Starting from Halloween on November 1st, those five games officially entered the release promotion stage, and because of the unprecedented phenomenon of blockbuster production, the advertising of games in the United States also ushered in an all-time high this month.

The release of monthly gaming brand spending shows that the total TV advertising budget of the U.S. gaming industry for the entire month of November was a staggering $235 million. Last month, in October, "Dark Souls", "Batman: Forrest Gump" and "Dungeon Siege 3: Treasure of the Sun" and "NBA2K12" and "Spider-Man: Edge of Time" were also released, with a total TV advertising investment of only $72 million.

Earlier, in September, it was $54 million, which is the norm......

That is to say, just this November, 1 month has topped the past 4 months, and there are more.

Of the $235 million, Activision alone smashed out 50 million, which was extremely generous, accounting for 21.2%, which is very in line with people's expectations.

When dealing with herring, Dawson was still an honest middle-aged man, honest and not bullying, and came out to talk about morality, saying that it was five five open. More than 90% of the 50 million miles of 44 million were used in TV commercials for "New Year's Call 8" and "Nobody Survived", and the two games each accounted for half of the 10 commercials, which will be broadcast about 6,000 times on major TV stations in this month, and according to the ratings expectations, the number of views will reach about 1.5 billion.

In second place is Soni PS3, but there are many games on the PS3 platform, and they are not all exclusively promoting their own "Uncharted 3", "New Year's Call 8" and "No One Survives" also occupy an important position in their advertising, although the weight is certainly not as good as "Shenhai 3". The Soni PS3 cost a total of about $36 million and produced 18 TV commercials, which are expected to be played 4,700 times and generate about 700 million views.

The number of broadcasts and the number of views are not directly proportional, and the number of views will definitely vary depending on the TV station and time period.

The third is a huge hardness, smashing out 31 million, and like Soni, it is also a hodgepodge of multiple games, but "New Year's Call 8" and "Nobody Survives" are their protagonists.

Ren Jile occupies the fourth position, and the people on this list are not bad at money, and they also sprinkled 29 million, and the focus is naturally on "The Legend of Zelda: Sword in the Sky", of course, there are other ii games, and their fourth-generation portable game console 3DS dedicated TV commercial launched this year.

Another much-anticipated masterpiece "The Elder Scrolls 5: Skyrim", almost all of the 15 million invested by Company B is on it, and 15 TV commercials are expected to be broadcast about 4,000 times, with 470 million views per month.

Gamers all over North America feel like they're living in a game world, and it's hard to see game ads on TV every day, not to mention hardcore fans, even housewives.

Not to mention the fact that in addition to the main TV commercials, there are also websites, offline physical newspapers and magazines, LCD screens on the street, or billboards.

That's the game.

The global box office in 2011 is expected to reach an all-time high of $32 billion, but the total revenue from games? As of now, November has just arrived, that is, it has reached 55 billion US dollars in 10 months, and people are still waiting for the end of the year to be listed several "masterpieces" with real influence and market appeal, and it is expected that 70 billion US dollars is completely possible.

And this figure will also exceed the global sales of software outside of hardware and games. The market is so dynamic that even during the subprime mortgage crisis in the past few years, it has maintained an annual growth rate of 10 to 15 percent, and now it is between 15 and 20 percent.

……

Finally, on November 8th, "Call of the Year 8: Modern Warfare 3", one of the five most watched titles in November, was officially released worldwide, sounding the horn of this month's melee and firing the first shot, landing on platforms including XBOX360, PS3, PC and ii.

Activision Nature, too, also hosted a grand premiere ceremony, and the famous Battersea Power Plant, once abandoned by city life and relegated to the high walls of London's famous landmark, is now a famous art museum. Over the course of three days, they will host two launch ceremonies of the same size here, and the other from "Nobody Survives" will also be here.

However, at that time, the whole stadium will be dressed up in a post-apocalyptic era, with a lot of exposed steel pipes, discarded bricks and collapsed walls, and the walls will be covered with wallpaper and then sprayed with graffiti and slogans calling for people to hope and try to survive, and even some corners will be "planted" with flowers and plants that look like they have grown naturally.

The ticket to the launch ceremony is also the universal currency in the game, and the bullet is a souvenir.

Activision is willing to spend money, but purely in terms of the creativity and topicality of the promotional activities, it can only be regarded as decent.

For example, before the release of "Resident Evil 5" in '09, the talents of Capcom's UK bureau came up with a deadly marketing idea - they made various parts of the human body out of animal meat and internal organs, and then hid them in various corners of London, allowing players to hunt for treasure on their own...... The first player to collect it will win a free trip to Africa. As a result, the number of local police calls in London has skyrocketed, and many ordinary citizens who do not know the truth have reported to the police that they have seen human organs on the street......

In 12 years of "Resident Evil 6", they opened a butcher shop called "Wesker and Son's Resident Evil" in Smithfield Market in London, selling the same livestock meat made into human parts......

In Resident Evil: Revelations, they filled a swimming pool with 55,000 gallons of human body parts made of animal blood and meat, encouraging players to jump in and take a dip and win prizes......

The company's marketing department is just as hardcore as the games they develop.

Activision said that it can't be learned, and it can't be learned.

Ye Shenxi also came to London in advance, and the British branch of Qingyu here also has his and Xia Qingyu's offices, the only problem is that it is wet and cold in November in London.

On this day, players around the world began to revel, and by the early morning of the 9th, Activision had confirmed the data on a global scale, and Modern Warfare 3 sold 9.6 million units in 24 hours!

Last year's "New Year's Call 7" set a record of 7.5 million sets in 24 hours, which was also included in the Guinness Book of Records, and a year later, the sequel suddenly increased this record by 2.1 million.

2.1 million, almost catching up with the total sales of Activision's "Torture Prototype 1", which made Activision decide to develop the second part and create a torture trilogy, in fact, has a total sales of about 2.5 million.

There is a small bet between Ye Shenxi and Dawson Smith on a private level, about the first sales of "New Year's Call 8" and "No One Survives", who will be higher, it is not cumulative sales, just 24 hours, everyone is urgent, anyway, the release scale of the two games is the same. This bet was initiated by Dawson, and the bet is not big, for example, if Dawson loses, he needs to invite Ye Shenxi to his home in Santa Monica, and prepare a hearty Chinese meal, he can't order takeout, he can only let his wife do it, of course, if Mrs. Smith doesn't, he can go into battle himself. If Ye Shenxi loses, the same is true, the coordinates are Seattle, and it will be replaced with Western food.

To be reasonable, this bet, Ye Shenxi felt that it meant to punish the winner.

Dawson believes that the initial sales of "New Year's Call 8" should be around 8.5 million, which will be higher than the 8 million of "Nobody Survived", and "New Year's Call 8" wins. And Ye Shenxi thinks that "New Year's Call 8" should sell about 9.5 million sets when it debuts, but he still thinks that "No One Survives" can win.

In fact, he himself is not sure who will win, and even subjectively thinks that "New Year's Call 8" is more likely to win, and more than 9 million on the first day of the first day in this era is really exaggerated enough. But there should always be opposing sides with different opinions in the gambling contract, and he has no choice.

Dawson should have been very busy at this time, and last month, he had just been promoted from director of operations to COO (chief operating officer) by the board of directors, as a reward for his outstanding work in the past few years, when Ye Shenxi and Xia Qingyu both sent him text messages to congratulate him. The board of directors had expected to buy back all of the shares from the parent company Vivendi around the second half of 2013 to make Activision independent, but now they can bring this plan forward, and it should be done by the beginning of next year.

It is still necessary to take a break from the busy schedule, and to accompany Pasca for coffee, this personal friendship is also one of the important tasks of the manager in the eyes of the board of directors.

"Congratulations, Dawson, the new Guinness World Records." In a café on the banks of the Thames, Ye Shenxi raised his coffee cup and replaced the wine with coffee.

"Thank you, Pasca, it's 9.6 million." Dawson looked at Ye Shenxi with the eyes of a monster, "It's not much different from the 9.5 million you predicted, you just said it casually, and the data predicted by our marketing team is more accurate than the data predicted by collecting a lot of data, how did you do it?" ”

"A man's sixth sense."

Dawson didn't believe it, and kept his eyes skeptical.

"Hey, are you so unconfident in your work, this is the "Modern Warfare" series with the highest reputation, your ace studio Infinity ard, the last work has accumulated such a good reputation, and the average score on Metacritic is as high as 94 points...... Dude, be confident. ”

Dawson still squinted: "I think your achievements in marketing may not be lower than R&D." ”

"Who knows."

"Hey, even then do you think Nobody Survives will win?"

"Do I have a choice, Dawson?"

"Seriously, how many sets do you think Nobody Survived will sell when it debuts? 10 million? This is more than I could have imagined. ”

"Isn't there two days left to know that Doreshi (Dawson's wife) has started to practice Chinese cooking?"

"Hey, you're really persistent, don't worry, she's already going to flip the spoon......"

……

……

November 11 has finally arrived.

In the early hours of the morning, "No One Survived", "Uncharted 3: Drake's Deception", "The Elder Scrolls 5: Skyrim" and "The Legend of Zelda: Sky Sword" all landed on major online and offline sales platforms.

The Gamestop in London has been in a long queue since the first day, and occasionally you can see reporters talking to players who should have back pain but are in good spirits.

A reporter lady found a big man at the front of the line: "Hello, can you do a simple interview?" ”

"Of course."

"How long have you been waiting here?"

"Do you believe me that I shaved when I went out?"

"Forehead ......"

"Haha, just kidding, I came here about 6 hours ago."

"And what are your goals for today?"

"All."

"All?"

"I'm referring to the four that are on sale today, all of them."

Players before and after also looked at him, and there was a word written in it: Rich!

"So which one do you want the most?"

"The Elder Scrolls 5: Skyrim, we've been waiting for 5 years."

The last installment, The Elder Scrolls 4: Oblivion, was released in 2006......

"And the second?"

"It's 'Nobody Survives.'"

"Why not the other two sequels? Nobody Survives is a brand new IP. ”

Is there any other answer? Fisoa and Pasca! ”

The reporter found another young female player about 20 years old, it was 4 girls of about the same age, who should have come here in a group. As soon as the reporter approached, and before she could ask a question, the girl raised her hands and waved them high, and then accurately found the camera lens and made a flying kiss: "Pasca! Pasca！ I love you! ”

And so did her 3 companions.

There is no doubt that this girl group is a personal fan of Pasca.

The female reporter interviewed a lot of people, and in this simple street interview, each player has their own answer, and the four games are largely divided into four games, each with their own fan bases, with The Elder Scrolls 5 and Nobody Surviving standing a little more prominently.

It wasn't until midnight that the long line began to squirm slowly, and the players behind could hear piercing cheers from the distance.

This melee of four phenomenal works, which is extremely rare in the history of the game, has finally kicked off.

……

……

Julio of the University of Houston is now a sophomore, and working in a restaurant in a big city like Houston is a little more lucrative than in his small seaport, Copas Christi, and he doesn't have to work hard and scrape together money to buy a game, but he's still not very wealthy.

The money he has now is only enough for "1+1", because he has a girlfriend, and it costs money to date or something, and it's not expensive, whether it's Chinese or foreign. The so-called "1+1" is 1 "Nobody Survived" and then 1 another game, choosing one of the other three, which makes Julio a little difficult.

By the way, he went back to the dormitory to discuss with his roommates and raise funds to buy it, anyway, his PS3 and XBOX360 were also brought to school and generously shared with his roommates, which made it easy for him to gain friendship. But the sharing needs to be suspended for two days, and he must have it to himself.

"Are you free in the afternoon? There's a new Mexican restaurant outside the school, and I'd like to try it. Unfortunately, his girlfriend sent a text message from his college classmate, a Texan, who is also of Mexican descent.

Julio's expression changed slightly, and then he didn't hesitate at all, and immediately replied: "I participated in club activities, and I'm going to help clean the library in the afternoon." ”

"What society? When did you participate? How I don't know. ”

"I just signed up for the reading club yesterday, and I didn't expect that the first activity was not reading, but cleaning the library! lol”

This guy is making up stories now, and he has a good look.

"Alright then, I can ask Jenny and them to come along, you won't be available tomorrow afternoon, will you?"

"Maybe I won't be available tomorrow, this depends on the club arrangement, and I have a lot of classes tomorrow."

"Alright then, do you need me to bring some tortilla soup back?"

"No, no, no, I don't know how busy it will be, you know how big the damn library is in our school, and the group of people in our club have found other excuses to take time off, there are not many people participating in the event, I am not embarrassed to join just now, so I can only take on their work."

While his girlfriend was still thinking about bringing him something to eat, Julio suddenly felt a little guilty......

But this guilt disappeared in a blink of an eye when he came to the Gamestop game store.

I don't know how this kind of person can have a girlfriend.