Chapter 255: Heading to Route 66

The next weekend, Xia Qingyu rushed over from his headquarters in Seattle under the pretext of signing an agreement with Activision, and then the two went to Staples Arena in Los Angeles to watch the game and enjoy a fleeting weekend vacation.

Ye Shenxi also reported to the big boss, flirting and scolding without delay, and said that the physical release of "The Origin of Everything" has been done.

Xia Qingyu thought for a while and said, "Shall we establish our own physical distribution channels?" She is still a little envious of large companies like EA and Activision, which have been in business for so many years and have a solid foundation. Every year, countless game companies hope to get their "shelter".

She herself wants to be this kind of giant, and she has an imperial dream of controlling the global publishing market and various game developers to come to the dynasty.

There is no generation of game queens.

Ye Shenxi said: "Then there is no need, although physical distribution is still the mainstream now, it will soon make digital distribution the world, and it will not be a few years, we just need to really do FG." ”

After a few years of establishing a channel, it was abandoned again, so wronged.

Think about it, compared to optical discs, what they have to do for platforms like FG is not too simple compared to the traditional distribution industry, and the cost is much lower.

"Then I'll go and sign an agreement with Activision on Monday."

"Okay.

Ye Shenxi and Xia Qingyu talked about Marchin, and he asked Xia Qingyu in Marchin's original words at that time, is there any money.

"Is there any money?" It's not necessarily a question, of course he knows whether Xia Qingyu has money or not, and many times this is a declarative sentence, which means that I want money.

The two have known each other for so long, and the first time they heard Ye Shenxi say such a thing, Xia Qingyu was both curious and delighted, and her beautiful eyes were looking forward to it, and she felt very good.

This is like between husband and wife, and the husband asks his wife for pocket money to buy a pack of cigarettes.

"How much?" After watching the game, the two returned to Santa Monica, a famous tourist city, where they paced side by side on the beach, one of the most famous beaches along the coastline.

In November, the weather is a little colder, there are not many people on the beach, there are no summer bikinis and sunbathing, this feeling of emptiness, accompanied by flocks of seagulls, has another kind of beauty.

Waves crash against the sand, and this two-mile (3.2-kilometer) stretch of coastline is the terminus of Route 66, the officially advertised "Mother Road" of the American West. During the Great Depression in the United States at the beginning of the last century, the construction of this highway provided thousands of jobs for Americans and became a lifesaver for countless Americans.

In other words, Ye Shenxi and Xia Qingyu are really heading to Highway 66 at the moment.

"About $4 million."

More than 20 million yuan to buy cigarettes is too much.

"I ...... I met a Pole and promised to lend him some money...... In fact, it is an investment. Ye Shenxi also felt that it felt a little strange to ask his girlfriend for money, the feeling of 'I'll just buy a pack of cigarettes......

"Poles? Do you still have a confidant in the sea, if you are next to each other? Male or female? "That's the point.

"Of course it's a man, a man with a beard."

"Did you know each other before? Why did you suddenly become interested in investing things? Xia Qingyu said strangely.

"I didn't know anyone I met before, but I happened to meet at EA's Sequoia City headquarters."

"Wow, a fateful encounter!" Xia Qingyu complained: "I can borrow money from you for the first time?" It's still more than 20 million, what kind of person is so heartless! ”

"The owner of a game company, they have no money to make games, and they are about to go bankrupt."

CD Projekt is on the verge of collapse at this time, which is the biggest crisis of Malchin's 14-year career, and this year's global economic crisis has put them in trouble, and there is another reason, the development of a console game has left them with oil and debt, which is almost the last straw.

The game publishing business they started out has become a black hole, constantly eating away at the revenue brought by The Witcher, and the legendary "The Witcher: Rise of the White Wolf" is another big hole, constantly consuming money.

In fact, "The Witcher" was far from a big hit at this time, and the CD Projekt Red development team was an instant hit, but it was also limited, so far, "The Witcher 1" has been launched for a year, and the sales have just exceeded 1 million.

The game cost around $7 million to develop, and CDP (short for CD Projekt) still made some money, but not much.

The publisher they worked with, Atari, offered to develop a console version and establish the brand on the console before the sequel to the game was released.

Although Malchin did not approve of it, they were still eager to develop sequels "The Witcher 2" and "The Witcher 3", but they were reluctantly persuaded by Atari in the end, at that time, who could have known that it would be a complete mistake.

This project was paid for by Atari.

Because CD Projekt Red was using the Aurora engine provided by Gayare, which could not be used on the console, the team was working on a new engine of their own. So the project "Rise of the White Wolf" was outsourced to a French studio, Idescreen, who won the project with an impressive proposal.

This is the importance of PPT doing well, which Ye Shenxi quite empathizes, domestic companies and teams are very exquisite, project planning and introduction can be talked about, and the business profit model is also logical and organized.

However, after the actual development work is actually implemented, the poor R&D and project control capabilities have put investors and themselves in a predicament.

It has a proprietary name called "PPT Entrepreneurship".

Slowly, CDP found that there were more and more problems encountered in the development of "Rise of the White Wolf", and the French people's nasty thinking and unbridled creativity made the development process difficult.

They sent a lot of staff to France to help with the development, but problems persisted, and Marchin began to suspect that the French were simply taking money and not doing things. Even Adam, the head of CDP Red's studio, personally traveled to France to help produce a demo version at a critical moment to present at the Atari conference in Lyon, France.

After some operation, the display was a success, and everyone cheered and raised their hands high. But before I put my hand down, the problem happened again the next week.

By this time Marcin realized that it was almost enough, and that he had lost patience. This hosting project is simply like a parasite, dragging down the entire CDP.

Idescreen Studios is now spending more money a week than CDP Red, and now they need 30 people to spend a year on the project, when Adam told Marchin, "Hey, let's stop this project." ".

Malchin immediately agreed.

Then they went to Atari's director, Phil, and said to him, "I'm sorry, Fill, we messed up." ”

They were ashamed because they burned a lot of money, both their own and Atari's. The two sides have also been caught up in finger-pointing sessions.

As a result, the project could be terminated, but CDP had to get the money back, and Atari had invested in Atari's Rise of the White Wolf.

It's not just the money that was lost, they also wasted a lot of time and energy, and now they are saddled with a bunch of debts, and this time he came to the United States to go to Atari to sign a contract to hand over the North American distribution rights of the follow-up project to Atari, in order to pay off the debt of "Rise of the White Wolf".

But Marchin was still a little unwilling, and he no longer trusted Atari and did not want to continue to cooperate with them, so he first visited several other large companies, hoping to get support and pay off his debt to Atari, even if it was also necessary to hand over the issuance rights.

Then he met Ye Shenxi at the EA headquarters in Sequoia City.

……

"So do we invest in them? What do we gain? Do you distribute their work domestically? Xia Qingyu asked, she hadn't played "The Witcher" and didn't know much about CDP, but Qingyu Network is not charitable, and even if she does, there is no need to go to Poland to do it.

"Hmm...... It will be more difficult for their works to pass the review in China. Ye Shenxi said.

"Why? Is there a political slant or is it bloody and violent? ”

"The scale is a bit big."

Xia Qingyu suddenly became a little interested, and said with a smile: "Then I'm going to find a chance to play." ”

Ye Shenxi said: "The money is almost borrowed, and they don't want to sell their shares and sell their properties, but they will establish a cooperative relationship with Qingyu Network and provide relevant technical support, including sending staff to China to help us solve technical problems, or have technical exchanges with our employees." ”

"Spend money on technology."

"It's just an emergency, and when "The Witcher 2" is launched, the funds will be returned."

"I don't disagree, it's true that our group of people is okay to make small games now, if you really want to encounter large-scale 3D projects, make sure you are dizzy one by one, like a turtle biting a hedgehog, and you can't get your mouth."

This is indeed the biggest problem that Ye Shenxi is facing now, as I said before, the herring network now has no core competitiveness in technology. Probably, Athena counts a little.

"Are you so sure that their follow-up projects will make money to pay us back?"

"It shouldn't be bad, you should know that their abilities are good after playing The Witcher."

"Then I'll study the specific cooperation rules and plans, and I can't let them take advantage of it." Xia Qingyu's eyes shone with a sly light, Ye Shenxi was a little funny, and he could only pray that Marqin would ask for more blessings, of course, he would not really let them suffer any losses, but it might not be very easy.

"Alas, by the way, you can't pass the acceptance of those R&D people in Seattle, I'm still asking them to wait for the notice, and I don't know what kind of work to arrange for others to recruit."

"Of course I'm going, I'll go right away, I'll talk about a few more."