Chapter 114: Endorsement of Coca-Cola
Coca-Cola's staff was worried that forcibly ending the heads-up would hurt Irving's face, and although it was now 7-0, the odds of Irving losing the heads-up were almost 100%, but there was still theoretical hope for a reversal.
They were determined to put an end to the heads-up, but they didn't find the right reason and began to think about it with a sad face.
Irving on the court was still in a 7-0 shock in public, even in the finals, Curry failed to beat him 7 in a row, even if this is a heads-up, in comparison, it is equivalent to Curry beating him 3 in a row.
How can this be endured?
Admit defeat? Is that impossible?
Give up the resistance and end it soon? Isn't this Owen's character?
Hinting that Zhang Feng let himself get into one? Even if Zhang Feng agrees, the audience will see that Zhang Feng is letting him.
What to do? I can only grit my teeth and continue to play, as long as it is not 11-0, there is still hope for a reversal.
Thinking about this, Owen picked up the ball and continued to send it to Zhang Feng, "Continue".
Zhang Fen was also polite, and received the ball and pulled out three points directly. As the saying goes, people are unlucky, and they stuff their teeth when they drink cold water, and Owen is in this situation now, because Zhang Feng hit three points with a casual shot.
Fortunately, there is no rule that three points count as two goals, otherwise it would have been 9-0.
Seeing the goal, Owen slapped him hard in annoyance, and he was just about to continue serving and shouting to continue, when a voice came from off the court.
"Wait a minute, Owen, wait a minute, stop for a moment" A Coca-Cola crew member rushed into the venue.
"What's wrong?" Owen looked at each other with a confused expression.
"There was a problem with the machine, and we needed to pause the shooting," the staff said.
Owen thought it was a big problem, but he didn't expect that the machine was broken, and at this moment he was impatient to lose, and pushed the staff away, "If you don't record it, you won't record it, and find another time to make up for it."
Owen motioned for Zhang Feng to continue, and the staff stopped Owen and said, "Mr. Owen, according to the terms of this cooperation, you need to fully cooperate with us during the recording process, and we have the right to ........"
Zhang Feng saw what was going on, he didn't want to make things so stiff, so he waved his hand and said:
"Then stop for a moment, I just don't feel comfortable in leggings."
Since Zhang Feng said this, Owen had to stop, because he didn't want to fall into the name of bullying Zhang Feng in leggings, because he still wanted to reverse and win back, this is the psychological quality of a superstar player.
The staff glanced at Zhang Feng gratefully, and then walked off. In fact, the reason why the Coca-Cola staff stopped the game was not that the machine was broken, nor was it as Zhang Feng had guessed - to give Owen a perfect reason to leave. The reason is very simple, these people have no authority to deal with this matter, they are just filming personnel, and they have reported this difficult situation to the headquarters and wait for someone at a higher level to deal with it.
At this time, at the Coca-Cola headquarters, a group of people were in a meeting, and these people were discussing how to deal with the matter of Owen and Zhang Feng going head-to-head.
These staff members are not worried that Owen will lose their commercial documentary and it will be ruined, just remake one. These people are now discussing how to use Zhang Feng, who is in the midst of extreme concern from netizens, and how to use Zhang Feng to maximize the benefits of Coca-Cola.
"Tony, what do you think?" the executive-looking man began.
"I suggested continuing to shoot, Owen lost, we shortened the video time, only showed the footage of the wonderful confrontation, and then the theme of the ad was - new generation, new power as the keyword," said the man named Tony.
The silence that fell into the meeting did not indicate that there was no approval of the plan, but at least it showed that it was not the best way to go.
After about ten seconds of collective silence, the executive-looking man spoke: "This plan is not very good, it is easy to offend Owen, Owen has a large number of fans, so it will have a very bad impact on our sales, and we have to pay Zhang Feng's appearance fee, is there a better plan?" ”
Faced with the dilemma, the executives want the rabbit to run, but they don't give the rabbit grazing, Zhang Feng doesn't want to pay the exit fee, where to think of a better plan? There was silence in the room again.
"I have an idea, can I say?" A girl who looked like a college student raised her hand to break the silence.
"Chrissy? Are you that new intern? Say, what plan do you have" The executive obviously didn't believe that Chrissy could come up with a good plan, but now he could only use a dead horse as a live horse doctor.
Chrissy coughed her throat, "First, let the filming continue; second, no matter who wins or loses, Zhang Feng will become the protagonist of the advertisement; Third, after this heads-up is over, I will invite Owen and Zhang Feng to shoot an advertisement, and I agree with Tony's statement in this advertisement, using the new generation as the keyword. We'll shoot the next ad first, but we'll release it after a while, and we're going to use -change as the theme keyword", Chris finished his thoughts in one breath.
"Two questions, the first why made Zhang Feng the protagonist of this advertisement, and the second why the release of the keyword with change as the keyword should be delayed" It is difficult for the executive to accurately raise these two questions that everyone doubts.
Chris said unhurriedly: "The first question, Owen collected the money, and if he loses, he can't blame us." If Zhang Feng loses, he has already scored several wonderful goals, and the new generation can deal with both of these situations with the key words of the new generation, of course, it is better for Zhang Feng to win, because there is a huge Chinese market and even the Asian market behind him. The second question, asking them to shoot an advertisement again, is to take care of the first advertisement, both of them have losses, and if Owen loses, he may lose fans. No matter whether Zhang Feng wins or loses, he doesn't get our advertising money, so shooting a second ad can give Zhang Feng advertising money, and it can also take care of Owen's face. Two advertisements, the actual cost is one. As for why the theme of change and the delay is waiting for Owen's transfer".
At this time, everyone present understood Chris's plan, and they thought about it carefully, there was nothing wrong with this plan, and they, as experienced staff, did not take into account the huge Chinese market behind Zhang Feng, after all, Zhang Feng had not been popular for a long time. The idea of the second ad is where Chris shines, because Irving has already asked the Cavaliers management to trade, Irving will leave the Cavaliers sooner or later, and when the time comes, the change-themed ad will be released just in time to connect with Irving's transfer, which can be said to be a genius note.
Seeing that no one could raise unreasonable questions, the executive man slapped the table and said, "It's so decided, send someone to Zhang Feng to talk about the endorsement fee, it is much more cost-effective to sign at this time than to sign again after it is very popular."
Zhang Feng and Owen on the field were still waiting for the Coca-Cola staff to deal with the filming machines, but they found that these did not check the machines at all, and Owen was about to get angry, and a staff member ran quickly to the field.
"You two, there's something I want to tell you," the staff member said.
"Say it quickly, don't delay me and Zhang Feng alone," Owen said impatiently.
"Well, that's right, just now the head office gave us a notice, they want the two of us to cooperate in shooting an advertisement, and our company officially invited Mr. Zhang Feng to be our spokesperson."
"You mean? You Coca-Cola are looking for me to be a spokesperson? Zhang Feng asked questioningly in order to confirm that he had heard correctly.