The matchup between the Lakers and the Bulls has attracted global attention, and the miracle-like "Koala moment" has once again set off a wave of heat in the NBA, which is the situation that David Stern wants to see the most, and Zhang Zhu has perfectly fulfilled the role of NBA spokesperson.

This game is already in mid-December, and the NBA will soon usher in the annual "Christmas War", which is a good opportunity to promote itself to the world.

Zhang Wei said that he has not been shooting less advertisements during this time, Nike's "Dragonborn Three Generations Christmas Edition" sneakers are ready to be launched on the 24th, his own "Minotaur Coffee" is also going to shoot new commercials, and his own company that can't receive money every time, this is already going to shoot three.

The most brain-wrenching thing is that he came up with the ideas for these three advertisements, so it is not unreasonable for his fans to call him "Genius Koala", and Zhang Yi also feels that this kind of thing must be hyped up, and it must be known to people all over the world how talented he is.

Because of this, Zhang Fu now requires that his ads must start with a line of words - "Copywriting - Zhang Fu; Creativity - Zhang Mao; Starring - Zhang Mao. ”

These three signatures must be seen by everyone, otherwise who knows that he is so genius?

First of all, ICQ advertisement, Zhang felt that ICQ, which already occupied 99.9% of the market, did not need to be too long for advertising at all, so he designed the advertisement very simple - a world map built of cardboard as a background, and then open a window on each of the five continents, the South Pole and the North Pole, and each window has a handsome man or beautiful woman showing half of his body. Of course, in the window of the North and South Poles, there are penguins and polar bears made of special effects.

People and animals in seven windows pass each other large envelopes with the ICQ logo hand to hand in the advertisement.

At this time, the narrator only needs to say the last sentence: From Asia to Europe, from Africa to the Americas, or from the South Pole to the North Pole, it is like a window!

That's all there is to the ad, it's only ten seconds, but it's enough to show the characteristics of ICQ.

It is worth mentioning that Zhang Wei stood in the window representing Asia in the advertisement, which may cause some topics after the advertisement is broadcast, but it is obviously deliberate, and what he wants is to have a topic.

Then there is "Minotaur Coffee", because the consumer group has always been young people, so every advertisement of "Minotaur Coffee" is in an aesthetic style, which looks more like a promotional film for a certain love movie, and this one is of course no exception.

This time, because 15% of the shares were sold to Comrade Chuan Jianguo for cash, the heroine in the advertisement naturally became Her Royal Highness the little princess who strongly demanded herself.

Miss Xi Lei is very generous, Zhang Zhu originally chose her as the heroine, and the copywriting designed is: A person always has to take a strange road, see strange scenery, listen to strange songs, and then in a casual moment, you will find that the things that you originally tried your best to forget are really forgotten.

Of course, the classic sentence "At every moment, there is a minotaur with you" will still appear at the end of the advertisement.

This aesthetic style of advertising is completely shot for young consumers, especially those innocent girls, even if it is cheap coffee beans, they can drink a happy feeling, but the premise is that Zhang Yu first ninja takes a sip, and then tells them loudly: "It's delicious!" ”

Nike advertising is a different style, to put it bluntly, it is "pretending to be forced", just taking advantage of the "koala moment", Zhang Mao even temporarily modified the copy.

The theme of this ad is - "As long as you have a heart that is decided"!

As long as you are determined, you can conquer pain, use it, and control it.

As long as you are determined, you can achieve your dreams and gain glory.

As long as you are determined, you can learn from setbacks and learn how to win.

As long as you are determined, you can burn everything into passion, all pain, failure, criticism, glory.

As long as you're determined, you can shoot the ball, throw the lore, you can do anything!

As long as you are determined, you can complete the miraculous moment, and you can also stage the "Koala Moment"!

Zhang Wei didn't even believe what he said, and he was obviously staining his own light, but who made his "koala moment" awesome, there is no reason not to take advantage of this shareholder wind when filming advertisements in this stall.

He even asked Nike to quickly change the final image of the ad to his "free throw line three-pointer" so that it would be more appropriate.

Finally, there is the league's promotional video, Zhang Yi really can't do it this time, because the promotional video must reflect the perseverance and tenacity of NBA players, and it must also have profound educational significance and inspirational attributes, which must make people feel excited after watching it.

The most important thing is that the promotional video should also highlight that his koala baby is the most deadly, so it is really not easy to cover everything.

Zhang Wei can only say that his skills are limited and he can't get this kind of copywriting for the time being, but he is very satisfied with the copywriting finally finalized by the alliance, especially under his influence, the content has undergone some changes.

This is a short film titled "I Desire Success" with the theme "When you desire success like you desire air, you succeed!" ”

Zhang Zhu is naturally the main actor, he is the fool who rushed to the beach at four o'clock and was pressed into the sea by the master, and then told: "When your desire to succeed is comparable to the desire to breathe, you will succeed." ”

As for the supporting roles, it basically includes all of this year's All-Star players, and each of them can show their faces in this five-minute short film, but the time to leave the country is obviously determined by the status of each person. A guy like Kidd who was hugging Zhang's thighs had only shown his face for ten seconds, but he was so excited that he couldn't sleep for days.

Koala baby basically took the first minute of the promotional film, but don't think that he lives in the first minute of the promotional film, the narrator in the promotional video is him, and at the end of the short film, when he began to pour chicken soup for the soul to everyone, the example given by the koala baby this time is of course no longer Beyoncé or something, but his dad and himself, this is what he forcibly asked to modify.

Here's how he modified it: You all want to succeed, but most of you prefer to sleep in. I'm going to tell you, if you're a person who was born to be successful, you need to be willing to give up the right to sleep. You'll be willing to give up two or even three hours of sleep!

If you really want to succeed, there will be times when you will stay up three days in a row. Because if you go to bed at this time, you may lose some chances of success. This is the moment to test how much you want to succeed. You'll experience some sleepless nights, listen, and you'll even forget to eat because of success.

My dad used to be so busy writing code that three days passed, and he forgot if he had eaten, how many times he had eaten, he was too careful!

I remember someone interviewing me, "Lyon, when do you go to bed?" "I told him that if I'm not training and competing, then I'm watching the tape! As for sleeping? Only bankrupt people sleep, I don't sleep!

Listen, that's the secret of my success, and I can tell you that now I can do whatever I want, I can go around and party for three days and three nights in a row, and I can spend money without thinking about how much savings I have in my pocket, but if I don't push myself hard, I won't continue to be successful.

Zhang Wei is very satisfied with this promotional film, because he not only occupies the beginning and end, but also plays the narration of the whole process, which shows that David Stern not only regards him as the spokesperson of the NBA, but now he is the new symbol of the NBA, the kind that can do whatever he wants!

However, before Christmas, the Lakers will play two more games, but neither of these two opponents is likely to pose any threat to the Lakers, who are now in high spirits, after all, even the Bulls have fallen to the finish line, and no one should be able to stop the Lakers' winning streak in the recent period.

The Hawks were first cut down by the Lakers, and even the "Gold Club" overnight tour failed to make Zhang Yu stop his performance, and after just scoring 51 points, he scored 44 points in Atlanta in this game, and it seems that no one can compete with him for the scoring title, not even a decent threat.

25 wins in a row!

The Lakers' winning streak has long surpassed the Milwaukee Bucks' 20-game winning streak, and Zhang has no second goal to catch up with except for his own 33-game winning streak.

The next day, although the Lakers were playing back-to-back games away, they still pinched the Hornets to death and easily won the 26th consecutive victory!

Next, it's the league's turn to build a Christmas war.

Who is the Lakers' opponent?

This problem, the league has also struggled for a while when arranging the schedule, the Bulls and the Clippers are both good choices, but the Bulls have played a few days ago, and the opponent on Christmas night is of course the Clippers, this pair of "city derby" will be David Stern's ratings magic weapon in the next few years.

"Clippers? Did they beat us? ”

Zhang Yu hadn't swelled enough to say this in front of reporters, but he really didn't think the Clippers could beat them, at least this year's Clippers couldn't convert their strength on their books into wins.

That deal has also been negotiated, the Lakers originally wanted Finley to make the data look better, but later found that it was not easy to do, because the Lakers are not a fish belly team can let a player focus on the data, they want to win as the premise. Moreover, the role of each player in the team has been fixed, and they can at most make Finley a few more points per game, but it will take a lot of effort to brush up the overall data, and this unreliable practice will be slowly abandoned.

Eddie Jones has a good look at the data, if you look at the data alone, Finley and Jones are completely two-grade players, so the Lakers are getting less and less expensive, and the Clippers only agree to a single exchange, and they don't even want to give the second-round pick they promised at the beginning.

"Second round? If you don't give a first-round pick, you won't trade, anyway, we've been winning streak, and they're still fighting for the top four, see who's in a hurry. ”

Zhang Zhu and West both have the same opinion, this is still a matter of demand, the Lakers do not have to trade, but the role conflict between Kobe and Jones will only become more and more irreconcilable, even if the relationship between the two has always been fine, but to cultivate one, you must trade one, otherwise let Kobe stay on the bench, anyway, it has no impact on the Lakers.

The Clippers are also looking for other trade avenues at this time, such as Grant Hill, and they have a lot of ideas.

The Pistons have also received an offer a long time ago, and the Clippers are willing to trade Hill with Eddie Jones + first-round picks in the next two years, and even proposed to trade Hill with Kobe + first-round picks in the next two years, which is acceptable to the Clippers.

But what made Baylor angry was that the Pistons actually asked to trade Jones + Kobe for Hill, which made the Clippers feel unacceptable, such a lion opened his mouth, which was even more excessive than the Lakers.

The Pistons said what do you know, there are too many offers on my desk, even the Lakers said that they can trade Hill with Finley + Mason, who knows what position Hill will play if he goes to the Lakers? Do you play the number two position?

Time came to Christmas Day,Dragonborn Games' "Oriental Studio" released a new work "Swordsman Love" in a high-profile manner,This is a work that was developed before the original Xishanju Studio was merged,It was originally intended to be released in the summer,But after the merger into the Oriental Studio,"Swordsman Love" was also revised back to the furnace, and it was not officially released until the end of the year。

European and American industry insiders are not optimistic about this RPG game full of oriental martial arts, of course, this only refers to the sales aspect, the quality of the works under the Dragon Descendant Game is still undoubted, "Dragon Born Production, must be a high-quality product" This sentence has already been built into a corporate philosophy and promotion language.

Oriental Studio's "Legend of Sword and Fairy", which was released two months ago, had a high rating of 8.8 on IMDb, but the number of ratings was not large, and global sales were far from expectations.

At present, excluding the Chinese region priced at 99 yuan, "The Legend of Sword and Fairy" has only sold more than 900,000 units in total, which is still due to the PS version in Japan to contribute 300,000 sets of sales, otherwise the sales figure will be even lower.

At this stage, European and American players obviously prefer American RPGs, and they still don't understand pure oriental martial arts for the time being, especially Xianxia games with a larger world view.

This is mainly limited by the current hardware performance, the 2D picture full of mosaics, and a large section of the plot that can only be driven by words, really cannot show the vastness and grandeur of the Xianxia world, let alone rely on the gorgeous picture quality to attract European and American players to play patiently.

However, in Asia, especially in Japan, "The Legend of Sword and Fairy" has been well received by the media and players after its release, and it is no longer an embarrassing situation in Europe and the United States, and the sales volume is also very gratifying, and it was even sold out for a time.

The Dragonborn Company didn't expect "The Legend of Sword and Fairy" to be so popular in Japan, and it didn't prepare so much stock at first, otherwise Japan alone would have contributed more than 400,000 sales in two months.

I believe that before the advent of exquisite 3D graphics, it is difficult for Xianxia and martial arts RPG games to open too much sales in Europe and the United States, but they can make a lot of money in Asia, I don't know if this is a disguised cultural export?

And the interesting thing is,The RPG games made by the Japanese are more European and American.,Not only the plot.,The game is full of castles.、Knights、Magic、Demons、Princesses These are ancient European things.,Apparently to earn a little money from European and American players.,As a result, I accidentally exported myself to culture.,The so-called national games are all white people's culture.,You can only add some disobedient and disgusting chicken soup to it as a Japanese spirit.。

Now what is even more ironic is that they actually found games that show traditional oriental culture in games made by Chinese, "The Legend of Sword and Fairy" and "Sword Hero Love" are completely oriental-style games, showing also oriental traditional culture, there is absolutely no Western plot and things forced into it to cater to European and American players, but it makes Japanese and Asian players more immersive, who makes their obsession with ancient China often stronger than the Chinese themselves.

On Christmas Day, Zhang Zhu also made a special cameo appearance in Santa Claus, wearing a bloated outfit and carrying a pocket of the American version of "Swordsman Love" to give gifts to the children who had already been arranged.

"Twenty-nine million have arrived, and in a few days they will become 5 million shares of rotten apples in your mouth."

Zhang Zhu did a show for a day during the day, and finally relaxed during the night competition, just when the reporter asked about Jordan's loan, Zhang Zhu immediately gave a thumbs up to the flyer's promise, and it only took a week to send the check to him, which is really not to say.

Jordan said that he was vomiting blood, because he listened to the agent's words and originally wanted to make a loophole in it, because he didn't say when he would lend the money to Zhang Zhu, so it shouldn't be a big deal if it dragged on for a few months, right?

Perhaps, Apple had already gone out of business by then, so wouldn't he have to borrow this money?

However, what Jordan never expected was that the miracle created by Zhang Qi actually made Apple borrow it, and the power of the 6 billion fans behind him should not be underestimated, Apple's stock has risen continuously in a short period of time, although the increase is not large, but it still rose to $5.9 per share a week later, which is 5 cents higher than when he bet, and five million shares are 2.5 million more.

Of course, Jordan can't calm down, if it rises to 6 yuan a share in two days, won't he lose even more?

6 bucks?

Jordan probably never dreamed that Apple's stock had not gone down for ten consecutive years since '98.

So this time, he finally did one thing right, otherwise he would have lent out more than 30 million in a few months.

"I want him to challenge me directly and not avoid me like a."

It was O'Neal's pre-game mockery, but don't get me wrong, he wasn't talking about Zhang Mao, but last year's NBA Defensive Player of the Year award winner Mutombo.

This fat man doesn't dare to find Zhang Qi now, it seems that he has won Zhang Qi once in three years, and he really has no confidence to provoke again, so the big shark that has always been used to picking up soft persimmons and pinching it, this time he found Mutombo to take a bite.

Mutombo usually dodges in the game with O'Neal, not only half of the defensive tasks are handed over to Mason, but when it is his turn to defend, he does play very obscenely, often "fakes falls" on the field, and falls to the ground as soon as he fights to attract the referee to blow the whistle, these are all facts.

O'Neill, of course, was unhappy with this kind of defense, and today he reiterated to reporters that he wanted the big man from Africa to "behave like him and play like a man".

Mutombo naturally retorted to O'Neill's ridicule: "Not only does it make no sense to say this, but it also sounds very stupid." Who doesn't even have a championship, who was swept in the finals, who has the right to question a two-time Defensive Player of the Year who has won a championship? ”

O'Neal was choked and speechless, don't look at Lao Mu's score, but in terms of honor, he is really no worse than O'Neal now. Who made O'Neal not win a few really weighty honors until now, he only entered the best team for the first time last year, and Lao Mu's two DPOY+ championship rings can definitely overwhelm him as soon as he takes them out.

Therefore, this story tells us that mouth cannons need hard power as a premise, and pretending to be forced is even more so, otherwise be humble and low-key.