On July 1st, "Video Game" magazine released a new issue of Internet café game share ranking, the statistical results were sampled in the country's third-tier cities with the magazine's qualification of 328 large Internet cafes, the statistical time is from June 1 to June 15, is currently the most authoritative ranking on the coverage of online game users in China, and "Video Game" magazine is also the most representative and most popular professional media in China.

Now in its 13th year, Video Games is not only a print medium, but also has its own portal. Different from other game magazines, in addition to publishing game introductions, reviews, tips and strategy articles for players, "Video Games" also has a professional section for developers to a certain extent, including industry team introductions, interviews with well-known producers, some basic industry-related data, etc., which is a must-read publication for many game lovers and developers in every issue.

In the first half of June 2007, the national Internet café game share ranking:

Rankings, Games, Operators, Developers, Internet Cafe Share, Last Ranking, Changes:

No. 1, "Kart", Century Network, Korea NEXT, 17.1%, 1,0;

No. 2, "Dream Qiankun", Huang Yi, Huang Yi, 16.4%, 2, 0;

No. 3, "Warcraft", Stone City Network, glass slag, 14.6%, 5, +2;

4th place, "Eternity", Milestone, Milestone, 13.5%, 4, 0;

No. 5, Tianwen, Guanghua Network, Bit, 9.3%, 3, -2;

No. 6, "Tianlong", Meihu Network, Meihu Network, 7.9%, 6,0;

7th place, "Energetic Dance", You Jiu, T2 Entertainment, 6.4%, 8, +1;

No. 8, "Demon Punishment", E-space-time, E-space-time, 5.7%, 9, +1;

No. 9, "Swordsman II.", Jin Chan Software, Jin Chan Software, 5.5%, 7, -2;

10th place, "Journey", Titan Network, Titan Network, 3.6%, 10, 0;

Among them, there are 7 domestic self-developed games and 3 foreign agents; 6 RPG types, 2 turn-based types, and 2 casual competitive types; There is another point in this list, the martial arts fairy theme games have reached an astonishing 7, which is also in line with the national conditions, Chinese have always had a martial arts complex, and games with this theme can also attract domestic players the most.

Ye Shenxi manipulated his notebook to browse the list while eating breakfast, and they were all old faces, and the long-term dominance of classic games also showed the lack of domestic independent R&D and innovation capabilities. However, this is not something to worry about, and this list was released at the same time as the game industry report for the second quarter of 07, and the sales revenue of online games in the country reached 3.22 billion yuan in the past three months, an increase of 12% compared with the first quarter! This is a terrifying number, more and more people are beginning to discover the vast business opportunities in this market, more bosses have entered the circle with checkbooks, and more talented R&D personnel have formed new teams to inject fresh blood into the industry.

In the eyes of many industry insiders, the industry is about to enter an era of a hundred flowers, and a crazy carnival has just begun.

Xia Qingyu was sitting next to her eating breakfast, glancing at his screen from time to time, and expressing some of her own opinions. She has recently supplemented her industry knowledge, and she has also searched for industry data everywhere to enrich herself, from the project production process to the distribution and operation, and even marketing, she often asks Ye Shenxi shamelessly, and she has done enough to ask her seniors for advice.

Speaking of which, the two seem to have a strange tacit understanding, and it seems that they don't need to run in at all to get used to such a "cohabitation" life, as if the other party was originally in their own lives, and life has never changed.

Xia Qingyu's habit of running in the morning has been maintained for many years, and she has always gone to bed early, and every night Ye Shenxi sent her upstairs to sleep, and then the next day she finished her morning run with dumplings, and came back after buying breakfast to take a shower, wash up, put on makeup, and watch the morning news for a while...... Then he went to knock on Ye Shenxi's door, and when he got up slowly, Ye Shenxi found that there was no need to set an alarm clock on his mobile phone.

As for the cost of breakfast, according to Xia Qingyu, it is naturally necessary to deduct it from Ye Shenxi's salary.

At this time, Xia Qingyu had already finished eating, and while cleaning up the table, he urged Ye Shenxi to say, "Hurry up and eat, don't be late." ”

Ye Shenxi had no choice but to take a few bites of the bun tightly, and muttered: "Today is Sunday, it's okay to be late for a while......"

Xia Qingyu stared slightly.

Ye Shenxi: "Okay, okay, ...... immediately"

In fact, for a project, the initial stage of the project is often not very busy, but the projectW team lacks experience and tacit understanding, and at the same time faces the change in the direction of the terminal game to the page game, these various defects can only be made up for by the workload, so from the second week of Ye Shenxi's tenure, the project team began to work overtime on Saturdays and Sundays.

In fact, now this project team really worries Ye Shenxi a lot, although it can be regarded as operating, but it is very reluctant, not to mention the configuration of the mature team in Ye Shenxi's mind, it is still too far from the team of ordinary manufacturers in first-tier cities.

Ye Shenxi's real thoughts were, "You are the worst class I have ever led." ”

After coming to the company, Ye Shenxi went straight to the safe passage, and smoking a cigarette before starting work helped him quickly get into the working state, and happened to meet Rao Bin, who also came to smoke.

"Mr. Ye." Rao Bin hurriedly nodded in greeting. This is the first time Ye Shenxi has come here to smoke and bump into him before, and after he straightened his waist to say hello to Ye Shenxi, Ye Shenxi told him not to be so restrained, just nod his head and raise his eyebrows, there are not so many rules and regulations in the game industry.

Ye Shenxi also nodded to him, lit a cigarette and took a deep breath.

Copywriting-related work Ye Shenxi almost all handed over to Rao Bin, this young man has a good writing style, although he is a science student, he has a certain understanding of world history, Chinese and Western mythology, etc., loves to read novels and chase anime, has a certain ability to diverge in thinking, and the most important thing is that from the plot outline he handed over to Ye Shenxi for review last week, it can be seen that he has a certain ability to make up stories and tell stories, and Ye Shenxi also intends to cultivate him in the direction of copywriting planning.

Copywriting planning is almost the least valued position in China's online game circle,If game planning is divided from top to bottom in the division of labor,In the vast majority of teams,It must be the main plan,Numerical planning,System planning,Level planning is finally copywriting planning and executive planning,Well,It's only higher than the hard-working executive planning。

The reason is very simple, first, cost-effective. For online game players, they often don't pay much attention to the plot of a game, and their sensitivity to the game plot experience is far lower than that of art, operation, gameplay, etc. Many players are more concerned about whether the art performance of the game is pleasing enough to the eye, whether the gameplay is good or not, and it is rare that the plot of a game is not full and twisted enough, and the character creation is not full and distinct......

Even if the "skip" button is added to the cutscene in the game, at least more than 80% of people will directly click to skip, because everyone is busy upgrading to fight monsters and challenge the level to drop equipment......

Second, it is cruel that there is almost no real copywriting in China, especially in today's industry that is far from mature. This is also complementary to the first point, players do not pay attention to it, so the game company does not pay attention to it, and the company does not pay attention to it, there is no preferential treatment, so the copywriter planner has accumulated a certain amount of experience in game production, and after being familiar with the game production process, he usually chooses to turn to system planning, and no one will delve into improving his copywriting planning professional skills.

In fact, in Ye Shenxi's view, this is very ironic, in his eyes, among all the planning and division of labor, only numerical values and copywriting are the two types of work that really require so-called professional skills. As long as the system planner can discuss with the main policy to complete the system design ideas, and restore them to documents and flow charts, ensure that the logic is strict and there are no loopholes, and at the same time can be clearly communicated to the program, it can be regarded as basically qualified, and most employees who have been immersed in the industry for a certain period of time and have enough game experience can complete such work. The number of qualified characters is different from that of copywriting, which requires real professional skills and professional talent.

Ye Shenxi spit out a puff of cigarette and chatted casually: "How is it, has this rhythm been able to withstand recently?" ”

Even if Rao Bin has 10,000 horses galloping in his heart, how dare he poke words, he can only say: "It's good, I feel very fulfilling." Seeing Ye Shenxi's noncommittal expression, he added: "Really, I also interned at another game company before, and I feel that what I learned in a month there is not as much as I learned in a week now." ”

This is true, not all newcomers can meet a teacher like Ye Shenxi, and Rao Bin also knows that he is lucky. Recently, Ye Shenxi has guided him the most, because he has little experience, and the copywriter is the big head in the early stage of the project, so he has to spend a lot of energy on himself, and he is excited but also deeply worried, for fear that he will drag down the progress of the project.

Ye Shenxi nodded, the young man's attitude was still quite good: "How did the first batch of art needs go?" ”

The art style has been determined last week, and after discussing with Xia Qingyu, I have also selected a cost-effective art outsourcing team, so now we need to provide the first batch of art needs. This is also the task assigned by Ye Shenxi to Rao Bin, including 5 town distribution points, 5 dungeon scenes, 10 NPCs and 20 monster image requirements, which are the first batch of art resource requirements to be provided to outsourcing. And there are a total of 6 protagonist images, this Ye Shenxi decided to digest it within the team, the protagonist image is more important than NPC, he also has a certain understanding of Cao Ruoruo's level, and it is more reassuring to hand it over to her than the outsourcing team.

Rao Bin replied, "It's half done." ”

A total of 30 resources, it took 4 days to get half of it, and the efficiency still needs to be improved, Ye Shenxi shook his head secretly in his heart.

"Later, you send me the requirements to see, and I will mainly look at your document format. The expression ability of planning is as important as the design ability, otherwise no matter how good your design process is, the art is not clear, and you will not be able to make good things. ”

Rao Bin resignedly: "Good ......"