Business plan

Che Zhiguan 161 Zhang Kai

Student ID: 160433110

First, the goal of entrepreneurship is to develop China's real fast food industry, and use reasonable and effective management and investment to establish a certain large fast food chain company. Second, market analysis, the pace of social life is accelerating, and the existence and development of the fast food industry has become an undoubted problem. Although China's fast food industry is growing rapidly, the flood of foreign fast food has made most of the market impossible to compete with Chinese fast food. How to occupy that part of the market is a problem we need to solve. Surveys show that when per capita income reaches $2,000, traditional housework will shift to society. As a result, the development of fast food business will enter a moment of rapid expansion, so China's fast food market will enter a stage of rapid development with China's economic development. At present, the Western-style fast food on the market is not suitable for the Chinese people's concept of fast food consumption and traditional dietary demand. For example, the most common hamburger in Western fast food is basically nothing delicious except for novelty. Moreover, the development of fast food in the United States has always been known for its low price, and it is the object of daily consumption of the public. But in the Chinese market, the price of Western-style fast food is far from being acceptable to the masses, which also determines the impossibility of making the working class often try the novelty "fast food". However, the current Chinese fast food, small, dirty, messy, poor situation is still very serious, the current Chinese fast food has many weaknesses, we have built a Chinese fast food chain to provide an excellent market opportunity. As long as we can seize these market opportunities, improve the many defects in the operation of Chinese fast food, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed. 3. Implementation plan 1. The model of the fast food service industry. Customer-centric, customer satisfaction for the purpose, through customer satisfaction, and finally achieve the promotion of the company's business philosophy. 2. Positioning of the target market. A Chinese fast food industry that is acceptable to the public. Customer base: office workers + children + leisure people + others. 3. Market strategy. Industrialization, product standardization, scientific management, and chain operation. (1) The name of the "virtual company", the clothing of the employees, the concept of management, the internal management and the head office remain unified, but they are not overly decorated, and there is no operating restaurant, they are more like a fast food set assembly center. They receive the relevant finished products from the company's distribution center, and they can be molded as long as they are processed in a single room. The virtual company's fast food products are ordered for office workers to have lunch at work. Their front desk reception service is also virtual, relying on a telephone ordering system and a fast delivery system, and we will establish a special line for food delivery, telephone delivery business, and a unified company minibus and service personnel are responsible for transportation. (2) Mobile fast food company --- breakfast strategyIn view of the characteristics of large mobility of the breakfast population and tight time, we will flow from the company minibus and service personnel with a unified model to the main demand outlets to provide customers with convenient and nutritious breakfast packages. Due to the large number of students, nutritious fast food for students can also be launched, which not only pays attention to economic benefits, but also takes into account social effects. (3) The image strategy of fast food companies fully demonstrates the company's adult image in fast food restaurants located in commercial areas and tourist attraction areas, which are clean, hygienic, affordable and warm. Ask a professional company to develop a set of advertising plans for us, starting from the characteristics of the company, and strive for commonality and individuality. Fourth, the investment plan "starts from the point and starts from the radiation". Based on the characteristics of a regional consumer group, the initial development should be tested to form a certain scale of operation, after selecting several business outlets address, at the same time "shining all debut". In the future, according to the development, it will radiate the whole country. In the early stage of development, vigorously develop the "virtual fast food company" and "mobile fast food company" services that Western fast food has not yet set foot in, and then vigorously develop the company's comprehensive service strategy when the company's strength has a certain accumulation and has a stable customer consumer group. According to factors such as population flow density, residents' income level, and actual consumption, we should vigorously develop the fast food business model of front-of-house dining in commercial areas, shopping areas, tourist areas and residential areas. Fifth, the investment income is not only profit, but also service and questioning. "As an advocate of this industry, we hope that the company will become an ideal and belief in the healthy development of the industry, and we believe that only under a fair and rational business idea, unremitting persistence, the result is a win-win situation that everyone wants, so as to promote the formation and development of Chinese fast food in general.

After a short time, Li Zheng saw a little bit of fire in front of him, Li Zheng was overjoyed, this must be Sun Wu Wang Mingyang and the two of them came up with those villagers who had just come down the mountain, otherwise there would not be so much fire!

This Wang Yangming is worthy of being a thinker with the same name as Confucius and Mencius, and he actually persuaded these villagers who insisted on going down the mountain to go home, and let them return to the mountain again. Li Zheng looked at these fires, as if he had seen his army of millions, although this person is small, but it will definitely grow up slowly, until his own army is one million!

"Look, Shi Qian came up with the people from the mountain." Li Zheng vigorously suppressed the excitement in his heart and said, and after speaking, he got up directly and walked out of the room, wanting to greet Wang Yangming and the others outside to go up the mountain. The other people in the room saw Li Zheng walking out, and they also hurriedly followed, standing silently behind Li Zheng against the cold wind.

Li Zheng watched the firelight in front of him get brighter and brighter, and the figures began to gradually appear in his sight, Li Zheng silently counted these figures in his heart, thirty-eight! Thirty-nine! Forty!

Li Zheng was ecstatic in his heart, there were forty figures, there were three people including Wang Yangming at the foot of the mountain, plus four people who had just gone down, plus two villagers who had just gone down, and finally thirty-four villagers who went down one after another, a total of exactly forty people, when Li Zheng saw the firelight, he was thinking, if Wang Yangming could make half of the thirty-six villagers, that is, eighteen people, change their minds about going home, and finally go up the mountain with Wang Yangming, willing to take himself as the main thing, then Wang Yangming would be a great achievement, but no matter how I thought about it, I didn't expect that Wang Yangming would return these 36 villagers to himself, so that it is estimated that more than 300 innocent villagers in this village will not escape Wang Yangming's clutches, and all of them will follow themselves and will be dominated by themselves! Your own team will also be transformed into a team of 300 people from tomorrow!

"Young master, it's freezing outside, why don't you take shelter from the wind and cold in the room?" Wang Yangming stepped forward and looked at Li Zheng, who had been standing for a long time, and said with a little emotion, Wang Yangming is not stupid, seeing Li Zheng like this, he already knows that he is greeting him, but he is embarrassed to say it directly.

"Haha, of course I'm here to greet you, a great hero, thirty-six villagers, you have given me all the money, you should be worthy of me coming out to greet you in person." Li Zheng leaned on Wang Yangming's ear and whispered, it would not be good if this was heard by the villagers.

"Of course, the reason why we were able to successfully get rid of this heinous 'Ghost Head Gang' tonight is also thanks to everyone here, including you two villagers who provided us with information, and these good villagers who saw us but did not remind the robbers, without everyone's joint efforts, it would never be possible to solve the Ghost Head Gang so smoothly today. At the same time, I would like to tell you for sure that the members of the Ghost Head Gang in this entire village have been solved by us! Only innocent villagers remain! Li Zheng looked at everyone and shouted.

"Thank God, thank you to the lord for eliminating harm for the people, getting rid of this evil ghost gang, but we have a big trouble in our hearts, we thank you for the people of this hundred miles, if the lord does not dislike us, we are willing to follow the lord to continue to eliminate harm for the people, and solve the bandits and robbers in Jiaozhou!"

"If the lord does not dislike it, we will also swear to follow the lord to the death, eliminate harm for the people, and return the state to a peace!" Many villagers knelt down and clasped their fists together, shouting excitedly.

"Okay, everyone, please get up quickly, everyone can spare their lives for the people of Jiaozhou, you are all good, and the entire people of Jiaozhou should thank you! Here, I would like to thank you in advance for the people of Jiaozhou, thank you for being able to return a healthy life to the people of Jiaozhou. Li Zheng looked at the thirty-six villagers kneeling on the ground and said excitedly, these villagers will definitely be the beginning of their own march to the army of millions and stepping on the throne!

Li Zheng was obviously stunned when he heard the words 'act at the opportune moment', Li Zheng couldn't help but think in his heart, whether this Sun Wu could serve as his future military advisor, he couldn't even think of such a trivial matter, and how could he fight against Zhuge Liang, Sima Yi and others in the future. It seems that Sun Wu's strength still needs to be investigated, and if he can't do it, he has to find someone else!

"Okay, let's talk to everyone, let's do it together, and kill these dozen robbers first." Li Zheng whispered helplessly.

Because Li Zheng was in the middle, when Li Zheng spoke, except for Xue Rengui, Shi Qian and Ghost San, the rest of the people heard it and understood, Li Zheng was also afraid that Ghost San, the hob meat, would tell his plan and let these robbers prepare, so he didn't tell Shi Qian and Xue Rengui for the time being. As soon as Li Zheng's words fell, Li Cunxiao, Xu Da, Xiang Yu, and Bai Qi took out their ghost head knives and threw them at the nearest robber, all four of them were famous generals, and it was easy to kill a robber by throwing a big knife at such a close distance, and before these robbers could react, the four robbers died directly.

Xue Rengui and Shi Qian also had a first-class reaction, seeing that everyone moved, Shi Qian also took out the ghost head knife and threw it at a robber, while Xue Rengui threw the ghost head knife at the same time, in order to prevent the third master from escaping, he kicked the third master unconscious.

These people are superb in martial arts, and they dare to throw the ghost head knife out and then engage in hand-to-hand combat, but Li Zheng didn't dare to do this, first of all, he didn't have such a good head, he could kill a person at once, and the most important thing was that once the ghost head knife was thrown out, he had no weapon to defend himself.

These robbers didn't expect these people to be so presumptuous, and they did not agree with each other, when they saw the people around them die instantly, these people couldn't help but be stunned for a moment, thinking that fortunately their target was not themselves, but when these people reacted again, including Li Zheng, seven people had rushed to these robbers, and Li Zheng had already rushed over when he said that he would do it, and when the robbers were stunned, he slashed straight at the neck of a robber, and the robbers didn't react yet. was cut off by Li Zheng's neck, and at this time, the other six people had already rushed forward, these people didn't use weapons at all, and directly killed one more each with their bare hands.

There are still three robbers left who no one cares, one of the three robbers reacts to run fast and flee for his life, and one of them wants to fight back, holding a ghost head knife and rushing towards the seemingly thinnest Shi Qian, and one of the witty ones shouts 'ring the bell', and the second 'ring of the bell' has not yet been said, so Xue Rengui rushed forward and kicked it away, the robber spurted out a mouthful of blood, and even mixed with some pieces of minced meat, his chest collapsed directly to a piece, and he lay on the ground and directly turned into a puddle of mud, and he couldn't live.

On the other side, although Shi Qian is thin and has average martial arts, but to deal with these three-legged cats can not deal with the robbers who can't deal with dozens of them easily, pick up the ghost head knife in the hands of the robber next to him and throw it at the robber who escaped, the ghost head knife is in the heart of the back, the robber fell to the ground in response, and he will never live, and then Shi Qian a ghost step around the back of the last robber, one holds the head of the robber, and the other hand is the chin, and only one sound is heard in this silent night. The robber also tilted his head and fell to the ground, and since then, the dozen or so robbers you can see are all dead in less than five seconds.

Graphic design proposal

"A hundred years of wealth!"

"A hundred years of wealth!"

"A hundred years of wealth!"

Li Zheng, Sun Wu and Wang Yangming, who had not gone far, shouted in surprise together.

"That's right, the place I know is where all the people's fat and ointment looted by the Ghost Head Gang over the past hundred years are buried, and that's what I saw by accident." The villagers said with a little excitement.

Wow,

There are still three robbers left who no one cares, one of the three robbers reacts to run fast and flee for his life, and one of them wants to fight back, holding a ghost head knife and rushing towards the seemingly thinnest Shi Qian, and one of the witty ones shouts 'ring the bell', and the second 'ring of the bell' has not yet been said, so Xue Rengui rushed forward and kicked it away, the robber spurted out a mouthful of blood, and even mixed with some pieces of minced meat, his chest collapsed directly to a piece, and he lay on the ground and directly turned into a puddle of mud, and he couldn't live.