On July 1st, the new official website of Warcraft was officially launched along with Chinese Battle.net, and players can bind their Warcraft account through their Battle.net account...... But what's the use? I can't log in to the game again, and now I can only play Star Wars......

According to the previous operating data of Shicheng, for every day of service stoppage, Huang Yihe and glass slag will lose about 4 million yuan in income.

Players were very anxious at first, and even went to Huang Yi's other games to "trick or treat", such as "Fantasy", a large number of Warcraft players poured in, swiping the screen on the public screen to reprimand Huang Yi, and the words were quite radical, wanting to urge them to start the service as soon as possible.

However, this is just a headache for Ding Yicheng some time ago.

As the suspension time extended and the approval process was blocked, a large number of Warcraft players became less and less anxious, which was what made him even more troublesome.

Many players have gradually appeared in a state of "no desire and no desire", and more and more people say: "There is no hurry." ”

On the forum, someone said: "I don't have much feeling about the suspension of the national server, I can take a break, go out of the house to see the scenery, and make up for some of the lives I missed in the past because of addiction to games." ”

Some people also said: "It's not comfortable to stop the service, but the game shutdown does not mean that the friendship once established in the game is broken, and the next time you may get together with your original friends and talk about interesting things in society." ”

Another person said: "Just take this opportunity to return to real life, study, work, family, etc." Will you still play games in the future? It's hard to say...... Maybe I'll go up and have a look when the server is reopened, maybe......"

Ding Yicheng is even more worried that the delay in launching the server will cause a large loss of 5 million paying players...... That's how much weight is unbearable.

The price they paid for "Warcraft" this time is too great, not only to invest a lot of hardware, manpower, but also to sign a contract with glass slag, the joint venture company needs to continue to act as an agent of glass slag in China in the future...... even offended the Plate Department, giving the above an impression of "uniting outsiders (glass slag) to pit their own people (Shicheng)".

Now Part H has made it clear that "Warcraft" can be operated, but the copyright agency disagrees, this kind of fairy fight, Huang Yi, who is sandwiched between giants, really has a hard time.

And now these 5 million players, which other game companies in China are not ready to move? Everyone wants to share these 5 million paying users.

Among them, it is naturally the golden cicada and Shengda that are the most active.

Jin Cicada has ended the three rounds of internal testing of the strategic product "Swordsman III", and is preparing for the public beta.

They spared no effort to pull Warcraft players into the sword net, and even played "The world abandons you, the rivers and lakes are born for you!" during the deletion test! slogan...... And "the door of a world is closed, and the door of a river and lake is opened." ”

The rivers and lakes are open, but they still have to be deleted! This is on and going to be closed! However, there are still many rating agencies that predict that Jinchan's earnings will increase by several percentage points in the near future.

Shengda also officially operated South Korea's "Eternal Tower", which has been in operation in Hanbok for more than half a year, and is currently ranked second on the Korean Internet café game list, second only to "Eternal War", which is enough to prove the excellent quality of this game.

This time, Shengda rushed to the tide of customers, for fear of missing it.

On June 7th, two days before the official closure of the Stone City Warcraft server, on June 5th, Shengda's "Eternal Tower" opened two sets of new servers in a high-profile manner, reserving places for Warcraft players, and announced that new users who have registered recently will receive medals of glory, namely "Alliance" and "Tribe".

The advertisement is also the same as the golden cicada, mainly "When the world closes the door, we still have eternity", "Another world is waiting for you to change" and so on, showing goodwill to Warcraft players.

These two games are respectively known as "domestic Warcraft" and "Korean Warcraft", and there are many similarities with "Warcraft" in terms of gameplay, and there is no doubt that this "window period" that does not know how long it will last will pull away a large number of players.

Taking advantage of the fire, there is also the capital E time and space, they themselves do not have "Warcraft-like" products in the near future, and the main promotion is the 2D turn-based game "Dream Zhuxian...... So he formulated a strategy to save the country with a curve, and directly aimed at Huang Yi's other master product "Dream Qiankun".

Anyway, Huang Yi is anxious now, where does he still have the heart to take care of "Dream Qiankun"...... Recently, the stocks of E time and space have been going up.

Ding Yicheng really wants to scold, a group of bandits! If you don't open the service, everyone will run out......

And the only thing that is happy is that the boss Sanshi and the board of directors finally approved his proposal, and in the next three months to half a year, Huang Yi will set up his own stand-alone game studio, and the name has been determined to be "Hongjun Studio...... It seems that the ambition is not small.

From chatting with Ye Shenxi before, when he knew that the FG platform would launch a digital game publishing function, he had already mentioned this idea to his boss, but he was rejected at that time. Mainly at that time, it was obvious that there was a fog in front of this road, and no one could see clearly...... may be out of Ye Shenxi himself.

It's still vague, but at least there is a clear omen, and later the FG game store was launched, and "Survival" and "The Origin of Everything" were released one after another, which was a huge hit; Other games on the platform have also seen sales that have surprised companies that have landed on the platform; More and more indie gamers and developers are joining that platform; Then ProjectB made a big splash at E3, and the broadcast of "News Network" represented a change in the direction of the wind.

Moreover, landing herring FG is not only a three-point field in China, but also equivalent to the whole world can be bought. Even if it's Tanzania in Africa, Mauritania or something like that, as long as you have an Internet connection, you can ...... Of course, you'll also need PayPal or VISA payment methods, as well as FG not locking the region, etc...... It's all in the details.

The signs were already foreshadowed, and there were more and more of them, so the board of directors agreed.

This belongs to the first-level division of the NetEase game brand, which will be responsible for the research and development of all stand-alone games of Huang Yi in the future, and is expected to recruit about 50 members.

With Huang Yi's resources and R&D capabilities, we will make high-quality stand-alone games.

Ding Yicheng has always been very confident in his company's R&D capabilities, and in China, except for the herring network, he feels that he should be the first here.

It should be said that before the emergence of the herring network, Huang Yi was a representative of domestic self-developed forces in the minds of many players.

Ding Yicheng dialed Ye Shenxi's phone, and asked him more reliable than anyone else about this matter.

Soon the phone was connected, and the voice on the other side that had not been in touch for some time came: "Hey? ”

"It's ...... me"

"I know, this is looking for me to complain?" Ye Shenxi guessed what Ding Yicheng called him for.

"Alas......" Ding Yicheng sighed, full of bitterness and indescribable feelings, and then said: "Money is hard to earn, is hard to eat." ”

Ye Shenxi really didn't know how to answer this...... Probably subconsciously seems to be thinking: Is it hard to earn money?

"We've decided to set up a single-player game studio." Ding Yicheng plans to say something nice first.

"I think it's almost there." Ye Shenxi said.

"Why don't you feel surprised at all? This kind of news is very exciting, okay, you know what we revealed to the media, decided to start developing a single-player game to land on the FG platform, how much of a sensation must it cause among players? Ye Shenxi's tone made Ding Yicheng very uncomfortable.

"Chatting, how shocked I am, I always have to be calm and calm on my face in order to take the initiative."

"You've changed, you weren't so scheming when you used to chat...... Old friend, can you give some face? ”

"What? You're actually going to start making single-player games? "Ye Shenxi is an old drama bone, and the drama is also coming.

"Gotta ...... Forget it, your drama is too oily. ”

"I think so too."

After such a gag, Ding Yicheng was in a better mood, and sure enough, chatting with friends or something is the best way to relieve pressure.

The premise is that the friend can chat.

Ding Yicheng said: "Do you have any suggestions? ”

Without further details, Ye Shenxi knew what the suggestion was.

"Don't make it big." Ye Shenxi gave such one.

is similar to Ding Yicheng's original consideration, but Huang Yi internally considered it from the perspective of investment and risk and return, and Ye Shenxi directly said the reason: "You can't do it." ”

"It's not a good thing to get acquainted with you, and you talk straight to the point." Ding Yicheng was helpless.

"It's really too difficult, no matter what level it is, I was prepared for this project before I started, and it was even more difficult than I expected. You don't have your own engine yet, and it's enough for you to get familiar with it with another commercial engine. If you can't get the development results for a long time, your boss and the board of directors will not agree. ”

"Don't worry, we think so too."

"Let's do some dessert level first, accumulate some experience, with your strength, based on FG, there is still hope that the cost should be recovered. Stand your ground and think about what's next. ”

"I may need your help and technical support at that time...... Just like the last time the Poles came to you. ”

"Okay, just talk to Huangpu when the time comes."

The matter between companies still has to go through the written contract.

"No problem, try to have a few backbones, aren't those people in Poland even the head of the studio here." Ding Yicheng said with a smile.

"Do you want me to come by myself?"

"That's the best......"

There is no need to talk about specific things on the phone, Ding Yicheng said again: "Our page game project team has been disbanded, I don't expect you to be surprised by this, I guess you have always thought so." ”

Ye Shenxi said: "It's true, but it's okay to stop this road as soon as possible." ”

"I also want to ask something, why you have been a year and a half since the three web games were launched in February last year, and there has never been a single browser game since then, are you not very optimistic about its prospects?"

"There are probably a few years to go, but it's almost time for the next outlet."

"You mean mobile games?"

"Yes. Web games are just an alternative to solving players' fragmented time and wanting to play games before the outbreak of mobile games, or on the other hand, it is also a solution to low-consumption games. ”

"Low consumption?"

"Brain-draining, and hands-draining."

"That's it, so you think mobile games will completely replace the role of web games, and have more advantages than it? But the biggest problem with the phone is that its hardware can't keep up. ”

"The iPhone now has a lot of users, the appstore is also stable, and last year's Android mobile phone was also made, and then there will be a wave of technology explosion, and the hardware problem will be solved soon."

"Are you so sure? We've also studied it internally, and we don't know how long you're going to have to wait to solve the technical problem. ”

How does this make Ye Shenxi explain......

"Well, that's it. The web game will only have a short peak, the rise will be very fast, and the decay will be very fast, which you probably know, but its decay cycle should be much faster than you estimated. Especially...... Haven't you done a survey and studied the changes in player attributes? ”

"You...... What attribute is it referring to? ”

"A chain of contempt has been formed."

"Contempt chains?" Ding Yicheng is indeed the first time he has heard such a thing.

"Those who play hardcore games look down on casual games, those who play stand-alone games look down on those who play online games, and those who play online games on the client look down on web games...... We won't discuss whether it should exist here, but it's a fact, there is such a difference in the minds of players, and this difference comes from the different requirements for the game's brain power and operation, of course, there are also factors such as the price and the name of the developer. ”

Ye Shenxi laughed at himself again: "Just like in the field of competitive games, from "Star Wars" to "Warcraft 3" and then "Rota" and our "Eternal War", we also face this fact calmly, "Eternal War" is currently at the bottom of the chain of contempt for competitive games. ”

"Because you're despised, won't you play web games?"

"In fact, the needs of players are different, some want to play hardcore games and have fun in them, but some just go up and pass the time in their spare time, if they can become stronger by charging money, it just meets their needs...... But when this chain of contempt becomes a kind of consciousness mainstream, it is inevitable to subconsciously think that this is better than this. ”

Speaking of this, Ding Yicheng thought of another thing: "Is your Qingyu Network at the top of the chain of contempt among domestic game companies, players are proud to play your games, so many players who don't play your games will also run over to experience it......"

There is indeed such a situation on the Internet, and players of the Blue Fish Network often discuss it with great pride, and they are keen to exchange the games they have bought on the FG platform, and they also have a screenshot of the number of games in the library they already have......

"Actually, there will be companies too."

"Okay......"

"It's a good thing to give up page games early, and it's a substitute in itself, a product of deformity."

"Okay, how come I don't feel better after listening to your comfort, are you already planning to start making mobile games?"

"We're too busy with this stand-alone project right now."

In fact, if you want to divide into a group to do mobile games, the current herring can do it, but Ye Shenxi is still waiting, as for what are you waiting for...... Of course, it is the iPhone 4 that has completely ignited the smartphone market......