In a university dormitory......

"It's noon, and you're not going to eat yet?" A boy used a comb to straighten his hair and said to his roommate, who was still sitting next to the computer.

"I'm not going down, this game will be ready to play soon, I'm going to wait a minute, you can help me bring a bowl of noodles back." The roommate sitting in front of the computer took out twenty yuan from his pocket, "Thank you for a drink." ”

"I'm too lazy." The boy put down the comb, took the twenty yuan, and asked casually, "You game game maniac, what game are you waiting for?" ”

"Portal Knight!"

"What's that game? Haven't heard of it. ”

"Recently, it has become popular on the Internet, and there are people talking about this game in many post bars and forums, and I heard that I can build the world according to my own wishes, which I feel very interesting."

"Fake, right?" The boy who combed his hair obviously didn't believe it, "The games are all designed by the designer, and the maps and scenes are fixed, how can you move casually?" ”

Indeed, in 2009, most of the players' perception of games was still stuck in traditional online games, and the highly open sandbox building games such as Minecraft and Terraria had not yet been released, and players were extremely unfamiliar with this kind of game that could build their own world, and it was natural for players to be suspicious.

"I don't believe you go to the official website to download a client ......" The boy sitting in front of the computer suddenly remembered something, and he hurriedly said to his roommate: "By the way, this game can be played online, you hurry up and go shopping, I'll help you download one on your laptop, you come back and try it." ”

The boy who combed his hair obviously didn't believe it, and said with a suspicious expression: "Help me download the game...... So good? Are you trying to copy the hidden resources of my F drive? ”

"Phew! Those resources you have under are not the URL I gave you, hurry up and buy food, and when you come back, we will play Portal Knight together. ”

When the boy who combed his hair came back from shopping, he saw that his roommate had started playing, "You've started playing?" How about this game, is it like you said, you can change the world by yourself. ”

"Yes, yes...... Ah! The roommate let out a painful scream, turned to the boy who came back from buying food, and said, "It's all your fault, I was killed by a slime!" ”

"Didn't you say, this is a building game? Why do you still want to fight monsters? The characters are quite Q.,Hey.,A lot of things in here are blocks.,Do you use these blocks to build a house? ”

The boy who combed his hair asked several questions in a row, and the roommate, who loved to play games, answered them one by one.

"It's an RPG and a sandbox build, it's a landing pad, and when you die, it's resurrected here, so I just built a home here." The roommate pointed to a room made of dirt on the laptop screen.

"It's... Poof......" The boy who combed his hair couldn't hold back his laughter for a while, pointed to the laptop screen and laughed: "You also call it a house?" Matchbox, right? There's also a patch of grass growing on it, and it's a patch of green on the head. ”

"Roll the calf, I don't have a resource, temporarily use this place as a house, you hurry up and create an account to come in, this game has two ways to connect to the Internet and LAN, our dormitory network card, let's use LAN to connect, no need to connect to the Internet hall."

"This game can.,There's a stand-alone mode.、Internet mode.,You can also use the LAN directly to connect to the machine.,It's like fighting Warcraft.,I'm sorry.,How do you know about this game.,Such a fun game.,I've never heard of it before!"

"This is currently the hottest game discussed on the Internet.,Just came out.,I also watched the official video shared by others.,I knew that there was this game.,Don't talk nonsense.,Hurry up and fight slimes with me!"

Half an hour later......

"What about iron ore? Have you ever seen an iron ore? ”

"There's iron over there, I'll go over there...... Damn, didn't notice it was empty underneath, I fell out of the map and died! ”

"Asi, you are stupid, you don't know how to make a bridge out of mud, your sister, it's night again, it's dark, you hurry up, remember to bring some cotton and wood to make a torch on the way."

"I'm not going to go, a bunch of Night Knights have appeared, just stop over there, you make your own torches, I'll go to the other side to explore, maybe I can find other iron mines."

The above similar scenes appear in many college dormitories, because it is noon on the weekend, many universities do not have classes, and students will find a game to pass the time when they are bored during the lunch break.

One player brings another new player into the pit, and Portal Knight is getting hotter and hotter!

And the reason why these college students know the game "Portal Knight" is because of Chen Ming's publicity.

In the past few days, Chen Bufu has asked "Mr. C" to register a lot of accounts in various BBS forums, Penguin communication tool groups, and some popular game discussion places, posted a large number of game screenshots and game-related videos, and sent a bunch of emails in groups.

That's right, what Chen doesn't use is viral advertising, which is a common online marketing model, and the marketing strategy is to promote the product through various social networks on the Internet.

Don't think that the word "virus" is something bad.

On the contrary, this kind of viral advertising is different from traditional online advertising, which is coercive and may suddenly pop up when you watch TV series and movies, making you disgusted.

But viral ads are different!

First of all, the advertising content must be good, even high-quality, so as to mobilize the enthusiasm of the recipient, so that users can take the initiative to share with friends, and influence others in reality through various interactive behaviors such as reposts and comments.

Taking this kind of promotion done by Chen Bufu as an example, first of all, a large number of beautiful screenshots of the game and special gameplay explanations, such as players building houses, castles, and even changing the terrain of the entire map, are eye-catching.

There's also a bunch of in-game demo videos that serve as a powerful convincing force to convince players that this isn't a sheep's head selling dog meat.

As long as you like to play games, you will want to try it out when you see this new mode of game.

Next, it is to use the openness and extensiveness of the Internet to let the information in the advertisement spread to the users themselves, so the scope of transmission is easy to spread from small to large.

In these eight days, the most heated discussion on the Internet is this "Portal Knight"!

The game of Portal Knight has indeed lived up to expectations, in just eight days, the client has been downloaded by one million people, and there are hundreds of thousands of people who have registered accounts.

At noon today, after the game was officially opened, the number of registered players has exceeded one million in just one hour, and the number of client downloads has exceeded the two million mark.

Some people may wonder why the number of downloads on the client side is much higher than the number of player registrations.

That's because, if you want to play Portal Knight, you don't just need to download a client, you also need to register a game platform account!

Because the client that players download is just a game management platform called "Dream Control Game", not the game itself "Portal Knight".

Players need to have an account on the "Dream Control Game" platform in order to download the game Portal Knight.

This game management platform called "Dream Control Game", needless to say, must be done by Chen Buying!

Of course, all downloads are free, as there is a built-in paid store that sells some costumes and special maps that can only be bought with Huaxia coins.

These costumes and special maps are available at a very cheap price, with the cheapest costumes costing a full set of costumes for just one Yuan.

Since today is the first day of service, the sales volume is not much for the time being, but Chen does not see the charm of this game, although those fashions have no attributes, but there are definitely players who will buy them, just like the LOL games that will appear in the future, those skins that cost hundreds of yuan, there is no function that affects the attributes of the game characters, or many people will go to krypton gold collection.

…………

"How is the game management platform evolving?" Chen Bufu was asking in a computer room at this time.

The person in charge of the computer room replied: "Mr. Chen, the number of downloads and registrations of the game platform is amazing, and it is still growing, but it is much slower than when the game was just opened, but there is a lot of feedback on the platform data, and some people are trying to run the 'Portal Knight' when the game platform is not launched, I suspect that it is those ...... who specialize in pirated discs."

"I know what you're worried about." Chen didn't see it and waved his hand indifferently, "Don't worry, once the game is off the platform, it can't run, even if there is no network, you have to start the game platform in offline mode in order to run the game, my encryption technology, no one can crack it for the time being, if those people want to make pirated discs of the game, it is equivalent to promoting our company's game platform, which is a good thing." ”

The programmer asked with some uncertainty: "But, Mr. Wang's ......?"

Chen glanced at the programmer, "This game is free to play, and if you want to buy those items, you must buy them online on our game platform." ”

"You just have to keep an eye on the official website and see if there's anyone who can't open your eyes to cause trouble."

"Well, I'll keep staring then."

Before walking out of the computer room, Chen Bufu still knocked on the programmer, "Don't forget, you are no longer a programmer of 'Star Technology', our company's game platform has a contract with 'Star Technology'." ”

Out of the computer room, Chen Bufu made a phone call to Wang Dao, "Wang Dao, I don't see Chen, the game is very successful, the number of downloads has reached two million people, and you can also see the specific data through the game publisher account." ”

"Don't worry, I'll keep an eye on ......"

"What are you talking about, I've said it a long time ago, I'll only share the part of the platform's profit, although your company has my equity, but the copyright of this game is all yours, it has nothing to do with me, I won't take an extra penny, that's it, I'll hang up first."

Chen Bufu hung up the phone and returned to his office.

This office is not the company of "Star Technology" of the royal road, but a new company called "Dream Control Game Company", which is a wholly-owned subsidiary of an offshore company. In this company, Chen Budao owns 100% of the equity, which is Chen Bufu's own, but there are only five people from the boss to the employees, and the four employees are still found by Wang Dao, one is in charge of finance, one is the front desk and personnel administration, and two are personnel who understand program maintenance.

Wait a minute.

Why is that?

Obviously, he already has 20% of the equity of Wangdao "Star Technology" company, what does Chen see to make a new company? Could it be that the 20% equity share is too small, so he will go to his own game company and fight against the royal company?

Of course not!

Chen Bufu never thought that he would make money just by making games, so the games he is currently making are all ready to be sold to the "Star Technology" company of Wang Dao, and his own company only makes game platforms, which can be regarded as making a fortune with his apprentices.

However, when selling game copyrights, Chen Budao added a special regulation stipulating that the games sold to Wangdao Company must be launched on the game platform in the "Dream Control Game Company" to which Chen Budao belongs!

Chen Bujian's company doesn't do anything else at present, only a game platform, so in Wang Dao's view, Chen Bufu is just the arrogance of a genius, and he doesn't want to live under others, and by the way, he just sells the game for more money.

Chen doesn't see the game platform will take a part of the commission, but Wang Dao doesn't care, he can even give away 20% of the shares of his company, and he still cares about the platform's commission?

Moreover, judging from the current market, game platforms do not make money, and most of the platforms on the market are battle platforms.

In addition, Chen did not see the assistance of the identity of the purple robe master, and soon reached an agreement with Wang Dao.

Chen Bufu's current identity is the CEO of an offshore company.

Because the registered capital of an offshore company is a conceptual number, it does not need to be verified in place, and it can be registered in a cheap place as long as 10,000 yuan. So this money can still be taken out if Chen doesn't see it.

Moreover, offshore companies can also get various preferential treatment and tax exemptions as foreign investors when they open subsidiaries in Huaxia.

Of course, Chen alone will definitely not be able to make the company in such a short period of time, thanks to Wang Dao's help.

However, Wang Dao is not free to help, it can be said that Chen did not see the game copyright to Wang Dao in exchange for this small company.

As a person from 30 years later, Chen Bubu knows better than anyone that having a stable user base can be invincible in the battle for Internet games!

Because a stable download platform with numerous genuine games in stock is certainly the first choice for most players!

This is like a book lover, maybe there are indeed a few good books to read on the small website, but the largest and most complete book library is still the starting point Chinese network, so when you want to find it, many book fans will go to the starting point network to find it.

In foreign countries, there is already a game download platform translated as "Steam", which has been doing this since 2002.

However, in 2009, many game manufacturers and agents were not aware of this, and even several domestic game leaders in China in the future only made some battle platforms, and did not have the awareness of game management platforms, and many of them only came out of their own game management platforms after 2012.

This time, Chen Bufu is ahead of all the game manufacturers and agents in China, and is at the forefront of game development.

"This 'Portal Knight' is a time killer, when players get bored, my other games are done, when the time comes, it's time to make money, set a small goal first, and become the largest game publishing platform in China first!"