In the case of this watch factory, most of the people who work here are what Isabel calls the "masses", and this silent majority has been despised by the rich and powerful of the upper class for so long that they feel inferior, but who has no dignity, who does not want to be respected by others? In the past, the mass class only dared to complain in private, but they did not dare to openly promote this idea of breaking down class barriers and "going against the grain". Nowadays, the world is changing, and the Kolas regime, which was born out of the revolution, consciously carries out civil rights propaganda in order to completely destroy the remnants of feudal forces and conservative ideas in the Far East, and Isabel's unconventional manifesto and her "popular watch" can precisely satisfy the desire of the masses to express their self-esteem and self-confidence, which perfectly fits the propaganda orientation of the new government in the Far East.

Even from a purely commercial point of view, Isabel's initiative is a good idea.

The purchase of a "mass watch" is not only a purely commercial act, but also an indirect projection of ideology – a self-confident attitude that allows the purchaser to break down the invisible barriers built by the rich and powerful with luxury goods. For the Kolas government, this is a non-explicit form of political mobilization.

Roland also remembers Isabel's brand positioning of watches with a classic advertisement on the planet – 7-Up, non-cola. Those who are disgusted by the overwhelming advertising of Coke, those who do not want to drink Coke and are too lazy to bother to choose other flavors of soda, will naturally be attracted by the "leverage" advertisement of 7UP Soda and become the potential customer group of 7UP Soda.

The "mass watch" has a similar psychological suggestive effect, and the buyers of such watches will not necessarily be unable to afford expensive handmade watches, and there will be many enlightened people who abhor luxury – a rebellion not uncommon among the young intellectuals from wealthy families.

"Volkswagen Clocks, on behalf of Volkswagen - Isabel, what do you think of this advertising slogan?" Roland asked the factory director expectantly.

Isabel recited it several times, nodded and smiled: "It's very rhyming, and it's catchy, I think it's good!" ”

"If you go back and contact the daily newspaper and the evening newspaper and publish an advertisement in the newspaper for the public watch, I believe it will be very helpful for the promotion." Roland picked up the men's pocket watch from the display case and looked at it, "It's getting late, I have to go to Master Duvalin, Isabel, you don't mind lending me this watch, do you?" ”

"Haha! His Royal Highness the Prince personally promoted the 'Volkswagen Pocket Watch' for me, where to find such a good model, of course I can't ask for it, this women's watch is also given to you! Isabel graciously shoved the lady's watch into his hand, "By the way, who did you say you were going to?" Master Duvalin? ”

"Ask him about some industrial materials." Roland casually put two pocket watches in his pocket.

"Then it's a misfortune that you came, Master Duvalin came here in the morning to help us improve the process of making pocket watch bearings...... Isabel thought for a moment, "If I remember correctly, he must have gone to the newly established 'cement factory', although I don't quite understand what 'cement' is, but listening to the tone of Master Duvalin's voice, it seems that this factory is very important." ”

"Cement plant?" Roland nodded thoughtfully, then waved goodbye to the factory director's wife, and went straight to the cement factory with Semyon Ivanovich.

Out of the gate of the watch factory, Semyon Ivanovich proposed to Roland: "Your Highness, the cement factory is located near the soap factory, about eight miles from here, and it is too time-consuming to walk, so it is faster for us to take a carriage to rush there." ”

Roland noticed that there was an official carriage waiting outside the factory gate, and thought that Semyon Ivanovich had been running with him for most of the day and it was hard enough, so he nodded and agreed to take the car to the cement factory.

After the carriage started, Roland sat in the open-top carriage and casually asked the director of the management committee: "Semyon Ivanovich, how much do you know about the new material cement?" ”

"As far as I know, Your Highness the Prince, according to my observations, this new adhesive is destined to replace asphalt, clay, gum or other kinds of adhesives, and will set off a far-reaching revolution in the field of construction engineering!"

"Oh? Are you really so optimistic about the prospects of cement? Roland asked with a smile.

Semyon Ivanovich nodded solemnly, "The benefits of cement are obvious, first of all, its main materials are nothing more than clay and limestone, both of which are very common, low cost, and the firing process is also very simple, but contrary to cheap raw materials, cement has surprising magical properties, it looks like ordinary dust when dry, and it looks like ordinary clay at the beginning of contact with moisture, which can be easily shaped into various shapes, but it will condense as hard as stone in less than two days, Initially we used this new material as a construction binder to replace asphalt, but after visiting him to see how cement hardens and crystallize, he came to see how cement hardens and crystallizes, and he came up with a new idea. ”

Isabel was, after all, only the head of a watch factory, and didn't know much about things outside her purview. Semyon Ivanovich, on the other hand, as the head of the industrial park, pays close attention to the production activities of all the factories in the park, and he can't help but talk about the new building material "cement".

"Tell me what new point of view Mr. Matvey has made?" Roland inquired curiously.

"His Excellency the Minister of Transport considers cement to be a huge waste of mere use as a building binder, and this material itself is an epoch-making new building material, which has many advantages over traditional building materials such as wood, stone, adobe and brick, especially its hardening properties, and has a wide range of uses in transportation construction and military engineering." Semyon Ivanovich recalled, and then added, "Mr. Matvey also worked with Master Duvalin to develop a new method of using cement, mixing cement with sand, adding steel bars to make large blocks of mud, and when the mud hardens and crystallizes, it becomes a hard cement block with a flat surface, which saves the trouble of processing stones with 'stone plastic', and the cement blocks with steel bars are stronger than stones of the same size, which Master Matvey says can be used to build tall buildings and bridges." ”

After listening to Semyon Ivanovich, Roland couldn't help but be slightly moved. Originally, he wanted to find an opportunity to guide the cement plant in the development of "reinforced concrete", but he did not expect that the two old men, Matwei and Duvalin, took the lead and pointed out the "technical points" of "concrete" and "reinforced concrete prefabricated blocks" without his reminder.