Yuan Shu really didn't expect that the first thing he did when he came to China was two internationally renowned giants. The first to come to the door was Nike China's public relations team, hoping to talk to Yuan Shu about endorsing Nike sneakers.

For the Nike brand, Yuan Shu is very trusting, and people who play in China know that Nike's sneakers are very suitable for playing on the outdoor court, because they are very comfortable to wear and also wear-resistant. Compared with Nike's wear-resistance, Adidas, one of the two giants of the same domestic basketball shoe brand, is slightly inferior, and compared with Nike's comfort, although the domestic leading Li Ning sneakers are also wear-resistant, but the wearing feel is slightly inferior. Yuan Shu, who was in the last time and space, has also been wearing Nike shoes to play.

However, as a Chinese player, Yuan Shu knows that Nike has a black history about Yao Ming. It was not long after Yao Ming entered the NBA, and Nike took a fancy to the Chinese market behind Yao Ming and wanted Yao Ming to endorse his sneakers. Nike's world popularity combined with Yao's Chinese market was a very beneficial thing for both parties, but when Yao Ming and his team received Nike's first offer, they immediately felt the anger of leaving.

Why? I believe fans who follow the NBA know that Nike's first contract for Yao Ming is not even a fraction of the endorsement contracts of Kobe Bryant and LeBron. Yao Ming felt that he had received an insulting offer, and immediately rejected Nike's offer, and seriously rejected Nike's follow-up offer, which made Nike panic and immediately proposed a huge contract, equivalent to the sum of the endorsement amount of one LeBron plus two-thirds of Kobe, but Yao Ming was unmoved and signed with Reebok, which was almost equivalent to two-fifths of the contract price of Nike's second offer. Because when it comes to sneaker endorsements, Reebok is obviously much more aggressive than Nike.

"You can give me less money, but you have to be honest with me. It's not about money. After rejecting Nike, Yao Ming left this classic sentence.

Due to Yao Ming's precedent, Nike was much more sincere in its sneaker endorsement with Yuan Shu this time, and gave a superstar endorsement amount - $150 million for 5 years. In fact, as far as Yuan Shu's current achievements and worth are concerned, money is no longer particularly important to him, money is inexhaustible, and the key question is whether to promise Nike.

Obviously, Nike is much more proactive with Yuan Shu this time than it was with Yao Ming last time, but it is precisely because of Yao Ming's precedent that Yuan Shu hesitated.

"I need to think about it." Yuan Shu told Nike's team that he still needs time.

The Nike team, which was originally aiming to win, thought that such an offer should be immediately recognized by the other party, but did not expect that the other party would still need time to think about it.

Just sent Nike away, the second well-known giant came to the door, and everyone knows about this giant, that is, Pepsi, which occupies 38% of the global carbonated beverage market. In the global market, although Coca-Cola has the largest market share, with a global market share of 48% and a brand value of $70 billion, it is the world's first brand, while PepsiCo is currently only the world's fourth largest food and beverage company, but it has begun to launch a strong impact and challenge to Coca-Cola.

Pepsi attaches great importance to the Chinese market, and Pepsi, which once set off a Pepsi fever in the entertainment industry, has set its sights on the emerging sports market.

Yuan Shu, who already has an endorsement contract with Gatorade, has been informed by his agent Ian Becker in advance that the endorsement contract with Gatorade only prohibits Yuan Shu from endorsing other sports energy drinks, but endorsing other beverage types, such as fruit juice drinks, tea drinks and carbonated drinks such as Pepsi, does not violate the contract.

"Mr. Yuan, in fact, we at PepsiCo Group hope to sign you and Kyrie Irving and Kawhi Leonard this time, Carey and Kawhi Kawhi have agreed to our contract, and your endorsement contract is the most valued by our group among the three contracts, and gives you enough respect, I hope you can accept our invitation and work together." In order to sign Yuan Shu, PepsiCo dispatched several senior personnel, including the director of strategy and marketing in Asia.

Yuan Shu had no worries about Pepsi, and even thought of a series of advertisements that might be filmed in the future, but Yuan Shu was even more interested.

"It's a pleasure to work with." Yuan Shu, who has reached a verbal agreement with PepsiCo, will officially sign an endorsement contract with Becker and PepsiCo after returning to the United States.

I didn't expect to receive two huge endorsements as soon as I arrived in Shanghai, Yuan Shu thought for a moment, knowing that it should be after the trip to Japan in Asia, the two companies realized their influence in the Asian market, Japan is still like this, not to mention China, plus the team's record is very significant, and it has faintly gained the upper hand in the showdown with the top player of the same age group - Kevin Durant, so that the two companies have realized the value of Yuan Shu with others first.

In the first two days of their arrival in China, both the Cavaliers and Thunder players were busy attending various events in Shanghai, and of course, they also felt the enthusiasm of the Chinese fans. Although the schedule of the event was very tight, the Cavaliers players who were able to take the time to taste delicious things from all over Shanghai were still very happy. When Vallejo ate the famous fried Yang, the moment the scalding and delicious soup melted in his mouth, the upright Brazilian almost cried.

"It's so delicious, apart from the Brazilian barbecue, it's probably the best snack I've ever had." After swallowing a fried bun in two or three bites, Valejo felt that he was more accustomed to eating this delicacy than the old Shanghai stinky tofu he had eaten before.

After the first two days of activity, on January 7, the second overseas regular season game between the Cavaliers and the Thunder will begin.

Before going to the arena on the day of the game, Yuan Shu entered the space of the basketball god system and took out the "sighing bi". After consuming 1 lottery ticket, a tall figure appeared in front of Yuan Shu.

The thick and clear Chinese words sounded in Yuan Shu's ears, "Hello Yuan, we meet again!" ”