On the forum in China, the World Cup and the new project can be said to be the two most exciting news in the game circle in recent times, but they were exposed almost at the same time, and many players who did not watch the live broadcast woke up only to find that the forum had exploded.

The screen is full of the outlook for the World Cup and speculation about new projects.

Especially in some communities with a strong stand-alone atmosphere, the discussion of the latter is even hotter than that of "Virtual Life 3", which has just come out...... The super popular series that players have been waiting for for five years since the last one, because the physical version of the first release in the United States has only been released for less than half a month, and the digital version on FG and steem is still in the trailer and has not yet been officially released...... But many of our players have already played it, and it is the most popular new single-player game in recent times.

Generally, a stand-alone game, unless it is a game like "The Origin of Everything" or "The Elder Scrolls", which has countless follow-up mods to provide fresh blood, the popularity is almost the highest when it was first played, and then slowly declines, and finally occasionally a few new players mistakenly enter this piece, post for something but no one responds, or old players go to the special area to reminisce and reminisce.

On such a forum, the special area of ProjectB was set up two hours after Ye Shenxi's announcement, and then by noon the next day, the number of posts directly exceeded 20,000!

"Virtual Life 3" is only more than 9,000 new additions.

The excitement of players comes more from the carrier of "Xianxia", which is not that there is finally another Xianxia game worth looking forward to after many years, but that this kind of our fantasy culture finally has the opportunity to go abroad and show its charm.

The premise of this is that the company that makes this game is called Herring Fish Network.

Some of them have high expectations for ProjectB, even as high as Bruce Lee and Cheng Long, Jet Li, and the kung fu elements they have injected into Hollywood's blood.

Even different from them, Kung Fu is still spreading to the world through Hollywood's mature film industry, industry, publicity, and theaters.

And the blue fish network is a completely independent game, even if it has the participation of North American studios, there are foreign friends among the employees, and some of the technology is also purchased by the world's leading ones, but so what?

This is different from many of our giants acquiring foreign companies to become wholly-owned subsidiaries, even if you buy them, you do not necessarily have the right to manage and operate, and the herring network is different, its capital, as well as the control of all development processes, all decision-making, are firmly in their own hands, this is a real sense of domestic goods.

Much purer than many domestic cars and mobile phones.

At this point, some players are actually a little grateful.

In a number of promotional film plot discussions, black technology literacy, game world imagination, various fairy stories, fairy couples to fly their ideas in the post, there is also a very high building.

The theme content is very simple, it is the six words "thank you Qingyu Network", and there are no superfluous words.

It should have been a water sticker that couldn't be watered anymore, and it should have been deleted directly by the moderator if it was reasonable.

But it seems that people who understand naturally understand.,Slowly the floor behind it has increased.,At present, there are more than 700 players following the post.,They also use the same formation.,Thank you Qingyu Network.。

There is not even a person who deliberately disrupts the formation to find a sense of existence.

……

At the headquarters of Pengcheng Tenghua, Ren Yueqin and Lai Mingzhi sat together again.

What is displayed on the laptop is the interface of the browser, and many song tabs are all the content of the global media's report on the herring fish network that day.

"It's so popular." Ren Yueqin's expression was undisguised with envy, and he was a little embarrassed.

Lai Mingzhi also nodded.

This is one of the few times he dealt with it with a positive and recognizable attitude when Ren Yueqin talked to him about Qingyu Network and Ye Shenxi.

In the era of web games, Tenghua did not pay attention to that company.

When "Eternal War" was launched, it was accompanied by a series of marketing activities, what "employee encouragement", the "Wasteland Ranger" suit launched in "Survival", Lai Mingzhi just said "KitKat Obscenity" as an evaluation.

Perhaps Tenghua, which has a large number of users, did not disdain these methods to guide public opinion and traffic at that time.

But then the company went from entering Tenghua's field of vision, and then quickly caught up and became equal when it was several positions behind, and even now it seems that it has surpassed itself in some aspects.

Lai Mingzhi also had to admit that this company was different, but he didn't see it far-reaching as Ren Yueqin, and he couldn't fully understand all the feelings of his boss at this time.

Three days ago, iInquiry released the latest "2009 Q2 China Game Market Report", Ai Inquiry has been releasing such a statistical report for more than two years, every quarter, before this report was called "China Online Game Market Report", from this year directly changed to "China Game Market Report", and online games are included in it, becoming a part.

Why did it change so much? It's not because of the herring network.

In the second quarter, Ren Yueqin and the entire Tenghua and the interactive entertainment division he was in charge of fulfilled a six-year dream, and Tenghua finally surpassed Shengda in terms of revenue and market share......

Since 2003, Ren Yueqin has entered the game field and taken charge of Tenghua's game department, and Tenghua's first game "QQ Sugar" has been launched since 04...... has always been working hard with Shengda as the goal, and the past six years have not been so long, but Ren Yueqin feels that he has almost exhausted his life.

Twenty-five thousand kilometers on a thorny, rugged and winding road.

But when he finally surpassed Shengda, he found that he was not as happy as he imagined, but felt a little tired.

It's not the kind of "how lonely is invincible" tired, because a simple logic problem surpassed the first, what is your ranking now?

Or second.

There is another company that has also surpassed the original number one and is now the number one.

In the second quarter of 2009, Tenghua was thriving as a company, with 990 million registered users of instant messaging software, which is about to exceed the 1 billion mark, an increase of 5.9% from the previous quarter. The number of active accounts also reached 448 million, an increase of 9.1% from the previous quarter;

At the same time, the highest number of online users of the "QQ Game Portal" is as high as 6.2 million, and the monthly paid users of various Internet value-added services have also reached 40 million, all of which are record highs.

More importantly, the revenue of the game business increased by 17.0% from the previous quarter, reaching 1.241 billion yuan, surpassing Shengda's 1.237 billion yuan for the first time.

At this time last year, their quarterly revenue was just 480 million.

Naturally, this is mainly due to the increased commercialization of the two games "Beyond the Line of Fire" and "Dungeon Warriors", as well as the natural growth of "QQ Games" users, even if the revenue of established brands such as "QQ Dream", "QQ Yanhuang" and "QQ Warring States" has declined, it has been completely offset by their growth momentum.

But on the contrary, the herring network has earned a lot of foreign currency......

Throughout the second quarter, the growth momentum of the domestic market of Qingyu Network is still fierce, and several web games have completely subverted the perception of previous people's web games, such as the earliest "Immortal Dao" has been online for almost two years, and the monthly revenue is still growing, which was impossible before it, and those earliest page games, it is already a miracle to be alive for a year.

Later, the other three "Proud Sword", "Dandantang", and "Seven Heroes Fight" had no weaker income than the Immortal Dao, and they suddenly pulled the entire page game circle to a very high level.

The feeling of being fostered by the seedlings.

Now 10 million turnover is not the ultimate goal of other page game manufacturers, but it is calculated in units of 100 million, because several models of Qingyu Network are standing above that standard and waiting for everyone.

And "Eternal War" is another major source of income, and the Qingyu Network has taught everyone a way not to sell values, not to disrupt the balance of the game and the free player experience, and to create revenue purely by selling personalized appearance displays and souvenirs.

It's not that easy to learn, though, if you have a large enough number of users, as its pay rate will be significantly lower than that of traditional MMOs.

The game has tens of millions of players worldwide, and the number of players in South Korea, the United States, and Europe has surpassed that of Warcraft, let alone in China.

Now that they are targeting the South American and Southeast Asian markets, the herring network intends to truly unpack the box globally.

The FG platform is now starting to have a tendency to become another stable source of income, relying on the online game "Eternal War", the free-to-play game "Survival" and the mod game "The Origin of Everything" to attract players, this platform has more than 15 million active users, although it is still a little short of steem's current 34 million, but it is also the world's second largest digital game publishing platform.

It's also more sticky than Steem. It has a more active platform community, as well as Innovation Works...... Well, steem hasn't launched a feature similar to Innovation Works, there is no player platform level, badges and trading market, and there is not even a game display method similar to "library", a large number of players have found that it is not far from the FG platform in terms of friendliness, I didn't think it before, but after the FG platform appeared, they found that steem is really ...... It's so hard to use.

If Villefort doesn't optimize this content as soon as possible, I'm afraid it's only a matter of time before players "flee" to FG.

The FG platform has also begun to bring profits to the herring network, and the previous heroic investment, fanfare, and various "-XX%" discounts regardless of cost have finally ushered in the moment of flowering.

One possibility of going on like this, and the probability is not low, is that with the signs of the recovery of domestic stand-alone games, it may become a monopolist in this market, just as they monopolized the instant messaging market back then, and become the foundation of all future developments.

Or, to put it more exaggeratedly, he could monopolize the entire international digital game publishing market with a few hundred steems.

What's more, not to mention the second quarter, the entire first half of the year belongs to "The Origin of Everything", 13 million, this is a single game, not a series.

In the entire history of games, there are only about 70 models of the entire series that can exceed 10 million sales.

Even if "The Origin of Everything" is sold a little cheaper, but like other games on the Blue Fish Network, or even exceeded, there is a stronger growth, and industry insiders can't see the upper limit and can't make an accurate estimate, which is what makes it terrible.

All of the above add up, and finally the report card handed over by Qingyu Network in the second quarter, 1.472 billion ......

This is the reason why Ren Yueqin has achieved a dream of six years, but he is not so happy.

That's why he felt a little tired, didn't know how to catch up with this opponent, and lost the firmness he had when he set his sights on Shengda six years ago.

He is still a little anxious, the release of new products of Qingyu Network means that they have left the circle they are in and gone to another dimensional realm, while their own family, as well as Shengda and Huang Yi, are still intriguing with the cake of the domestic market.

Even if they have acquired some foreign game companies, they are still at the level of strategic layout and cannot bring a substantive role.

This is the difference in concept, even if he surpasses Ye Shenxi again in terms of revenue in the future, what can he do, just like a rich man and a returnee youth, realistically, how can others look at them in the same light.

He sometimes thinks of the Golden Feather Award at the beginning of last year, when he stretched out his hand to Ye Shenxi, in fact, his heart was the line "You are welcome to challenge", and he also yearns for the kind of healthy competition relationship in the rivers and lakes where he meets a confidant and is an opponent at the same time.

The media and players made a variety of interpretations, he didn't care very much, he understood this idea at that time, and he also knew that Ye Shenxi understood, and that was enough.

Now he regrets it a little.

Ye Shenxi did not participate in this year's Golden Plume Award, but Chairman Xia Qingyu attended, Qingyu Network won the most important awards, "Eternal War" is undoubtedly the biggest winner, including "Best Game of the Year" and "Best Original Game" Two important awards.

"The Origin of Everything" also won the "Best Single-Player Game".

Qingyu Network received the trophy of "Best Game Company".

And all of this seems so taken for granted.

Judging from the attendees, Qingyu Network still attaches great importance to the award ceremony in China's most important game field, and from the Internet gossip, Xia Qingyu is a little higher than Ye Shenxi in terms of status in the company and at home......

Ren Yueqin and Xia Qingyu also had brief greetings and exchanges, Xia Qingyu remained polite and natural in both dress and expression, but he didn't know if it was his own subjective thoughts, he felt in his heart that Xia Qingyu didn't take these awards seriously.

……

"Mingzhi, you watched this promotional video, how many years do you think they are ahead of us now?" Ren Yueqin asked a little seriously.

"Probably...... Two or three years. Lai Mingzhi thought for a while.

Ren Yueqin shook his head: "Two or three years...... More than that...... You compare the "Jade Dragon in the Sky" that we are doing, which is the most important project of Tenghua's self-research at this stage, and it is the future of their independent research and development. ”

"Four or five years?" Lai Mingzhi gave another answer.

"I don't know, I just think it's a little far."

"They are stand-alone games, our online games, and those rendering effects must be incomparable."

"What do you think of us setting up a single-player game development department as well?"

This is not the first time Ren Yueqin has asked Lai Mingzhi this question.

"Do you want to make a game and sell it on the FG platform?" Lai Mingzhi's meaning is obvious, what is the difference between this and the enemy.

"Even if it's an accumulation of technology?"

"I don't think the future of single-player games is particularly clear right now...... Lai Mingzhi persuaded him.

"Let me think again...... By the way, did Riot respond? ”

"Not yet, but I shouldn't say no, we've already mentioned $45 million, and they haven't launched a game yet, so I can't think of a reason to refuse."