Lao Li outside the window immediately realized that Liang Qikun's friend was a senior executive of a certain company, and he might come to Beijing University to give a lecture, and it should not be a miscellaneous small company.

After all, he was a graduate student of Jingcheng University, his expression did not fluctuate, and his hand movements did not slow down at all, but his ears were more concentrated.

"I'm going to make a stand-alone game online distribution platform." Ye Shenxi said.

This was really an answer that surprised Liang Qikun, moved a chair, and sat opposite Ye Shenxi.

"Your herring network?"

"Yes."

Liang Qikun smiled: "I once really thought that you were going to be on the road to online games and never return, but you finally remembered it." ”

"What kind of platform?" He asked again.

So Ye Shenxi summarized or detailed what he had told Zhan Ping and them before, as well as some things he thought.

Liang Qikun couldn't stop clapping his hands, and he also had some questions: "You always have to sell games, it's mainly some domestic and overseas masterpieces." ”

Ye Shenxi shook his head and said: "If it is an independent game with excellent quality, the platform will still give you equal publicity resources to those masterpieces." This platform is positioned to allow players to discover good games, it will have rich search and filtering functions, and there will also be a large community of players to communicate. ”

"Of course, players may still be more interested in triple-A games, sequels to well-known series, but when they get used to using the herring platform, they will also go to the huge game library to find some games that suit them."

"You've done a lot now, and that's when you finally remember." Liang Qikun said with emotion.

"I've actually been holding it back for years." Ye Shenxi said.

"What are you going to do next?"

Ye Shenxi talked about the idea of uniting game manufacturers and independent game developers again.

Liang Qiwei asked: "Have you negotiated these agency companies in Beijing?" ”

"Huanyu Star has been discussed, and a few more have also made an appointment to meet and talk in the next few days."

"Then you must have looked for Lao Lu?" Liang Qikun also guessed how to get in touch with Huanyu. "Didn't he go to Huangpu before, why did Huangpu Soft Star disband, why did he have to come back and continue to stay with Soft Star?"

"Don't ask about that." Lu Minghui's feelings for the Fairy Sword series may have to be criticized by him again if he says it.

"Hmph, I know if you don't say it."

"Then you still ask." Ye Shenxi snorted.

"I've been waiting for you for so many years...... Over the years, I have also been wondering why our Chinese stand-alone games have not developed. ”

"Tell me about it." Ye Shenxi said.

"I won't talk about piracy and other reasons, everyone knows about this kind of external cause, it's a cliché, and we people can't change it, so we can only let you capitalists do it."

Ye Shenxi nodded, of course, a large part of the reason why he wants to be a game platform is for this, in addition to the change of players' consciousness, enhancing the competitiveness of genuine games is also a very important aspect. The same is true for the services he wants to do about the game to players, if you can't devalue piracy, you can only add value to the genuine version, and provide players with value-added services that pirates can't do, so as to reflect the difference.

Liang Qikun continued: "First of all, technical reasons, of course, this is also inseparable from market reasons, and technology also has to be smashed with money. A large amount of investment can't make money, and manufacturers with capital don't dare to invest anymore, so there are only some small cost or individually developed independent games, which can only win by creativity, but it is difficult for such gamers to pay for it. It's a vicious circle. ”

"Especially in the current situation, they don't even have the opportunity to meet most of the players, there is no publicity, there is no exposure, and there are only 1,800 downloads on it, and we ourselves are quite frustrated."

"Only when the stand-alone game market sends a signal of recovery, those companies with technology can invest, don't you say?"

"Yes."

"Your platform could be a sign of that upswing."

"That's what I thought."

Liang Qikun continued: "The second is fundamental, the consciousness of most stand-alone game people. We need to compete with similar products from so many international manufacturers for other types of games, and they not only can't compete, but they are afraid to fight in the end. Only the so-called pure land of martial arts Xianxia RPG has no such risk, and it is the most marketable and most likely to succeed in China. ”

It may be that the original Sword and Fairy series had too much influence, and later producers only "paid so much attention" to the plot, of course, the plot is very important, but if a game only has the plot left, in this era of rapid consumption and many temptations, how can it be possible to regain the glory of the year? Times are fundamentally different. ”

"Polyamorous, dead heroine, bland narrative structure, no suspense and reversal, no ingenious conspiracy suspense, no grand epic rendering, no delicate portrayal of human nature, only more and more superficial Internet terms and popular elements. And then type the slogan, saying how many years of moving this is, and what is left besides these? ”

"In this day and age, how can a game only be plot-oriented? You look at those foreign masterpieces, "Secret Sea" on PS3 last year, Yubi's "Assassin Faith", and the series "FF" and "DQ" that everyone often mentions, which does not use rich game experience and interactive content to support the world view and story, and use gameplay to ensure the sense of substitution and fun of the plot. ”

"And what about our RPGs, dialogue and mission, walk the maze, step on mines, fight bosses, stand in rows and slash against each other, broadcast plots, and then dialogue to take on tasks. This was the routine of many years ago! Yes, it's a classic, but after so many years of playing, players are tired, right? Developers are recruiting one by one, and they are conservatively trying to keep the wave of players back then, and they no longer have the courage to explore new fields. ”

Speaking of this, Liang Qikun gushed endlessly, speaking impassionedly, spitting everywhere, and Ye Shenxi listened to it from side to side.

He had expected these words before these words came, as Liang Qikun, who was a hardcore fairy sword black, these were his heartfelt words, but it was undeniable that it was indeed very reasonable.

"What else?" Ye Shenxi asked.

"It's not just about gameplay, it's about the cultural differences in martial arts and immortals, which are the complexes of Chinese players, but it's also a cultural barrier. Why are Japanese RPGs gaining international popularity as well? Because they have rich themes, science fiction, magic, modern overhead, and various themes emerge in endlessly. ”

"How do they spread their native culture? It's all ninjas, darts, samurai and swords, these are commonalities, which can fit the aesthetics of foreigners and make them feel cool. Instead of flower arrangement, tea ceremony, haiku, calligraphy, etc., these things will not be highlighted. They can combine local culture and modern culture well, have you seen "Kill Bill"? ”

"Yes."

"The Tokyo restaurant in the first part, the kimono, the bushido, the sake, these things are greatly exaggerated. This is Japanese culture in the hearts of Americans. ”

Ye Shenxi knew what he wanted to say, and continued: "And the Chinese white eyebrows in the second part, they were poisoned to death after a meal...... " is indeed a bit embarrassing.

"That's it, our culture simply doesn't have a voice and influence in the international market. Can the traditional culture of so many years only close the door and enjoy itself? And our game is also,Martial arts and Xianxia can also keep pace with the times like ninjas.,It's always been like this, the key point of the plot is the first set poem.,The background music of the silk bamboo drum and piano runs through the whole article.,The props description is all from ancient legends.,Fragmented symbols are piled up,Ignoring the commonality and dissemination of culture,It has also lost its universality,To put it bluntly, it's the loss of cross-cultural narrative art.,So what do we talk about internationalization?,What cultural output do we talk about? ”

Liang Qikun's words are actually a bit radical, traditional culture is one of the characteristics of domestic games, but it does have a certain truth, lack of universality, and foreigners can't empathize with it when they want to export overseas.

How to combine traditional Chinese culture with modern culture to create a domestic game that people around the world like to see is one of the important issues facing him and the entire Chinese game industry to go international in the future.

Director Ang Lee once discussed the fusion and differences between Eastern and Western cultures in his film "Crouching Tiger, Hidden Dragon".

Li Mubai played by Zhou Yanfa is subtle, restrained, affectionate but depressed in the face of his beloved. At the end of his death, he said, "I have wasted my life, and I want to say to you with this breath that I have always loved you deeply." ”

And Zhang Zhiyi's Yu Jiaolong represents a typical Western culture, in stark contrast to Li Mubai and Yu Xiulian's love in her heart, she and Xiaohu are in vigorous love, direct and honest, enthusiastic and unrestrained. It's just that in the end, she could only jump off the cliff of Wudang Mountain and plunge into the vast sea of clouds, and only Luo Xiaohu was crying like rain by her side.

In this new era, the director expresses the need for the two cultures to tolerate and integrate with each other.

Of course, this is the director's attempt in the film, but the reality is that we are almost completely in a state of being exported, and the United States has Hollywood, and every year they export so many of their films to the world, and the output is also the packaged American culture.

Freedom, independence, fairness, wealth, the American dream, how many young Chinese people have an impression of the United States? These impressions come from those Hollywood movies.

And what is their impression of China, Kung Fu and Panda, and Kung Fu is still carried forward through Hollywood, more? Anything else?

There are many cultural communication media in the new era, and games are of course also a very important part, which is why the bigwigs of the Ministry of Culture are willing to support the export of Qingyu Network overseas.

In fact, Ye Shenxi thought about this, of course, more deeply than Liang Qikun.

"Anything else?" Ye Shenxi asked again.

"And the third point, I don't know when it seems that the way these single-player game manufacturers advertise has all become begging for mercy. If the previous statement is that we have been deformed in R&D ideas, resulting in a completely incapable of competing with international giants in the new era, and the attitude in the face of the market, this is a really sad thing. ”

Ye Shenxi also felt the same way.

In the early years, in the last century, it was still a time when a hundred flowers were blooming. Even when such a notorious work as "Blood Lion" came on the market, it was said that "the Chinese own real-time strategy game." ”

Although the tone is a little bigger, the results are not decent, but the people at that time, at least when they did it, were still full of ambition, and the market was wild and thriving.

Later, slowly, these stand-alone game practitioners fell into a pessimistic mood, not only in the game, but also in the promotion outside the game.

In the face of the market and players, they will say "let go of life", "relive the touching of the year", "make up a ticket to buy a genuine set", "support the national industry".

Playing the card of sadness, moving, and national enterprise, put yourself in the position of a very low beggar.

This is not a normal relationship between a merchant and a user in a commercial marketplace.

Ye Shenxi has always felt that the relationship between game providers and players is equal, not a father or a grandson.

They create a game as a commodity, and the player chooses to buy it and have fun in it or whatever, and that's it.

However, the practitioners of stand-alone games have been lost in the deteriorating market environment.

They say that the single-player game is going to be over, and if you don't buy it, it's really over.

They let you relive the emotion you got back then, and pay for your feelings.

They said that you should support the national industry and domestic production, and don't let our market only see the 3A products of those big foreign manufacturers.

But players really don't have that obligation.

Strictly speaking, as non-professionals, players do not need to bear the obligation to protect and save an industry, nor do they need to have the consciousness of supporting a domestic brand because of nationalism, and the real reason why they buy a game should be that the game is fun, not because of feelings or emotions.

Games are commodities, and the meaning of commodities is to create value.

And the values of the single-player game companies are deeply confused.

Even in online games, local tyrant players have recharged money, become stronger, climbed to the first place on the leaderboard, won the title of "No. 1 in the world", and obtained what can satisfy him, even if it is vanity.

In the context of free will, this is actually a principle of equivalent exchange in a commercial society.

Of course, the practitioners of single-player games are salivating over the ability of online games to attract money, but there is no need to criticize them for taking advantage of China's weakness of "people are stupid and have a lot of money".

One thing they should understand is that whether the game can sell or not, what matters is whether the game itself can attract players, not beg.

Ye Shenxi said: "I agree with this. ”

"Anyway, I'm going to build this platform first so that everyone has the same opportunity to face players. But whether it is sinking or rebirth depends on ourselves. "Rainy day