A little game of gambling brings the host closer to the visitor, and after a sumptuous dinner in a relaxed atmosphere, the maid removes the plate and replaces it with black tea and milk, and Roland knows it's time to get down to business. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Natasha looked at the clock and said to her daughter, "After drinking milk, go to the shower with the nanny and go to bed early." ”

Bella pouted and coquettishly: "It's still early, I want to play a little more." ”

"Then go for a walk in the garden, the adults want to talk about serious things, you can't understand here, it's boring."

"But I don't want to go to the garden alone, it's more boring."

"Isn't there Simba with you?"

"Forget it, it can't speak, what's the point?" The little girl puffed up her cheeks and deliberately sipped the milk slowly, wanting to rub it in the living room for a while.

Lyudmila stood up, stroked Bella's soft and fluffy blonde hair and asked her softly: "Actually, I don't understand what Roland said, can you accompany me to the garden for a walk?" We have a lot to talk about. ”

"Good! Sister Mira, you're so nice! Bella excitedly hugged Lyudmila and kissed her on the cheek.

Seeing the eldest girl and the little girl run out with Simba the lion, Natasha was both relieved and guilty.

"Actually, Bella really wants someone to play with her, but unfortunately her dad and I are too busy, and there are no other children here to socialize with her, and sometimes I feel very sorry for her."

Beowulf held his wife's hand and comforted her thoughtfully: "After the jousting conference, I will spare more time to accompany Bella." ”

Roland looked at the couple silently, deeply feeling that a happy family was not easy to come by. Even a legendary powerhouse like Beowulf has to bear huge pressure for this, not to mention the financial crisis that burns his eyebrows, if it is not properly resolved, how much time can the couple spare to spend with Bella?

Sighing softly, Roland put down his teacup and took the initiative to get down to business.

"My lord, Lady Natasha, what do you two think about the operation plan I proposed?"

Beowulf took a sip of black tea and said: "Don't say polite words, we fully accept your plan and plan to implement it as soon as possible, but there are still some details that need your guidance, such as the so-called 'ladder fare', how to design it to be reasonable?" ”

Roland smiled slightly, and took out a drawing from the storage bag, "I didn't have time to explain this problem clearly last night, and today I added a layout map of the big arena, listing the ticket prices of different levels according to the layout of the auditorium, and the two of you can see it at a glance." ”

Roland laid the drawings on the table and told the Beowulf couple that the different color blocks represented different areas, different distances from the ring, and there were obvious differences in the viewing experience.

"The expanded arena has a total of 30,000 spectator seats, which can be divided into four grades according to the viewing experience, and here is the draft pricing I have listed."

As he spoke, Roland pointed out to the couple from the outermost and lowest-grade area.

"This is the fourth gear seat, the farthest away from the arena, without the help of binoculars can barely see the content of the game, the audience sitting here is not high, mainly to feel the atmosphere of the arena, but this does not mean that they are dispensable, in fact, these spectators are mainly Kitland locals, they have the strongest sense of expectation for the martial arts conference, the most eager sense of participation, cheering and cheering the hardest, only to provide them with sufficient space to participate, the competition conference can achieve the purpose of inspiring the people, uniting the public, and inspiring national pride, Therefore, at least half of the seats in the entire venue should be reserved for them, and the price of these 15,000 seats must be within the affordability of the common people, and I recommend that the ticket price be set at 1 gold on the first day of the match. ”

"There are 9,000 seats in the third tier, which is for the middle class and ordinary visitors in the city, and the viewing experience is significantly better than that of the fourth tier, and the ticket price on the first day of the game is 10 gold coins."

"The second slot has 4,500 seats, which is designed for the wealthy class and tourists in the city, not only to have a better viewing experience, but also to provide free services such as parasols and tea, and it is recommended that the ticket price on the first day of the game be set at 50 gold coins."

"The first stall has 1,500 seats, which is designed for the city's leading figures, wealthy merchants, high-ranking military officers, and tourists with deep pockets, isolated from each other to make simple boxes, providing drinks and meals, and the ticket price is set at 100 gold coins on the first day of the competition."

"In addition to the above four types of regular seats, there will also be a number of VIP boxes, which are not open to the public, and the VIPs invited to watch the game are celebrities, and their appearance itself will increase the attractiveness of the conference."

After listening to Roland's introduction, Natasha was a little worried: "Won't this division be too complicated?" It may be difficult for the audience to figure out how different the seats are. ”

Roland laughed dumbly: "The audience doesn't know, so take the initiative to tell them, print some posters as soon as possible, the theme is the concept of the new arena, different seating areas are marked with different, contrasting colors, with text to explain why more expensive seats are better, and the audience must fully understand that every penny they spend on tickets is worth it." ”

Natasha nodded thoughtfully and began to ponder the specific work of printing the poster.

Beowulf then asked Roland: "When you designed the ticket price, you emphasized that it was only the ticket price for the first race day, is there a difference in the ticket price for the subsequent race day?" ”

Roland nodded affirmatively: "The concept of tiered fares applies not only to different seats, but also to different match days. ”

"When we think about supply and demand, we should first affirm a fundamental law: people are generally willing to pay a relatively higher price for better goods or services."

"The tournament is of course a commodity, and all we have to do is package it up and sell it to the audience and make as much profit as possible from the ticket price. Of course, you can't ask for a sky-high price, and it's wise to set a tiered price based on the content of the game. ”

"The competition adopts an elimination system, and the result of survival of the fittest is that the stronger the players in the later stage, the more exciting the competition, and the audience should pay a higher ticket price for a more exciting viewing experience."

After a brief introduction to the relationship between race day and ticket prices, Roland picked up a pen and laid out a few lines of equations on a piece of paper.

Day 2: Ticket price is twice as high as on the first day.

Day 3: Ticket price is 3 times the price of the first day.

Day 4: Ticket price is 4 times the price of the first day.

"In this way, the four-day competition of the martial arts competition can get a total of 4.8 million ticket revenue."

"Ticketing work can now be set up to get started, in addition to single-day booking, you should also pack a package to join the pre-sale, the package includes all four days of the game, the second and third class seats of the package to give a 10% discount, it doesn't matter if you lose a part of the profit, the key is to reduce the cost of ticket sales, early cash back."

Natasha raised her hand like a schoolboy listening to a class and asked, "Why aren't the fourth-class and first-class seats discounted?" ”

Roland chuckled lightly and patiently explained to her: "The price of the fourth-class seats is already very low, and if the price is reduced at a very low price, the marginal utility is minimal, and it cannot play the purpose of stimulating the demand for tickets, not to mention that low-priced tickets are not sold in the first place; First-class seats are just the opposite, and those who can afford this kind of package are either rich or expensive, so how can they care about a small discount? The consumer psychology of these big guys is completely different from that of ordinary people, the principle is not to buy the best only to buy the most expensive, the more expensive the more you can show face, if you buy a discount ticket, you are afraid of making people laugh at the petty family and lose face. (To be continued.) )