Chapter 124: Just Front
A year ago, Tenghua has determined the first test time of the national server of two agent games, "Beyond the Line of Fire" on March 14, and "Dungeon Warriors" on March 21.
Coincidentally, "Eternal War" is also scheduled for March 17, which is more embarrassing, and there is a feeling of being sandwiched between the two giants and rubbing in the middle.
And in this March, other test games include:
"Fengshen 2", on March 6th, the internal test, another sequel product carefully created by Agni, another top team outside of Jin Chan Xishan, their promotional slogan is like this: A large-scale 2D role-playing ancient Chinese fantasy war online game based on "Romance of the Gods", it sounds very powerful......
"Dream Dragon Zu", closed beta on March 19, the orthodox sequel developed by the original development team of the famous online game "Dragon Zu" after seven years, is represented by Frozen Entertainment in China, and is highly anticipated by players;
"The World 2", March 24 technical beta. This domestically developed role-playing online game, which made a big splash at CGS last year, carries Huang Yi's strategic expectations for entering the 3D market, and it is also a domestic Xianxia masterpiece that players are looking forward to. After discovering that the point card system charging had lagged behind the trend last year, Huang Yi returned it to the furnace, redid the payment system, and other picture systems have also been optimized to a certain extent, until now a new game with prop charging will be re-released;
"Rich OL", public beta on March 28, produced by Dayu Information, Yao Xian, the producer of "Fairy Sword", the largest domestic three swords, is created with love, and you have been acting for a long time, inheriting the essence of the stand-alone series of previous dynasties, and the original classic characters, which are completely running for the name of "the first domestic casual online game".
There is also the "Hot Dance Party" that was also in public beta on March 31, the first music and dance online game masterpiece in E time and space, after the fire of "Dance", many manufacturers have targeted the music online game market, and have followed the trend to withdraw from games with similar gameplay.
This March online game stage, the lineup is quite luxurious.
Whether it is the media or players, the most concerned games are these four: "Beyond the Line of Fire", "Dungeon Warriors", "Human 2" and "Eternal War".
Needless to say, the first two have achieved extremely dazzling results in South Korea, coupled with the domestic agency of Tenghua, with Tenghua's promotion efforts, it is not difficult to imagine how much they can achieve what they can achieve in the eyes of friends.
"Human World 2" is the only MMORPG among these four, and in the online game at this time, the role-playing genre is still the king that cannot be shaken, and it is still a strategic 3D masterpiece that Huang Yi has repeatedly polished, recycled, and meticulously crafted.
And "Eternal War" is more special, his developer and operator are all Qingyu Network, a young company that has only been established for eight months, and the operating branch is even younger, only two months. Although they have completed the research and development of four projects, "Immortal Dao" has created the myth of page game flow, and the other three have not long been deleted and are also phenomenal games from the data point of view, but all four are web games.
"Eternal War" is its first terminal game project, and so far it has only exposed some screenshots of the original scenes of the characters through some press releases, and the text content describes some gameplay, and has not really met with the market and the majority of players.
There is only one reason why he is highly anticipated and concerned, and his producer is called Pasca.
But even so, to be able to squeeze into the first echelon, it is already the media and players who have given this producer and this young company enough respect.
Of the four games, it is still the least favored one.
Chinese know what Tenghua's trump card is. According to the latest relevant statistics in January 2008, the number of registered users of Tenghua QQ has reached 630 million, and the number of online users has exceeded 35 million, and the market value of Tenghua has exceeded 100 billion yuan at the beginning of this year.
Tenghua's game is not too simple to promote, as long as a QQ pop-up, even if the conversion rate is low, among these hundreds of millions of people, there will always be 1.8 million people who download the game to take a look.
And this kind of promotion is completely free, in this era when traffic is king, holding such a big killer in your hand, no matter what product it wants to do, it is actually invincible.
If the game business was still a small fight for Tenghua in the past, then these two agency games really mark that this giant has begun to focus on the game business.
Huang Yi is also a major game manufacturer that has been concentrating on independent research and development for many years, and is currently one of the three giants of domestic games, ranking among the top in China in terms of R&D technology and promotion channels.
"Human World 2" is also an RPG product that they have high hopes for, and it has been tested several times this year, and then it has returned to the furnace, and it has a high reputation among players, and the expectation value has reached a peak.
Only the herring fish network, the foundation is still shallow, lack of heritage, the page game started, the operation department has just been established, there is no mature and stable promotion channel, the first end game is still a so-called MOBA product.
The word "MOBA" was coined by their company! Although the popularity of "RotA" is obvious to all, there is not a single real online game of this type on the market.
They have too many congenital unfavorable conditions, and unpredictable unknowns that await them.
It's a puddle of water that no one has ever set foot on, and no one knows if it's muddy water that will splash you in mud or if a deep pool will just drown you.
And the opinions of the industry and players on the three highly anticipated masterpieces are generally as follows:
"Huang Yi Tenghua encircled and suppressed herring? This is not a level of combat at all. - From the editor in charge of the evaluation of the demonic mountain online game [Xiao Yidao], this editor who once gave Ye Shenxi a brief interview, but he is not too optimistic about the prospects of "Eternal War".
"Huang Yi Tenghua and the two tigers compete, and the herring fish may be able to profit. ——From the editor-in-chief of "Video Game" magazine, [Silence of the Lambs], who has a personal relationship with Ye Shenxi, although he is also a respected senior gamer, but not many people may agree with his article.
"Korean online games are about to sweep the country again, who can speak on behalf of domestic products? ——From the "Duo Game Channel" special guest game evaluator [Red Maple], he is more worried about the country and the people, and his cognition is relatively clear, compared with others, he is more optimistic about the two games represented by Tenghua, even to the point of fear.
Of course, there are more professional review articles, and there are also players' expectations and speculations, and the more unified view is that Tenghua is invincible, Huang Yi and Qingyu take their own core flagship products, and they are just facing it in March, which is not very wise.
Especially herring, Huang Yi is an RPG, and the genres do not overlap.
And "Eternal War", although it is a MOBA, is a competitive game like "Beyond the Line of Fire".