Chapter 21 PUBG's Great Ecological Strategy
The so-called PIA China Invitational Tournament is one that Wu Canlie has always paid close attention to, and it can be called the first world-class super-large-scale official event of PUBG.
PIA China Invitational, P is PUBG, the English abbreviation of PUBG, I is international, international means, A is the meaning of award, grand prize.
PIA is a combination of the initials of these three words, which together means PUBG International Grand Prix.
The PIA China Invitational is an invitational selection tournament for the entire PUBG International Grand Prix, in the China region!
Obviously, if you want to participate in the PUBG International Grand Prix, the first world tournament of PUBG, you must first stand out from the invitation tournament in China!
Only by getting the ticket to the China Invitational Tournament can you be eligible to compete for the possibility of representing the Chinese region in international competitions!
Therefore, for Wu Canlie, it doesn't matter if he joins a third-rate professional team, but he must qualify for the PIA China Invitational, which is the minimum basic requirement!
"Haha~, you don't need to say brother, if I can't even qualify for the Chinese division, how can I be willing to stay here?"
Jiang Anran immediately laughed when he heard this, indicating that he also chose to stay in this team because of this quota, which made Wu Canlie nod.
This is a minimum prerequisite, if you can't even meet this requirement, then no matter what kind of relationship there is, Wu Canlie will not hesitate to refuse.
"That's it, you're about to officially join the team, I'll give you a brief introduction to the basic situation of our team, right?"
"Okay."
Wu Canlie nodded noncommittally, he didn't have much expectation for this team in his heart, as the saying goes, there is no disappointment without expectations, no matter what the other party says, Wu Canlie will not feel any psychological fluctuations.
"First of all, we are indeed an Internet café team, but there are more than 40 N+ Internet cafes in the whole of Shanghai, and there are hundreds of them in the country, and the main business of the big boss is aviation, real estate and other heavy asset projects, so there is no doubt about the strength of the first place."
I don't know much about these Wu Canlie, but he knows the popularity of N+ Internet Cafe in Shanghai, after all, there is one at the gate of his school, and he is still the most loyal die-hard fan.
But as for how big it is in the country, and how strong the boss behind the scenes is, this is really the first time I have heard of it.
"Otherwise, how could an Internet café team qualify for the PIA China Invitational?"
"That's just as well."
"I think we also stood out from hundreds of teams, participating in the national league held by N+ Internet Cafe, and finally the boss personally selected two of them to be officially selected into the N+ team, I am one of them, and I have always been the captain."
Hearing this, Wu Canlie couldn't help but secretly admire, not to mention standing out from so many teams, and being recognized by the boss as a candidate for captain, this guy's strength can be seen.
You must know that the captain is not someone who can do it casually, in addition to passing the basic operations, his own wrist and emotional intelligence will be relatively more demanding, and not anyone can play it.
"The reason why I have the opportunity to participate in this level of international competition this time is actually because of the boss's light, by the way, I don't know if you have heard of the PUBG ecological strategy?"
PUBG's Great Ecological Strategy?
This is really the first time I've heard of it, but it sounds very powerful, and Wu Canlie suddenly became a little curious.
"This is a complete set of big ecological plans proposed by Tencent at the press conference after officially acting as the agent of the PUBG national server!"
"This set of PUBG ecological strategy, simply put, is to carry out a comprehensive ecological construction and perfect e-sports career planning for the new tactical competition category of PUBG!"
"Huh? Yes, can it be simpler? ”
After listening to Wu Canlie's first feeling, he still didn't understand a little, he turned his head to look at Jiang Yiyi, who was also dazed, and could only say in great embarrassment.
He's just interested in playing games, as for what game categories, ecological construction, and career planning are involved...
This is really difficult for some strong people.
"To put it simply, Tencent is ready to operate this game as if it were the League of Legends of the year!"
"Isn't it? Although this game is very popular now, it is still too far behind League of Legends, right? ”
Just kidding, one is a free-to-play game and the other is a paid game, and whether it is a game category, a charging model, or the number of users and influence, it is far from the same level between the two.
And now when he heard that Tencent was going to operate PUBG to the level of League of Legends, Wu Canlie's first reaction subconsciously was impossible, right?
Could it be that Tencent can still operate the national server directly for free? ?
"No, no, no, you're all underestimating this game, I've done a lot of research on it, you think... Is this really just a game? ”
Jiang Anran threw out questions with a mysterious face, looking at the god who operated extremely sharply, and at the moment he was also pondering the questions he raised with a confused face, but Jiang Anran suddenly felt an inexplicable sense of accomplishment.
"Can that still be?"
Jiang Yiyi on the side couldn't sit still at first, a game is a game, what else can it be? ?
"It represents a whole new genre of games! The category of tactical competition, from "DayZ" to "H1Z1", and now "PUBG", it can be said that PUBG has truly defined the game category of tactical competition! ”
"It's a whole new genre! And Tencent is much stronger than Blue Hole in game operation, LOL, a MOBA game, is operated by Tencent, and eventually became a popular game category! ”
"Now if it is planned by Tencent, first of all, in the most important professional event, with the strong launch of the national server, the PIA International Grand Prix will follow, which is a big deal from Tencent and Blue Hole!"
The success of a game has a lot to do with the quality of the game itself.
The popularity of a game is closely related to the professional competition of the game itself.
Tencent has spent seven years establishing an e-sports league system for League of Legends, making League of Legends the first game category that can compete with traditional sports events!
Take the League of Legends S7 World Championship that just ended not long ago, and one of the most eye-catching matches was the Korean team SKT against the Chinese team RNG.
The number of viewers of this game broadcast live around the world alone reached an extremely terrifying 97.87 million!
The number of live broadcasters of a game is nearly 100 million??
To put it mildly, what traditional sporting event can have such a terrifying number of spectators?!
It can be seen that an e-sports league system with a clear ladder, wide coverage, and perfect structure of its own structure can be said to have extremely important strategic significance for the promotion and promotion of a game!
When it comes to the world, the construction of such a large-scale professional event system is already a bit beyond the scope of the small company Blue Hole.
The problem of game optimization and rampant plug-ins caused by the sudden increase in the number of people alone is enough for Blue Hole to have a headache, and it has not been able to come up with a real solution.
Therefore, Tencent's intervention at this time is very important, first of all, in the most important professional event, the United Blue Hole Company will be a super-large-scale world event that includes almost all the world's PUBG regions!
The launch of the PUBG International Grand Prix has already highlighted Tencent's emphasis and efforts in the professional league!
When the time comes, with the launch of the national server, the pulling effect of this competition on the entire game can naturally be imagined.
"In Tencent's big ecological strategy, the most important part of professional competitions is the offline e-sports Internet café league!"
Tencent put forward the concept of e-sports Internet café for the first time at the press conference, which is different from the traditional QQ Internet café certification, and the application for certification of e-sports Internet café has extremely high requirements for venue size and machine configuration.
Once you successfully apply for Tencent-certified e-sports Internet café, you will have the opportunity to participate in Tencent's upcoming PUBG National E-sports Internet Café League next year.
In addition, due to the limitation of the number of players in PUBG itself, esports Internet cafes have become the best carrier for offline competitions.
In Tencent's PUBG professional event planning, the PUBG National College League and the PUBG National City Invitational Tournament will be launched next year, both of which will be held in local e-sports Internet cafes.
At that time, the PUBG National Esports Internet Café League, the PUBG National College League, and the PUBG National City Invitational Tournament will all become the underlying structure of the entire PUBG domestic events, providing a steady stream of fresh blood for higher-level professional leagues.
Therefore, as a leader in domestic Internet cafes, N+ Internet Cafe has the opportunity to qualify for this PIA China Invitational Tournament.
After the PIA China Invitational is completed, the top players on the standings will be able to participate in the subsequent PIA Asia Ladder Tournament!
The so-called PIA Asian Ladder Tournament, as you can see from the name, is a competition and ranking for all countries in the entire Asian server.
At that time, based on the performance and ranking of each country in the Asian Ladder, the final quota for the Asian server and the PUBG International Grand Prix will be decided.
Obviously, the better the country, the more places it will get, and it has nothing to do with the number of players in your home country, only the level of professional competition.
At the same time, in Europe, North America, Southeast Asia and other regions, there will also be a whole server ladder ranked match.
In the end, the top professional players from all over the world and major servers will compete in the PUBG International Grand Prix to compete for a total prize pool of up to 3 million US dollars (about 20 million yuan in total)!
"It's an international Grand Prix. It's a big prize. ”
Wu Canlie couldn't help but smack his tongue, Tencent is really willing to spend money, and the prize money alone is set at 3 million US dollars, not counting the cost of holding the competition!
"Why do you think Tencent is willing to spend so much money to smash this game? Is it worth it? ”
Jiang Yiyi on the side was even more stunned by such a high bonus, 3 million US dollars, how much yuan does it cost?
With so many bonuses set up, can you earn the money back?
"Of course it's worth it! You must know that it is still the same sentence, Tencent is not just a game, but the entire game category of tactical competition! I dare to say that PUBG is definitely Tencent's blockbuster product in the post-League of Legends era! ”
"Huh? Not really.,It's still a big gap compared to LOL.。。 ”
"yes, and LOL is still free to play!" Jiang Yiyi echoed in a loud voice.
"You're all underestimating the new category of tactical competition!"
Jiang Anran shook his head and said his opinion.
"Do you know what the current data is for tactical competitive mobile games that imitate chicken?" One sentence immediately attracted the curiosity of the two people.
"How many can there be?"
"The number of registered users of "Wilderness Action" has exceeded 100 million! The number of daily active users has exceeded 20 million!! ”
This number simply shocked the jaws of the two, how long has it been, and it is still a mobile game imitating eating chicken!
It seems that in my memory, this NetEase mobile game has only been launched for about a month, right?
It's all already done with such terrifying data??
And Wu Canlie also tried it himself, although he gave up completely after only playing a handful, whether it is the picture or the sense of operation, the gap with the PC version of PUBG is simply not a star and a half.
But I didn't expect that it was such a mobile game that was obviously very average in all aspects, and just by taking advantage of the craze of eating chicken, it would burst out with such a terrifying potential?
"You must know that at the press conference, Tencent released two genuine chicken mobile games of PUBG! When the time comes, the genuine mobile game that is infinitely close to the terminal game, what terrifying potential can it burst out? ”
Now the two of them understand a little, Tencent is obviously in the layout of all categories, not only the PC version of the terminal game, but also the mobile version of the mobile game.
PUBG, a super IP that truly defines the tactical competition category, can dig deeper than just the surface!
"So I dare to assert now that in the future, it is very likely that the national uniform will be directly free, in order to maximize the rapid popularization!"
The national server is free??
The impact of this information is obviously even greater, but after Jiang Anran's in-depth analysis, Wu Canlie and Jiang Yiyi really feel that there is a great chance.
After all, it's only 98 yuan if you buy it out, but if you go the old way of LOL and it's completely free, just one skin is more than 98!
It seems that the future national service will be launched, and it is really possible that it will be directly free??
"Do you think that's the end of it?"
Jiang Anran's pretense really attracted the curiosity of the two again, he coughed lightly, and continued to preach with the expectant expressions on the faces of the two.
"It's not just the simultaneous launch of genuine mobile games, Tencent has greater ambitions in this category!"
"Have you ever heard of the live-action version of eating chicken?"
"Uh... Is it similar to real CS? ”
"That's right! Soon, Tencent will build the world's first scaled-down live-action chicken arena on the PIA China Invitational Tournament! At that time, players around the world will be able to experience the fun of eating chicken offline! ”
"Wow. That's great, isn't it? I'll definitely go when the arena is built! Jiang Yiyi said excitedly.
"Indeed, this idea is too powerful, I think if you really imitate it according to the game, it is completely acceptable to charge one or two hundred per person at a time!"
Think about how fun and exciting it must be to be able to team up with your friends in the real world to eat chicken, battle wits and courage with enemies, and shoot each other!
"And the game of eating chicken is far from that simple, if you think about the desert map that will be launched soon, it will be a new way to play!"
"And the rumored next map, the snow map, can you imagine skiing in the snow?"
Hearing this, Wu Canlie and Jiang Yiyi's eyes couldn't help but light up, just a few points, but suddenly in the minds of the two of them, an incomparably huge imaginary world was built!
"Maybe there will even be an island map in the future, with a gameplay similar to Robinson Crusoe, or a pirate mode, focusing on the formation and control of fleets, where you can rob and mine resources."
"Or launch a world war map, which can grab tanks, planes, howitzers, anti-aircraft guns and other heavy weapons to join!"
"You can even launch a map of the moon to simulate the weightless environment of space, using laser weapons, and all kinds of future high-tech weapons can be added!"
There are so many ways to play this battle royale genre, it just depends on how big your imagination is, and the category itself doesn't limit you in any way!
Even every new map has the potential to be a new way to play, and you will never get tired of playing it!
"Therefore, Tencent's big ecological strategy is really powerful, not only the simultaneous launch of mobile games, but also the linkage effect from music, online literature, animation, TV series, and even the PlayerUnknown's Battlegrounds movie!"
"If you even think about it, is it possible to create a new way to play with VR (virtual reality)? A VR version of the moon map? Let players experience the feeling of weightlessness without going to space?? ”
"This..."
This afternoon's conversation really shocked Wu Canlie, he never expected that the game PUBG, or the expansion of this tactical competition category, would have such a broad market!
A VR version of PUBG?
Brother, your imagination is too rich!
"No wonder this guy can be the captain."
With such a deep understanding of this game and even the entire industry chain behind the game, it is no wonder that he can stand out from so many people and be personally designated as the captain by the boss!
After an afternoon of conversation, I have to say that Wu Canlie has some secret admiration for this unattractive captain Jiang Anran.
To be honest, the personal charm of this captain is also one of the reasons why he agreed to join the third-rate team of the N+ team!
As for himself, after officially confirming to join the N+ team, the intense and busy team training camp will start quickly.