After many years of working in the mall, Wang Zhicheng would never believe that there is a free lunch in the world.

If anything, it's a scam!

Wang Zhicheng took over the plan handed over by Zheng Xinguo - the new brand planning plan.

After Wang Zhicheng quickly browsed it, he roughly understood the meaning of this plan:

That is, Pico is a shareholder with technology and capital, and Zhang Zifeng's portrait rights are a shareholder, and the two parties jointly operate a joint-stock company.

This scheme is similar to a studio founded by a star in a film and television company.

At the beginning, Wang Zhicheng saw this plan and felt that it was operational.

This new company can be said to be a leather bag company, or it can be said to be a company that is close to outsourcing and OEM.

Its product operation relies entirely on Pico, but the final product is not a triangular trademark of Pico, but a new trademark.

Although it is written in the plan that Pico will invest in technology and capital, in fact, in the end, Pico does not need to contribute any money at all. The production equipment and space are all ready-made, but it is necessary to spend money to promote the new brand.

Wang Zhicheng feels that this plan is operational, but the most important thing in this plan is profit distribution.

When Wang Zhicheng turned to the end, he saw that Zhang Zifeng accounted for 70% of the shares and Pico accounted for 30% of the shares.

Wang Zhicheng immediately shouted, "Impossible, we will never agree to such conditions." This is equivalent to us helping you manufacture and sell sneakers for free, not to mention that I will not agree to such a condition, even the board of directors of Pico will never agree to it! ”

Zheng Xinguo was not surprised to see Wang Zhicheng's excited appearance.

The other party agrees with this plan, that is, the share distribution needs to be negotiated.

Zheng Xinguo didn't think that the other party would agree at first, otherwise who would agree to such harsh conditions except that the other party was stupid.

As long as the other party does not object to the plan, is it okay to distribute the shares?

The price is all over the sky, and everyone talks slowly!

Zheng Xinguo smiled and said, "Mr. Wang, we are very sincere. Why don't you take it back and show it to your company's leaders first? Maybe they're interested? ”

Wang Zhicheng glanced at Zheng Xinguo, of course he understood what he meant, and without saying a word, he went back with the plan.

In the conference room of Pico headquarters that day, Xu Jinnan made a few copies of the plan sent by Wang Zhicheng and distributed them to several high-level executives.

After most of the people finished reading it, Xu Jinnan shouted, "What do you think of this plan proposed by the other party?" ”

Feng Cheng, the financial director, thought for a while and said: "I also think that this plan can be considered, Zhang Zifeng's commercial value is there, since we can't come up with so much money, then it is a good way for the two sides to cooperate and make money together." However, I do not agree with this share allocation plan. ”

Wu Bin, Chief Marketing Officer, said, "This plan is operational, and the benefits and risks are shared together. At the same time, his image can help us increase the popularity of Pico and the sales of other products, but the new company must control Pico's name. ”

Xu Jinnan heard that most people agreed with this plan, but he was not satisfied with the share distribution, and immediately said: "Since everyone agrees with the plan, then everyone thinks it is good to give Zhang Zifeng how many shares!" ”

Feng Cheng, financial director, said: "This plan, the operation is ours, the design is ours, and the sales are ours. That's 8% at most! ”

Wu Bin, chief marketing officer, said: "8%, I'm afraid it won't work. Don't forget, Zhang Zifeng's image endorsement fee can get 2 or 300 million a year, why can he be so much. ”

Feng Cheng, the chief financial officer, said: "His image endorsement is only available in the peak period, and when he retires, how many people still recognize him." But once this brand is established, it is a long-term income, which can be eaten for a lifetime and passed on to future generations! ”

Chief Marketing Officer Wu Bin, "Don't think that the other party is easy to deceive, Zhang Zifeng's economist is a graduate of Duke University Business School." To put it bluntly, this brand is based on Zhang Zifeng's fame. Without Zhang Zifeng's fame, why is this brand famous! ”

……

Pico's senior management discussed for an afternoon and preliminarily drew up a reserve price, but asked Wang Zhicheng to convey that it was 5%.

Zheng Xinguo heard Wang Zhicheng's share sharing plan, "What? 5%, you are sending a little flower! The sincerity of your fundamental negotiations! ”

Wang Zhicheng said indifferently: "This new company is mainly operated by us, Zhang Zifeng doesn't do anything and just sits and takes so much money." The most important thing is that now we agree to the plan you proposed, but when Mr. Zhang retires, the influence is not as good as before, do you think we will still manage this brand with our hearts? How much money can Zhang Zifeng get then? ”

Of course, Zheng Xinguo also considered these, and set such a high allocation, just to bargain.

"Zhang Zifeng took a year's endorsement fee to invest in other companies, and the income he can get in the future is not lower than this! We will never agree to your company's plan! ”

Talk about collapse!

It's very good to get an endorsement fee of 3.5 billion yuan a year, but there is more than one endorsement on your own.

It is the icing on the cake, and it will not hurt the muscles and bones without it.

He is now like the sky, but people have no long-term concerns, there must be near-term worries, Zhang Zifeng is thinking about his life after retirement.

Now that you have money to spare, it's good to test the waters of business.

If the Maple Leaf brand does not sell well, Zhang Zifeng will lose this endorsement fee.

But if sales are hot, Zhang Zifeng may get a higher income than 300 million or 500 million, and it is a long-term income.

Zhang Zifeng also hopes to reach an agreement with Pico.

Zhang Zifeng wants to reach an agreement, and Pico also wants to reach an agreement.

A few days later, Wang Zhicheng and Zheng Xinguo sat together again for a new interview.

Wang Zhicheng said with a smile, "For what you said, I went back and discussed it with the boss, and I think this plan is still valuable." 10%, this is our company's reserve price, it really can't be too much. If you think about how much our company earns, we will manage this brand with our hearts in the future, and then you can earn more! ”

Zheng Xinguo shouted, "65%, once Zhang Zifeng endorses other brands, it will inevitably affect the sales of your Pico products." Don't say you haven't thought about it, otherwise you wouldn't agree to this plan!"

Wang Zhicheng: "What? 65%, our company will not agree. ”

Zheng Xinguo: "Your company doesn't agree, okay, let's go find other companies, I think these companies will be interested in talking to us!" ”

Wang Zhicheng: "Whoever you like to find!" ”

……

After a week of fierce bargaining, Zheng Xinguo finally reached an agreement on behalf of Zhang Zifeng and Pico.

Zhang Zifeng invested in the image endorsement fee as capital and partnered with Pico to establish a new company, specializing in the manufacture of Maple Leaf brand sporting goods.

In the new company, Pico will hold 65% of the shares, and Zhang Zifeng will hold 20% of the shares.

The remaining shares are invested by other investors with actual funds, and the operating income is distributed according to the proportion of shares.

The agreement was reached, and Pico and Zhang Zifeng jointly held a press conference.

Originally, the new company's products were to borrow Zhang Zifeng's fame, of course, to let everyone know.

At the press conference, Xu Jinnan said, "Zhang Zifeng has a positive, healthy and upward image, Pico has professional sporting goods manufacturing experience, we and Zhang Zifeng cooperation will be a win-win situation, but also will bring better and better products to the majority of sports lovers......

Under the insight of a group of reporters, Zhang Zifeng and the chairman of Pico signed each of the documents.

In fact, those documents were just for show, and the real contract documents were signed a week ago.

As the press conference took care of it, Nike and Adidas immediately knew that Zhang Zifeng finally reached an agreement with Pico, which angered them.

Although Nike and Adidas have no enmity with Zhang Zifeng, in business, you stand in my way to make a fortune, which is a mortal enemy.

Since you don't know what to do, you won't sign a contract with us. Then don't blame me for suppressing you!

Last season, Nike and Adidas didn't care about Zhang Zifeng,

But after comparing the sales results of Huaxia Pico and their own last year, where will they despise Zhang Zifeng again.

With the efforts of Nike and Adidas, the suppression net against Zhang Zifeng was slowly rolled out.