One night in June 2011, U.S. time, the NBA Draft.

This is a little carnival for NBA fans around the world, although it is not as fanatical as the playoffs, the Finals, and the Christmas War, but real fans will pay more or less attention to the new year's draft, and have a good understanding of what kind of potential players can be obtained by the team they support next.

As usual, everyone sat on the couch and stared at the TV to watch the audition. Or fans who are not in the United States, watching live videos or texts on their mobile phones, computers, tablets, and looking forward to the final outcome of their choice, as people have been doing for a long time.

That night, at about 7:35 a.m. EST, David Stern, then the NBA commissioner, announced to fans around the world that he was the top pick: "The Cleveland Cavaliers have chosen Kyrie Irving from Duke University. ”

“YEAAAAAAH——！！！”

At the scene, Kyrie Irving's family and friends and team cheered, and there was celebratory applause everywhere.

Cleveland, the most misunderstood and devilified city in the United States, fans cheered in groups in squares and bars, holding their glasses high, celebrating the savior who is about to come to this small city after LeBron James.

“THANK-YOU！ THANK-YOU-ALL！ ”

Owen smiled politely, walked onto the stage, shook Stern's hand, took the hat with the Cleveland Cavaliers logo from the old man's hand, put it on, and turned back to the countless spotlights on the scene, leaving a historic photo.

And the Cavaliers' choice without suspense also makes this draft night, like countless previous draft nights, slowly pass through the thrills. The only thing to look forward to is that some of the rookies are a little higher or lower than expected.

These details, it's not a big deal, when the time passes, who can be worthy of their own rank, sooner or later will be clear at a glance.

When the tide goes out, you'll be able to see who's not wearing pants, aren't you?

Then, something strange happened......

At 7:43 p.m. that night, on Twitter, a reporter named OJ who works for Yahoo Sports tweeted:

"The Minnesota Timberwolves have told Derrick Williams' team that they are going to pick him with the roster pick."

Play for the gallery.

People always scoff at this kind of reporter's hot Twitter, and they don't care too much.

To put it bluntly, this kind of thing is half guessing and half speculation. Derrick Williams is playing well in the NCAA, with top physical fitness, all-round ability, and swinging at the No. 3 or 4 positions like Beasley a few years ago, and his talent is visible to the naked eye, so it's not surprising that he got a high pick.

Although OJ is already well-known in the breaking news industry, at this time, any reporter will do it to rub off on the popularity of the draft. Make a little deduction on a reasonable basis, and then use vague words to say a vague conclusion, in case it hits, that is, the revelation is accurate, and if it doesn't hit, it's not a big deal, and it's all good and harmless.

Even if the wording of OJ's tweet seems to be overly affirmative, it is not surprising that reporters do anything for the sake of grandstanding.

Two minutes later, David Stern walked onto the stage and announced exactly the same content as OJ's Twitter.

Yo, I'm in the dark!

Seeing OJ's tweets being retweeted in large numbers, many people who understand the ball smiled slightly and drank the beer at hand with disdain.

This reporter seems to be able to take advantage of a wave of popularity.

At 7:56 p.m. that night, OJ tweeted again:

"One source has revealed that the Cavaliers will pick Tristan Thompson with the No. 4 pick."

A minute later, Stern announced the same thing again.

Twitter was retweeted like crazy again.

At 8:04, OJ's third tweet of the night:

"The latest news, the Toronto Raptors will select Jonas Valanciunas to bolster their interior strength."

A minute later, Stern went on to announce the same thing.

People are starting to be a little uneasy.

"OJ is quite accurate!"

Someone retweeted OJ's tweet on Twitter, with additional comments: "I have the ability to continue to predict, thirty picks in the first round, I want to see how many people you can match!" ”

OJ, of course, did not reply to this message.

Instead, fifteen minutes later, he tweeted again: "The Detroit Pistons will draft Brandon Knight with the No. 8 pick, and the news has been confirmed." ”

Two minutes later, David Stern took the stage again and continued to say the same news, as if he was reading OJ's tweet from a script.

Social media, starting to explode.

That night, out of thirty first-round draft results, Ojnaroski preemptively reported more than half of the team selections.

All correct.

This amazing journalist, who surpassed all the players, teams, and unexpected selections of the entire draft, became the focus of the nation overnight.

OJ, Fight to Fame.

Commenting on the dominance that OJNAROSKI displayed in the 2011 draft, OJ's counterpart, John Holland, a reporter for Sports Business Daily, said: "This is the first time you've seen the power of Twitter [in terms of sports coverage]. ”

How did a journalist manage to have his own eyeliner in so many teams across the league? And judging from the fact that the draft results can be known in advance, these eyeliners seem to be of a good status.

How terrifying is this guy's network??

Since then, ojnaroski has started to frequently report breaking sports news on Twitter, and he doesn't care about the news of small fights, and as soon as he makes a move, it is big news at the level of star trade.

Each time, OJ hits the answer all.

Gradually, OJ's Twitter followers grew, his influence grew, and he earned nicknames like "OJ God".

Some people say that you don't need to watch any sports news at all in the future, as long as you follow OJ's Twitter at any time, you will know all the important news of the NBA in advance.

His fans refused to confuse Ojnaroski's tweet with other tweets, and they began to refer to Ojnaroski's tweet as a "#ojBomb — OJ bomb."

"I had just signed a player and before I could tell my colleagues outside the door, I heard them cheering outside the office. Because they saw the tweet that OJ had just posted. The manager of one team said: "At the time, I didn't even have time to hang up the phone, and we were still discussing when the decision should be announced. However, he already knew the news. ”

The magic of OJ has reached such a terrifying point.

"In the past, when it came to sports media in the United States, Yahoo didn't rank at all."

Shanghai, a market.

Xiao Yu was shopping, Gu Yu was carrying his bag, and while helping Xiao Yu to consult whether a certain dress looked good, he listened to OJ's legendary story with great interest.

"Don't look at Yahoo as the first generation of online media, media giants, but in terms of NBA coverage, they are really a little brother, and they are not afraid to drink dew at this level behind our ESPN catwalk." Xiao Yu said: "It was OJ who single-handedly changed all this, and it is not an exaggeration to say that he saved Yahoo's NBA-related divisions." ”

"It's scary." Gu Yu nodded, a reporter can do this, and he can be regarded as Jordan in the breaking news industry.

"Then Yahoo almost made an oolong, and in '12, they forgot to exercise OJ's contract option and made him a ...... Well, free agent, that's pretty much it. Xiao Yu continued: "Then we ESPN went to poach him, and it really used a lot of connections, and it took a lot of time, but in the end it didn't work out, and he stayed at Yahoo." ”

"The pay is high, isn't it?" Gu Yu asked.

"It is said that the annual salary is more than 1.5 million." Xiao Yu nodded and said: "Maybe in the world of NBA stars, it's just a basic salary level, but it's really scary that reporters can do this." ”

1.5 million annual salary!

Hearing this number, Gu Yu was also taken aback.

"But I think he really deserves such a high salary." Xiao Yu added: "I often see him, and he will be there for some major reporting occasions, draft conferences, playoff focus games, finals, and All-Star games. I have seen with my own eyes that when he uses four mobile phones at the same time, when chasing news clues, all four mobile phones are in the state of calling, constantly looking for the answer closest to the truth, this guy is probably the most diligent person in the media circle. ”

"God rewards hard work, and the ancients are honest and do not deceive me." Gu Yu nodded, this is the case in any industry, hard work, may not necessarily have satisfactory results, but if you don't work hard, you can't even see the taillights of success.

"Yo, all of a sudden, I'm so cultured, I can't react~" Xiao Yu smiled: "What? Ask so much about OJ and be so interested in him?? ”

"I don't know why, but I always feel like ...... It seems necessary to meet this guy. Gu Yu scratched his head and said, "You can help me pay attention to it, and if you have a chance, help me make an appointment to see it." ”

"Then what reward can I get~" Xiao Yu began to ask for credit.

"Hmm...... Actually, I communicated with Rana Divi before I came back this time. Gu Yu pretended not to care, Gu Zi walked forward, and said as he walked: "For the last transaction, you can tweet in advance, and all the details will be told to you." ”

“…… Really?!! Xiao Yu stood in place, his eyes wide, and he couldn't believe what he had heard.

"Why am I lying to you? Didn't sleep enough on the floor last night?? Gu Yu said with a smile: "I just flipped through OJ's Twitter, and most of the content is correct, but there is a very critical link that goes wrong. And this link ......"

Looking back at Xiao Yu, Gu Yu blinked his eyes in a chic manner: "It's a great opportunity for you to fight back......!" ”