Chapter 152: Platform Future Strategy (Subscription Requested)

When I was in Huangpu, I was clear about another thing.

As for the integration of all the company's games, of course, the current focus will be on "Eternal War" to create a real game platform, and also set up a sales and promotion framework for subsequent new development projects.

In other words, this strategy is not for the five games of the present, but for the future.

As early as 10 years ago in 98, Lianzhong has appeared, and later the QQ game platform has made a name for itself, making a name for itself in chess and card games or small games.

Of course, there are also battle games such as Haoyuan and SV, but of course, as you know, they don't provide game downloads, hey, just purely provide players to play online.

They're all built on a fixed game mode, setting up their own labels, so that people who want to play a certain type of game know exactly where to go. But it's also a double-edged sword, just like if you play fighting landlords, you will go to Lianzhong or QQ games, and you won't think of going to Haoyuan and SV, and playing large-scale battle games is just the opposite.

Ye Shenxi does not think that games are limited, and it is normal for players to have preferences and preferences for game genres, but the same platform can also make segmentation and vertical positioning.

Qingyu Network is to be a comprehensive game platform.

Of course, terminal games, web games, and mobile games will still be operated as separate brands, and here we want to talk about the PC platform.

The starting point of the herring fish network is already very high, and what the platform needs most is people, and so far, the users of the entire herring game have exceeded one hundred and twenty thousand, which is the real number of overlapping players in addition to several of its games.

Back then, when Lianzhong was first founded, the three founders automatically used their relationships to pull people and let people give opinions, and there were often three developers who accompanied one player to play the game, and even one person opened three accounts, so that as long as one player came in, he could start the game immediately.

They also posted a notice on the homepage, hoping that everyone would try to come to play at noon, at this time there were more people and the staff were also there.

How fast the industry has developed, compared to the herring ten years later, how happy.

The planned herring game platform,Well,I haven't thought of what name to use yet.,Even the English name of the company hasn't been determined.,Both bosses have difficulty naming.,Otherwise, there's no "boss" or "producer" or something like that.,Anyway, let's replace it with a herring game platform.。

In the plan, it should be divided into two tabs: Eternal War and Browser Games when you first meet players.

Among them, the Eternal War is the main interface, which mainly provides data viewing functions such as historical detailed battle record query, player personal information viewing, and server leaderboard.

The game community mainly connects the official website and several third-party communities to meet the social needs of players, and of course, there will be corresponding editors to screen hot posts with discussion value or technical value and push them to players.

At the same time, there is also a news center, push the latest game information, third-party video selection and other functions.

In addition, there is a separate event center, although there is only one "Blue Fish Cup" so far, but as the popularity of the game continues to ferment, various officially sponsored or authorized supporting events will also be held one after another. At that time, the significance of the event center is reflected, it is not only to meet the promotion and data query of the event, but also to promote the game club, team and star players.

Relatively speaking, a few web games are much simpler, and basically the effect is similar to that of "desktop shortcuts", of course, it will also provide a platform self-made browser, so that players no longer need to open the browser by themselves and click from the favorites bar to enter the game.

It's just a micro-terminal function.

Not all users of the blue fish game will definitely use this platform, and they also need official guidance, which actually requires an internal "guidance".

When players come in and find it easy to use and convenient, they can stay and develop the habit of entering the game through the herring game platform, which is its meaning.

In Eternal War, there are some auxiliary features for novice players, such as eye position timer, monster refresh timer, wonderful moment saving, etc., of course, the first two auxiliary functions are forbidden to use in competitive matches.

The web game module is even more crude, with a very simple gift package distribution, simple and direct, which is also in line with the mentality of this type of player.

These are the details.

……

The definition of platform is actually very broad, and it is different from all walks of life, but in the end, it is a stage for display, and an environment for nourishing and deriving products.

From a longer-term perspective, the Qingyu game platform will not only target its own company's products, but also for domestic game developers, small and medium-sized developers, and individual independent game authors when it really grows.

It will not just be an online game platform, but a comprehensive digital game publishing, sales and operation platform.

The traditional game distribution and sales model has a natural threshold, in addition to the quality of the game itself, too many people die on the cost of distribution, from pressure transportation, to publicity, to physical store sharing, and the profit is reduced layer by layer.

This is the problem that digital selling is meant to solve.

For developers, small channels can't be sold, big channels are controlled by giants and profits are seriously exploited, and even if publishers don't like you at all, you are doomed to be contacted by a very small number of players.

This is a problem that the platform can solve.

Digital platforms can provide the possibility of selling low-budget products or independent games, and it provides a channel for the development and players to be connected, removing too many unnecessary processes in between, and breaking the monopoly of publishers.

Give everyone the opportunity to sell your game to everyone.

In addition to this, there is a very crucial point.

Digital products such as games may be in need of services just like any other product.

This service includes both pre-sales and after-sales.

Many people think that piracy exists because of the price, and it is, but not entirely.

The same goes for service.

You can buy the game at any time 24/7 without leaving home, compared to the service of starting a limited release, regional restrictions, and offline physical stores.

You can judge whether the game is suitable for you through the reviews of other players in the platform community, from their personal experience, compared to the experience of deciding to buy after reading the official promotional advertisement.

Even if you don't like it after playing for a while, you can apply for a full refund.

This kind of service is part of the value of the game.

Traditional industries have proven this for many years, how many companies have risen because of their services?

The future of the gaming industry should be full of flowers, and the herring platform will be the cornerstone of this future.