On January 28th, the two games of Blue Fish Games ended their testing at the same time.

A series of data obtained by Xia Qingyu was also made public for the first time, and it is obvious that Qingyu Network has set a new standard for payment and retention in this industry, or an upper limit.

There is a saying in the industry and in the media that the emergence of this developer makes practitioners know where the limits of their efforts are, and you have to strive for that goal, although it will make you feel ashamed.

This sentence seems to have first circulated from the game review team of the editorial department of the authoritative media "Video Games", and it has spread more and more.

"Dandantang": The next day/three days/seven days are 54%/35%/31% respectively, and the paid penetration rate has increased by two percentage points from the first day, reaching 16%, with an average of ARPPU187 yuan per day;

"Seven Heroes": The next day/three days/seven days retention are 57%/29%/25% respectively, and the paid penetration rate remains at 20% on the first day, with an average of ARPPU247 yuan per day!

From this set of data, it is not difficult to see the difference between the two different types of games, casual battle games have higher retention than strategy war games, while strategy games have more paid data than casual games.

In fact, it is true that in many later strategy war web games or mobile games, the player churn rate is very high, it is difficult to get started, strong PVP is frustrated, and there is a relative lack of multi-line development goals. However, those who stay are often loyal and willing to pay, and they even go through the relatively low-friction development period in the late game, and large-scale battles start to occur more frequently.

For this type of game, it often takes months or even half a year for a newly opened server to pay back, but once the cost is recovered, the subsequent profit is very lucrative.

Therefore, many strategy game developers and operators have survived, but most of them may not survive and die halfway through.

Both of these games have high requirements for the number of gamers and game ecology, such as "Dandantang" requires a large number of players to have someone to match at any time, and "Seven Heroes" also needs people with similar strength to fight back and forth with you, and enjoy the thrill of strategic games.

Therefore, Xia Qingyu has also increased investment in publicity, both in terms of money and promotion methods.

On the ferry, the largest search engine in China, Xia Qingyu bought the two keywords of "web game" and "game", as long as the player searches for these two words through the ferry search engine, the web page of the herring game platform will appear on the home page anyway.

This is called SEM (Search Engine Marketing). In 2007, search engine paid advertising accounted for 27.3% of the entire online advertising market, and it is expected to exceed 30% in 08 years.

These two keywords look similar, but the actual price is very different.

In 2007, when "Immortal Dao" had not yet been released, in August, the ferry index of the word "web game" was only 387.

In January 2008, after the concept of browser games spread to more players, and more and more RPG web games gradually emerged, in January 2008, the keyword ferry index was around 13,800, and it continued to rise.

The word "game" has been hot for a long time, and this is the era of online games, and many high-quality masterpieces have emerged in recent months.

Like Stone City's "Blade of Excellence"; You Jiu's "Rich OL"; Dark Rong developed "Warriors of the Three Kingdoms OL" represented by Tianxi; Shengda's "Sky"; Titan's second product after "Journey", "Titan", these resounding names have been tested in the past two or three months, which has made the search popularity of the keyword [game] soar, and the average ferry index has maintained about 198,000. (In fact, this value is also the highest in history)

Regarding the calculation formula between the ferry index and the number of real searches, the ferry has never been released to the public, which means that no one knows the real data except them, and it is probably convenient to charge advertising fees.

However, the ferry index can still reflect the degree of attention of netizens to hot spots, after all, most netizens enter the Internet through search engines.

Throughout 2007, the number of search engine users in China reached 172 million, surpassing the 165 million in the United States to become the new number one in the world, and the average monthly search volume exceeded 11 billion, also surpassing the United States.

In China's huge market of up to 2.9 billion yuan, among the many search engines, Gu Geya bluffed and made a small fuss, and the ferry accounted for more than 70% of the search engine market, and it continues to expand, completely dominant.

That's why herring chooses to stock SEM on the ferry.

But for popular keywords like this, of course, there are many bidding opponents, and the one with the highest price needs to queue up.

But is this a problem?

For Miss Xia, from the beginning of the establishment of the company, there is only one tried and tested solution to this kind of problem.

Add money~~~

In addition to the nearly 500,000 users who are about to be transferred, there are currently nearly 20,000 registered users on the entire Qingyu platform, and everything is expected to develop in a good direction.

……

……

There are still two days left to celebrate the New Year.

Xia Qingyu has been living in a hotel since she came to Huangpu in early December last year, and she has not had time to find a house she likes, rent or buy.

And Ye Shenxi also lives here, strictly speaking, it is not very necessary, but Xia Qingyu still changed the room into a suite, and then lived with Ye Shenxi alone, maintaining the same cohabitation relationship as when he was in Funan.

The tacit understanding between the two is that as long as it is not time to go to bed at night, they will definitely be in the living room, even if they don't necessarily chat, they have a lot of things to do.

Ye Shenxi wore headphones, talking to Li Zhi on the phone, explaining the management work of the Funan R&D headquarters, while crackling and tapping on the keyboard of the notebook, and continued to complete the novice optimization content of "Eternal War".

Xia Qingyu's work seemed to be over, dropped his notebook, crawled along the sofa like a cat, and looked at his computer screen.

"Hmm." Snorted.

Ye Shenxi seemed to be too focused on his work and didn't react.

"Uh-huh." Xia Qingyu raised his voice.

The result was that Ye Shenxi heard it, and so did Li Zhi on the other end.

What an interesting old planner, in a few words, it means that everything is normal in the company, don't read it. Then hung up the phone.