Chapter 5 Lost Traces Section 88 Investigation Report
The next day, Zhou Junyi, who was still asleep, was woken up by a WeChat video request. fumbled to find the phone, and saw that it was actually sent by Zhao Mingjia, the girl who rescued him a few days ago. Zhou Junyi, who was still on the bed, sat up, brushed his hair, and thought, "What can this little girl do with me?" The side pressed the turn button:
"Hey!" Zhao Mingjia's beautiful face was suddenly displayed on the mobile phone screen, followed by a burst of laughter.
"Ah, you haven't gotten up yet? The hair is like a chicken coop. ”
"Is there something wrong with me?" Zhou Junyi propped up his eyelids and said slowly.
"Hmm~~" Zhao Mingjia made a long tone and continued: "I'm resting today, are you free?" I want to treat you to a meal and repay you for saving your life! ”
"Oh, that doesn't have to be! It's a guy who will do this, don't take it to heart. ”
"Hmm~, don't refuse others so quickly, I mustered up a lot of courage to send it to you. I'm going to be very sad if you reject me like that. ”
"Well, well, it's better to be respectful, just this once. Send me the time and place! ”
"Well, that's great, I knew you would agree, you're a good person!"
In the evening, Zhou Junyi came to the restaurant designated by Zhao Mingjia as promised. This is a high-end western restaurant, the decoration is very exquisite, and the environment is elegant. It was half past six, and the restaurant was almost full in the evening, and it was clear that business was good.
"Hey! Here it is! Zhao Mingjia saw Zhou Junyi at a glance and greeted him.
Zhou Junyi nodded, walked to Zhao Mingjia's table and sat down: "This restaurant has a good environment!" ”
"Well, yes, do you like it? I've come here once before with my friends. ”
"Well, it's not bad!" Zhou Junyi looked around, and there were more customers around a man and a woman who seemed to be a couple.
After ordering, Zhao Mingjia has always been very enthusiastic, sometimes serving him food, sometimes pouring him red wine, and always having a smile on his face.
"You know what? Actually, today I just got a brand endorsement, which was a very happy thing. But I didn't have any friends when I first came to Shanghai, and my only girlfriend went with his boyfriend. I feel so lonely today, I rummaged through the phone address book, and I only found you. And I must thank you for saving my life last time. ”
"It's nothing, it's just a gesture. You're welcome! Zhou Junyi just responded lightly.
When eating, although he didn't deliberately look at the girl opposite. But face to face, it is inevitable to see the girl's face clearly. This Zhao Mingjia is not beautiful, if it is a perfect score of 10, there should be at least 9 points. What is the concept of 9 points, the general evaluation of the new generation of Xinjiang actress Di Li Ruoba is almost 9 points, and the post-80s actress Tang Yan has 9 points. I guess there's an idea.
Seeing such a beautiful woman stirred up his memory, the person who was hidden in the depths of his heart. Good memories of his college days, the girl who wasn't even his girlfriend.
Zhou Junyi closed his eyes, and his heart couldn't calm down for a long time: "Ruan Xinqi, where are you now?" What are you doing? Married? How are you doing! When will I see you again. At this time, his thoughts surged out like a spring.
It's been fifteen years, and there has been no news of Ruan Xinqi for the whole fifteen years. This time can turn a young girl into a child's mother. Today, when the Internet is so developed, there is no news about her, and all the players of the basketball team of Jiaotong University do not have her information, which is a bit strange.
On the third day, Zhou Junyi came to the investigation company. The person in charge of the company arranged two investigators to assist Zhou Junyi in the investigation, first of all, the business status of Bowen Sports. According to the information published on the official website of Bowen Sports and the public WeChat account, Bowen Sports has opened youth basketball training programs in the gymnasiums of 32 schools.
In order to more verify the true cost of these venues. Zhou Junyi decided to visit these venues to verify more detailed data.
With the help of the investigation company, Zhou Junyi visited 32 venues for field visits within ten days, and obtained a comprehensive survey of relevant information through field interviews with staff, school personnel, and the Internet.
The first business is the youth basketball training program:
Each library can run 2 classes, each class is calculated by 40 people per period, half a year is a semester, and about 2560 people participate in the training, with the price published on the official website 3398 yuan for 30 class hours, 6598 yuan for 60 class hours, with an average of 111 yuan per class hour. Assuming an average of 40 class hours per person, the total income of that period is about: 2560 * 40 * 111 = 11366400 yuan. In autumn and winter, there will be fewer people participating in the training, about seventy percent of the spring and summer, with 2560 * 0.7 = 1792 people, and the income of each period is: 1792 * 40 * 111 = 7956480 yuan, and the sum of the two periods is 19322880 yuan
Rounded up to the total revenue of the basketball training program for a year, it is about 19.3 million. After that, it is necessary to investigate his costs, which is indeed Zhou Junyi's strength. It is often mixed in various school gyms, independent basketball halls, and basketball parks. The cost of renting a space is still a bit approximate. Generally speaking, the annual rent of gymnasiums in ordinary primary and secondary schools is about 15-250,000 yuan, with an average of about 200,000 yuan. Generally, it is a multi-purpose hall, which can play basketball, badminton, etc. plus the staff salary of 60,000 yuan, generally a part-time administrator is enough, plus a cleaning aunt. The decoration cost is 30-400,000 yuan every three years, with an average of about 120,000 yuan per year, totaling 20 + 6 + 12 = 380,000 yuan.
Monday to Friday because the school has classes, you can only rent them from 6 p.m. to 10 p.m. From 9 a.m. to 10 p.m. on Saturdays and Sundays, you can actually rent 5 * 4 + 13 * 2 = 46 hours per week, and you can actually rent about 2,100 hours per year. However, the actual basketball training only takes 9 hours a week from Friday to Sunday, and the actual rental is about 410 hours per year. It accounts for about one-fifth of the total rental time, and the cost is one-fifth of 380,000 yuan, about 76,000 yuan. Plus the salary of the coach (generally part-time coaches, mostly students of the Sports Institute, and those who have graduated with a professional foundation.) Like Zhou Junyi, a part-time coach has a salary of 80,000 yuan. It is about 156,000 yuan, and the total cost of the 32 venues is about 5 million yuan.
The training income of 19.32 million yuan minus the fixed costs of 5 million yuan, plus some other floating costs, has at least more than 10 million net profits, which is the business with the highest profit margin.
Let's look at the third main project: daily basketball hall rental activities, according to the known price is 300 yuan / hour for half of the game, the highest rental amount on weekday nights is 300 * 4 * 2 (each hall can rent two halves) = 2400 yuan, 11 hours a day on weekends, the highest daily rental amount is 300 * 11 * 2 = 6600 yuan, and the highest weekly rental amount is 2400 * 5 + 6600 * 2 = 25200 yuan, according to the statistical analysis of the online booking APP. The actual occupancy rate is about 6%, and the total rental amount per week is 25,200 * 0.6 = 15,200 yuan. According to the actual available lease time of 46 weeks per year, the total rent is 695,520 yuan, about 700,000 yuan. As mentioned earlier, the total annual cost is about 380,000 yuan, and after deducting the rental time provided for basketball training, it is about 300,000 yuan. The profit is 70-30 = 400,000 yuan, plus the rental of utensils, the sale of drinks, clothing, and equipment. Each museum also has a net profit of hundreds of thousands, and 32 also have a turnover of 20 million, with a profit of more than 10 million.
In the past two years, these two new businesses have brought considerable profits to Bowen Sports, which is considering the construction of the main basketball park. At present, 3 main basketball parks have been built, with a total investment of about 20 million. Bowen Sports has successfully learned from the experience of school gymnasium rental and youth basketball training, and the basketball main park is operating well. Each basketball park has 8 basketball hoops, 8 basketball halves can be rented, and the price is 300 yuan per hour during the day on weekdays, 450 yuan per hour from 6 pm to 10 pm and weekends, with a lounge with free water and air conditioning, and a shower room for each basketball park. It is open from 9 a.m. to 10 p.m. every day, and from time to time there will be some well-known CUBA and even CBA players to do activities. Coupled with media promotion, the rental rate reached 40% during weekdays and 70% on weekends. The turnover of the weekly light venue rental reaches: (300 yuan/hour * 8 half-courts * 7 hours * 5 days + 450 yuan/hour * 8 half-courts * 4 hours * 5 days) * 40% + 450 yuan / hour * 8 venues * 11 hours * 2 days * 70% = 117,840 yuan, calculated based on the actual use time of 46 weeks per year, the total amount of light venue leasing for each venue reaches 5.42 million, and the total income of the three venues is about 15 million, and the gross profit is about 8 million. Coupled with the related sales of beverages, equipment rental, jerseys, shoes and equipment, each store has about 2 million sales revenue per year, and the three venues have a total of about 7 million, based on a gross profit margin of 15%, there is also a gross profit of about 1 million, and a gross profit of 9 million per year, and it only takes a little more than two years to recover all costs.
Finally, there is the advertising business of all the venues of CHBL in the city:
Bowen Sports controls the promotion units of the entire CHBL Shanghai Division, which is the old business of Bowen Sports. The earliest business was the promotion of events. After that, it began to slowly start to do venue rental and basketball training, and even in the past two years, three basketball parks have been built.
There are more than 70 advertising sponsorships in all venues in Shanghai, although the advertising sponsorship of high school competitions will not be very high, but the advertising sponsorship of more than 70 venues, the total advertising sponsorship fee is also a lot. At first, Bowen Sports undertook the advertising promotion of CHBL Shanghai Division, and imitated CUBA's promotion method on online live broadcast platforms, radio stations, print media, online media, and campus media, and obtained a large number of advertising audiences, with good results. According to the survey, the regular selection competition in Shanghai is now priced at 2,800 yuan per A-level billboard and 1,800 yuan per B-level billboard. The attention of the semi-finals is higher, and the exposure rate of TV, Internet, and newspaper media is quite high, and this season has reached 16,800 yuan per game for A-level billboards and 12,800 yuan per game for B-level billboards. Each venue has 14 A-level billboards and 12 B-level billboards, and the advertising revenue per game is 16800*14+12800*12=388800. There were 6 games in the semifinals, and the total income reached 2,332,800 yuan. Based on last year's regular selection of 65 games, the total advertising revenue reached (2800 * 14 + 1800 * 12) * 65 = 3,952,000 yuan. A total of 6,284,800 yuan in income.
However, the estimation of the cost of Bowen Sports has become a problem, and Zhou Junyi can only calculate according to the standard of 60% of the gross profit margin of ordinary sports promotion companies, which is about 3.77 million gross profit.
According to Ouyang Chi's unannounced visit to Bowen Sports and the results of the series of various clues, it is almost certain that Bowen Sports has already begun to investigate and participate in various teams in the CHBL Shanghai Division, and they have been sponsored separately, which has become a business secretly carried out by Bowen Sports. In other words, the team you like can invest more, and the team you don't like can invest less. The school will not mind this kind of investment, and the team with more investment can bring in better coaches, replace better training equipment, and spend more energy to find better players. Grades should get better as well. And with little investment, or even no investment, such as Siyuan, it is inevitable that the performance will decline. In fact, Bowen Sports has secretly controlled a number of teams in the Shanghai area. There is no need to elaborate on what kind of benefits will be transferred after this. However, this business carried out in secret is likely to be instructed by He Jinwen's personal will, and it is obvious that it will not be disclosed on the official website and WeChat public account.
Combining the three main businesses, Bowen Sports has a turnover of about 68 million, an annual gross profit of about 38 million, and a net profit of about 27 million. It's already a medium-sized business.