From the moment Zhang Feng threw the last flower ball, Staples became a sea of joy, except for old celebrities such as Abdul-Jabbar, who sat on the sidelines, and the stunned Draymond Green, everyone joined in the celebration, even Wei Shao, who had a holiday with Zhang Feng, stood up and applauded.

The scene seemed a little chaotic for a while, and it couldn't help but make the officials in the League office feel a little nervous.

"Damn, the audience is crazy, those security guards look so nervous, it's better not to have an accident"

"Not to mention the audience, aren't O'Neal and Ray Allen unable to control themselves? Now Zhang Feng is besieged by everyone, in case something happens, it will be ...... for the alliance"

"It's all a group of young people, there's nothing to be afraid of, but Abdul-Jabbar and West on the sidelines are very dangerous"

"Although rest assured, the Staples Center has a lot of experience in hosting large-scale events, and they can handle it, Zhang Feng has created enough buzz to talk about, and now it's our turn to cheer up."

As soon as Xiao Hua spoke, the alliance office suddenly fell silent, and everyone was waiting for his next sentence.

"The NBA has an opportunity, immediately increase the publicity of the slam dunk contest and tomorrow's main game, there is no upper limit on the advertising budget, as long as it involves sports, as many advertisements as possible, we have to find a way to attract more people who don't watch the NBA to watch the NBA, whether we can successfully catch up with the heat of the NFL Super Bowl, success or failure in one fell swoop."

After giving the order, Xiao Hua got up and walked to the window, he took off his glasses and looked at the tall building in the distance, his complacency infected the alliance officials present, and the officials quietly withdrew from the office, leaving the space for Xiao Hua alone.

Since taking over David Stern in 2014, Shaw has been committed to expanding the impact of the NBA, which has led to a deliberate revision of the draft system to raise the age of 19 to 20 for players.

In addition, he also pushed for more advertising on the chest of jerseys, which was criticized by fans as being lustful and tacky, but it increased the revenue of the league's teams, and the official work of the NBA was more convenient.

Of course, his biggest change in the NBA is to reduce the number of timeouts, modify the final 2 minutes of the penalty system, and hand the game to the players, thus greatly speeding up the pace of the game. In this way, fans who come to watch the game, as well as those who watch the game online through the Internet and TV, will not feel bored.

But even with all his work, the impact of the NBA has not been further enhanced, and the NBA All-Star Weekend and Finals seem like niche sports compared to the annual attention paid to the NFL Super Bowl in the United States and around the world.

From beginning to end, there was a lack of a tipping point, and Xiao Hua has been patiently waiting for the opportunity.

The emperor lived up to his wishes, Xiao Hua or the NBA league finally waited for two topic figures, one is Lonzo Ball, and the other is Zhang Feng.

Relying on the shocking remarks of Lonzo Ball's father, the NBA has attracted the attention of many passers-by. Later, Zhang Feng used the Kardashian sisters to promote the video that blew up Nick Yang, which made more passers-by interested.

On the night of the draft, because Zhang Feng took a group photo and stood in the C position, he accidentally snatched the position of Lonzo Ball, and the ball father sprayed directly, and the two topic characters finally got together.

After entering the summer league, Zhang Feng and Ball failed to match, but both showed super potential, Xiao Hua felt that the opportunity came, but at that time he didn't think about what to do.

But Zhang Feng's 'glamorous incident' with Jennifer Lawrence, coupled with the invisible cooperation of Kobe Bryant and LeBron, fortunately turned a summer league finals into a high-profile one, and Xiao Hua immediately decided to change the venue of the finals to MGM Grand Sports Center.

It was a very risky decision, but what happened in the Finals in the end brought the NBA a lot of attention for the first time outside of the All-Star and Finals.

Just when Xiao Hua thought that the opportunity had come, but it would take a few more years for his dream to come true, Zhang Feng scored 48 points in the first game, breaking Chamberlain's record that had been in the dust for many years, and then successively broke many records such as the fastest double-double, rookie single-game score, single-quarter score, number of three-point shots in a single game, and the highest score of an active player, which successively refreshed the cognition of fans.

Zhang Feng single-handedly brought the Kings from the fish belly team to the first place in the league, making LeBron, Kobe, and Jordan, the three league leaders in different periods, praise them as the next league first.

Off the court, Zhang Feng opened a health venue, helped the New York police crack a crime syndicate, took the initiative to donate money to the Texas disaster area, and escaped death in Milwaukee, each of which became headlines in the United States and added immeasurable attention to the NBA.

The most important thing is that Xiao Hua knows that Zhang Feng, like him, has a dream of making the NBA bigger, and Zhang Feng's dream is even more ambitious, to develop basketball to be as popular as football, and it is not casual to talk about it, before the All-Star, he announced with LeBron the plan of crowdfunding to help the development of basketball in Asia and Africa.

As long as there is a game won by the Kings, the NBA official will select Zhang Feng as the best player of the day as soon as possible. On the issue of refereeing, Xiao Hua also repeatedly emphasized that Zhang Feng's punishment should be more cautious. In the period leading up to the trade deadline, the league office was also the first to approve the King's deal.

Even Zhang Feng played a sideline game to publicly recruit Paul George, and several bosses of the league jointly demanded that Zhang Feng be punished, and Xiao Hua used all kinds of means to suppress it.

Enjoying so many benefits, Zhang Feng also kept outputting all kinds of news for the NBA league, and tonight's 34 points has once again become a hot topic of discussion among fans.

However, the main event is still to come, and according to the plan, there will be a slam dunk contest shortly after the three-point contest ends.

It can be said that the slam dunk contest is the most watched single all-star event except for the All-Star game, but in the past few years, except for the wonderful performances of LaVine and Aaron Gordon, fans' impression of the slam dunk contest is 'tasteless food, it's a pity to abandon it'.

Although in the regular season, he did not have many innovative dunks except for free throw line dunks and personal dunks, Xiao Hua firmly believes that this time Zhang Feng will definitely bring a dunk that shocks the world.

So, after tonight, before tomorrow night, the world's attention to the NBA All-Stars will be at an all-time high, and the opportunity to catch up with the NFL is just around the corner.