Chapter 7: The True Blue Ocean

"The success of the project is destined for three points, and seven points depend on hard work, and there is always an element of gambling." Ye Shenxi took the glass of water and moistened his throat, feeling that what he had just said was too heavy, and comforted Xia Qingyu.

"But you just said that I don't have the capital to gamble, so I can't take this risk......" Xia Qingyu glanced at Ye Shenxi.

"The rich are rich, and the poor also have a poor play."

"You now say I'm poor." Xia Qingyu complained.

"That's not the point, I had thought about it when I was still a milestone."

"Then don't sell it." The other party denied the plan he had planned for a long time, and took out the industry experience and cognition that he didn't know how many times richer than himself to show off in front of him, Xia Qingyu was annoyed and ashamed. Knowing that he is in a hurry to talk like this, he is not familiar with you, otherwise he will definitely give him a punch.

Ye Shenxi pinched his chin and said after a moment: "The biggest advantage of terminal games is, of course, the graphics performance, which can bring players a better game experience, which is especially obvious today when the trend of 3D terminal games is obvious. ”

"But have you ever thought that this is also the biggest drawback of PC games?"

Xia Qingyu caught the point: "You mean we don't do client games?" ”

Ye Shenxi didn't give her a reply first, and continued: "At present, the average network speed in China is less than 2M, if a player wants to experience a new game, according to the calculation of 1G on the client, the time he uses to download and install it is more than two hours. This is a significant cost for users to enter the gaming experience. ”

"Including the daily update and maintenance of the game, the same is true. On this basis, have you investigated the operating costs of client-side games, and what is the average conversion rate of each user from seeing the ad page, generating interest clicks, downloading and installing, and finally successfully registering into the game to create a character and start the game? ”

"The operating cost of each converted user is more than five dollars, and I can tell you directly that this number will continue to rise."

"So expensive!" Xia Qingyu was a little surprised, yes Ye Shenxi pointed out a little bit of the loophole in her original plan, she didn't take into account the operating costs of the game. Even though it took her two years to complete the development, the quality of the game is not bad, but she no longer has the money to run ads to promote it!

Of course, the game has to be promoted, otherwise who knows your game, who knows where to download it! Players have access to games through almost all kinds of game websites, news, magazines, but the promotion resources on these media are clearly priced, and such obscure small companies make obscure products will ask for a higher price, and the high-profile games produced by large companies can bring them more visits, readings and sales, and the partnership is like this, and both sides pay attention to a win-win situation.

"Huh? You don't seem to have thought about this part, so you originally planned to put it on the official website and wait for players to click in and download it by themselves? Ye Shenxi also sighed, this girl has too little experience and has too many loopholes in thinking about things.

Xia Qingyu didn't speak, her face flushed, she came here today to simply put out her shortcomings one by one and comment on Ye Shenxi one by one.

What a proud and conceited person she was, she has received so many praises and praises since she was a child, and it is not only from her beautiful appearance and wealthy family, she can get a full scholarship without listening to lectures casually in her studies, and she can beat other players of the same age or overage with a little delve into the game, she has a lot of talent that ordinary people can't reach, but she lacks some experience in this industry.

"Don't be sad, these empirical things are the best to make up for it, as long as you enter this industry for a period of time, it will naturally accumulate."

"Hmm." Xia Qingyu can only put on the posture of a student and be taught modestly. She is sometimes very emotional, but she knows when she should have what kind of mentality and posture, just like now, Ye Shenxi is indeed thinking of ways for her and her company, and as a big bull who has been in the industry for many years and has done successful projects, she can quickly adjust herself.

"The second disadvantage of PC gaming is that the R&D cycle is long, the cost is high, and it requires higher technical requirements, which is the biggest problem for your company." Ye Shenxi was very satisfied with her reaction.

"Hmm." Xia Qingyu nodded, she knew this very well.

"Third, PC games have longer requirements for game duration. That's the core question I thought about at the milestone at the time. ”

"No, isn't it better to play longer than possible? The longer a player plays, the more sticky the game is, and the less likely he is to churn. Xia Qingyu was a little puzzled again, looked puzzled, and tilted his head to look at Ye Shenxi.

Her face was flushed, and this subconscious tilting of her head showed her innocent and lovely side, and Ye Shenxi was also slightly distracted.

"Yes, in the traditional notion of gaming, it is. We generally hope that players can maintain more than 4 hours of online time in the game every day, and plan and produce gameplay according to this standard to support players' game content. ”

"But have you ever wondered what kind of people are best suited to this trait? Able to maintain more than 4 hours a day. Ye Shenxi was kind and seductive, he didn't just want to explain his point of view to Xia Qingyu and give her a plan that was most suitable for her current situation, it was very simple, just tell her the conclusion. At the same time, he is also guiding her, only when Xia Qingyu understands her own way of thinking and learns this way of thinking, she will use this way of thinking to think and solve problems in her future work, and she will grow.

Xia Qingyu's eyes lit up: "It's a student!" ”

Ye Shenxi nodded and said, "Yes, it's a student, this is the third problem of the current terminal game, which is group-oriented." What are the characteristics of students? ”

Xia Qingyu thought for a while and replied: "Students often have a lot of free time to spend in games, especially college students, this group is very large and has a large number of people. ”

"Yes, but what about the ability to pay?" Ye Shenxi added.

"Weak!" The herring caught the key point.

Ye Shenxi nodded: "That's right, although the number of students is large and the time is large, their ability to pay is not strong." I was thinking at the time, in the past, almost most of the products in the entire game market were designed for students, professional players, and these groups, so if we change our thinking and make products for other groups, there are actually not many products in this field now. ”

"Not enough time, but enough to pay......"

"Office workers!" Xia Qingyu couldn't help but knock on the coffee table. The head was running quickly: "Office workers usually have to go to work, and it is impossible to open the client to play games in the office, and even if they can, they are sneaky for fear of being discovered by the boss." And they have their own income, so they don't have much time to spend on the game, but they can pay for it. ”

Ye Shenxi encouraged Xia Qingyu with a teachable look, Xia Qingyu was encouraged, and continued: "That's why you want to make a page game, which is just in line with the characteristics of office workers, logging in to the game is simple and convenient, as long as you have a browser, you can close the game quickly, and it is not easy to be caught by the boss." The game time is fragmented, and after completing the work, log in to the game every once in a while to take a look, operate for three or five minutes, and then you can throw it away and continue working. They don't have that much time, but prefer to pay to make up the time gap with other players. ”

Ye Shenxi smiled with satisfaction, if Xia Qingyu didn't understand it like this, then he felt that there was no need to continue chatting.

"At present, the web games that appear on the market are generally based on social networking, such as stealing vegetables and grabbing parking spaces, which are provided by online social companies as ancillary services. A handful of SLG games are starting to show the lucrative power of web games, but its potential hasn't really been realized, so imagine the impact it will have on the gaming industry when a truly high-quality RPG browser game enters the market. ”

Xia Qingyu simply has a feeling of enlightenment, she is very clear about the difference between Ye Shenxi and her thinking height, what he is thinking about is not the success or failure of a game or a project, but the change in the way the game is produced and the development of the entire industry, just like 5 years ago, he single-handedly created the myth of turn-based online games, and now, he is going to open a new field, bringing revolutionary changes to the entire industry, and this impact is far-reaching.

It's a revolution, oh my God, what kind of head does this man have!

The change in Xia Qingyu's expression Ye Shenxi saw it in his eyes, he knew that she understood, and he wanted to do more than just a game.

Originally, Xia Qingyu wanted to throw an olive branch like Ye Shenxi, but now it is Ye Shenxi's turn to stretch out his hand like Xia Qingyu, and say, change the world with me.

Ye Shenxi continued: "The R&D cycle of a web game project can be controlled within half a year, and if the team is mature, the experience and technology are accumulated, and the product is rapidly iterated, at least three to four products can be completed within two years." In this real blue ocean, if none of these three or four products can win or succeed, it means that the game production industry is really not suitable for you. With that, he spread out his hands and looked respectful.

"By the way, I have one more word. There are many veterans in this industry who can restore a game and optimize it, but there are not many projects that can set a precedent and make many peers regard it as the standard in the industry. ”

This man has his own pride, Xia Qingyu suddenly understood this.

In fact, she should have a lot of concerns, such as the team is currently recruiting no talents in the direction of page tours, and what should she do with the few planners who have been recruited now, so that people can roll up and leave? For example, they don't have any competitors that have already been launched for this new product to refer to and analyze, and they will be in a state of complete exploration for a period of time in the future, which is not good for a new company. Another example is whether the performance that can be made with the current technological development of web games can really attract the player group whose tastes have been nurtured by the terminal game.

But she didn't care anymore, the man in front of her had an irresistible magic, and what he said made it impossible to give rise to the slightest doubt and refutation. He just puts this blueprint in front of you, and seduces you with insight, come on, I'll take you fly. How could you possibly imagine a man like this who would fail?

"You convinced me." Xia Qingyu said this, indicating the boss's position, with a little bit of Ye Shenxi's request for her, and she finally agreed to his plan after consideration.

It turned out that she was still a tsundere, Ye Shenxi looked at the brilliance shining in her eyes, and had some understanding of this girl.

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After Ye Shenxi sent Xia Qingyu away, he returned to the house and sat on the sofa without saying a word.

Just now, Xia Qingyu put his hand on the steering wheel before starting the sports car and looked at him silently for a while, then shook his head and said to him very sincerely: "It's really good to meet you." She was genuinely emotional, lamenting that her presence was tantamount to saving her and her company, dragging her back from a road leading to a cliff. Not only that, but she also felt that she no longer needed to support a company alone, and since then she has a shoulder to rely on.

Yes, I am about to start a new journey again, what milestones, what Du Qingyu, all kinds of past events, are scattered.

Huh? No, what position do I have? I haven't talked about my treatment yet!