal phone, worded it a little, and dialed it anyway.

He also asked for the phone number from the secretary's lady, Ye Shenxi's, and the reason why he dialed it from his personal phone was also to show his closeness.

Soon the phone was answered: "Hello? "It's English, of course Ye Shenxi can see where he called from.

"Mr. Ye, long time no see."

"Is it Mr. Richard?"

"Yes, exactly, I am glad that you remember my voice."

"Is there anything I can do to help you? Mr. Richard. ”

Richard also decided not to beat around the bush, and to be honest, if he hadn't wanted to make some corners...... Even if the acquisition of the FG platform fails, you can still get the distribution rights of "The Origin of Everything".

Moreover, with the popularity of the game itself, as well as its Innovation Factory, the number of users of the FG platform is also expanding rapidly, and it has become an opponent that steem does not dare to face.

And some of them have already been on the steem platform, and the corresponding adaptation procedures should be similar.

"Then I'll just say it, Mr. Ye, there are three main things."

"Please."

"The first is that we are willing to license your company's FG platform to distribute our games."

Ye Shenxi didn't expect the other party to be so direct, and this is what he said.

The FG platform has some noise now, but not to the point where it deserves a special call from EA's VP just to talk about it.

"It's good news for me and for both of our companies." Ye Shenxi said, there is nothing to refuse this.

"The second is, we want to talk about the mobile version of Origin of Everything......"

It turned out that it was this idea...... Indeed, in the European and American game markets, mobile games have begun to occupy an increasing proportion, especially after the launch of the AppStore last year. It may be that Chinese players are not so sensitive to mobile games at this time, after all, the iPhone will be officially introduced to China by Unicom at the end of this year.

"And what about the third thing?" The second point Ye Shenxi didn't know if it was okay, so he asked directly.

"How about we find an opportunity to find a place to meet in person, not in the office like last time, but in a café or a tavern?"

It is inconvenient to solve this kind of thing on the phone, you can't observe your words, you can't observe the details of the other party's expression and actions, you can't control the pace of negotiation more effectively, and take the initiative to adjust the atmosphere.

However, Ye Shenxi could also guess that the third was nothing more than wanting to acquire FG......

Last month, Xia Qingyu did officially receive an offer from EA, $350 million, and that girl readily refused, much neater than her face-to-face refusal.

Refusals are much more convenient than phone calls or face-to-face, stress-free.

And this time? Planning to turn it out and bring it up again? Or the acquisition of FG plus the rights to The Origin of Everything?

"I'm sorry, Mr. Richard, I've been back in China, not in the United States." Ye Shen Creek Road.