Chapter 32 If you can't solve the problem, what is the use of your agent (II)
"500 million yuan a year, you might as well go and grab it directly!" Wang Zhicheng shouted loudly.
Zheng Xinguo said with a smile on his face, "Zhang Zifeng is worth this price!" ”
Wang Zhicheng shouted loudly, "No, no, no, no one is worth the price." Lao Zheng, you are a lion's big mouth. We have been friends for many years, and we can be honest and give a real price! ”
"Lao Wang, I'm really not lying to you. Do you know what Zhang Zifeng's market price is now? 100 million dollars a year. I see that in our friendship with us for many years, the price of Pico is only 500 million yuan a year, and we have taken the initiative to reduce the price. Zheng Xinguo said with a look of sincerity and I want to cooperate with you.
Wang Zhicheng glared and said, "Whoever is willing to give 100 million US dollars, you go to whom." I'd like to see who pays for it. ”
Zheng Xinguo said with a smile, "Since Pico is so insincere, then we have to discuss the endorsement with Nike." I just hope that Pico won't regret it when the time comes. ”
Because the endorsement fee was not negotiated, Zheng Xinguo and Pico broke up unhappily.
In the past few days, Zheng Xinguo and Wang Zhicheng have talked no less than six or seven times. Zheng Xinguo is biting at least 300 million yuan a year for endorsement fees, and Pico can give 100 million a year at most.
The gap was too big, but in the end, it was not negotiated, and it was a stalemate.
During this period, Zheng Xinguo also met with Nike and Adidas several times, and had in-depth conversations about signing sneakers and promotion.
Seeing that Zhang Zifeng was getting farther and farther away from Pico, Wang Zhicheng was anxious, he put aside Zheng Xinguo and made a phone call directly to Zhang Zifeng.
"Mr. Zhang, now the world's sporting goods are European and American brands, our Chinese, on the quality of the price, we will not be Europe and the United States bad, but has not been able to open sales in other countries. It's because we don't have the world's top superstars to make our products known. Your birth has brought hope to the Huaxia brand. As long as you endorse Pico's products, we can promote the products to the world, so that people in other countries can buy our high-quality, cheap and durable products in China. I think you would also like to see our country's products popular all over the world. Compared with Nike, we can't give you a high endorsement fee. But you will become a hero of China and be remembered by history, and we will all be grateful to you! ”
Hearing that the other party said that it can help promote Huaxia products to the world and be remembered by history, Zhang Zifeng was a little moved, and he was thinking about the gains and losses for a while.
Seeing Zhang Zifeng silent, Wang Zhicheng thought that the other party was still not satisfied with the endorsement fee, so he increased his chips and said, "Mr. Zhang, our company's funds are a little tight now, and we can give you up to 100 million a year in the past two years." But as long as we survive these two years, we will have plenty of money. It's better to do this, we have less endorsement fees in the early stage, and the endorsement fees in the back will increase year by year. What do you think? ”
Zhang Zifeng was even more moved now, but he promised Zheng Xinguo to let him lead the business negotiations.
Zhang Zifeng thought for a while and said, "Mr. Wang, let me think about it." Then I'll get back to you in two days! ”
Wang Zhicheng hurriedly said, "Okay, Mr. Zhang, we Pico are very sincere. Hope you can get back to us soon! ”
After talking to Wang Zhicheng on the phone, Zhang Zifeng completely conveyed his words to Zheng Xinguo,
When Zheng Xinguo heard this, he was a little annoyed. I knew that these bastards would communicate privately with Zhang Zifeng behind my back. Luckily, I had already been vaccinated.
Zheng Xinguo said disdainfully, "Feng, this Pico has no sincerity at all, a little less in the front and a little more in the back." But what if you play for a few years and then you get injured and you retire and they break the contract. This endorsement fee is generally stipulated in the contract, how many games you have to play in a season to get the full endorsement fee. Besides, you can take a higher one, why take such a low one. They use your influence to promote products to the world, and become a world-renowned company. What's in it for you? Fart Chinese heroes, at that time they will only promote the heroes they endorse, and you will be forgotten! ”
Zheng Xinguo didn't believe Wang Zhicheng's nonsense, and for Zheng Xinguo, the most important thing was that his income was directly linked to the contract amount.
Zhang Zifeng signed a contract with Nike and Adidas, and Lao Tzu can get tens of millions more.
Why did you Pico become a big winner in the end and let Lao Tzu suffer.
Zheng Xinguo tried his best to persuade Zhang Zifeng to turn his head to endorse Pico and Adidas.
However, Zhang Zifeng was a little hesitant. Seriously, Wang Zhicheng's words moved Zhang Zifeng.
can help Huaxia products enter the world market, Zhang Zifeng feels that it doesn't matter if you take less.
But what Zheng Xinguo said is also the thing, you can't take advantage of it all, and then when Lao Tzu reaches the late stage of his career, you will kick me out.
In this way, Lao Tzu is really wronged.
Zhang Zifeng thought for a while and said to Zheng Xinguo, "Brother Zheng, if possible, I still think it's better to cooperate with Huaxia brands." But what you said is also a problem, see if you can find a way to ask for more endorsement fees with Pico, I think 200 million yuan a year is acceptable. ”
Zheng Xinguo shook his head and said, "If Picoken had given it, it wouldn't have been talked to for so long." I think 100 million a year is their bottom line. No matter how high they are, they can't give it out! And Pico is different from Nike and Adidas, they don't have so many resources to help you promote all corners of the world. Now you're not in the league, you're going to be a world superstar. So whether it's in the endorsement fee or the promotion and packaging of you, I don't agree with you renewing your contract with Pico! ”
"Is there any other way to make up for our losses?" Zhang Zifeng asked.
"Nope!" Zheng Xinguo said decisively.
Hearing that Zheng Xinguo directly denied it without thinking about it, Zhang Zifeng said angrily, "You haven't thought about it, how do you know if you don't." If you can't help me solve the problem, whoever has a higher endorsement fee will go to that one, I can do it by finding a random agent, do I want you to do this agent! ”
Hearing that Zhang Zifeng was angry, Zheng Xinguo immediately knew that he had committed a big taboo and put his own interests on Zhang Zifeng's head.
Zheng Xinguo hurriedly said, "Don't be excited, I can't think of it for the time being, let me go back and think about it." Come up with a good idea! ”
Zhang Zifeng said angrily, "Hmm! ”
Zheng Xinguo hurried back and summoned Zhang Zifeng's business team to discuss countermeasures.
There are so many things to discuss in this business that it is not possible to do it in a day or two just by shopping around. It may even be a few months, grinding one detail at a time.
The sneaker endorsements continue, and so does the game.
Zhang Zifeng knows that only by performing well can he take the initiative in the negotiation and get a high reward.
The performance in the game is the foundation of being a professional footballer!
On Nov. 15, the 76ers will travel to Houston to take on the Rockets.
Because of Zhang Zifeng's strong rise this season, many media have hyped it up before the game.
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