People are afraid of being famous, and pigs are afraid of being strong. After Liu Yun was reported by the "Guardian" and "The Times", he entered the sight of the world's two major sports brands - Adi Tear and Resistant.

Adi tear and resistant knock are the most well-known sports brands in the world. The choice of spokesperson is naturally cautious. The spokespersons they choose are basically first-line stars of giant teams.

From this point of view, Liu Yun, as the star of an English B team, is completely out of the level of endorsing these two sports brands.

However, Liu Yun's popularity in China today is comparable to that of Ronaldo and Messi! And it has a huge fan base in China. It is also an inspirational idol for young people in China. Full of positive energy. With a population of 1.3 billion, China is the world's largest market for Adi and Nai. The two sporting goods giants are eager for Liu Yun.

After research in China, the marketing departments of the two giants found that after Liu Yun led the team to the top 16 of the FA Cup, Liu Yun's popularity in China has reached its peak! If you don't start now, when?

At eight o'clock that morning, a middle-aged man in his forties knocked on the door of Mrs. Hudson's house.

"Hello, beautiful lady. I'm Betsman from the marketing department. Does Liu Yun live here? The middle-aged man asked.

Mrs. Hudson, though old, was not deaf. She could hear the other person's American accent.

"Americans? He's here, please come in and wait. Mrs. Hudson said.

Mrs. Hudson called Liu Yun downstairs.

Mr. Betschman from the marketing department explained his intention to Liu Yun. The U.S.-based Naijiao Group is willing to bid $800,000 a year for endorsement fees and invite Liu Yun to be its spokesperson.

Hearing the figure of $800,000, Liu Yun's head was a little confused. $800,000 is more than 5 million yuan. 5 million a year?! You must know that the endorsement fees offered by those domestic brands are two or three million yuan for three to five years. After careful calculation, the annual endorsement fee is only one million.

Betzman added: "We are looking for a spokesperson for the company, and we are looking for more than just popularity. Those stars who are deeply involved in drug abuse, chicken recruitment, and domestic violence scandals, no matter how famous they are, we will not let them endorse them. You returned to the field at the age of 45 with extraordinary courage and perseverance. Your good image is too suitable for our company's product endorsement! ”

After saying that, Betzman offered his contract.

Last time, Liu Yun almost ate the big dang of his compatriot villain Shang Ren, he had a heartfelt eye and did not immediately reply to Bei Ciman. He just said to Betzman, "So be it. I leave you a contact information. Let me think about it. I'll let you know as soon as I decide. ”

Betschman politely shook hands with Liu Yun and said goodbye.

Liu Yun came to the club with a contract. He was going to ask George Sr. to help him talk to the club's full-time lawyer and help him look at the endorsement contract.

Liu Yun knocked on the door of Old George's office.

"Please come in." Old George said inside the door.

Liu Yun found two men in their thirties sitting across from George Sr.'s desk.

Old George introduced: "Liu, this is Mr. Howell from the marketing department of Adi Da Tear German headquarters. This is his translator. He came to talk to you about endorsement this time. ”

Liu Yun has acted as an agent for several domestic brands. Know that brands in the same category can't endorse at the same time. In other words, between Nai Knock and Adi Tear, he can only choose one.

Howell said to Liu Yun: "Dear Mr. Liu, we are willing to offer a price of 700,000 euros a year to ask you to endorse our brand." ”

700,000 euros, which is equivalent to more than 5 million yuan. After saying that, Howell also handed over Adi's contract.

Liu Yun also treated him in the same tone: "Okay, let me think about it." We will get back to you when you decide. ”

After Howell left, Liu Yun said to George Sr.: "Coach George, can you ask the club's lawyer to review these two contracts for me?" ”

George Sr. said, "Of course. Oh, by the way, you're a star now. A private lawyer, a broker, should be hired. ”

Isabella also persuaded Liu Yun in this way.

Liu Yun thought for a while: "Coach George, then please help me recommend a lawyer and an agent." ”

During this period of contact, Liu Yun already knew old George very well. He knew that old George was a man who didn't care about money. He owns a huge estate passed down from his noble ancestors, and he coaches at the club just out of interest. People who don't care about money are usually trustworthy. People who are trustworthy will not pit themselves.

Old George thought for a moment, "Private lawyer, I want you to recommend an old friend of mine, Jason." As for the brokers. I'm going to tell you first, the agents are vampires. I can only recommend you a vampire who is not very greedy - my teammate when I played, Goodman. ”

Liu Yun nodded happily in agreement.

George Sr. had lunch with lawyer Jason and Goodman and Liu Yun at noon.

Lawyer Jason, in his forties, wears black-rimmed glasses, and all his actions during meals reveal the rigor of a lawyer.

Goodman, in his sixties, has meticulous grooming of his gray hair. Like George Sr., he was the quintessential English gentleman.

Jason is a partner at Coventry's largest law firm. He is a well-known talent in legal circles.

Goodman is a professional agent. It's not a big broker, though. There are many signed young stars in the Championship and League One.

After the four of them had finished eating, old George took his leave. Liu Yun and his agent, Goodman, came to the office of lawyer Jason.

Jason first drew up a brokerage contract for the two. Liu Yun took a cursory look and signed the contract. Goodman also signed.

Jason later helped Liu Yun review the two contracts of Nai Bang and Adi Da Tear.

Then Jason said: "Liu, there is nothing wrong with these two contracts. The bids on both sides were similar. However, there are exclusive clauses for the same type of products. In other words, you can only choose one of the two contracts. And after signing the contract, you can't endorse other sporting goods brands. ”

Liu Yun nodded. Since the contract is fine, the next thing is to make a choice.

Liu Yun asked his new agent Goodman: "Goodman, which brand do you think I should choose?" ”

Goodman shrugged: "Adi tear and resistant knock are two brands of equal strength. Truth be told, you could be the first League Two player to be the face of these two giants. My opinion is that you can choose either one. The decision is still yours. ”

Liu Yun suddenly remembered a news he had seen about the Sichuan-Shu earthquake that year. Adi Dazhan once donated money to the affected areas.

Liu Yun searched for the valley dog: that year, Adi Da Tear donated 1 million euros in cash and 2 million euros worth of long clothes and trousers to the affected areas through the Shanghai Red Cross.

Search for donations again. Unfortunately, it was on a list. It is a list of well-known international enterprises in China that did not make a donation after the earthquake. Resistant to knocking, McDonald's, Maybelline, Häagen-Dazs, bananas, Starbucks... These American brands that Chinese youth are eager to seek are on the list.

Earn money from the Chinese, and don't you know how to lend a helping hand in time when China encounters a disaster? In addition, people born in Liu Yun's era have a natural sense of rejection of the United States. Liu Yun made his own decision. Choosing Adi, which is based in Germany, refuses to resist knocking.