The essence of a game is a product, so of course there are ways to promote it in the same way as other products.

Invite entertainment celebrities to endorse to spread the popularity of the game to the celebrity's large fan base, and at the same time, it can also make the general public feel that the quality of the game is very guaranteed.

The same is true for celebrities, it is the same as endorsing other items such as a piece of clothing, a pack of biscuits, and a bottle of shampoo, even if the dress is ugly to death, and the biscuits are terrible to eat, the shampoo does not prevent hair loss at all, making the hair black and thick.

What's more, virtual products such as games are not prone to hard quality problems and provoke anger.

Some people have long discovered that spending 10 million to make a product is sometimes better than spending 5 million to make a game, and then spending the remaining 5 million to invite celebrity endorsements.

Of course, it does not mean that all celebrity endorsements are without positive significance, and good endorsements can also establish a brand image.

In September 2001, China NetDragon, a subsidiary of Zhiguan Electronics, invited the well-known movie star Zhou Xun to serve as the spokesperson, which was the first time that the Chinese game industry joined hands with the traditional entertainment industry;

In November of the same year, Huang Yi's "Big Talk" invited Xing Ye to endorse;

In July 03, singer Sun Yanzi endorsed "Legend of Wonderland" with an eight-figure salary;

In August 04, singer Lin Junjie endorsed the Korean palace-level game "Heaven II", which was also represented by Xinlang Games at that time;

In May 05, actor Liu Yifei endorsed the first game "Perfect Realm" in Beijing E time and space, you must have seen that poster.

These high-quality endorsement activities are not only a win-win situation for enterprises and celebrities, but also a mark of an era, and the Chinese game industry has walked out of a broad road on this road.

But for inviting esports stars to endorse games, there has never been one.

Ye Shenxi thought for a moment and said, "Yes." "Be concise.

This is also the answer that Ji Qinlin was looking forward to when he mentioned Lin Xinran just now.

"If it's a pure game endorsement, Tracy may still lack a sufficient fan base, after all, it is still too niche compared to traditional entertainment stars. But if it's eSports, that's perfectly fine, it's not the same thing as gaming. Ye Shenxi gave his reasons.

Everyone here can understand what it means except for Li Yi.

Xia Qingyu also nodded: "I think so too, games and e-sports will be the two strategic brands independently operated by Qingyu Network, and we will also create professional e-sports events while expanding pan-entertainment, so let's decide." ”

"Need to ask about Tracy's wishes?" Xia Qingyu asked Ji Qinlin.

"I'll go back and ask her, there's nothing to refuse." Ji Qinlin Road.

"Then I'll take the time to have someone draw up an agreement of intent and send it to Modern Torch, and find a time to ask that little girl out to talk."

Tsk, little girl, this should be Xia Qingyu's attitude towards Lin Xinran.

"Mr. Xia is refreshing."

"Eh, by the way, the second episode of the show happened to be recorded by her."

Xia Qingyu made another decision lightly, this kind of domineering female president's style, Li Yimu on the side was fascinated, and she was not envious. Alas, that's the role she's always dreamed of.

……

……

At about nine o'clock, Ji Qinlin and Li Yishan left, while Ye Shenxi and Xia Qingyu also walked slowly under the street lamp holding hands.

Later, Xia Qingyu drank a little more wine, pretending to be a little dizzy and said, "A little dizzy." ”

In this dim light, he almost deceived Ye Shenxi.

"Don't you know kung fu?" Ye Shenxi said with a smile.

"Then I can still use internal force to force the wine out!" Xia Qingyu was dissatisfied.

"Then you draw a line."

"You carry me."

"Not negotiable?"

"Nope."

"Come on." Ye Shenxi leaned down with his back to Xia Qingyu.

Xia Qingyu was also playful for a while, and even came to run, jumping on Ye Shenxi's back.

This girl is 1.74 meters tall and weighs more than 100 catties, and she almost didn't crush Ye Shenxi.

"That's your thanks."

"......" Of course, Ye Shenxi knew that she was referring to Lin Xinran's matter, but she was speechless.

"Have you fallen behind in your English?" Xia Qingyu took out the teacher's panache.

"Then I can't let Doug and them speak Chinese, it's much more difficult to learn than English."

"It's almost time to come in handy."

"Well, the success of the domestic "Eternal War" is basically a certainty, and it is almost time to consider the overseas market."

"There are also "Immortal Dao", "Proud Sword", "Dandantang", and "Seven Heroes", too, I have to find someone to investigate this, South Korea and Europe don't seem to be interested in page games."

"Eternal War" is different, it is going to go to the truly global market.

"You've decided." Ye Shen Creek Road.

"As for the overseas of the Eternal War, I don't really want to hand it over to someone else." Xia Qingyu stuck to Ye Shenxi's back and wrapped her hands around his neck.

At present, there are three main ways for domestic games to go overseas: authorizing overseas local operators to operate as agents; Authorize domestic companies to entrust agents for overseas operations; and autonomous operations.

But now Xia Qingyu is considering the fourth option, the possibility of overseas mergers and acquisitions.

For the time being, China is not as big as the United States and South Korea in terms of global network market share, but everyone knows the huge potential of the Chinese market and is thinking about how to tap it.

For game companies, especially Chinese game companies, they are never short of money, so they are willing to wave a checkbook to acquire or invest in overseas game companies.

The great purpose is to unite foreign manufacturers to develop the domestic market with their excellent products under the condition of insufficient independent research and development capabilities.

Because of well-known reasons, foreign game manufacturers who want to enter China must have domestic manufacturers as agents or set up subsidiaries in China, so they are also happy to marry domestic game manufacturers, and at the same time find a big backer in capital.

Among many domestic manufacturers, Tenghua took this step early.

As early as 05 years, because of the lack of self-hematopoietic ability, Ren Yueqin put forward the strategy of "self-research and slow accumulation, investment and agency to open up the situation", at the end of that year, Tenghua acquired a 16.9% stake in GoPet, a South Korean mobile game developer, at a price of 32 million.

This 3D pet game has entered the game market in many countries with its excellent quality, which is also the prototype of "QQ Pet".

Last year, Tenghua acquired a stake in Vietnamese game company ViaGame 20.2, laying the foundation for the company's future layout in Southeast Asia.

At the beginning of this year, it invested $11 million in OutPark, a local game company in the United States, and began to enter the North American game market.

It can be said that Tenghua has taken a big step ahead.

But Xia Qingyu wanted to take the opposite path.

By opening up overseas markets through excellent self-developed products, she wants to merge and acquire overseas companies not only to have the ownership of the company, but also to obtain the right to operate, and truly use all the resources of local game companies such as fame, qualifications, and channels to operate their own games.

So far, no one has traveled this road.