Chapter 1450: A New Look for the Countryside

At the end of October, the last wave of the "harvest" campaign in the far northeastern agricultural region was coming to an end. Represented by the commune of Valle Village, the villages around the Balle volcano had a false alarm, and then successfully completed the corn harvest.

Time passed, in a blink of an eye, in the blink of an eye, the sea of alfalfa flowers that Roland saw on the way north was no longer the prosperous scene of a month ago, and the local farmers grabbed the corn and freed up to "destroy the flowers with their hands", and within half a month, they harvested all the thousands of acres of pasture, dug the cellar under the careful guidance of the resident druid Bafura, and stored the grass into an inch long forage in the cellar. Bafra applied the "Valentina Fermentation" to the cellars to ensure that the lactic acid bacteria were fully multiplied, and the grass was converted into nutritious silage in the sealed cellars.

Although the "Valentina Fermentation Technique" is a simple one-ring magic technique, it is not limited to silage processing. Vinegar brewing, brewing, sugar making, sauce making, baking...... All food processing industries that involve fermentation processes are the stage where this magic shines.

In previous years, the grain output in the northern countryside was not high, and most of the crops were forcibly deprived by the imperial provincial government, and there were not a few grains of grain left for the winter, and people could not eat enough, let alone have surplus grain for boiling sugar and making wine. After the revolution in October 1620, the Kolas government took control of the Far East and promulgated a tax reduction policy that benefited 3.5 million peasants in the country. In particular, in the case of agricultural reform experiments such as those in the valley villages, every household in the commune has too much grain to eat, so that some of the grains germinate because they are not resistant to storage, and if they are not disposed of quickly, there is a danger of mold and deterioration. According to rural tradition, if a family has an endless supply of food, they will probably use the sprouted grains to make "luxuries" such as wine, vinegar, soy sauce, or boiled jaggery.

In order to facilitate the deep processing of surplus grain, mainly corn, by households, most of the communes in various localities set aside a sum of money from the provident fund of the management committee to set up workshops for brewing wine vinegar, sauce gardens, and village sugar factories. For example, in the case of the Gudi Village Commune, these small workshops were initially set up only for the convenience of local members, and each household provided its own raw materials, and eighty percent of the sugar, wine, vinegar, and sauce processed by it belonged to its own family, and the remaining two percent were regarded as processing costs, which were transferred by the commune management committee to state-run grocery stores (supply and marketing cooperatives) for consignment, and the income was used to pay the salaries of the workshop brewing workers.

The village workshops, mills, waterwheels, windmills, and other public facilities that can be used for a fee or free of charge are all managed by the management committee, and the specific operation is in charge of the cadres in the commune who are more proficient in financial management, usually the village pastor with a background in finance and accounting, and the village head (director) from the local gentry.

However, in the actual process of operation, the managers of the village workshops soon encountered a problem: each household used the grain to make wine, vinegar, soy sauce and sugar, and the same goods in the grocery store could not be sold at all, and the accumulation of inventory became a big burden.

In the case of the valley village, Malik was so frustrated by the piles of brewed products on the store shelves that he tried to use the unsellable stock to pay the workers of the brewery, but of course he refused—it's like a restaurant using leftover ingredients as a cook's salary, which of course people don't want to accept!

In order to solve this problem, the commune of the valley village held a discussion with the village council, and both Nikolai and Bafra lacked business skills and could not come up with any good ideas, but Peter had the ingenuity to suggest going into the city to sell these surplus non-staple foods.

Malik decided that this plan would work, and the next morning he accompanied Peter on the morning train to the town of Big Rabbit's Nest to sell his business. Malik has been in business for many years, has a lot of connections in the town, and with the help of Peter, who is clever and eloquent, this circle of sales has been very successful.

Rather than selling the stock of the commune's workshop, Malik and Peter's greatest gain from their trip was the acquaintance of Mr. Rogge, a new mayor of the town and a famous poet, industrialist, publisher and tavern manager in the Far East, and his assistant, Parker, a newspaper reporter nicknamed "Scud".

Parker brokered the matchmaking and suggested that Malik and Peter meet with his boss to talk about using newspaper ads to sell their cheap sugar, wine, sauce, and vinegar.

Both sides were satisfied, and the village of the Valley spent 20 quintals to place an advertisement in the weekly magazine of Barreux, founded by Mr. Rogge, to promote the sugar, wine, sauce and vinegar produced by the commune of the valley village.

"Balle Weekly" is a typical regional impurity, relying on the convenient transportation of the Northern Railway to establish distribution channels, from the town of the rabbit's nest to the village of Huyang, Wufeng Township to the valley village, the key villages and towns along the railway, as well as the scattered towns and villages on both sides of the railway, are all within the distribution network of the "Balle Weekly", the content focuses on local customs, writes articles about rural inns and local specialties, and plays a dozen soft advertisements in the genre of travelogues, which are closely related to the clothing, food, housing and transportation of the locals. This very down-to-earth weekly has been very popular, with a circulation of more than 2,000 copies per issue, and its local influence is second only to that of the Motherland Daily and the Far Eastern Evening News.

Peter, after making detailed inquiries about the circulation of the Balre-Weekly, came up with the idea for Mr. Rogge to provide the town's railroad administration with a publication free of charge, ensuring that there were at least ten copies of the latest issue of the Balle-Weekly for each passenger car. Travelers tend to buy some local products from the towns and villages they pass through, and advertising is more effective for this group.

Rogge immediately accepted Peter's suggestion and praised the young man for his business acumen, and that if he had not been dedicated to the church, his business would have been promising.

Time proved to be the result of Peter's suggestion, and the Balreux weekly magazine published an advertisement that freed the brewery of the valley commune from a complete overstock, and the stock of sugar, wine, sauce and vinegar was sold out before the end of the year, which was calculated to be very profitable.

Seeing that the money was open, Malik proposed at the management committee to expand the operation and launch the sign of "Valley Village Brewery" in the Balle area. This proposal was adopted, but Nikolai cautiously stressed that it was necessary to increase production capacity on the premise of ensuring that the commune had sufficient grain stocks, and that it was not necessary to go crazy for the sake of making money and do stupid things such as using the commune's rations to make wine. In fact, the warning came at a timely time - Mr. Malik was so addicted to the pursuit of profit that his mind was overheated, and it was necessary for a "conservative" like Nikolai to pour a bucket of cold water on him at the right time to calm him down.