On Friday, March 14th, the day finally arrived.

The entire Chinese gaming industry is waiting for the next week, looking at it with anxiety mixed with nervousness, nervousness and eagerness.

The media has always been good at incitement and exaggeration, and the moment when the two of them shook hands with Yue Qin and Ye Shenxi, who took office after the Golden Plume Award, went viral on the Internet the next day, not only games and Internet media, but even some financial and fashion magazines also published this photo on a large page.

There are currently two interpretations of this photo, between the media and the players.

The first is the declaration of war in March, and the second is that the new generation of gaming forces will unite to challenge the traditional giants.

Either way, the two companies and the three projects are the beneficiaries of this continuous exposure and discussion.

Relatively speaking, the Qingyu Network may still take some advantage, after all, their own publicity and distribution ability is not the same level as Tenghua, but it is just that "The World 2", which was also tested on March 24, seems to be left out in the cold, doesn't it say that the Three Kingdoms are good, what is the situation?

At this time, in China's Internet cafes, the craze of "Counter-Terrorism Heroes" has already begun to cool down, although there are still some players who are insisting, but they can no longer dominate the entire Internet café as they did back then.

Call of Duty was released at the end of last year, but the single-player game was already in a cold winter in the domestic market at this time.

Classic series such as "Halo" and "Battlefield" are not yet well-known by domestic players.

In the face of such an environment where there are almost no FPS competitors of the same kind, along with Tenghua's "300 million mouse shootout dream!" "Beyond the Line of Fire" has finally started the undeleted test in China.

On the first day of the service, at 20:30 in the evening, the number of simultaneous online users reached 200,000.

……

……

Ye Shenxi didn't pay attention to how this competitor would perform today, on the one hand, he had his own things to do, and on the other hand, he certainly knew what kind of success "Beyond the Line of Fire" would achieve.

Although the quality of this work itself is indeed not very good, and the reputation in China is like that, in addition to Tenghua's operation, it naturally has its reasons for success.

Failed products have their own flaws, and successful products also have the truth of success, either the right time, the right place or the right people, as well as its own shining point.

At first, Tenghua got the first version of "Beyond the Line of Fire", with stiff operation, disastrous feel, slow rhythm, and vague game positioning, almost a shoddy product.

Tenghua began a long period of feedback, testing, feedback, and testing with Korean developers, relying on Tenghua's understanding of user experience, and turned this original Korean game into a project tailored for Chinese players.

And then it is presented to the player.

Tenghua has a special department called "User Research and Experience Design Department", referred to as Tenghua CDC, which was established in June 2006 and currently has more than 100 people, carrying the user experience design of nearly 100 projects of Tenghua.

A lot of people think they know the user experience because they're the users themselves. From his own feelings, this place is cool, and this place is not happy, but unfortunately it is all your family words.

The larger the number of users, the more accurate the analysis of user habits, and Tenghua has more than 600 million QQ users, and they have a huge user data network.

With so many Tenghua questionnaires, so many user data analysis, demand mining, and trend exploration, you can say that CDC is the one who really understands players and users.

That's where Beyond the Line of Fire can succeed.

A more accessible system, a simpler process to join the game, click a room to join directly, and start the game immediately;

The graphics have been optimized, and the bright and concise graphics style makes the target more prominent and easier to spot enemies;

The weapon is simpler to control than other similar games, the ballistic curve is relatively fixed, the burst fire is more accurate, and the FPS threshold is lowered;

The division of ranks allows players to accurately find players of the same level as themselves to fight;

The team mode weakens the frustration of the player's death, and you only need a few seconds to resurrect and join the battle again, instead of watching your teammates play like in Heroes of Counter Terrorism.

You don't need to buy a gun in battle, and you won't have to rush out with a Glock18 to point out with someone's AK47 no matter how many times you die.

There are also almost exaggerated kill prompts, sound effects, hexagrams, and headshot skulls, like this kind of positive feedback, which will infinitely amplify the player's cool point after killing an opponent in the game.

These are all reasons why Beyond the Line of Fire is so successful.

"Beyond the Line of Fire" and "Dungeon Warriors" have been tested in a closed test with a small number of players before, but Ye Shenxi's "Eternal War" has not.

In fact, there is really no need to delete the file.,If there is a bug fix, it is.,And it won't be like other types of games.,There will be levels and other settings.。

Moreover, his framework for Eternal War has always been clear and clear, and there is no way that the project needs to be overhauled.

It is definitely not comprehensive to rely on the help of dozens of people in the company to help the test, so from the release of the first playable version, it was entrusted to a professional testing outsourcing team in Funan to conduct various tests, including game functions, stress tests, experience tests, environmental tests, etc.

What kind of outsourcing hasn't been done these days? Not to mention testing, you can outsource your entire project.

Recently, Ye Shenxi has spent more time with the testing team than in his own company.

The launch of "Eternal War" has entered the final countdown stage, and a countdown poster has been hung on the official website of the Qingyu platform three days ago, and a hero is changed every day on the poster, and the hero's voice will be played.

All the voice acting content of the 60 heroes released in the first version has been outsourced to a CV team in Huangpu, except for the basic battle words such as "hum", "ha", "ah" and "ah", and social phrases such as "hello", "thank you" and "sorry", each hero also has its own exclusive lines.

In this version alone, each hero has more than 10 lines, including different emotions of joy and sorrow, or hero-associated special trigger voices and some easter eggs.

As the Monkey King said: "If I become a Buddha, there will be no demons in the world." If I become a demon, I will not be able to do anything. ”

"My grandson is here!"

"If anyone scolds me, I will not be angry, and if they beat me, I will not be angry. I've been sexless all my life. ”

"He's like a dog."

……

……

[one.] This domain name initially had an average daily access IP of about 200, and with the gradual disclosure of the news of "Eternal War", it slowly increased.

At the end of February, the "Blue Fish Cup" reached 5,000 after the start of the promotion, the "Employee Encouragement" incident soared to 80,000, the "RotA" chicken armband reached 100,000, and the "Golden Feather Award" handshake incident climbed to 150,000.

Finally, after reaching its peak in popularity, on March 17, "Eternal War" officially opened for testing.