Chapter 64: Nike's Contract

Apple's classic ringtone woke up Bai Xiaonian, who was still asleep, although he had been woken up, he still didn't want to open his eyes, just slowly reached out from the comfortable and warm quilt and groped for the phone placed next to the pillow.

"Hey, this is Wood..."

With a deep drowsiness and a little impatience, Bai Xiaonian picked up the phone, he thought that if it was a strange salesman on the other end of the phone, he must let him know why the flowers were so red.

"Boy, get up from the bed, I'm happy to tell you you're lucky!"

The voice of his new agent, Jeff, came from the phone, which shocked Bai Xiaonian, who had just woken up and was still in a daze.

"What luck? Since you called me, it was... Has someone asked me to endorse me? ”

Bai Xiaonian guessed with some excitement.

“Bingo! And it's a big guy coming! ”

From the phone, Bai Xiaonian could hear that Jeff Schwartz was in a good mood, what kind of endorsement could surprise this big guy?

"It's Nike, they called me earlier today and sent me a draft contract, it wasn't clear on the phone, I'll show you now..."

After agreeing on a meeting place with Bai Xiaonian, Jeff hung up the phone directly.

Bai Xiaonian sat on the bed blankly, Nike? Endorsement? Am I dreaming?

In fact, it is not surprising that since Bai Xiaonian led UCLA to the NCAA March Madness last year, many sports brands have taken a fancy to him, a rising superstar in the National Collegiate League.

After China's Da Yao entered the NBA, these cunning businessmen have seen the huge commercial market in China behind him, but there have been no good players in China in recent years, so this makes them very regretful, it happened that Bai Xiaonian was born at this time, even a fool will not let go of this huge fat meat.

But what they didn't expect was that UCLA ended their March Madness in 2010 at the end of the season due to a torn cruciate ligament, and his injury also cast a shadow over the contracts offered by these sponsors.

You must know that these shrewd businessmen were ready to move because of Bai Xiaonian's potential, but if his injury affected his future career, the contract signed at this time would outweigh the losses, so in an instant, the companies that had the intention of signing a contract with Bai Xiaonian died down.

And this season, Bai Xiaonian once again carried the team forward bravely and played a crazy record in the NCAA to announce his return as king, which re-attracted the attention of these brands.

………

Looking at the more than a dozen contracts in front of him, Bai Xiaonian picked at the back of his head in confusion, these were all handed to him by Jeff after he had just sat down.

looked at his agent suspiciously, and the little white children's shoes looked innocent like a child.

Seeing Bai Xiaonian's look of being about to explain to me, Jeff shook his head speechlessly, not knowing why he had always been shrewd in front of this kid and kept being eaten to death.

"First of all, you have to know that there are three types of general sneaker signing contracts in the NBA, one is the ordinary bundle contract, which is also the most common commercial contract in the NBA now, but I can honestly say that this kind of contract has nothing to offer, it can only be said that it is better than nothing."

After Jeff Schwartz finished speaking, he glanced at Bai Xiaonian, who was sitting on the side, and found that the new customer's face was not smiling, obviously not interested in what he said.

"Ahem, ahem! Of course, if Nike gave this kind of garbage contract, I wouldn't have called you out, they gave another kind of contract, which is, in our insiders' terms, a cash contract. ”

Glancing at Bai Xiaonian again, Jeff continued after seeing this kid listening attentively:

"Nike's contract is still very sincere, $3 million for two years, and if you get the Rookie of the Year there is an additional $500,000 bonus, and there is also a $300,000 bonus for being an All-Star..."

Before Jeff finished reading Nike's signing conditions, Bai Xiaonian interrupted with stars in his eyes:

"Jeff, can I have my own sneakers?"

Looking at Bai Xiaonian's flashing longing eyes, Jeff was speechless again, and while thinking about how to make Bai Xiaonian accept the fact that he was still a super rookie, he patiently explained:

"Wood, you have to know that only the superstars of the league can get their own signature sneakers, and obviously you haven't been able to impress Nike's value right now. But I'm sure that with your talent, you'll one day have your own signature shoes. ”

comfortingly touched Bai Xiaonian's head, thought about it and said:

"Don't look down on this money, if it weren't for Nike's fancy to the Chinese market behind you, maybe it won't give you a contract, you must know that players who signed a shoe contract before entering the NBA are very rare, and it is a great risk for Nike to be able to come up with this contract."

"Alright! Jeff I know, $3 million is not a small amount, I agreed! Let's go, I'll invite you to eat a delicious Chinese food, and you'll be satisfied! ”

Bai Xiaonian said to Jeff Schwartz with a smile that this endorsement contract that fell from the sky was a complete surprise for him, so he didn't care about the specific details in the contract.

"Well, Wood, aren't you looking at the terms of the contract anymore?"

Jeff Schwartz said with a strange face, it was the first time he had seen such a casual employer as Bai Xiaonian in his more than 20 years of practice.

"Don't worry! I don't have you, you will never let me suffer, right? ”

Bai Xiaonian directly took the lead in standing up and walking towards the door of the café, and said to Jeff behind him as he walked. Since he has specially hired an agent, in his eyes, he should naturally not personally go out for such small things as signing a contract.

Jeff Schwartz, who was still sitting in place after hearing Bai Xiaonian's words, was directly messy in the wind...

The next day, Bai Xiaonian went to the Los Angeles Law Center with Jeff and signed his first endorsement contract with the Nike representative who had been waiting for them there for a long time.

"I hope we have a good time working together!"

After signing his name on the contract, Bai Xiaonian shook hands amicably with the two representatives sent by Nike, and it was not clearly stated how Bai Xiaonian helped Nike publicize.

To put it bluntly, now Nike signing Bai Xiaonian is completely betting on a future, so the current Bai Xiaonian can get this generous endorsement fee without any extra work, but in the future, once he really becomes a superstar, then all Nike's investment at this time is worth it.

When Bai Xiaonian and Nike were talking about his endorsement contract, the outside world quarreled because of his performance in the UCLA and Brigham Young University competition.

After this game, Bai Xiaonian's draft pick this year has also risen as UCLA advanced to the elite quarterfinals, and even many optimistic UCLA fans believe that he is completely likely to enter the top three in this year's draft and become another Asian miracle after Yao Ming.

The "Los Angeles Sports Newspaper", which has always been a white blow, published Bai Xiaonian's brave performance in the game on its front page, and boldly predicted that Bai Xiaonian would become this year's NBA flower show...