Li Ling, who is very fast-star, found that he was not alone, firstly, because of the power of example, maybe this role model was not Jetstar, but the earlier brain gold and platinum partners, and secondly, maybe many people themselves thought of going with him.

In addition, similar advertisements are almost zero cost, and the animation CG of other games is captured at will, and the only cost is delivery.

The highly anticipated masterpiece launched at the same time, the milestone production, the "Killing" of Jinyou Agency, and the promotional CG produced by three million, under the comparison of such promotion methods, whether it is advertising click-through rate, registration rate, and conversion rate, all indicators have been crushed.

It's not that the promotion effect itself is bad, the gap is all compared.

Jinyou can only stop in a hurry.

Of course, this refers to the effect of the advertising platform, but fortunately, Jinyou still has its own channels, which continue to guide "Killing" and spare no effort.

Entering May, this kind of advertising model began to have variants, one of which is that as long as you accidentally open it or it pops up automatically, there will be a looping animation and voice, brainwashing like saying: "Only play Dragon Dynasty this year, only play Dragon Dynasty this year, only play Dragon Dynasty this year, only play Dragon Dynasty this year......"

More than three times, if it doesn't find the location where the pop-up appears and closes it in time, it will keep shouting.

"Dragon Dynasty" comes from Lao Tiewang, which is a self-developed and published and operated web game company that was just established three months ago this year, and this is their first product, ARPG of real-time combat, which is obviously a product that follows the trend of "Proud Sword".

It has just been launched, but many in the industry have expressed optimism about its prospects.

As it stands, this is a unique type of advertising for their company, at least the animation of the 2D big-headed doll on their advertising page is still done by themselves.

More and more manufacturers have adopted Li Ling's kind, and more and more similar advertisements have begun to penetrate into the corners of the Internet, mainly concentrated in some small websites with small traffic and are not healthy.

Although the website traffic is small, there are many such websites, and the advertising content is becoming more and more explicit, and the hints are becoming more and more obvious.

There is a saying that "sex is the primary productive force", which is the golden rule in too many industries.

The Internet, of course, too.

You see that the hottest ones are not the various events of "XX Gate".

You see, too many of those early Internet celebrities made a name for themselves by being naked.

Look at those social platforms, didn't they start with the "Bubble Artifact"?

If you look at the later live broadcast platforms, it is not all kinds of comical female anchors who bring traffic.

You look at those early Internet self-made video content, micro-movies, not a big game, they brand themselves with all kinds of sultry labels, puberty, upper position, paradise lost.

You see, the thing that makes people giggle the most at those parties is not the color jokes.

There is no right or wrong here, because it is our instinct.

Because of course, reproduction and reproduction are instincts that are etched into our genes.

In fact, there is nothing wrong with the adult world, but it should appear where it should appear, when it should appear, and the scope of its control, but the current network is still a barrierless world open to everyone.

This instinct needs to be unleashed, but it is only to guide these players into the game.

It can only be said that weaknesses in human nature are exploited.

Jetstar's operations department researched web game users and came up with a data report.

70% of players are over the age of 28, indicating that the main group is social workers who can afford to pay;

With less than 5% of players with a bachelor's degree or less, you can't deny that education and education generally affect a person's preferences, interests, and rationality to overcome instincts;

Needless to say, the male-to-female ratio is as high as 17 to 1;

This is their user portrait and the target group they need to import next.

It can be said that web games have begun to enter a new stage, and the establishment of user portraits is the basis of all refined operations, and the customized operation strategies for different users are of course different.

Simple, brutal and fast promotion methods are suitable for the needs of this part of the group, of course, they also know that such advertisements will attract abuse and disgust from non-target users, and non-target users are the majority.

It's just that users can be segmented, but the ad market is difficult, for example, you can advertise on a game portal, because it's aimed at gamers, but you don't know where to place it, and it's for gamers over 30 years old, this kind of segmentation is too difficult to do.

If they could, they would also want to block child users, and children would not be able to pay.

But since they are all non-target users, what does it matter if you scold two sentences?

Almost overnight, all sorts of vulgar advertisements began to spring up from the Internet.

Of course, players are starting to talk about these ads, and at this point everyone is not all disgusted, and in the early days of a new thing, it may seem that they are still a little interesting because of curiosity and freshness.

The development of the industry always depends on the manager at this stage.

……

……

Ye Shenxi met Yang Shu in the new reception room of the herring R&D headquarters the day before the May Day holiday.

Now the entire floor of this office building belongs to the herring network, and it is completely on par with the Huangpu herring operation headquarters, in addition to the office room, there are staff fitness room, game hall, leisure room and other entertainment facilities.

The company does not require employees to stay in the office now, on the premise of ensuring their own work content, of course, this is judged by their respective supervisors, and the working hours are also very free, you can go to the game hall to play PS and XBOX games, go to the lounge to drink coffee and play billiards, go to the fitness room treadmill or sit chest press to sweat, well, this lounge is the least popular.

Xia Qingyu also talked to Ye Shenxi about the idea of Qingyu Network's own office building in the future, a large LOFT office space, two floors and some offices of independent departments, which can accommodate about 800 people. The exterior walls are full of company game characters and logo painted graffiti, and the bare metal pipes are decorated regardless of their function, and there must be an exclusive garden where employees can go around and find inspiration when they have nothing to do, and they can also fall in love.

Ye Shenxi said that you are for yourself.

Xia Qingyu said Hey, don't make yourself so clear.

There must be a basketball court in the backyard, and there is nothing to organize some basketball "herring cup" competitions and the like, and other sports competitions are also fine, so as not to let this group of people play games every day in addition to eating, sleeping, working, and pooping, and they can't see the vigor and spirit of young people at all.

Do you want to repair a swimming pool, Xia Qingyu asked.

It's all right, it's all right, Ye Shenxi said.