Chapter 419: Advertisers' Difficulties [Second Update]

"[Master Lin's instant noodles], that's the taste!"

After a few more discussions, the slogan was settled.

Next, Lin's father and mother began to actively contact advertisers and prepare to place some ads.

However, things did not go so smoothly, and the next day, Lin's father and Lin's mother returned home with a sad face.

"Mom and Dad! What's going on? Didn't you go to an advertising agency today? Could it be that the talks didn't go well? Is it because they are asking for too much advertising? Didn't I say that? Now that we have money, we can spend a little more money on advertising, and the money is worth it. ”

Before his parents went out, Lin Ye had already instructed them not to spare advertising money.

Because, Lin Ye is very aware of advertising costs, no matter where the advertisement is, it is sky-high!

For example, the advertisements after the CCTV news broadcast are tens of millions per second, and since the nineties, the advertisements broadcast after the news broadcast are all in hundreds of millions.

Although Jian'an City is a small city, the prices of various billboards and the like are definitely not cheap.

For Lin's father and mother, who have been frugal all their lives, they must be reluctant to spend so much money on advertising.

It's just that what Lin Ye didn't expect was that even if he gave them a preventive shot in advance, his parents were still like this.

"Not really. Xiao Ye, it's not that your father and I are reluctant to spend money, but ...... Those people are too much, and they are completely asking for a sky-high price! ”

Mother Lin slapped the table very angrily and said.

"Yes! Xiao Ye, your mother and I are ready to advertise this time and have a blood. However, we really can't afford the price offered by those advertising companies! It's not a bleeding problem, it's completely fatal! Father Lin also said angrily.

Lin Ye was surprised: "What's the matter?" Mom and Dad! Do they know that our [Master Lin Instant Noodles] have the strength, so the lion opens his mouth widely, and it will be millions bigger? ”

According to Lin Ye's idea, only pilot advertising in Jian'an City, no matter how much money is spent, it will be hundreds of thousands at most, and if it is matched with some other publicity, it will be capped at one million.

"Millions? Xiao Ye, speaking out scares you to death! They asked for this ......."

Lin Mu stretched out a palm and said.

"Five million?"

Lin Ye frowned, this price, in the small county town of Jian'an City, is really sky-high.

However, Father Lin still took a sip and said, "It's 50 million!" Tell me, just the hundreds of billboards in Jian'an City, as well as on the buses, and some other plaques and neon signs, they dare to ask for 50 million a year! Xiao Ye, do you still think that this is me and your mother are reluctant to spend money on advertising? ”

"What? Million? They're blackmailing! ”

Hearing this sky-high price, Lin Ye was also so angry that he shot the case directly, and said angrily, "Mom and Dad! Since that advertising company has opened its mouth, let's find another advertising agency! Jian'an City is not just an advertising company......"

"It's useless! Xiao Ye, do you think your mother and I didn't go to find another home? We have always shopped around, but who knows, one is more expensive than the other, the first 50 million, the second 60 million, and the third ...... Directly said that it would be 100 million! I'm so angry that your mother is about to have high blood pressure......"

Father Lin flicked his sleeves and sat on the sofa, so angry that his beard was shaking, "According to me, with this money, we might as well go to the provincial TV station to advertise, or go directly to CCTV to advertise." ”

"Forget it! Lao Lin, don't be angry. See what Xiao Ye said? I always felt that there was something strange about this, and the people from these advertising agencies were starting to be very enthusiastic about us, but ...... As soon as they heard that we were going to advertise instant noodles, one by one the lions opened their mouths. Lin Mu thought for a while and said.

"Could it be that the eyes of these advertising agencies are so vicious? I saw that instant noodles are good and have a huge market, so why did the lion open his mouth? ”

Lin Ye also fell into deep thought, "But that's not right! What does it have to do with their advertising company? Moreover, they are only advertising in Jian'an City, who borrows their courage and dares to pay such a sky-high price? It's totally ...... I don't want to take this order! ”

After careful analysis, Lin Ye believes that there must be something hidden in this, these advertising companies are not asking for sky-high prices, but want to use sky-high prices to scare Lin's father and mother away, so that they can't advertise in Jian'an City.

"Since it is an advertising company in Jian'an City, let Ah Biao investigate who ate the bear's heart and leopard gall and dared to shadow our family behind his back......"

After making up his mind, Lin Ye said to his parents, "Mom, don't worry. I'll ask you who is behind us......"

Back in the bedroom, Lin Ye made a call to Ah Biao and asked him to send someone to check.

Ten minutes later, Ah Biao called back.

"Brother Ye, I inquired clearly, I don't know if I don't check, damn! After a check, I found out that all of our advertising companies in Jian'an City are all one. It's called Southeast Media Co., Ltd.......," Ah Biao reported.

"Southeast Media Co., Ltd., I know! In our Fujian Province, the scale is quite large, not vegetarian. It's so smart that even our small county town of Jian'an City has been infiltrated and controlled by them in this way......"

Hearing this familiar name, Lin Ye knew that this was probably a fierce opponent.

After all, in any city, under full competition, there are many advertising companies, and no one can become bigger and stronger and monopolize the advertising resources of the entire city.

However, if a group company has a unified controlling stake and opens multiple subsidiaries in one city to engage in advertising business, it will join forces to squeeze and exclude other advertising companies under the competition with each other.

In this way, soon the advertising agency in the city that does not belong to this group will be ruthlessly excluded and eliminated.

Then, on the surface, the whole city looks like there are a lot of different advertising agencies, and when you need to advertise, you find that there are many options, but when you actually make an offer, you find out that you ...... One is more expensive than the other, and the price and advertising resources are completely controlled and monopolized.

This is the case in Jian'an City, and the one behind the control of so many advertising companies is Southeast Media Co., Ltd.

Southeast Media Co., Ltd. can be said to be one of the top three advertising giants in Fujian Province, almost controlling more than half of the TV stations, billboards, subways, buses, elevators and other advertising space resources in major cities in the province.

……

[The second hotter is sent! ] Everyone must believe in Brother Huo's character, Brother Huo is in the process of recovering his character! 】

(End of chapter)