Chapter 167: An Invitation to a Variety Show

Zhou Xilin said: "If the game company wants to go overseas, we must give it convenience, and if we review it, we will talk to various departments to speed up the progress." ”

Ye Shenxi said: "Then I really have to thank you." ”

"It's not just our Huangpu business, this is the meaning of the ministry. Not only games, but also high-tech industries such as the Internet, we are very supportive, such as this year's Olympic Games, Meihu is our Internet content service sponsor. We will also support the export of diverse cultures such as movies, TV dramas, and music overseas. ”

"If you want to become a big cultural exporter, how can you rely on kung fu and giant pandas alone. Cultural symbols are identifiable, and the game spreads culture through the setting of game scenes and characters, which is most in line with the characteristics of cultural 'subtle' and more effective than hard communication. ”

"So distracted?" This kind of heart-to-heart words can be regarded as heart-to-heart words, but Ye Shenxi feels weird.

"When did I stop talking to you? Have you seen the American movie "Mulan"? And the recently released "Kung Fu Panda" knows, right? ”

"yes, I know."

This seems to be traditional Chinese culture, but in fact it is also a half-understood interpretation of Americans. Mulan is like a punk young woman, and the panda Po is completely lazy and lazy. ”

"Isn't that what pandas look like......

"But we Chinese are not like that, and if those Americans see the impression of Chinese like that, we are also worried." The original Chinese culture still has to be done by ourselves. ”

"I see what you mean, but I'm guessing that's not all you...... There should also be some people who think that the game of spiritual opium is better to go outside and harm foreigners than to put it at home. ”

"Pour ...... There are also people who think so, and the opinions are not so unanimous. ”

"Anyway, we'll do a good job, you won't have to hand over some movie-like theme tasks to me later."

"Hehe, it's hard to say."

He had a headache again.

"I'll talk about it later, I'll talk about it later, it's still early." Zhou Xilin snorted.

"By the way, do you know that many web game manufacturers on the Internet have been advertising very ...... recently? That one? Zhou Xilin instantly changed the topic.

"Three vulgarities?"

"Yes, yes, yes, it is three vulgar, vulgar, vulgar, kitsch, and now players have begun to discuss it frequently, and the impact is not very good, and we sometimes encounter it on the Internet."

Ye Shenxi said: "This kind of thing, why are you telling me...... The herring fish network can't be managed. ”

"It's not with you, Shengda, Huang Yi, Tenghua also called to ask, I'm more familiar with you. I just want to ask what you think? ”

"Do you want to ban it?"

"It's a bit difficult, there are too many sites, and I can't monitor it."

"It depends on how strong and determined you are."

"The scale is not easy to control."

"It's really a bit subjective, the picture, the text and the sound, the scale is different, you have to manually filter one by one, the cost is a bit high."

"There are also vulgar, nudity, implying that these contents are so banned, there are some others like the "Dragon Dynasty", there were also this kind of advertisements on TV back then, one broadcast several times, in the end, this did not violate the relevant regulations, it is not banned."

Ye Shenxi thought to himself, you haven't seen the later visual pollution system of the Four Heavenly Kings, if you want to say which law you violated, it doesn't seem to be there, it's pure visual pollution.

"The relevant regulations will be gradually improved, and this kind of advertising will naturally be eliminated over time, and players may feel very annoyed after the freshness is too old at the beginning."

"The ministry is also researching, and I don't know how long it will take. Does this kind of ad really work well for page games? ”

"Yes, and at a low cost."

"Is it useful to make an example of chickens and monkeys?"

"It's difficult, the benefits are too great. A maximum of a few variants are inspired. ”

"When are you coming to Huangpu again?"

"I can't say exactly, but I'm running very diligently at both ends now, and it won't be long before I do." Even if he doesn't have any work, he has to go there from time to time.

"Come over and have a good chat then."

"Okay."

Hanging up the phone, Ye Shenxi took out a cigarette, and Dumpling helped him bring the lighter on the coffee table very interestingly.

Ye Shenxi was startled, what if he swallowed this thing, or ate a little oil or something, hurry up and stop it.

Besides, stupid dumplings, how can you ignite the fire when you smear this saliva......

It's a good thing that the ministry is more determined to regulate and support the game than he thought, and the response is far faster than the other world.

Support was for sure, but the devil knew what he was going to do.

I thought that my friendship with Zhou Xilin could talk about some feelings, but I didn't expect it to be a deal.

Of course, it sounds like what he needs to do, and there is exactly what he wants to do, to export China's original traditional culture overseas, so that foreigners are obsessed with it, and he can't ask for it.

If there is any other mess...... We'll see when the time comes.

In fact, many of the things he wants to do are indispensable to the support of the government, and now it seems that he should be able to achieve it faster.

Secretly avoiding dumplings and smoking a cigarette, Ye Shenxi went back to the room to turn on the computer and began to do the detailed design of the platform.

The platform department has also found a few people now, and they haven't interviewed yet, but they should be able to be formed soon.

As long as the requirements are clear and the documentation is complete, it does not take long to develop the platform alone, the main thing is how to promote the platform and promote its stand-alone game distribution and sales functions.

In Ye Shenxi's eyes, a truly mature game platform should have three functions.

The first is game distribution. This is the most direct, fundamental and basic function, and it is also the guarantee of the survival of all developers. In the digital era, through the huge traffic of the Qingyu platform, the cost of promotion and sales can be compressed as much as possible.

The second is community. This is a function to enhance the vitality of the platform and improve user stickiness, and it is also conducive to players to discover some pearls in the sea, after all, the recommended slots on the platform page are limited. This community doesn't just refer to player forums, but also includes some gamers' self-made content, mods, and more.

The developer's idea is never as good as the brainstorming of a large number of players, and after the players process the game content for the second time through their own creativity, it is likely to dig out the fun of the game that the developer himself did not expect, and make the game glow with more powerful vitality.

And this content can also be charged, this looks at the players themselves who make the content, all the meaningful labor should be rewarded, popularity, player worship, praise, and of course, money.

Not only that, but this community also includes some platform prop trading or sharing, achievement display, item acquisition and combination, platform level, and so on.

Make the whole platform more in-depth and playable.

Yes, the platform should also be playable.

The third point, which is also the point that Ye Shenxi thinks about the most, is ecology.

After all, there is only one herring platform, which can make money through game sales and operation, and can also take out part of it to feed back to the people, but after all, there is only one person, and its power is limited.

No matter how much money it makes, it is impossible to support all the private development teams that lack survival guarantees, as Li Zhi said, rely on him to support it, how much can it live?

And all modules in an industry should be included, players, developers, agents, platforms, to form a good industry cycle.

Crowdfunding, financing, product display, group purchase and pre-purchase, and other aspects are integrated into a recyclable, low-threshold, and diversified platform, uniting all forces that can be united to create a truly sustainable game ecology.

Of course, this may have to be done later, this belongs to the future, and the first step must be taken.

The Eternal War Wasteland Ranger set?

Ye Shenxi coded this name on the document.

……

When he went to work the next day, Chen Xiaofan ran over to find Ye Shenxi again.

Now Ye Shenxi is no longer supervising the work in the big office, and has moved back to his office, and there are a few supervisors and producers outside.

Anyway, this girl has always been like this, no matter whether Ye Shenxi is addicted to games or obsessed with documents like now, she can't extricate herself from the speedy codeword, anyway, she just interrupts directly, babbling and merciless.

Even if you knock on the door and come in, look at the state of the leader.

"Mr. Ye!"

Ye Shenxi closed his eyes, calmed down his emotions, and then said lightly: "Play." ”

"Oh, I received an invitation from a TV station and wanted to invite you to participate in the recording of a variety show." Chen Xiaofan said.

"Getting to the point."

"Huh?"

"What TV station, what variety show, what time, how long it needs to be recorded, these are the key points to know."

"Ahh Chen Xiaofan looked down at the small notes in his hand, and the girl still wrote it down.

"Xiao Fan." Ye Shenxi said earnestly.

"Huh?" Chen Xiaofan looked up.

"You've been in the company for almost a year."

"It's coming."

"You're an old employee, and you're older than me in the company."

"Yes, Mr. Ye, I ordered the first takeout you ate when you came to the company."

"I'm not telling you this, I mean do you notice that the company is different now?"

"I've made money, the office has gotten bigger, and the number of employees has increased." Chen Xiaofan pointed his fingers.

"The level of professionalism of our employees is also improving." Ye Shenxi gave her the answer directly.

"That's right, now newcomers who are not 985 are not recruited at all, and social recruitment also requires past experience in successful projects."

"Do you think you've improved your professional skills?"

"Yes...... bar. ”

Looking at her appearance, Ye Shenxi couldn't say anything cruel: "I'll take the time to look at your performance self-evaluation and superior evaluation, and then you go and write a self-awareness report for me today." ”

"Ah...... How many words? ”

"Two thousand, count more than eight hundred words. Let's get down to business. ”

"Oh, it's Mango Channel, they're going to open a ......" and looked at the notes again: "The TV variety show with the main purpose of inheriting Chinese etiquette culture and advocating social morality is called "Everyday Upward", which is expected to start in August and be recorded at the end of June. ”