The 2016 NBA All-Star Weekend was played February 13-15, 2016 at the Air Canada Centre Coliseum, home of the Toronto Raptors, Canada.

It's worth mentioning that the 2015-16 season marks the 20th anniversary of the Raptors, and their All-Star hosting is a good time to celebrate this historic moment.

It was also the first time that the NBA All-Star Game was held outside of the continental United States.

This year's All-Star Weekend will consist of the All-Star Weekend Celebrity Game, Rookie Challenge, Skills Competition, and All-Star Competition.

February 13, 2016: The All-Star Weekend Masters will kick off with the U.S. Stars vs. the Canadian Stars. This was followed by the World Rookie United vs. the American Rookie United.

February 14, 2016: Skills Contest (Skills Challenge, Three-Point Contest, Slam Dunk Contest)

February 15, 2016: All-Star Weekend (Western Stars - Eastern Stars)

On February 11, after the 76ers defeated the Kings 110-92 at home, Zhang Zifeng flew to Toronto as an All-Star ticket king to prepare for this All-Star.

Zhang Zifeng was selected for the All-Star Game, and is the second Chinese basketball player since Yao to start the NBA All-Star Game.

Undoubtedly, this is a breakthrough that proves that there are players in other positions besides the interior who can play in the NBA and can establish themselves in the NBA.

For Zhang Zifeng, this is also the place he has always dreamed of.

Although many people are indignant that Zhang Zifeng, a Chinese person, can become the king of votes, and they support DeRozan, Butler and others are pressed under them.

But no matter how angry they are, it's useless, because the All-Star starters are all chosen by the fans.

No matter how unhappy other people are, no matter how unconvinced and indignant Zhang Zifeng's election is, they have no choice but to change such a fact.

At most, a few complaints and sarcasm in the media.

Zhang Zifeng looked at those comments and sneered, come and bite me!

Lao Tzu's popularity is higher than yours, and Lao Tzu has a vast Chinese market, so how about it!

You are jealous!

You are envious!

Who told you that when you were reincarnated, you didn't go to a good place and didn't become a Chinese.

Although there are 24 of the best and most popular players in the league who have come to Toronto, Zhang Zifeng is still the focus of the most attention in Toronto.

As soon as I got off the plane, I was surrounded by a group of reporters, and finally under the escort of the security guards, I was surrounded by the conflict and checked into the hotel.

For the other players, the All-Star is a nearly week-long vacation and a great day for tourist fishing entertainment.

For fans, All-Star is a day of joy and interaction with their favorite players.

But for those All-Star players, it's not, because they need to play, they need to participate in events.

Although the first 30 minutes of those games were mainly entertainment, only the last 10 minutes or so were the real guns.

But there were also accidents, just like Kobe Bryant stealing the show back then, causing a fierce battle between the east and the west for thirty minutes.

Not counting those games.

All-Star is a festival for fans, and your league dares not to arrange a few events to repay its fans.

So the stars interacted, the activities, and they were one after another.

Although there are 24 All-Stars, they are spread out and not many are assigned to each athlete.

But in addition to these fan interactions, there are also endorsement activities that are the most critical for the players.

All-Star is a day of celebration for fans and receives a lot of fan attention.

How could those businesses give up such a good opportunity to talk to the stars about the promotion campaign?

These All-Star business events are also one after the other.

Just like Zhang Zifeng and Zheng Xinguo, as soon as they moved into the hotel, Manager Wang of Pico came to the door with their team.

"Hey, Mr. Zhang, congratulations on winning the All-Star Game this year, which proves that your popularity and influence are world-class!"

Zhang Zifeng suddenly blushed and said, "Manager Wang, we don't talk about this ourselves." You and I know how to get this vote king. ”

"Mr. Zhang, it's not me complimenting you. At least your popularity in Asia is open. ”

Zhang Zifeng didn't want to continue to discuss these with them, and asked, "Manager Wang, do you have anything to do here today?" ”

Manager Wang hurriedly said, "That's right, Mr. Zhang." The signed sneaker that we signed up to now has been made after months of continuous hard work. We hope you'll officially wear them at the All-Star Game to coincide with our company's latest promotional plan! ”

It's normal for players to do publicity at All-Star, and McGee dunked at a time when he won the 2011 All-Star Game Slam Dunk Contest.

Griffin's last button, Kia even launched its own promotional products as props.

Since I am the spokesperson of others, it is the right thing to help publicize.

But hearing that the other party had designed and manufactured a new pair of shoes in a few months, Zhang Zifeng was a little worried. There will be no hidden dangers in such a hurry!

These offensive words, Zhang Zifeng is not easy to say. This is the time for the agent to step in.

Zheng Xinguo hurriedly stood up and said, "Manager Wang, this is too rushed. You should also know that the NBA has a very strong rhythm and confrontation, and the requirements for shoes are very high, otherwise it is easy to hurt the ankle of the player. And you also know that Ginobili wore his sneakers directly during the game, which had a bad impact on the sales of those shoes. This signature sneaker ......"

The meaning of Zheng Xinguo's words is, you girl, your company's shoes are not very reliable. Don't hurt Zhang Zifeng, and let your company's reputation be damaged!

Manager Wang has been rolling in the mall for more than ten or twenty years, how could he not understand what the other party meant.

Manager Wang immediately patted his chest and said, "Mr. Zhang, Mr. Zheng, you don't have to worry, we promise you." The quality of these shoes is absolutely no problem, if Zhang Zifeng's injury is caused by this pair of shoes, our company will compensate Mr. Zhang in full for his losses. ”

Manager Wang sighed and continued, "Mr. Zhang, do you know. In order to design and manufacture these shoes, those people in our company's design department worked hard day and night to design and manufacture the sneakers for more than a month, basically sleeping only five hours a day. As soon as the sneaker design was determined, our company hired hundreds of professional athletes to wear these shoes and let them conduct experiments in various situations, wipe and run, etc., and record data. It was under such strict testing that we dared to send Zhang Zifeng to wear these sneakers in the All-Star Game. ”

Manager Wang looked at Zhang Zifeng seriously and said, "Mr. Zhang, you are the most important member of our company's plan, the better you perform, the higher the popularity of our company will be." Our company will never joke with your health. And to put it mildly, if you get injured in my shoes, or if you wear them straight out of the game, it will have a bigger impact on our reputation. Who dared to wear the shoes of our company at that time. So Mr. Zhang, Mr. Zheng, please don't worry about the quality of these shoes! ”

After Zhang Zifeng and Zheng Xinguo looked at each other, Zheng Xinguo smiled and said: "We feel the sincerity of your company, may I ask what your company needs Zhang Zifeng to do, that is, how does our Zhang Zifeng need to cooperate with your plan!" ”

Manager Wang hurriedly called an assistant to take out a publicity plan, opened it and said: "This plan is a bit cumbersome, I will make a long story short, you can take the specific content back to see." To match the 76ers' jersey, we're bringing three pairs of sneakers in different colors. I want Mr. Zhang to wear one color in the three-point contest, another color in the first half of the All-Star Game, and the last color in the second half. Then we will take a few promotional photos for Zhang Zifeng in these days to cooperate with the promotion of our company's promotional print advertising. ”

Zheng Xinguo looked at Zhang Zifeng, and Zhang Zifeng nodded. Zheng Xinguo stretched out his hand and said, "The cooperation is pleasant, and I hope that this sneaker promotion can help your company's sales continue to increase." ”

"The cooperation is pleasant, and I hope that Zhang Zifeng can use this promotion to help him grow his fame!"

In addition to participating in the activities organized by the endorsement brand and the community activities organized by the alliance, Zhang Zifeng also has to be interviewed on TV to increase his fame, mainly to tell his history of struggle.

In the past, Zhang Zifeng listened to those celebrities and athletes tell their growth stories, and felt very encouraging, but when he told it, he felt very motivated. Zhang Zifeng felt a little weird.

You say it's not hard, it's hard!

You say tired or not, tired!

But if you want to say how sensational it is, Zhang Zifeng really doesn't think it, it's as if everything has become accustomed to it, and it has become a daily life, just like drinking water.

The examples are all true, but these things that are very ordinary to Zhang Zifeng have been written by those professionals on the TV station, interspersed with some information reviews, and under the background of music, they have immediately become a very inspirational story, which makes people feel sad to listen to.

Several viewers even shed tears when they heard it, okay, Zhang Zifeng really didn't know whether they were supporters, or if they themselves had developed tear ducts and could say that they would flow.

But it's hard for these media outlets to find enough Chinese listeners in Toronto.

But these don't care what Zhang Zifeng is doing, he is busy to death now, where can he take care of these little things.

Sometimes as soon as this media interviews are finished, they immediately change to another one, and even as soon as Zhang Zifeng's story is finished, he has to say it again immediately.

Even many newspapers and magazines with relatively little influence can only be interviewed in their free time, because Zhang Zifeng really has too many activities to participate in during this time.

On February 13, the 2016 Toronto All-Star Weekend kicked off the Celebrity Challenge, with both teams headed by famous rapper Drake and American comedy star Kevin Hart.

According to the list released by the Celebrity Charity Tournament, the Canadian star team led by Drake and Nash will include: two-time NBA scoring champion Maddie, former Lakers triple crown member Rick Fox, tennis player Milos Launick, and actor and singer Wu Yifan.

The U.S. Stars team led by Kevin Hart will include: Chauncey Billups, "Bug" Boggs, famous host Nick Cannon, Anthony Anderson.

In the end, Canada defeated the United States 74-63. Wu Yifan, as the first Chinese star to participate in the Celebrity Game, gave away 6 points and 7 rebounds in the game.

Zhang Zifeng also watched today's game, talked with Wu Yifan before and after the game, and took a group photo.

With the All-Star Weekend Masters over, it's time for the Rookie Challenge.

Originally, Zhang Zifeng was eligible to participate, but because he participated in the All-Star Game, he gave up the rookie challenge.

In the end, the American Rookies defeated the World Rookies 157-154. Minnesota Timberwolves guard Zach LaVine played 23 minutes, finishing with 30 points, seven rebounds and four assists on 13-of-20 shooting, and was named MVP of the All-Star Rookie Game.

Watching Zach LaVine win the MVP of the rookie game, Zhang Zifeng could only sigh, there must be gains and losses.

If this trend continues, it will be impossible for me to participate in the rookie game next year.

It seems that he is destined to miss the MVP of the rookie game.

In a burst of exclamation, it was February 14, 2016. Zhang Zifeng came to the arena of the Air Canada Center to prepare for the three-point contest.