In the next few days, Fan Bizhuang and Molina, under the guidance of Geng Ziyu and Great Health Care, went to the Great Wall, the Forbidden City, and the Temple of Heaven...... Some of Beijing's famous historical attractions have left his footprints. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Beijing is indeed a city with a profound history and heritage, where there are glorious or humiliating marks left by history, and here, there is also a new civilization that has emerged from the intersection of history and modern technology.

This is a city full of vitality, just like China today, vigorous and vigorous, full of youthful power, and incomparably huge potential.

Bustling, noisy, everyone is busy, and everyone's face is full of hope for the future......

This is the most intuitive feeling of Fan Bizhuang, unlike Europe, in Spain, in small cities, and even in Valencia and Madrid, where the pace of life is very slow, people live leisurely to spend every day, while in Beijing, everyone is running for the future, for the prosperity of the country and doing their own efforts.

"It's a beautiful city! It's an amazing country! ”

This is Molina's feelings, he has been to so many scenic spots, browsed many places of interest, he naturally felt the magnificence and beauty of Beijing, as for the magic, well, cheap knockoffs, exquisite souvenirs, and countless delicious snacks...... In his opinion, a country, a city, can have so many interesting things in an endless stream, can it not be said that it is not magical enough?

"Okay, let's finish the game for the time being, and we're going to get to work!"

After a few days of relaxation, Fan Bizhuang finally decided to start "working", but he has not forgotten that this trip to China, in addition to tourism and relaxation, there are also some business activities.

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"It's just a branch of a sportswear company, so what's there to do on the spot? It is estimated that what new sneakers and sportswear will be released, and there will be a press conference on the spot, can it be so grand? It's really ......."

Yang Ming stood in the conference room of the Grand Hyatt Hotel, to be exact, in a large room that had been temporarily arranged as the scene of the press conference, holding a camera in his hand, and complaining unhappily.

Yang Ming is a sports reporter, not an employee of a well-known media newspaper, like most of his peers, he works in a small local newspaper in Beijing, and those big newspapers that report sports news are different, although nominally he is also a full-time sports news media worker, but the scope of business can be wide, he has to run football, he has to run, he has to run, table tennis can't let go, even badminton he has to keep up, the most outrageous, What sports company has new clothing and sneakers on the market, he still has to follow up...... Anyway, he can't miss almost as long as it is news that has something to do with sports, no way, who makes his newspaper have a small business, and wants to survive in the fiercely competitive city of Beijing, then he can't miss any news, even if a sports star and an entertainment star have a little child, then they have to report!

And today, Yang Ming received the task of feeling that the Grand Hyatt Hotel in Dongcheng District participated in a press conference.

On the way to the hotel, Yang Ming asked some colleagues about it and knew that this press conference was held by Xtep.

For this sports brand company, Yang Ming, who is engaged in sports news reporting, is no stranger. It can be said that among the many sports brands in China, Xtep's development in recent years is the most outstanding one, in recent years, Xtep has become famous, wantonly to seize the market, they are the first domestic celebrity promotion endorsement brand clothing, the first person to eat crabs is always a lot of cheap to take advantage of, the vigorous development of the past few years proves this.

And last year, Xtep sparked a new round of public opinion in China, and they became the first company to sponsor a team in Europe's top league.

This was explosive news at the time, China is a big football country, and at least 200 million of its 1.3 billion people are football enthusiasts. However, Chinese football is not competitive, and fans have no choice but to bet on European teams.

Villarreal is not a veteran European powerhouse, but the results in recent seasons are also outstanding in La Liga, and they also have a lot of supporters in China, especially after it was revealed that there is a Chinese player in the submarine team, the fame and influence are like rockets to the sky, and they are rushing up!

It is such a team, but it has formed a strategic partnership with Xtep, and has also become its sponsor, which at that time, this ancient oriental country, a complete sensation, Xtep's reputation in the sportswear category has almost reached a peak, and it has become the best-selling brand clothing in China.

However, no matter how big the impact is, it will slowly die down over time, in the beginning, Xtep launched new products from time to time, and indicated that it was the same model used by the Villarreal club players, and the sales volume was simply to the point of madness, but now, although there are also many people who pay attention, but it is not so crazy.

Yang Ming has also participated in several similar new product launches before, but gradually he has lost much interest, always promoting his own products, and no matter how much he participates in press conferences of this nature, there is not much news value.

Yes, Yang Ming thought that this time it was a jersey and sneaker promotion exhibition organized by Xtep, and he immediately lacked interest. In addition, Xtep's headquarters is in Quanzhou City, Fujian Province, and Beijing is only a branch, which is much smaller in scale and influence, so even if their new products are blown into the sky, it is extremely difficult to attract old drivers like Yang Ming.

Yang Ming really didn't want to come to the Rausch Bird press conference, but his boss gave an order, and no matter how reluctant he was, he had to come to the scene obediently.

However, what surprised Yang Ming was that there were no promotional portraits of sportswear and sneakers hanging at the press conference, only Villarreal's "family portrait" was hung around, and there was a huge projector in the center of the venue, on which a commercial was playing.

Yang Ming is no stranger to this advertising film, in the past half a year, this advertising has been widely circulated throughout China, especially among the fan base, the reason is very simple, this is a promotional video for all members of Villarreal to participate in Xtep, and it is thanks to this promotional film that Xtep's sports products are selling well in China.

"Sure enough, it's still the same old routine!"

Yang Ming thought about it for a while, and confirmed his guess even more.

Isn't it self-evident to use the gimmick of Villarreal as a background to what the purpose is? Ha, I'm afraid that what kind of sneakers and sweatshirts will be waiting for, marked as the special equipment of Villarreal players, using this gimmick to hype a wave, and naturally a lot of fans will buy it.

There are many sports reporters who have the same idea as Yang Ming, and many reporters gathered together and talked in a low voice, completely ignoring this press conference. For them, this kind of press conference, which has little value, is just to go through the motions, take a few photos when the meeting is almost over, and go back to be able to deal with the differences.

It didn't take long for a middle-aged man dressed as a host to come onto the stage with a microphone, and after a painless remark, several people with the general manager of Xtep appeared on the stage.

Sure enough, as most reporters expected, these so-called managers and leaders first thanked them, then summarized the present, looked forward to the future, and then began to talk about Xtep's brand concept.

"As we all know, Xtep is a sportswear company with a unique concept that advocates avant-garde, fashion, individuality and freedom...... Just like our slogan, we make the sport unique. We will adhere to the consistent line and unswervingly go on, so that every Chinese who loves sports can feel the unique charm of sports......

Yang Ming rolled his eyes in the audience, and sighed helplessly in his heart: "I knew it would be like this." Next, isn't it time to advertise the product, well, let me guess, shoes or clothes? It's Spider-Man for generations......"

Xtep once launched a shoe called the Spider-Man series, which was once all the rage in China, and Yang Ming complained about this at this time.

Sure enough, the person in charge of Xtep on the stage continued to speak.

"Last year, our company reached a strategic partnership with Villarreal, the top professional team in La Liga, and in the past year or so, we have developed a number of sportswear with the theme of yellow submarines, and this time, after more than half a year of careful preparation, we will once again launch a collection of sportswear with the most advanced ......"

Yang Ming was speechless, look, that's it, as expected, using Villarreal's gimmick, selling shoes, clothes, and football...... I just can't figure it out, can you change some tricks? It's always the same, you don't bother, we reporters can't stand it!

"Well, without further ado, the real moment of surprise is coming! …… Next, please, Xtep's image spokesperson in China, appear! …… He's a real professional, he's a real football superstar, he's a ...... That's right, he's Fan! Fan Bizhuang! ”

In Yang Mingdu, he was about to be destroyed by the glamorous voice of the person in charge. When he was so crippled that he was about to fall asleep, suddenly this sound came from the sound of the scene.

What? Not introduced? Don't sell jerseys and sneakers anymore? Spokesman? Or is it a spokesperson for the China region?

This script is wrong!

Wait, I think I've heard a name, Superstar? Fan? Fan Bizhuang?!

Yang Ming was stunned for a moment, and then woke up in shock, and when he came back to his senses, he immediately bounced up from his seat as if he had been awked by a scorpion.

"Fan Bizhuang?!"

Almost the same action as him was the other colleagues who were originally in a state of limp, and almost all the reporters on the scene jumped up at the same moment, looked at each other in all directions, and then cast shocked and disbelief on the stage.

A teenager, dressed in ordinary sportswear with an indifferent expression on his face, walked onto the stage unhurriedly.

There are no lights, no music, everything is so ordinary, but it instantly becomes the focus of attention of the audience.

This face, such an indifferent expression, is not Fan Bizhuang, not Fan Ye, who else can there be?!

"Fan Bizhuang?!"

"Really...... Master Fan! ”

"Oh my God! Fan Ye has returned to China?! Damn, there was no news at all before! Fan Ye suddenly appeared here, it was really ...... What a surprise! ”

"But...... Fan Ye seems to have signed a contract with Xtep and is the image spokesperson of this company! ”

At the scene of the lifeless press conference, it was suddenly like a boulder being thrown into a calm lake, and a huge sound erupted!