"We ...... this game Want a global distribution? Li Zhi, who has never opened his mouth, asked this question: "Will foreigners like this?" ”

Then there was a brief silence in the room.

"Smack!" It was Ye Shenxi who applauded and said, "Asked the point, Lao Li." ”

Tan Xun, Shan Jie, Cao Ruoruo and Yang Shu also frowned, yes, Qingyu Network is now an international enterprise, with its own branches in South Korea, North America, and Europe.

And such a game is definitely a pretty heavyweight product, and it is even the inflection point of Qingyu Network officially moving towards the world's largest game developers. Qingyu Network now has FG in the world, "Eternal War", and "The Origin of All Things", but they all belong to the sword, and there is no real traditional big production.

This game is it, you don't have to think about it to know that it will definitely face the problem of global distribution, but such a theme, in the world, how many players are in the audience?

Among the people present, except for Li Zhi, the others who have been with Ye Shenxi for the longest time are Cao Ruoruo, for a year and a half, and Tan Xun, Shan Jie, and Yang Shu all joined later. If you want to say how much you know about Mr. Ye's temperament, I can't say it.

They know that Mr. Ye Xia's ambition is different from other bewitching and cheap goods in China, and Mr. Ye has also revealed what kind of direction the company will go in the future, he said, "Our goal is 3A".

But at least it shouldn't be a boss who only cares about himself and ignores the market. So far, all the products of the Qingyu network are walking on a road with both word-of-mouth and market, two hands, two hands, what do you say about those page games? At least in the page game, it can be regarded as a work of conscience.

It shouldn't be just to complete a martial arts fairy dream, ignoring the market.

As for Ye Shenxi, this issue belongs to the category that he is not sure about and wants to discuss with others, although he may not necessarily listen to other people's opinions.

At this time, there was a knock on the door in the conference room, and Chen Xiaofan and Dumpling each poked their heads in.

Chen Xiaofan held a stack of documents in his hand: "Mr. Ye, your information is printed." ”

"It's hard work, send it to everyone."

Chen Xiaofan then distributed a stack of materials to everyone present.

"This is a data research report commissioned by Maxey Information in the United States, covering the United States in North America, the United Kingdom, France, Germany, Russia, and Japan and South Korea in Asia, a total of 7 countries, each country selected a sample of 1,200 points, a total of 8,400 data analysis reports from their own global sample bank."

"The main content is the foreigner's perception of traditional Chinese culture. You can take a cursory look at it first. ”

"In this report, we have come to the conclusion that foreigners' perception of China's overall image is improving, quickly and very obviously, but their perception of Chinese culture is relatively low."

"Flip to page 3/27, this data table shows that foreigners have the highest awareness of some of China's natural resources, such as pandas, green tea, etc., as well as some specific cultural symbols such as Kung Fu and Confucius. In the case of a full score of 10, it is often possible to achieve a passing level of 6 or more. However, for some philosophical concepts, such as Dunhuang murals, the unity of heaven and man, these are relatively low. ”

"Not to mention foreigners, our own young people don't have a high level of awareness." Ye Shenxi mentioned it in passing.

The room was filled with the sound of pages turning.

"Page 6/27, the main channels for foreigners to know the Chinese elements are mainly through family and friends, and then through the Internet, radio and television, newspapers and magazines and other media, in short, the Internet we are engaged in is one of the easiest ways to disseminate."

"Page 13/27, what kind of Chinese cultural products are foreigners most willing to accept, of which 31.5% are happy to participate in traditional Chinese festivals and celebrations, and 25.3% say that they are very attracted to Eastern philosophy."

Yang Shu interjected: "Didn't you just say that they have the lowest awareness of philosophical thoughts......

Ye Shenxi said with a smile: "The level of cognition and the degree of preference are two different things, sometimes the more you yearn for things that you don't know well." ”

Yang Shu poked the words: "Ye Gong is a good dragon? ”

Ye Shenxi said: "Not completely, but I don't deny that it may be part of the reason." ”

Then he continued: "19.4% of people want to travel to China, and 18.3% want to watch Chinese cultural performances. ”

Yang Shu said again: "Thousand-armed Guanyin!" ”

The girl is now more and more lively......

"There are also 14.3% of people who want to make friends with Chinese, which is the top few, do you see anything?"

Li Zhi stretched out his index finger: "We have to build a game world according to their preferences!" ”

Ye Shenxi said: "In fact, when I saw this report, the traditional Chinese festival ranked first, do you know what my first impression was? ”

Li Zhi: "Spring Festival." ”

It's almost the New Year......

Tan Xun: "National Day? ”

What about Golden Week......

Yang Shu: "Qixi Festival? ”

Don't think about that if you're a single cat.

Ye Shenxi unveiled the mystery: "It's the Shangyuan Festival." ”

"Shangyuan Lantern Festival, dragon dance, guessing lantern riddles, the luxury of a night of fish and dragon dance, talented and beautiful, suddenly looking back, the person was throbbing in the lamplight. Foreigners may not necessarily be able to empathize with the latter, but the former can definitely calm them down and make them feel glamorous and beautiful. ”

Variant Tanabata Festival......

"There is also a trip to China, our natural landscape can also completely cross cultural barriers, Cao Ruoruo, you can imagine that in the game to reproduce the scene of the Buddha's light shining at the sunrise of the golden dome of Emei. Beneath our feet is a vast sea of clouds revealing white light, and a golden sun is about to rise, faintly trying to break through the dark chaos in the distance. We have to give enough hints and time to prepare, and then finally at a certain moment, the sun breaks through the clouds and rises from the eastern sky, and at that moment the brilliance blooms, and the whole mountain top is bathed in golden light, and even the sea of clouds under our feet outlines a transparent golden stroke. ”

"The shock of the light splitting through the darkness, the magnificence of the golden light shining on the earth, the sense of the vastness of all things and beings in heaven and earth, this is universal, even across time, space, race and culture, it can also make everyone dumbfounded and speechless."

"Let's say it directly, Cao Ruoruo, you must show such a moment in the game, if it can't be more shocking than in reality, it means that we did it in vain."

Cao Ruoruo Khan...... It's a bit stressful.

"These are cool things! Yes, it seems that our traditional culture has never been associated with the word 'cool'. ”

"But our core is how to refine the universal elements of traditional culture and then convey them to players around the world."

Elements with universal applicability...... I see.

"Elements of Japanese culture are accepted in more places overseas, such as ninjas blowing dark arrows in masks, chrysanthemums and tattoos, demon kings and princesses in Japanese games, armor in Armor, or schoolgirl uniforms, kimonos, sake and katana in Kill Bill, are these their most authentic original traditions? Then why don't you have a head with that balding samurai hairstyle? ”

"Even if it's our own countrymen, will anyone watch a "Swordsman in Shuangqi Town" when it is released now? I don't know how many more people who have read Xu Ke's "The Legend of Shushan" than the Lord of the Pearl Building's "The Legend of the Swordsman of Shushan". ”

"The value of classics will always exist, but classics will become obsolete. This obsolescence is not a pejorative term, but rather a reference to the fact that it may no longer conform to the prevailing aesthetic of the moment. Pure art may last forever, Beethoven's piano music, Leonardo da Vinci and Van Gogh's paintings, but remember, even if we elevate the game to the level of art as our own pursuit, it is still a popular art after all. ”

"They are all cultural symbols that have been rendered by later generations, which are more in line with the current era and make modern people feel that they are 'cool and interesting'."

"We're going to do the same."

Yang Shu also nodded, and then poked the words: "Just like the Dugu Nine Swords in "Smiling Proud Jianghu", the sword-breaking style is a re-artistic creation on the basis of modern aesthetics. ”

That's a good point.

……

……

Ye Shenxi only mentioned the new project briefly, and talked to everyone first, and he didn't think about more details himself.

It is expected that the development cycle may take about one to two years, but it is not certain, the new team, North American Salmon will not mention, there is still a long way to go, and Yokoko has only been honed by the two lightweight games "Survival" and "The Origin of Everything".

The capital investment should be measured in 100 million yuan, at least it will set a new record for domestic stand-alone games.

The game industry is relatively green, and the main cost of R&D is almost in labor costs, unlike making movies, renting venues, making props, and building a highway by yourself like "The Matrix 2" to shoot crash chase scenes, and a bunch of cars bought simply to crash and blast.

Assuming a team of 200 people, the average monthly salary per person is $4,000, and the company actually pays about $6,000, and the salary alone is $28.8 million in two years...... That's why triple-A games burn money.

Ye Shenxi now thinks of Lu Minghui from the capital soft star, but when they made "Fairy Sword 4", the budget was only less than 6 million yuan.

This is still the average salary of the team on the Chinese side, and the team of 200 people, in two years, doing 3A is nothing.

Like Rockstar at this time, after the success of "GTA4", it has already started the research and development of "GTA5", Ye Shenxi of course knows that after five years of sharpening a sword, the team size of 1,000 people, the research and development cost alone is more than 150 million US dollars, and the total investment is 268 million US dollars.

But sorry, in the history of the game, it can only be ranked 5th.

There is also "New Year's Call 6" in front, a sequel to the New Year's goods series that Activision is preparing to launch this year, with a cost of $275 million, most of which are on publicity.

And "Destiny", which is the most money-burning Bangji Studio, has a total investment of up to $500 million.

The threshold for triple-A games will get higher and higher in the future, according to the price of 60 US dollars, if the total cost of 100 million is 100 million, at least 5 million copies must be sold, and the developer and publisher can barely recoup the cost, or absolutely cannot be discounted.

The birth of each masterpiece is becoming more and more like a big gamble.

The R&D cost of games has grown rapidly since many years ago, the game is getting bigger and bigger, the labor cost is getting higher and higher, and the R&D cycle is also greatly extended, but the price of the game has not increased by a corresponding amount, and no matter how expensive it is, everyone can't afford it.

In the past, 100,000 copies could be called a big sale, but now 100,000 copies can basically say goodbye to this circle.

Therefore, more and more stand-alone games have also begun to engage in in-app purchases and paid DLC to recover costs.

Now the herring network is finally going to start wading into this troubled water.

……

It's clear that this is a next-gen game...... The next era does not refer to a specific era, but is only a relative concept that transcends the current era.

Pre-production also requires at least 40 people, which refers to the planning and programming outside of the art, building the framework, determining exactly how the gameplay should be played, and what systems need to be included. Later, in the production phase of the real rollout workload, there will be a large team of 100~200 people, adding a lot of details to the game world.

Maybe the early idea is determined quickly, not going around in circles, not overturning and redoing, and trying to work with more teams in the later stage, maybe the cycle will be shortened.

Domestic and foreign studios need to work together in this process, which is also a difficult point.

For example, Assassin's Faith is based in Montreal, Canada, and co-created with multiple studios around the world, which allows for the rapid launch of multiple series in a less long development cycle.

Ye Shenxi is facing too many problems, including himself.

Such a project is not a challenge for him.

……

Then Ye Shenxi began to explain the recent work of each group.

It's not so much about the near future, it's about the new year.

Li Zhi is also preparing to start a brand new project, a real MMORPG terminal game.

Obviously, after the rise of web games, terminal games have received a great impact, but it is still a long-term source of income for a game company, and it is also explosive, but after all, the life cycle is short, and works like "Immortal Dao" that have been online for more than a year are still vibrant and show a continuous expansion momentum, which other companies envy but are difficult to follow.

It's just that because of the low development threshold and the rapid return of funds, it has now become the darling of the market.

End-game is still the "right way".

This game will do its best to the entire merman project team, and now Li Zhi is also pulling Cao Kai and Ji Zhe to negotiate closely, and strive to establish the project as soon as possible after the year.

Tan Xun's platform department will focus on further exploring the social functions of the FG platform, a community similar to Weibo.

Players can see the latest game information, game reviews, or simply interesting complaints and explanations released by various gamers on the platform, and even the works of individual video authors will be pushed according to the interests of players.

It is mainly the interested players and enterprise accounts that the players themselves pay attention to, and they will also be freely pushed according to the big data and analyzing their preference types.

Of course, it also includes the mobile version of the platform's APP, including IOS, Android, indos Mobile version, Symbian will also be used, and there are still a large number of users on this platform for the time being.

In addition to downloading games and mods and playing games, other functions can also be implemented on mobile, the main ones are shopping malls to see discounts, and to follow game information and updates.

This is a very important part of the social ecology of the FG platform, and Ye Shenxi has actually wanted to do it for a long time.

FG is not only a game launcher, a mod library and downloader, and a discussion community, but also a platform to discover new things in the field of games anytime, anywhere.

"This will be the last meeting of the year, and I wish you all a satisfactory prize."

In the end, Ye Shenxi said.

The year-end bonus and dividends have been received by all the people here, and the money they get at the end of the year should be able to do a medium-sized game project for these five people in the small conference room.

At the end of the year, it is really a time for the annual meeting and the companies to blindly compare with each other, but in this regard, I am afraid that the country has not been able to fight with the Qingyu Network, and I am afraid that Shengda and Tenghua can't either.

……

……

Before the Spring Festival, Ye Shenxi accepted an exclusive interview with several domestic media, if it weren't for the fear of giving people a sense of unloading and killing donkeys, throwing them away when they ran out, the company would look at people's rudeness when it became bigger, except for video game magazines, he really didn't want to pick up a few others.

There are some milk clothes when you ask around.

Several of them have been doing online games for too long, and they have forgotten how to access a single-player game.

Moreover, when the media produces news, they also want to find some topics that have explosive points and can attract the attention of players, the kind of topics that you can't help but want to click on when you see them in a bunch of news headlines, such as:

"The top five game companies in China are horizontally inventoried, and the first place is transformed into a stand-alone game."

"Pasca didn't target Shengda, NetEase and Tenghua, he wanted to talk about the entire domestic game circle."

"Why is it said that Qingyu Network is now the first domestic game company."

Ye Shenxi wanted to fold his hands and please, saying that the eldest brother and sister begged to let go, don't help me pull hatred, sincerely.

I don't know where I heard about the "grudge" with EA, and I asked about it thoroughly, Ye Shenxi could only smile and say: "EA is a very great company, and it is our honor to cooperate with them, but this thing depends on fate." ”

He just rejected EA even for the mobile version of "The Origin of Everything" Well, this thing Qingyu Network intends to do it himself.

Mobile platforms belong to the future, although the current IOS and Android do not seem to be so powerful, and even the first Android phone has only been on the market for two months, but it is time for the herring network to prepare its own mobile game division.

There are also people who ask about the share ratio of herring fish and Activision, mainly because they want to care about how much money the herring fish network can make in the sales of more than two million origin of all things, can you say this kind of thing casually.

Finally, before the holidays, Time magazine's Christie? Everhart finally arrived in Funan, with her interview team, a group of four people, and it was clear how important they were to this interview.

"Happy New Year." The blonde white female reporter's first words were actually said in Chinese.