Chapter 261: In the Mist (Still a Big Chapter)
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Whether it is the player group, the industry practitioners, or the media, they are much more attentive than people from all over the world in the United States, Europe and Japan.
Just like the Chinese players in the NBA, China will also spend more space on the report, in this kind of world-class sports event, every time you go out, it is the hope of the whole village, and it is always haunted by the fans.
They got their first appearance, even if they came off the bench for minutes in garbage time; The first time I hit the data, it may be a wild slash of 3 points and a rage of 2 boards; The first start, maybe 20 minutes and six fouls left the game, we can all write about them.
And games, on the other hand, have not made a sound in the world for a long time.
Maybe the last time people could call out a game that had the potential to become internationally famous was "Qin Injury".
Although "Qin Injury" became more and more mysterious and almost became a myth, the actual sales volume was actually about 150,000 in China, and there were English, Korean, Japanese, and Russian versions overseas, adding up to 100,000 sets, adding up to about 250,000 sets. However, in that era, 250,000 units could already be regarded as a big seller.
Over the years, China and this market have been like an orphan in the serious mainstream players of the world, maybe they know that it is very profitable, and there are some people who come to pan for gold, but they have never recognized the players here and the games made by local manufacturers. Until now, there is finally another game, going abroad, in a field that we are not so good at, to compete with those big manufacturers who dominate the global discourse, and try it out.
On the video game forum, Ji Xiaofo, the moderator of the "Eternal War" section, has already created a new post in the comprehensive discussion area, planning to update the data in real time, so that the majority of netizens can understand the battle situation for the first time.
Before that, there were more than 1,000 messages at the bottom, and many people were predicting the results of "The Origin of Everything" this time.
There are brain-dead fans of the herring network, who always believe in the undefeated myth of this company, and boldly predict that it will break one million sales within a month, of course...... refers to the whole platform, and he is not optimistic to the point of completely ignoring common sense.
More players are still cautiously optimistic, after all, the game itself is not popular, there is no big investment, no new technology, no reputation and foundation that has been brewing for many years, except for the strange mining and building block gameplay that was announced very early, there are almost no characteristics that can attract the attention of players.
These are too much to suffer in this era of eyeball economy, look at those really high-selling games, all of them are playing with next-era picture quality, hearty combat system, epic huge and rich world view, and tens of millions of dollars of research and development investment...... These are the points that attract players.
There are also some black fans.,Hehe said directly.,I want to cheat money in small games.,Think about money and want to go crazy.,I might as well go to 4321 to play flash games.,It's free.γ First of all, regardless of whether it is a water army with ulterior motives of other companies, it is enough to sit and wait for jokes and jokes.
Anyway, this post is very lively, although these attitudes are mainstream and non-mainstream, they are also a good group portrait of all beings.
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Waited for a day,Since one o'clock yesterday at noon, Ji Xiaofo didn't dare to go over the wall to see the sales,The news will still be watched,A number of mainstream game media in China have reported the news of the global simultaneous listing of the herring fish network "The Origin of Everything"γ In the mouth of the media, it is also mostly cheering, the sedan chair is carried by people, and the opening of the new store is not also to send two flower baskets.
As for the wall falling down and everyone pushing it, that's also a matter of the future, and the sales haven't come out yet, so what's the hurry.
waited until noon the next day, Ji Xiaofo didn't know which time zone in the United States the specific debut was counted, but anyway, it was about the same, Christmas in the United States should have passed, so I was a little worried about connecting to the VPN, and then opened the gamesales website.
This is currently the most authoritative game sales statistics website in the world, from the United States, statistics of game sales on all platforms, most parts of the world, and the update speed is very fast.
Because the game sales statistics itself is a very metaphysical thing,Each manufacturer,The channels of each platform are different,Even the manufacturers themselves can't be fully trusted,Some manufacturers have a conscience,It's only when it's really sold that it's sales.,Some shipments are even if,It doesn't matter if things are still moldy in the retailer's counters and warehouses.,Anyway, each platform is more or less distorted.γ But there is always a reference, and now with the sales network is becoming more and more perfect, the circulation is gradually standardized, and the sales volume is more reliable, and this website is also the most credible of so many sales statistics websites in the world.
It's just that when he opened the page, Ji Xiaofo had a premonition that it was not very good......
The top ten on the homepage, on the instant hot list, saw the name of "The Origin of All Things...... Ranked very high 4th, but why is the number so low, 70,000? 100,000 sets?
Ji Xiaofo blinked again, the computer screen was still 70,000, there was no decimal point, and there were no extra numbers.
It's the first day of its release, and a lot of effort has been spent on promoting it before, and the commercials that were broadcast on American TV have been transmitted back to China, letting everyone know that this is a work that really wants to make a name for itself on a global scale, and it will be released simultaneously around the world...... Is this less than 100,000, and its price itself is not dominant, and it is sold so cheaply.
It's like a movie, which opened in the United States on its premiere day and landed on 3,000+ big screens, but it only ranked 5th in the box office ranking on that day, and the box office was less than 10 million...... Proper rhythm of hitting the streets.
How so......
In the first place, there is no doubt that it is still "Grand Theft Auto 4", the console version of which has been on sale for more than half a year, and the P version has set off a sales boom once again once again after it was launched this month, and it has been 23 days, and 192,000 sets were sold on the whole platform yesterday, of which the P version is of course the big head, and the overview shows that 67,000 sets were sold on steem, 11,600 sets were sold on the FG platform, and there are some other small platforms, with a total of 83,200 digital versions.
With the addition of physical sales, the P version has sold a total of 167,300 units, and the console version has been selling 24,700 units a day for so long! At present, the cumulative sales have reached 16.2 million sets, this is a real monster, worthy of a masterpiece with a perfect score of 10 points.
No. 2 is Villefort's own multiplayer online shooter game "Survival Journey", which has become popular all over the world and has become synonymous with zombie games. Since the birth of "Night of the Living Dead" in 1968, zombie culture has always been the darling of European and American pop culture, and there is no connotation, what is the profound connotation of a culture that has only been born for 40 years? Not mainstream, but popular enough. Especially in the game, the fear of death, the refreshment of killing, these are the good medicine to mobilize the player's emotions in the game, in the face of hordes of mentally handicapped zombies, the advantage of human intelligence and equipment, transformed into the player's pleasure, is also one of the sources of vitality of this entertainment culture.
"Survival Journey", which is still in the first week of its release, sold 125,000 units across all platforms, and the digital version of the game is only available on the steem platform......
The 3rd and 4th places are both exclusive games on Play, and FT. Thanks to Ren Jile's strong sales since its launch in December 06, the last month to buy 2 million Tai, now the cumulative sales have surpassed the Xbox 360 that was released a year earlier, more than 40 million units, and it is twice as much as the PS3 that was released at the same time as it, and it is considered by many to be the next game console with sales of more than 100 million. And these two games, which are almost mandatory games on this console, naturally rose and continued to sell well, selling 89,000 and 78,000 units respectively.
The sixth place behind "The Origin of Everything" is "The Rise of the Argonauts", which is also the first day of listing, selling 56,300 copies, which belongs to the results of developers who will be silent when they see it, and publishers who will cry when they see it.
No. 7 is somewhat unexpected and belongs to "Prince of Persia 4: Rebirth", which is listed simultaneously on all platforms, currently on sale for 16 days, and the sales volume sold 32,000 sets of ...... yesterday, with a cumulative sales volume of 723,000, which looks pretty good, but the downward trend is very obvious, and it seems that it will not sell well soon. This shouldn't be what Yubi imagined, although this series reboot also got a high score of 9.3 points, but players don't seem to buy it so much, and the word-of-mouth after the current player experience is also mixed, players seem to be tired of such a Persian style, or dissatisfied with the new prince of this series.
In short, it should be a sure thing that the sales generation is not as good as the generation, and it is estimated that Yubi will be even more determined to focus on "Assassin's Faith", and this series will gradually drift away.
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What should I do, should I transfer this data to the forum? Ji Xiaofo hesitated, if such ugly data is released on the Internet, those "Diao Min" who are not optimistic don't know what kind of ugly language to use to ridicule, and those who sincerely pray and cheer for the Qingyu Network, how sad they will be when they see it......
It's just that there is no way, the data is on this website, and if she doesn't forward it, it will be forwarded by others, and those water armies are so obvious, they will definitely not let go of such a big black opportunity.
Ji Xiaofo still decided to reprint the data to the video game forum, how much she hoped that after the Qingyu Network saw it, she could post a rumor refutation post, and then announce the real sales, which is much more authoritative than the statistics of this third-party website, and the number is much more......
It's just that it didn't wait until later.
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In the first half of the year, the developer raised $8 million, and Tenghua was one of the investors, which was just one of their dozens of investments around the world, and it was not very conspicuous. But now the situation is a little different, and Ren Yueqin didn't expect that the game genre MOBA has taken off and started so quickly.
Needless to say, in China, no matter the number of players, the number of game discussion topics, the number of social media mentions, the degree of perfection and popularity of the event, many big data show that the influence of this game is still expanding rapidly.
In South Korea, last month, under the encouragement of the Korean media, "The Eternal Tower" almost surpassed "The Eternal War" in the number of people online in the bias of the Korean people's national consciousness, but in the end it still failed to achieve its goal, but was reopened the gap.
Judging from the latest data survey report, the number of simultaneous online users of "Eternal War" in South Korea has exceeded 300,000, officially squeezing out the 290,000 created by "Raid", which originally ranked second, and launched an attack on the first place "Adventure Island".
It has really swept the Internet cafes of all sizes in South Korea, and the events organized by their TV station have also started, and they are in full swing, and everything is moving in the direction that the herring fish network wants to see the most.
The promotion in Europe and the United States also seems to have achieved good results, according to the company's staff survey, the number of active players of "Eternal War" in Europe and the United States currently exceeds 70,000.
It should have only been more than half a month since the official launch of the Dao, and the spread of this type around the world has far exceeded his previous expectations.
To be honest, he already valued "Eternal War" very much at the beginning, and he also valued Ye Shenxi very much, so he had that handshake at the Golden Feather Award, but now it seems that he still underestimated him.
It would be great if it was an agent of its own company, but unfortunately not, in short, MOBA is going to be on fire, and Tenghua should have its own response.
"Beyond the Line of Fire" was originally his bargaining chip against "Eternal War", but it has been defeated in the most likely domestic battlefield, and FPS games have never been able to become the most mainstream mass games in China.
Overseas, "Beyond the Line of Fire" is too far behind China in South Korea, and now it can't even squeeze into the top 20 of the Internet cafΓ© game list, with a market share of less than 0.7%, while "Counter Terrorism Heroes Onlne", which is also developed by their local company, can be among the top 10.
Not to mention the European and American costumes, which are worse than Hanbok......
In the area of e-sports and global strategy, Tenghua must always have works that can be used.
This American game developer called Riot, their current product has not yet been made, and it is unknown what it will look like, but Tenghua can no longer wait.
Now they need to make additional investment, preferably a wholly-owned merger, so that Riot becomes a subsidiary of Tenghua.
"Lao Liu, it's me." Ren Yueqin dialed Liu Ping, president of the enterprise development business group.
"Yo, have you thought it through?"
"Almost, when can you call the people from the investment and M&A department together for a meeting?" The Investment and M&A Department is a department under the Enterprise Development Business Group, which is under the jurisdiction of Liu Ping.
"Anytime."
"Okay, then tomorrow...... The day after tomorrow, I'll think about more details. β
Hanging up the phone, it happened that Lai Mingzhi, general manager of the cooperative product department, knocked on the door again and walked into his office.
"You don't have to knock when you come in, I told you."
"I always forget ......," Lai Mingzhi smiled and patted his head.
"How's it selling?" Ren Yueqin knew why Lai Mingzhi came over.
Lai Mingzhi handed the mobile phone to Ren Yueqin: "It's average." β
Ren Yueqin looked at the numbers above, 70,000, and 26,000 sets of the physical version. He doesn't know much about the single-player game industry, but he roughly estimates that the first day should be one-third of the first week, the first week should be half of the first month, and the first month should have one-third of the final sales.
In this way, wouldn't the final physical sales of "The Origin of Everything" only be 500,000 units?
The agent Activision is afraid that it is not a blood loss.
According to the method and magnitude of publicity, the channel and number of advertisements, it is probably calculated that the publicity cost of Activision's global distribution will not be less than 1 million US dollars, which is just the ones that can be seen now, and there will definitely be follow-ups, TV stations have been cut, posters have been printed, press releases have been written, you temporarily ask them not to send it, and refund the money?
The total cost of publicity should be around $2 million.
"It's not good......" Ren Yueqin sighed and said, unable to hear any emotion.
"Still too young." Lai Mingzhi said: "Stand-alone games are not so easy to touch, young people are a little inflated, and they have always been smooth sailing, this time I know." β
"How many national costumes have been sold?" Ren Yueqin also started as an online game, although "Eternal War" is not an online game, but it still uses words like "national service".
"It should be no more than 3,500 sets."
"He still doesn't understand Chinese players...... It may also be understood, but it is not believed in evil. β
"You said that he sold a small game for 49 yuan, what do you think, who will buy it."
"I want to make it for others."
"Who is it for?"
"Show us." Ren Yueqin was not very satisfied with Lai Mingzhi's reaction.
"You mean to make it for domestic game manufacturers?" Lai Mingzhi saw that Ren Yueqin's teacup had bottomed out, so he refilled a new cup for him.
"Yes, let them see that there is money to be made on the FG platform, and there are players who will buy the game, thank you." Ren Yueqin took the teacup, took a sip and said, "Didn't I tell you my guess before, how are other games on the FG platform selling?." β
"It's better than expected, mainly because they discount too hard, and they feel like they're going to fight with Villefort, they have made a lot of money in the past year, but they can't fight Villefort anyway. Now that the number of foreign paying players on the FG platform has surpassed that of China, several new games that sell well should be selling at a loss. β
"Xia Qingyu is here again, and it's not our turn to worry about her running out of money." Ren Yueqin shook his head.
Lai Mingzhi thought for a while and said, "Mr. Ren, your guess? Is Ye Shenxi trying to rely on online games to support the platform? β
"Look at you, you can't remember what I said......"
"It's all the details, and I haven't lifted the burden at work...... I'll not guess him, anyway, you also said that people like me, don't use your own thoughts to speculate about an idealist. Lai Mingzhi deliberately had a bit of indignation.
"It's okay not to speculate, not to understand, not to even agree with...... But this kind of person, he has the feelings of his family and the country, and he also has the ability to change the dynasty, and you and I should respect it. Ren Yueqin looked at Lai Mingzhi and said a little seriously.
"Of course." Lai Mingwei almost backhanded a three-in-a-row, but unfortunately not at this time: "Then is this "The Origin of Everything" almost yellow?" β
"It's hard to say, it's possible, let's see."
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The number of 70,000, especially the physical sales of more than 20,000, is enough to make many players feel emotional, whether it is falling to the bottom or going straight to the **, between the ups and downs, it has set off a hot spot of public opinion and stirred up a storm.
The altar is a thing, in such an era, it is normal to go up and down.
In just one day, the legendary company of Qingyu Network, from an undefeated team to a triumphant enterprise, fell straight down from the clouds. The bottom is not enough, under the joint efforts of the masses who do not know the truth and those who have a heart, it just regains the body of an ordinary person.
The myth is shattered, it turns out that the herring fish network will not always succeed, it also has failures, it is not unique, such a special one.
"Let's talk to you about popular science, generally a game is only sold for one to two months, and the sales volume will be pitiful, unless there is a significant price reduction promotion, but with the price of "The Origin of Everything", there is no room for price reduction."
"I know that Chinese game companies should concentrate on making online games and making money, don't think about what they have and don't have."
"Survival sells well? Is that for sale? Isn't it normal for someone to play for free? β
"It's better to wait for the word of mouth to come out, such a brand-new game, and now the media ratings haven't come out yet, what are you anxious about, if the rating is high, there will naturally be players to buy it."
"How much can you buy? Have you ever seen a movie with a box office of 1 million on the first day of the cinema finally break 100 million? β
"This company is actually quite good, but the boss likes to think too much, to put it bluntly, not down-to-earth, and a little frivolous."
"It's blown into a fairy, and that's it."
Players, or netizens, are so sensitive, seeing the wind and rain, chasing after the wind and shadows.
The supporters of the Blue Fish Network, seeing the way they spoke, some began to doubt, and then comforted themselves that a small game would not lose much anyway.
There are also those who are strong-willed, fight with reason, and then set off a scolding war.
Highlight a mess.
On the contrary, it is much calmer abroad, because ...... Most gamers don't know about this game yet.
If Qingyu Network is listed in China, it is estimated that the stock has begun to fall now.
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Funan herring R&D headquarters, Li Zhigang and Ye Shenxi learned on the phone that the data exposed by the forum was basically true, and directly said Are you planning to hide from the limelight in the United States, let me be responsible for a lot of things in Funan alone.
Ye Shenxi said that it can't be, Salmon Studio also has something to arrange.
Li Zhi babbled for a long time, and then asked in a deep voice Is there any problem.
Ye Shenxi still looked light, and said don't worry about it, let the sales refresh for a while.
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Yang Wei of the London branch of the United Kingdom also contacted Xia Qingyu, a little anxious, global sales of course also include Europe, which she is responsible for.
Xia Qingyu just asked her if the follow-up promotion had been arranged, and she got a positive answer. Then say that's good, just follow the original promotion plan and implement it.
Yang Wei nodded and said okay.
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Huang Yi's Ding Yicheng just took the time to look at the news and forums, and the media's reaction was not as fast as the players, and none of them had made subjective remarks of solidarity or criticism, and the players were already inseparable. When he saw this sales, he also wanted to call Ye Shenxi to ask, but after thinking about it, he didn't call to comfort himself when he was uncomfortable, Huang Yi Page Tour This mess is really yellow, much more yellow than "The Origin of Everything".
Meng Xianmin, chairman of Huangpu Zhulong, lit a cigarette and looked grim. Of course, he hopes that the blue fish network can become bigger, and the maturity of the digital platform means that the distribution cost will be reduced, and the traditional offline sales channels will no longer be so dependent. Their "Tales of the Ancient Sword" also hopes that this will rely on FG and go global.
The editor-in-chief of Video Game magazine is silent, and a brand new document on his work computer has just begun, and it really has only started up, with only one headline, "The Blue Fish Network and its Global Strategy, You Don't Know What the FG Platform Carries Behind It." γThe mechanical keyboard of the tea switch typed out a few words, and immediately pressed the bakspae key...... Although he is the editor-in-chief, he still uses a brown switch instead of a green switch in the office, trying not to affect other colleagues, this keyboard has been with him for many years, since there was no time when he didn't have his own office, he didn't often encounter this kind of time when he couldn't get his fingers.
There are still many people, all paying attention to what is happening outside the wall, there is a layer of fog, and they can't see it clearly.