"The reason is very simple, but you also know that Old Man Cauchy and his peers are only keen on lending and collecting interest, and are not good at running an industry, and if they want to achieve the goal of making a monthly profit of at least 30,000 gold thalers, I am afraid it is not as simple as it is calculated on paper." Andre couldn't hide his worry between his eyebrows.

Roland smiled slightly: "Your concerns are very necessary, bankers don't like to run businesses because they are afraid of trouble, think about it, the banker from Zuoqi has a dark eye on this unfamiliar island, and has to hire locals to charge the service fee of the lock, what can the other party do with him if he moves out for various reasons and does not pay the arrears?" There are also attorney fees to pay in court, and the result is likely to outweigh the losses...... Such trivial troubles are simply innumerable, and even if Master Cauchy himself sits on Kolas Island, he may not be able to run it well. ”

"That's what I'm worried about, if it's not run properly, the Krasbourg Mystery Lock will go from a model project to a negative model, and it will be difficult to promote this model in the future." Andrei sighed.

"So I suggest that Lighthouse Bank does not have to intervene in the operation itself, but simply set up a 'Lost Lock Service Company' with the government of Koras Island, and authorize the government of Koras Island to be responsible for the specific operation of the business, regardless of whether the operation is good or bad, the Beacon Bank can earn 30,000 gold talers every month, wouldn't it save worry and effort?" Roland said with a smile.

Andrei fell into deep thought. According to Roland, Lighthouse Bank is actually subleasing the franchise to a service company, which has the advantage of worry-free and stable rent collection, and the disadvantage is that it has given up the opportunity to obtain excess profits while seeking stability - if the net profit of the Lost Lock Service Company is far more than 30,000 gold talers per month, the extra part of the profits Lighthouse Bank will not have the right to share.

After thinking about it for a long time, Andre made up his mind and solemnly said to Roland: "I am optimistic about the business prospects of Kolas Island, the monthly profit of the Lost Lock Service Company will never be limited to 30,000 gold talers, I propose to convert the debt of the Lighthouse Bank into the equity of the Lost Lock Service Company, and the two sides will share the risk and distribute the benefits equally, if it turns out that the return is not as good as expected, I am willing to admit defeat." ”

"I admire your courage and I am confident that you will never regret this decision." Roland praised from the bottom of his heart. Just as Andre is optimistic about the future of Kolas Island, he is also confident in it. In a trading port with a resident population of 200,000, it is not difficult to obtain a net profit of 30,000 gold tales per month from the business services of the Lost Lock, and in the long run, the benefits are even more incalculable.

"Lighthouse regularly sends people to review the accounts, attends the board of directors that involves major decisions, and the specific management is entirely in charge of your people." Andre groaned, and couldn't hold back his curiosity and asked Roland, "Although it's none of my business, I can't help but want to ask you how to make money with the lock?" Is there a 'mystery tax' on all residents of the island? ”

"It's okay to collect taxes, but in my opinion it's the dumbest way to do it." Roland took a sip of his coffee and unhurriedly explained his marketing plan.

"First of all, whether it is to win the hearts and minds of the people or to fulfill the obligations of the government, we must regard the protective function of the lock as a public safety service, a basic guarantee provided by the government to every taxpayer, and should not be charged an additional fee; In addition, I noticed that the Mystery Lock also has some convenient services set up for public welfare purposes, such as automatic water purification system, exhaust gas filtration system, resistance to severe cold and heat, wind, snow and rain and other abnormal climates, to ensure that the appropriate temperature and humidity are maintained within the shroud of the Mystery Lock, as well as the magic street lamp that automatically lights up the "Unquenchable Flame" at night and provides convenience for nightcrawlers, all of which do not require residents to pay, as for other magic and supernatural effects that come with the Mystery Lock, such as Flight, Teleportation, Wind Signal, Clever Words, Exploration, Detecting evil, detecting lies, being proficient in language, detecting lost property, etc., are value-added services, and users need to pay corresponding fees. ”

"In other words, the Lost Lock Service Company has both public welfare and commercial attributes, and can only make profits through those commercial services?" Andrei asked.

Roland nodded with a smile: "You pointed out the commonality of state-owned enterprises. The "Koras Island Mystery Service Company" is a state-owned enterprise, but it has introduced the "foreign" participation of the Lighthouse Bank - considering that Beacon Hill is a member of the "Far Eastern Court", it is debatable whether it is considered foreign capital.

"So the next question, how do you price business services?" Andrei asked with interest.

Roland had already planned for this, and decided to adopt the "price discrimination" strategy that was quite mature and caused countless controversies on the planet, and formulated the Mystery Service Fee.

"Mr. Andrew, there are only two types of pricing, one is retail and the other is wholesale. Pay-per-use is retail, in addition to this, we can also launch 'annual passes' and 'monthly passes' and other packaged services, annual and monthly pass holders can use the lock at will during the validity period without additional fees, equivalent to wholesale users, and can enjoy different degrees of discounts when purchasing cards. For retail customers, we can also carry out more active marketing, such as the implementation of a membership card system, top up 1,000 gold thalers and give 100 vouchers......"

Roland told André about the marketing methods that had long been commonplace on the earth, and the flickering legendary archmage nodded frequently in admiration. Roland snickered secretly in his eyes, and he, a traverser, could be regarded as making full use of the advantage of information asymmetry.

In fact, not only the specific marketing strategy, but also the entire Mystery Project, from financing to construction to operation, has borrowed from the experience of the earth. Roland said it wildly, but it is actually the same thing as buying a house in installments. Since the construction of the puzzle borrowed from the business model of the real estate industry, and since the "financial leverage" of "installment payment" was borrowed, it is inevitable that there will be a "bubble" component in this industry.

Roland has a clear understanding of the financial risks behind this business model. Even years after crossing into the world of Vares, he still haunts the experience of a country where housing prices soared and eventually the bubble burst, leading to a global financial crisis. Therefore, we should always ring the alarm bell in our hearts, refer to the development experience of the earth, and keep in mind the lessons of the past. In the course of his discussions with Andrey, he repeatedly stressed the need to strengthen supervision and do what he can to ensure that the "Lost Lock Project", a new industry with huge potential, maintains healthy development, so as to avoid repeating the mistakes of the collapse of the real estate bubble in various countries on the planet.

Please remember that the first domain name of this book is .. Literature Museum mobile version reading website: m.