Chapter 354 Endorsement Principle
With the elimination of Belgium by China, one of the semi-final matchups has also been decided, and China will bump into Spain in the semi-finals.
Putting aside the prospect of the semi-finals of the Chinese team for the time being, the result of advancing to the semi-finals alone will make Chinese football shake Asian football with the toughest posture in history, and leave the most exciting chapter of Chinese football in the entire international football arena.
At the first time after the end of the game, the AFC congratulated the Chinese team on its official website, saying that the breakthrough made by the Chinese team in the World Cup is "the pride of Asian football". He also praised the Chinese team for fundamentally subverting the pattern of Asian football in the future.
The AFC changed its attitude of ignoring the Chinese team in the past, and suddenly took the initiative to show goodwill, although everyone knew that all this was due to strength, but still felt unaccustomed. Some fans shouted to the AFC on the Internet: Don't fix those false ones, there will be fewer black whistles for the Chinese team in the future, thank God, I am grateful.
Similarly, in addition to the official attention of Asian football, all the mainstream media in Asian football also reported on the victory of the Chinese team. However, most of the media have ulterior motives, and for the first time there has been a "*****" in football.
Japan's NHK TV station and its famous domestic newspaper "Asahi Shimbun" warned the entire Japanese football world that Chinese football is gradually coming out of the trough, and using this World Cup to build a new image of itself in the entire international football arena, which is very likely to threaten the Asian hegemony of Japanese football in the future, and compete with Japanese football for the right to speak in Asian football.
I have to say that Japan has regarded China as a thorn in its side from the bottom of its bones, and every strong point in Chinese football has made Japanese football restless.
What is surprising is that the Australian media is the one that dances the most happily except for the Japanese media, and the Australian media rarely has a high appearance rate at the media level of Asian football before. And as the Chinese team reached the semi-finals, all kinds of ghosts, snakes and gods came out.
The reason why the Australian media came out at this time to respond to the "Chinese football threat theory" is obviously because they feel that their own interests have been potentially threatened. The Chinese team has been so strong that they are starting to see China as one of Australia's main rivals to defend their title at the Asian Cup next January. The other main rivals are Japan, South Korea and Iran.
In other words, in the eyes of the Australian media, the Chinese team is fully qualified to sit on an equal footing with these traditional powerhouses in Asian football, and the threat may even be a few points greater.
Of course, on the occasion of the Chinese team's historic breakthrough, how can there be no South Korean media that can be used as a talking point by Chinese fans?
And the South Koreans who have always liked to stir up trouble have no accidents, with their villain mentality, they quickly found a new basis for questioning the Chinese team, South Korea's SBS TV station commented sourly after the game: "The Chinese team's record is too abnormal, you must know that they can't even enter the World Cup group stage for a long time, and this time they directly entered the semi-finals, and actually tied the best result in the history of the South Korean team, is this possible?" FIFA is seriously suspected of deliberately taking care of China. Don't forget, FIFA's sponsor is China's state-owned giant Wanda Group......"
Koreans like to spend the belly of a gentleman with the heart of a villain, and the brainless remarks made purely based on impressions have ushered in a large number of likes and likes on South Korean domestic portals. Some of the remarks directly said: "Rich is good, China's golden yuan policy can not only help them break the disadvantage in the AFC Champions League and win two championships, but the national team can directly benefit from the World Cup." ”
The next day, China's Sina website translated and reposted the remarks of the South Korean fans on a domestic website, and Chinese fans said that they could smell a sour smell of kimchi after eating too much through the screen.
"Before questioning the Chinese team, stick, let's talk about the 02 World Cup! I'm afraid that no one is more daring than you to play manipulation blatantly. Why don't you say it's fair then? Where are you this year? I don't even have the qualifications to participate, so what qualifications do I have to blind BB! This is called evil retribution, get out of the way, and stay where it is cool. ”
Some fans directly ridiculed each other: "Stick, what's the matter, think that because Wanda is a FIFA sponsor, FIFA will take care of us?" Then your Samsung can also shoot! See if FIFA is still a bird? The whole world knows about that bit of virtue, and the blame is only for what I did at the beginning. ”
"Huh! There is always a kind of person in this world, who is a lump of shi, and everyone else feels as disgusting as him. ”
Chinese fans now have the confidence to face all doubts, after all, they are not afraid of shadows, although there is an element of luck in this semi-final, but this is also a very normal part of the football field, the Chinese team's hard work is real and unquestionable.
Of course, the Asian media is not representative of the global sports media, and the views are not mainstream, while the European media, which can represent the mainstream views, are highly recognized by the performance of the Chinese team. When looking forward to the semi-final opponent China, the Spanish newspaper "Marca" praised the Chinese team as one of the two super dark horses of the World Cup along with Turkey in the 2002 World Cup. At the same time, he said that Wen Zhihao has brought a radical change to the Chinese team, and in the next game, the Spanish team must focus most of its defensive energy on him.
……
China and Spain, two teams that have played each other very rarely, because Wen Zhihao played in La Liga, became "the most familiar and strange opponent", compared to the Spanish team players only know Wen Zhihao well, the Chinese team's coaching staff and players can understand the characteristics and loopholes of most of the Spanish team's players through Wen Zhihao.
Spain's squad of 23 includes Andres Iniesta, Sergio Busquets, Jordi Alba, Denis Suarez and Pique as five Barcelona players, while Real Madrid have Ramos, Nacho, Isco, Vazquez and Asensio as five players, plus Manchester United goalkeeper David De Gea.
What does this mean? This means that the number of opponents who played Wen Zhihao more than twice last season has reached the number of starting lineups. Although they have summed up more experience in facing Wen Zhihao in their failures again and again, Wen Zhihao has more experience in grasping their weaknesses and defeating them.
This is not counting Wen Zhihao's Atletico teammates Saul and Gabi, Wen Zhihao gets along with them day and night, and their characteristics are not a secret in front of Wen Zhihao at all.
There are too many scenes to watch in this game, including the revenge of Real Madrid and Barcelona players against Wen Zhihao at the national team level, and the competition between Wen Zhihao, Saul and Gabi in the national team, and teammates become opponents.
……
There was a nine-day gap between the quarterfinals and the semi-finals, and on the night after the Chinese team advanced to the semi-finals, agent Saki suddenly called Wen Zhihao.
"Wen, I guess you're in a good mood, your game is fantastic, haha! I'm glad I got more and more glad I was for the wise decision to work with you in the first place. ”
"From what I know about you, you didn't call me to say these things that don't hurt or itch. Seriously, I'm busy. Wen Zhihao didn't want to talk nonsense with him, so he went straight to the point.
There was silence on the other end of the phone for about ten seconds before Saki complained: "Wen, do you know that life will be very unfun if you are like this...... Well, you've won, get ready, and soon your popularity won't be limited to just the pitch. ”
When Wen Zhihao heard this, his heart moved, and he pretended to ask casually: "Why are you so mysterious, to put it bluntly, there was an invitation for me to endorse the advertisement and found you, right?" ”
Saki widened his eyes and exclaimed, "My God! Wen, do you have a mysterious witchcraft in China that can predict the prophet? ”
"Yes, fortune telling, pointing to the maze, in China for thousands of years...... But I won't, it's just that my IQ is a little higher, and the answer to your words is already obvious. ”
Saki smiled: "Okay, then smart as you have an IQ, let's guess which industry and which brand are looking for you to endorse?" ”
Saki thought that this question had turned Wen Zhihao into the army, and he just wanted to laugh, but the result was ...... Suddenly there was a beep on the phone. Wen Zhihao hung up the phone directly!
After less than half a minute, Saki replied to Wen Zhihao's phone, just connected, and before he could speak, Wen Zhihao warned him directly: "I don't have time to guess riddles with you, don't beat around the corner, otherwise, ...... Hehe, believe it or not, I'm blocking you directly? ”
Saki suddenly laughed: "You won't, because you've always been a smart person and won't do anything that hurts your interests." ”
"Well, I'll tell you directly. There are three sports brands and two gaming brands that invite you to join their endorsement products. ”
Immediately afterwards, Saki raised his tone and shouted on the phone: "The three sports brands are now the three most famous in the world, Puma, Nike and Adidas!" ”
After speaking, Saki let out a burst of laughter on the other end of the phone, Wen Zhihao was able to get three sports brand giants to extend an olive branch at the same time, for him, this is not only an honor, and Wen Zhihao no matter which one of them is chosen, the other party's offer is not low, in other words, he can also have a lot of benefits.
Wen Zhihao's heart fluttered, and he had to admit that he had heard of all three, which basically included all the first-class stars in the entire world football. And in addition to being slightly inferior to Germany-based Puma, it is really difficult to choose between Adi and Nike.
Wen Zhihao was a little difficult, but it was just a happy trouble. In the past two days, he has always encountered things that flattered him.
"Hey, Wen, are you still listening?" Saki found that Wen Zhihao had not reacted for a long time, and asked tentatively.
Wen Zhihao found himself distracted, and his mind was full of the names of these three brands. After reacting, he finally asked a substantive question: "What are the conditions of the three companies, and how much is the offer?" ”
"I've sorted it out and sent it to your mailbox, you can take a look."
"Okay, I'll get back to you later."
Wen Zhihao hung up the phone and opened his mailbox, and from Saki's tone he was sure that it was a ...... No, it's three big cakes smashed at yourself.
In fact, Wen Zhihao, as a core member of Atletico Madrid's treble, not to mention that he led the Chinese team in the World Cup, the honor of the club alone is enough for him to get a top star-level endorsement contract.
Despite this, when Wen Zhihao saw a series of numbers on the three contracts, his mouth was still slightly open, and in less than half a month, he would be an eighteen-year-old adult, and these years of experience had already made him mature, and most of the time he could not be surprised, which showed how much shock the numbers on these three contracts gave him.
Wen Zhihao thoroughly digested these numbers in his mind, then opened Baidu, checked a few web pages, and after thinking about it, he picked up the phone and dialed Saki again.
"Huh? Wen, think about it so quickly? ”
Wen Zhihao took a deep breath and replied, "My first feeling is that I am more inclined to Puma. ”
"Because of Puma's slogan, creating a sports brand that young people love has made you interested?" Saki asked rhetorically.
"That's not the main reason."
Wen Zhihao stared at the computer and said his reasons: "To be honest, Puma's endorsement fee of 25 million euros for five years, plus an additional 2 million euros for leading the team to win the Champions League and the Golden Boot every year, and an additional 2 million euros for the World Cup Golden Boot, is really nothing compared to the wealthy Nike and Adi." From your agent's point of view, you must want me to choose Adi for 7 years and 60 million dollars, or Nike for 75 million dollars for eight years, right? I guess you've even thought of something like 'Nike and Adi are more well-known globally' or 'the longer contract period shows that they value my future more', right? ”
"Never! Wen, you can't think so, I bother you at this time, just to notify you in time and let you make a choice! Saki spoke with some emotion.
Wen Zhihao hooked the corners of his mouth: "Okay, no matter what you think, I'm going to tell you my reasons." ”
"First of all, PUMA can see that the sincerity is a little bit more evident from the contract, and every honor I may achieve in the future is linked to the endorsement fee, which makes me feel that they really value my ability. Nike and Adi are vague in this regard...... Of course, I can also understand, after all, there are many top stars under these two companies, and the two peerless double pride plum ball kings and Luo are all from these two families, if I set any golden boot and championship rewards and pass them on, it will affect their relationship with these two gods. But how much of this seemingly staggering contract is due to recognition of my abilities? You know, as a Chinese player, the Chinese market behind me is a very tempting cake, they value me, ability is definitely one aspect, but it's not a decisive factor. Maybe they're just using me as a cash cow! ”
"Secondly, as I said earlier, Nike's football star is Cristiano Ronaldo, Adi has Messi, although this amount is very tempting, but I will never be the top brand of these two companies, I am self-aware. But Puma is different, I have checked, their signing stars are not big names in the current football player, although their contract is short and the amount is low, but I believe that with my own efforts can rise to the top.
"You should know that they turned down Real Madrid and chose to join Atletico Madrid. I don't like to be overshadowed by other people's aura, even if it's a little bit inferior, but I crave recognition. You can think that I am psychologically flawed, but it is my principle to be a chicken head rather than a phoenix, whether it is a transfer or an endorsement, I will stick to this principle to the end. ”