This year, Lin Xinran is not referring to his career, but to his comprehensive personal development, and his biggest gain is that he filmed an advertising film with Jay Chou, the king of heaven, and his popularity soared

During this year's Spring Festival, Qingyu Network officially announced that it would invite Jay Chou, a famous male pop music singer, musician, actor, and director, to join the "Eternal War" camp and become the second spokesperson of this game.

This was followed by a series of events, including a press conference, a theme song, an exclusive new hero, an advertising campaign, and ...... Wave after wave, both the players of the game itself and the fans of the entertainment industry have fully felt the impact of the combination of the two circles.

Because unlike the previous celebrity endorsement games, the new spokesperson himself also plays games, not to mention technology, he is still very addicted to it, and when he is not usually in game activities, he will also come up with a sentence or two of game terms from time to time when he is interviewed by other entertainment media, which makes players feel very cordial, which is different from the pure transaction of the game star spokesperson in the previous hype, and the endorsement of people with money.

For example, the reporter asked him some more personal questions and he didn't want to answer, but after he went around for a while, he would ask the reporter, what do you think of my wave control line?

The reporter was still confused.

What's more conscientious is a single released in May, "Eternal War" game advertising theme song "Eternal Battlefield", which not only integrates some elements of the game into the music, but also deliberately writes a duet between men and women. The female voice part was naturally handed over to another spokesperson, and Lin was happy.

At this time, Dong Chou was not so addicted to electronic music, Xia Qingyu gave an evaluation of "okay" after listening to it, and Ye Shenxi's opinion was the same, they had some expectations about the epic sense of "eternity" and "battlefield", but as soon as they came out, they were still hip-hop...... I always feel a little awkward.

In addition, Ye Shenxi was also surprised that Lin Xinran could sing.

At that time, Lin Xinran told him that there are many things you don't know about me.

The later commercials were directed by the director Wuer Fan, that is, the one Ye Shenxi saw when he was studying at the Beijing Film and Television Academy, and asked him to make a mess. This director also likes all kinds of fantasy and magic styles, especially for color, modeling and other art styles are very sensitive, he himself went to the Academy of Fine Arts at the beginning, and then dropped out of the film and television school, has been engaged in advertising director's work, and is also recognized as one of the top among the young generation of advertising directors in the industry.

After taking this list, your fan then went to play the game first, and as soon as he played, he became addicted, and when he was addicted, his thoughts flowed out, and his inspiration exploded, and he couldn't stop.

Then apply for additional investment, expand the scale of the crew, borrow the small Maruko Lab (the name of the octopus laboratory for motion capture within the herring), and ask the professional post-production team to produce the post-production...... The attitude of the herring network is that you are happy and satisfied...... Finally, I made up a full version of fantasy, fantasy, magic, and fantasy for more than 20 minutes, and a fourteen-minute commercial.

Maybe fourteen minutes isn't that long, but this short film doesn't have any plot or anything like that, and the whole section is full of flying fights and special effects scenes, highlighting a gorgeous one. Even if some viewers can't understand the heroes and skills, and don't understand the position of the camp and the relationship between the characters, it doesn't matter, anyway, it can definitely be seen that it is very expensive.

It can't be put on TV, it's purely transmitted through the Internet, and he doesn't bother to think about the duration or anything. In this commercial, Jay Chou and Lin Xinran each played their own exclusive heroes, leading their respective camps to a decisive battle on the eternal battlefield...... Although it was not officially named, both players and the media knew for a long time that Tracy in the game was definitely designed based on Tracy.

It took nearly two months for this short film to be produced in the later stage, and the final effect was much stronger than the theme song, needless to say, many viewers don't know much about the director and production process, only know that it is a small movie made by Qingyu Network, and strongly appeal to this company to set foot in the film field, rescue China's domestic games, and also support the rise of domestic films by the way.

Because after the launch of this "Eternal Battlefield", it caused not only a climax in the game field, but also a sigh in the film industry. What kind of works with magical and fantasy labels are usually used in Chinese movies, and in the end they often end up being grandiose, ridiculed and even ridiculed. This has always been one of the forbidden areas that Chinese filmmakers dare not touch.

"Watching Movies" magazine commented on this commercial: "We know the company Qingyu Network, and there are not many young people who don't know about this company, but they have seen their news in the game field in the past, and never thought that one day they would write an article about them in their editorial department." ”

"We yearn to get closer to Hollywood, in addition to the system, policy, system and other things, this distance is more of a gap in the film industry, we are good at storytelling, but also good at shaping characters, highlighting contradictions, creating conflicts and suspense, these we actually will, many directors have also proved this. We have made many impacts, and there are not many examples that can really be called breakthroughs in the end, but it seems that this fourteen-minute "Eternal Battlefield" is the smallest gap in the past two years. ”

"Whether it is the step-by-step battle scenes, the combat action design of multiple characters, the different styles between heroes and the cooperation and collision of everyone in the back, they are sublimated in the final so-called 'team battle', showing that it may be the most exciting 'fight scene' in domestic movies in recent years."

"This fourteen-minute 'Eternal Battlefield' has a rare flavor of fantasy epic in Chinese films, and makes you feel deeply sorry after watching it several times, how great it would be if this was a truly complete version of 90 or 120 minutes."

The short film quickly accumulated more than 22 million views on multiple online platforms, and became everyone's after-dinner conversation, and was also wildly reposted on social media, spreading, and receiving a lot of praise.

Later, Ye Shenxi reported a big red envelope to your fan to express his gratitude, and also learned from the other party that because of this short film, he was valued by Huayi's film director Chen Guofu, and planned to hand over a Chinese magical epic film that was in preparation to him.

The sequel to "Painted Skin" in 08, when the film received a total of 230 million yuan at the box office in the mainland, the box office was decent, and the theme song was popular for a while, and then Huayi entered the game, intending to join the investment and produce "Painted Skin 2".

After seeing "Eternal Battlefield", the top management added your fan to the list of candidate directors.

And Lin Xinran's cooperation with Tianwang in this wave of theme songs and promotional videos has also gained a lot of fans from outside the game circle and from the fan circle. This girl now has more than 2.3 million Weibo fans, which is higher than Xia Qingyu, not to mention Ye Shenxi.

Everywhere you go, whether it's a competition or a business event, there must be a group of people to pick you up. In fact, when she played AR3 earlier, there were already fans picking up the plane, but it was more of a little girl among a bunch of male professional players, who was very beautiful and played very well.

Now it seems to have more of the traditional sense of the entertainment industry's sense of idolatry, not only male fans, but also female fans, fan groups, support groups, many people also started to play "Eternal War" because of her fans, and when the league was in the league, they formed a team to buy tickets to the scene, holding gorgeous light signs and waving the whole game, just like the group of people shouting Lukawa in "Slam Dunk".

Many people think that Lin Xinran can develop film and television singing genres, and the future is limitless.

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Although this is the first truly global competition, many of the players participating in the competition have not fought each other before, and all kinds of accelerator cross-server appointments, training camps or something, have some judgments on the strength of the other party, and it may be more vague that after these people form a team, what is the strength.

The betting industry in Europe is quite developed, and several major bookmakers have already opened the market in advance for the results of the World Cup winners, the best players, and so on.

In fact, as early as the beginning of this year, after the European and American servers opened for a period of time and quickly accumulated a lot of popularity, several well-known bookmakers have announced that Eternal War will be added to their betting programs.

One of the quickest movers was the famous Austrian online bookmaker BIN, which officially announced Eternal War as their new betting program after the start of the second season in Europe earlier this year...... This is truly the world's first online casino for Eternal Battle.

Also joining the project are established companies such as William Hill, Pinnacle Sports and Bet365.

Among them, the two teams that BIN is most optimistic about this tournament are South Korea and China, and the odds of winning the championship are 2.75 and 3.5 respectively. In their opinion, the biggest advantage of the Chinese team is that this is the first region in the world to open a server, they are half a year ahead of South Korea, nine months ahead of Europe and the United States, although the impact of this service opening time is shrinking so far, but there is definitely still there.

Moreover, the main players and substitutes of the seven Chinese teams also have their own trumpets in Hanbok, and they can be fully recognized only from the perspective of ladder achievements such as single row or double row.

But they are indeed more optimistic about the Korean team, because first of all, the popularity of this game in South Korea is not weaker than that of China, and it is also the most popular online game in South Korea, with a wide player base and high prize money, which has also attracted a considerable number of professional e-sports players who were originally in other sports...... It is entirely possible that after "Star Wars", South Korea will become another brand-name e-sports competition.

Moreover, the enthusiasm of Koreans for esports is well known, properly managed, and the players are also disciplined, which is the most prominent advantage in mechanically accurately reproducing the tactical intent laid out by the coach.

In third place is the United States team, and the odds seem to be a bit big, jumping directly to 10.5.

The European teams are even worse...... Because the teams participating in their own league are basically composed of members from several countries. For example, this year's European champion, Fnatic, well, five lads from Spain, Sweden, Austria, England and France! It can only be said that it is good that at the end of the league and before the start of the World Cup, they are left with a month to run in and train.

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The Bird's Nest is only the venue for this year's finals, and the other group stages are arranged in the core cities of the four regions of the country, which can also drive the development of local e-sports culture and attract more fresh blood.

Until after entering the knockout round, each team will be divided into the capital, and the double-elimination system will be opened according to the ranking, which is also the current Beijing Stadium.

After all, the rent of the Bird's Nest is 2.2 million yuan a day, and if you want to hold a one-day competition, you have to rent it for four consecutive days, including three days of venue construction and one day of demolition...... After all, the annual operating expenses of this venue will be about 60 million, including cleaning, security, operation, maintenance, etc., and it is natural to recover the cost through operation.

According to statistics, during this World Cup, a total of 78 media from all over the world entered China, with more than 200 reporters and accompanying staff.

The main partner of the herring network is still the modern torch of the old partner Ji Qinlin, and now they are completely handy for the organization of the event, the first season of last year's shrinkage was a loss, but this cost of the herring network is borne by itself, and this year's second season, with the popularity of the game, the increase of social attention, advertising investment is completely a leap compared with last year.

Coupled with the copyright income of encrypted TV signals and online live broadcasts, the operation of the event is basically flat this year. This was unimaginable in the past, after all, it has become almost everyone's consensus that esports competitions lose money and make money.

Modern Torch has also grown rapidly and has become the most influential e-sports brand in China.

It has been nearly half a year since E3 in June, Xia Qingyu, chairman of Qingyu, announced that the "Eternal War" World Cup will be held within the year, and players have been eagerly looking forward to it for nearly half a year.

Before the game, representatives of all teams attended the official pre-match press conference.

The representative sent by the Chinese team is Lin Xinran, who is the captain of this national team, and she is well-deserved in terms of strength and popularity.

Although she is only wearing a red and yellow team uniform, her image always seems a little "out of place" among a group of five big and three thick, or big-framed glasses, and some raunchy Internet addicted teenager otaku.

It's not easy to wear the team uniform with a sense of fashion, this depends on the person.

At this time, European and American reporters discovered that China may now be leading not only in the "Eternal War" project, aside from the technical and tactical aspects, in terms of player packaging, but from Lin Xinran's body, they have already thrown themselves away.

They also did a lot of homework before, including Lin Xinran filming commercials, singing, and endorsing some e-sports-related products. However, the feeling of learning about it on the news is always different from seeing a real person offline.

In the reporter's question session, Lin Xinran was asked by GameInformer about the goal of the Chinese team this time, and Lin Xinran naturally said that he was the champion.

This is also in line with the expectations of the Chinese media and players, in fact, the pressure is still quite high, if the first top tournament held at home, as the host and one of the strongest teams, can not win the championship, it will be a bit hurtful.