Chapter 305: I Have the Final Say
Naturally, there is more than one TV in the cafeteria, and the teachers and students who were originally exchanging feelings seem to have stopped automatically at this time, and then watched the TV closest to them.
Since its establishment in 2007, the company has developed rapidly, and has set up branches in South Korea, the United States, the United Kingdom and other places, and also has a great influence in the world. Since its self-developed game "The Origin of Everything" was launched in December last year, it has sold more than 1,300 units in more than 60 countries and regions around the world, creating a sales record for domestic games and the best sales of all games in the world this year. ”
In the TV screen is an exclusive interview with reporter Han Dong with Ye Shenxi after the press conference, the background is the senior executives and media of various companies that have not yet dispersed, and Ye Shenxi is facing the camera nearby, and the subtitles show "Senior Game Producer Ye Shenxi", the expression is similar to the official function introduction advertisement of the iPhone.
Ye Shenxi said: "China's game industry is rising, not only in sales, but also in research and development capabilities, not only refers to the blue fish network, there are many other companies are also innovating in a down-to-earth manner, serious research. We hope that the game can be fun and can carry a certain cultural force, and we hope to make a game that can convey traditional Chinese culture, inherit and promote the spirit of the Chinese nation, so that the game can be used as a carrier so that players all over the world can feel the charm of this culture, which is the responsibility that our generation of gamers should shoulder. ”
In the narrator, the host Wang Ning also introduced: "In this exhibition, Qingyu Network announced for the first time a new game based on the theme of Xianxia in traditional Chinese culture, which has become one of the most high-profile works, and has also caused huge repercussions in domestic and overseas player groups, and has received unanimous praise. ”
No matter how elusive Ye Shenxi is, most of his classmates still talk, and he doesn't take the path of a cold president, occasionally he should still say hello when he meets his classmates in class, and sometimes when he is not there, it is also one of the topics of everyone's chat...... Everybody knows him.
The teachers also know this Ye Shenxi, some of them know his background and the weight of the company in the game field, and some of them are from the perspective of gossip...... His girlfriend sponsored the school for 2 million and sent him over for three months to study...... Many teachers in the school are also well-known figures in the field of film, two million is not unseen, take some private work, find a crew to guide it, and take a few more can still make some extra money, but it is another matter to take it to sponsorship donations.
Moreover, some teachers were also privately consulted by Ye Shenxi and opened a small stove.
At this time, almost a circle of people around him, but anyone who could see him threw themselves at him.
Ye Shenxi's embarrassment......
It should have been a moment of pretending to be forced, but when he said such a Wei Zhengguang remark, it is normal to appear in "News Network", everyone is used to it, but if this person is by your side, it is very strange, it is a little unhuman.
This is not what he originally wanted to say, it was the manuscript that Han Dong handed him and asked him to read it...... He looked at it at the time and felt that it wasn't particularly uncomfortable to say it, so he obeyed, how to explain it.
Today's news hookup really gave E3 a lot of time, and this is the first time that something related to the game field has appeared on this column, which happens to be the biggest game event in the world. In the manuscript introducing the exhibition, the host listened to the words "PlayStation Three" coming out of Li Xiuping and Wang Ning's mouths...... Yes, it was "Three" instead of "3", which made Ye Shenxi feel that what he was thinking was not the same thing as what they were talking about.
In the exhibition itself, in the information of foreign enterprises, CCTV focused on the giant hard somatosensory equipment, saying: "This exhibition uses sensitive motion capture cameras and magical somatosensory equipment to let players fully feel the happiness brought by high technology." ”
After a brief introduction to the third party, she soon returned to her own human herring fish network, and at this time Xia Qingyu appeared on the screen with light makeup, even if she said one thing and never beautified under the lens of CCTV, which was "looking in the demon mirror", it still did not damage her beauty and youthful beauty.
The subtitle shows "Xia Qingyu, Chairman of Qingyu Network Company", and I saw her say heroically: "I am very happy to represent Chinese game companies to participate in this global electronic entertainment exhibition, and to be with foreign excellence."
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The exchange made us realize that there is still a certain gap between China's game industry and the world's top level, and we face up to this gap, but it is indeed slowly narrowing. At the beginning of last year, many people estimated that the size of China's game market would exceed 20 billion throughout the year, but at the end of the year it was 26.1 billion, and at the beginning of this year, many people predicted that it would reach 36 billion, but this year is just over halfway through, and it has actually exceeded the expected 60, reaching 22 billion. ”
"Our market is growing in a very savage manner, and since the year before, it has maintained a growth rate of more than 50 every year, which is much more than the international mainstream game market in the United States, Europe and Japan. This is a huge boon for our practitioners, there is a fertile soil here. But what we need to pay attention to is how to come up with works that match the quality and bring real spiritual civilization enjoyment to gamers, rather than shoddy and disappointing this soil. ”
Ye Shenxi just felt that although the theme was similar, why did Xia Qingyu's lines be more like human words than his own.
The length of the whole news is about two minutes, and in such a show, the first appearance of the game theme gets such a long opportunity to show its face.
For more than a minute, the company history, and the conversation between the two bosses were introduced...... This is also normal, after all, it is something worth taking out and saying, and it is naturally the point.
Han Dong's harvest in Los Angeles is far beyond what he imagined before he went, and the foreign evaluation of this company and the level of new products they announced at the press conference are much higher than what he knows in China.
In fact, after the press conference, he asked Ye Shenxi for an interview of about 20 minutes, collected the key points, and turned them into his manuscripts after summarizing, trying to objectively show the strength of Qingyu Network and the outline of the game industry. But because of the length of the program, it will definitely not be able to be broadcast all, and most of the things will be put in the "Morning News of the World" program tomorrow morning, and a special issue will be made to "pay attention to domestic games: long-term development, the key is the integration of the industrial chain." As the theme of the special program.
That's when there's more content...... As well as another Chinese manufacturer participating in this year's E3, Beijing E Time and Space, there will be more game companies to mention.
It seems that under the light of the herring network, the relevant news of E time and space is completely covered, and it is normal not to say anything about it without attracting any attention abroad, but there is no discussion in China, and it is occasionally mentioned twice or compared with the herring network, which becomes a foil...... The prestige of Qingyu Network in China today not only relies on its own hard work, but also has peers to set off.
This matter may be clearer to the editorial departments of major game media, in addition to the press release of E space-time's own official website, the title of the manuscript sent to various media is "E3", "Qingyu" must be a keyword, and they must first praise the herring network, and then start to write "Not only the herring network, but also the Beijing E space-time has also attracted the attention of many overseas media at this E3......"
There is no way, the general trend is like this, and I have to start with.
Ye Shenxi had practiced, he was embarrassed, and his face was still calm.
The classmates and teachers had strange expressions and thought about their own things, so he could only say to Ji Shuhua, the head of the department: "Director Ji, well, I just went to participate in this exhibition......"
Ji Shuhua is also an old Jianghu, nodded and said, "Not bad, not bad." "There are no bosses here today, only teachers and students.
This is, after all, "News Network".
You said that this show is not a big deal, too, for so many years, how many unknown ordinary people have appeared on it, grassroots workers from all walks of life, those ordinary workers who have worked diligently all their lives, farmers may not have made any big achievements in their lives, but they have also shown their faces on it.
It's hard to say, that's for sure, more people haven't been up in their lives. Want to get on it, right? If you really take this as your goal and life pursuit, it is estimated that nine times out of ten it will be useless. Watching news broadcasts for so many years has become a habit for many people, no matter how people complain about it, this is still the highest-rated, most representative and influential TV program in China, and there may really be no one.
In particular, CCTV will be extra cautious when choosing entrepreneurs, and it will show its face once on this show, which is an advertising space that no amount of money can exchange.
Ye Shenxi has achieved this achievement, and there are more than ten second-to-second close-ups, if he has the next time he is looking for a job and writing a resume, he may be able to write a resume
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Add "appeared on the CCTV news broadcast program on June 16, 2009, a fifteen-second interview, the kind introduced with subtitles, and has a name." ”…… But there may not be much of a chance.
The old principal Han Wenwen is a hearty elder, and he doesn't know anything about games, but the people in the advanced class are also students of his own school, and it is always a happy thing to be on "News Network", and he laughed and said: "You can also play games on "News Network"? ”
The old man's body was very tough, and Ye Shenxi's arm "snapped" twice.
With these two sounds, the surrounding students turned their heads back and began to talk about their own affairs, continuing the previous topic. Some of you forgot what you just said, so let's look for it again, look for it quickly, and say whatever you want......
Ye Shenxi explained: "Principal Han, I'm making games, not playing games. ”
If you play the game, you will probably have to wait for a while, and you won't be able to figure out the "Eternal War" World Cup or something.
"Almost, almost, a little interesting, quite realistic." I guess he was talking about the game screen on the TV just now.
The teachers all belong to the same cultural field, and the attitude towards the entertainment culture of games is more or less understood, and they have been regarded as a flood beast over the years. Now that such content appears on "News Network", it is estimated that there will be some changes in policy, some ice and snow will melt, and it is a sign of recovery.
Perhaps the key is the company that has been reported so much, and the two million young people sent to school by this girlfriend in front of him.
But that's not something they should worry about.
……
I toasted with the teachers one by one, and I was also asked about some things about the game industry, and I guess they weren't really interested, but the reason for the conversation was already obvious just now, so I asked along the way, and it was polite.
shouted "Xiao Ye" in the way of "Mr. Ye", but he also shouted, and you will be used later, Mr. Ye will definitely not be able to shout at the teacher-student banquet, and Xiao Ye is also awkward and weird.
Ye Shenxi could only explain in a way that they could understand.
Of course, I also praised their group's gold award-winning graduation work "Glimpse of Floating Light", saying that some well-known directors had seen it before, and they also gave high praise, more than 20 minutes, and they actually had a feeling of rejuvenation, or inspired their own creative inspiration, and quickly went to the investor to talk about making a film.
Ye Shenxi didn't believe it anyway.
He also praised him for his talent as a filmmaker, and he can also consider it when he has time.
The natural surface of this leaf sinking stream should be.
Then I went to the classmates and went around, and I also gained all kinds of admiration for the three companies, and after a while, I finally got out of my body and went to Li Rong's pile.
I didn't pay attention to it before, but when I came over, I saw that Murong was also there.
Li Rong said with a smile: "The one I invited Murong over is also from our main creative team." ”
Murong looked at Ye Shenxi's eyes strangely, but he still nodded coldly and didn't speak.
Ye Shenxi also nodded in response.
Li Rong led these people to raise a glass: "Welcome Mr. Ye's triumphant return." ”
Several people rubbed their wine glasses one after another, Ye Shenxi and everyone clinked glasses first, drank them all, and then said: "Spare me, it was not good to come down in that circle just now." ”
"Cutscenes always have to go." Li Rong said: "Mr. Xia looks like a good match for Mr. Ye." ”
These few of them, except for Murong, must have ferried all kinds of things that could be ferried before, and as soon as they searched Ye Shenxi, didn't Xia Qingyu come out directly? That's another girl who posts two photos on Weibo from time to time, and gives a thumbs up if she replies with good words and new ideas, and you can reply if you're in a good mood, delete what you can delete if you're sour, and if you can't delete it, block it.
It's just that Li Rong must look like she hasn't checked at all.
"Coincidentally, I think so too." Ye Shenxi replied.
"I really want to meet such a woman when I have time."
"Okay, you go directly to the Huangpu herring network, just say that you are looking for Xia herring, Ye Shenxi introduced it."
Li Rong naturally knew that he was joking.
Lao Zhao shook his head and said, "When will my Lao Zhao's company also be on "News Network"."
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It's worth it. ”
Ye Shenxi said: "But there is a task, doesn't this have to be a game that can promote traditional culture?" ”
However, it is estimated that a few people don't believe it, and he himself doesn't believe it.
Lao Zhao asked again: "Mr. Ye, how much do you have to invest to make a game?" Like the one you just aired, your new project. ”
Hua Yiming asked, "What's wrong?" Brother Zhao, do you also want to change careers to make games? ”
Lao Zhao said: "Just ask casually, I feel that we are starting to build momentum like this, and some support policies will be introduced later." ”
Li Rong smiled: "Old Zhao, you really think far enough...... How can this brain be so flexible? ”
Then she waited for Ye Shenxi's answer with Lao Zhao and Hua Yiming, and she was quite interested.
Ye Shenxi said: "Our project is quite large, with an approximate budget of about 200 million. ”
"Poof......" Lao Zhao almost didn't squirt out a mouthful of wine, but fortunately, he was suffocated back because of his profound skills, but he still spilled a little bit from the corner of his mouth, wetting his clothes.
"Be careful, Lao Zhao."
Lao Zhao hurriedly found a tissue to wipe it, waved his hand, and signaled that he was fine, but he needed to slow down.
Li Rong is okay, after all, it was from Huayi, and the "Night Banquet" they produced before, "Assembly Number" and last year's "The King of Kung Fu" are all projects with a total investment of more than 70 million US dollars, such as "The King of Kung Fu", Cheng Long and Li Lian The two bigwigs shared $30 million at the box office, but in the end, they lost ...... But that's not their Huayi family's investment, there are several co-producers who have shared the risk, if it's just Huayi's family, then I don't know how to ease up.
She finally asked: "Is 200 million a total investment or just ...... Shot...... Ah no, R&D expenses? ”
"It's R&D expenses, and it's not that time yet."
"If you promote the game, it should cost a lot of money, right?"
"Each project is different, and this project is estimated to be higher than the R&D cost."
If it is just pure digital sales, then there is almost no need for publicity costs, relying on the FG platform's own publicity, word-of-mouth communication of players, recommended reviews of game media, etc. But ProjetB must also go with physical digital, and publicity channels are also on the sea, land and air, and channels such as the Internet, new media, offline advertising, and TV will be rolled out. And it is sold globally, so many countries, the cost of publicity is naturally low.
These words made Li Rong even more frightened, and she began to think about the total cost, risk and other things in her head...... It takes about one-third of the total box office to get a share of the total box office by investing in making a movie, so how much does it have to sell to recoup the cost.
Lao Zhao eased up: "Mr. Ye, you scared me, are you burning money so much to make games now?" There are a few companies in China that can afford to burn......"
Ye Shenxi said with a smile: "You asked us about that project, if you make an ordinary online game, find the right person, don't mess around and change your thinking, a few million will be fine." If you make a stand-alone game, the scale is smaller, and you can win by creativity, hundreds of thousands or even tens of thousands. ”
Don't say 200 million, anyway, just this "a few million is enough", Hua Yiming, a small white-collar worker, didn't dare to poke out a word.
Murong took a sip of the wine just now, and he didn't speak for a long time, when he asked coldly: "Did you ask me to do this project before?" ”
"yes, that's it."
"Huh?" The other three glanced back at Murong in unison, remembering the phrase "sell or not sell" in the chat group last time, didn't they just buy a song, why does it sound like the whole person is going to buy it now?
Murong paused for a moment and asked again, "Is what you said last time still true?" ”
"Huh?" These three people are thinking nonsense again, could it be that they have given something to make an alliance?
"What are you talking about...... she stopped Ye Shenxi when she asked, and quickly recalled that she didn't promise anything, when she heard the song, she was in the middle of it, a little excited, and she was in a state of just playing all night, and at the same time, she was a little confused, and now she didn't know which sentence Murong was referring to.
"It's up to me." Murong said again.
"Huh?" The three of them have bigger brains......