"Recently, various live broadcast platforms have sprung up, and the pressure on us to fight sharks is getting bigger and bigger."

At the monthly meeting of Fighting Shark Company, General Manager Liang Zhenfei said this with a serious face.

Although Fighting Shark is still in a dominant position in the live broadcast industry, the live broadcast platform ranked second, the overall traffic is still twice as bad as them.

But...... Now that more and more live broadcast platforms are rising, their overall share of Shark Fighting is constantly being eroded.

It can be seen from the traffic data reported every week that the overall traffic of their Dou Shark is regressing, but it doesn't seem to be very big for the time being.

The activities held some time ago, such as the fifth anniversary party, did bring a burst of traffic, and the traffic of their fighting sharks directly climbed by nearly 30% during that period. However, as soon as the heat of this period passed, the traffic quickly dropped and soon returned to the original situation.

"Let's all talk about it, what is the reason?" Liang Zhenfei's eyes looked at the middle and senior employees of many companies present.

As soon as his words fell, there was silence in the conference room again.

The people sitting in the conference room looked at each other's surroundings, and everyone fell silent, and no one expressed their opinions.

Seeing their appearance, Liang Zhenfei couldn't help but sigh in his heart, this ...... Ay.

Is it because after Fighting Shark became the overlord in the live broadcast industry, they all lost their fighting spirit and lost their sense of crisis? Looking at their pampered appearance, they have completely lost their fighting spirit and vitality in the past.

Liang Zhenfei's face was ugly, he looked at one of the men with glasses, about thirty-four or five years old, "Zheng Hui, you are the director of the market research department, tell me what the situation is now." ”

Zheng Hui, the director who was named, stood up, then looked at the other people in the conference room, and began to say slowly, "At present, from the perspective of the market share in the live broadcast industry, the proportion of our Fighting Shark is 30%, an increase of two percentage points from last month. But ......"

An increase of two percentage points, which sounds great, but there is one more to come, and then the problem may be.

"But...... Compared to last month, we are down one percentage point. ”

The meaning is obvious, that is, last month it was 31% market share, while last month it was 28% market share, and this month it is 30% market share.

Hearing the director's report, many people's faces changed. Some of them don't have access to the data, so they don't know that Fighting Shark's market share is being squeezed.

In addition, in the entire live broadcast industry, the number of live broadcast platforms with an average daily million IP traffic has risen to nine. The number of live broadcast platforms with an average daily traffic of more than 100,000 IPs has increased to 27. ”

As soon as these words came out...... Everyone fell silent.

Although they are still in a dominant position, they ...... Other live broadcast platforms should not be underestimated.

Aside from anything else, there are nine live broadcast platforms with an average daily million IP traffic.

In addition to themselves, there are also eight live streaming platforms, and these live streaming platforms are a huge challenge for them.

Liang Zhenfei also heard these reports for the first time, and his face immediately darkened.

He glared at the director Zheng Hui fiercely, and his mood was suddenly very unhappy, secretly blaming the other party for not reporting these materials to him in time.

But what can be done if you are unhappy? We are still holding monthly meetings.

He will now listen to the other party's report first, and then settle accounts with the other party after the meeting is dismissed.

Small live broadcast platforms pose little threat to them for the time being, but some live broadcast platforms that have become a climate are the real threat.

Those live broadcast platforms that have become the climate have their own popular anchors, which is fundamental. In other words, those live broadcast platforms have their own characteristics.

Although they are not like fighting sharks, the content of the live broadcast is large and complete, but they still play a certain role in the sword, and quickly gain a foothold in the short term.

With the rise of major platforms, the share of Fighting Shark is about to be seized, which is a normal thing.

It's just that the fighting sharks naturally won't sit still, and they also need to fight back.

"Jin Yan, what do you think on this side?" After Director Zheng Hui finished his report, Liang Zhenfei turned his head to look at Dou Jinyan on the side, looking at the other party, his face was much softener than before.

After all, Dou Jinyan was invited back by him, and she was his dependent.

Since he can take a fancy to the other party and use her to replace Zhu Yan, it must be her ability to do so very well.

Since the general manager asked about herself, Dou Jinyan also stood up and said her opinion, "I think we need to create a topic for Dou Shark." ”

"Create a topic?" Liang Zhenfei frowned slightly, thinking about what the other party's method meant.

"Yes, make a conversation."

"Our Fighting Shark's current traffic is slowly regressing, which shows that the existing live broadcast has been difficult to attract too many people. There is probably a balance between the loss and the new entrants. But this also means that there is not much traction, or there is less of a hot topic to attract the attention of others. Dou Jinyan said.

After all, she is the director of the operations department, and she still sees some issues thoroughly.

It's just to see through and see through, but it is still extremely difficult to carry it out, which requires a lot of capital investment.

"How do you create a buzz?" Someone asked.

"There are many ways to create a topic." Dou Jinyan glanced at this person, and then continued, "For example, let's dig up the anchors of other live broadcast platforms, which is also a kind of topic. It allows us to get the attention of others and to hit our opponents. ”

"That's going to cost too much money, and from the current point of view, it's hard for us to draw up too much money. We have done this before, but unfortunately the pay does not match the income. ”

It does cost a lot of money to poach the anchors of other platforms. It's not just about paying a premium to buy the other party, it's about paying sky-high contract compensation. This kind of anchor, generally speaking, requires tens of millions of dollars each. Everyone who is so big is a bit struggling for the current fighting shark. And they've done it before, but they've failed.

Dou Jinyan also took this into account.

"So we can also create a conversation in a second way."

"We Fighting Sharks use our own streamers to create buzz."

"That's fine."

"For example, between two big anchors, they quarrel over some things, and then mobilize their fan base to fight."

This way is definitely very good. The more they make a scene, the more influence they have on the fighting sharks.

When the time comes, more and more viewers will pay attention to this topic.