The 76ers, who started the season with two straight wins for the first time in a long time, were given a rare two-day break.

Some of his teammates took the opportunity to go on vacation to Miami, while some players went to bars in search of beauty.

Zhang Zifeng stayed at home and watched the endorsement contracts sent by Zheng Xinguo, these are all corporate endorsements screened by Zheng Xinguo, and now he is waiting for Zhang Zifeng to finalize the final decision.

Looking at the contract documents such as Celestial Empire Insurance and Mobile Communications in front of him, Zhang Zifeng knew that Zheng Xinguo did not see the money, and he would accept any endorsement. I still have a clear understanding, pay attention to image packaging, and would rather make less money, but also package my image from the beginning.

The term on the contract document is not the kind of long contract of more than five or six years, but the short contract of two or three years.

Zhang Zifeng thought secretly, Zheng Xinguo has confidence in himself, and he is not afraid that an injury will ruin my future, and then I will suffer heavy losses.

10 million for Tianchao Insurance in two years and 16 million for mobile communication in three years......

Seeing that the price was reasonable, Zhang Zifeng nodded and agreed to sign the name, and then it was a routine.

On November 1, 2015, at the Hilton Hotel in Philadelphia, Zhang Zifeng and Tianchao Insurance jointly held a press conference on image endorsement.

These companies are very proficient in this, and after a few phone calls, dozens of large Chinese media came over with business-class plane tickets provided by Tianchao Insurance to take pictures and interviews.

All Zhang Zifeng has to do is perform according to the given script lines.

It's just that at the end of the day, Zhang Zifeng's smiling face stiffened.

Fortunately, these signings were all done in the United States, and there was no need to fly back to China, otherwise it would be even more tiring.

In the evening, after finally entertaining those corporate managers and media reporters, Zhang Zifeng returned home and complained directly to Chen Wei lying on the sofa, "Wife, attending a press conference is more tiring than playing a game." I'm so tired! ”

Chen Wei poured a glass of boiling water and put it on the glass table in front of Zhang Zifeng, and slapped it on his buttocks, "Don't complain, it's just to sign your name and smile at people." What's so hard for it! ”

Zhang Zifeng turned over and hugged Chen Wei in his arms, and said, "Wife, in order to let you live a good life, I am tired and tired. I want a reward! I want to encourage! ”

As he spoke, Zhang Zifeng pressed Chen Wei under him, and was about to carry out a major event that would kill people.

Chen Wei pushed Zhang Zifeng away and said, "Stop, wait a minute, you will follow Brother Zheng to see Manager Wang of Pico." ”

"Let that fat man wait, no one can stop me from being a beast at this time!" Zhang Zifeng blocked Chen Wei's mouth and rolled on the sofa.

……

In the evening, at a Chinese restaurant in Philadelphia, Zhang Zifeng, Zheng Xinguo and Manager Wang of Pico sat at a table to discuss sneaker endorsements. Peak intends to upgrade its previous endorsement contract to a signed sneaker contract.

When it comes to sneaker endorsement contracts, it's not just star players who have sneaker endorsement contracts.

In fact, almost every player in the NBA squad has a certain contractual relationship with the sneaker brand, but there are differences in the duration, amount and form of the contract.

There are three main types of sneaker endorsement contracts in the NBA.

One is the basic sneaker contract, also known as the "merchandise contract".

Those role players, fringe players who sign basic sneaker contracts with sneaker brands,

Players who sign a basic sneaker contract, whether in regular training or official matches, will receive free sneaker equipment from the sneaker brand. These sneakers are all sneakers that are commercially available by sneaker brands.

This type of contract is usually signed for one year in case the player is not included in the team's squad for the following year.

The second type is the endorsement contract that we are usually familiar with, also known as the "cash contract".

For example, some rookies who have already made a name for themselves or have great potential will get this type of contract. Of course, the size of the contract amount varies from person to person. Generally speaking, these people usually sign endorsement contracts with sneaker brands for a period of 3-4 years. At the end of the contract, the brand will have priority matching.

In cash contracts, there are also a variety of incentive clauses to reward players for their outstanding performance in the game.

The 1+1 endorsement contract signed by Zhang Zifeng and Pico in July this year is this kind of cash contract.

The third category is the signed sneaker contract.

This type of contract can be said to be an upgraded version of the endorsement contract, and the sneaker brand will only sign with the hottest and most popular stars today.

Once a signed shoe contract has been signed, the shoe brand assigns a top shoe designer to create a new boot specifically for the player. To ensure that the design of the signature sneaker reflects the image and character of the player.

Having a signed shoe contract of your own often means you're one of the league's top stars.

Last season, there were only 13 players in the league who had signed shoes.

They are: Nike's James, Kobe, Durant and Irving;

Flyers Jordan's Paul, Willis and Anthony;

Adidas' Ross and Lillard (Harden will join the ranks in 2017);

UA's Curry.

and Klay Thompson (Anta), Wade (Li Ning), Parker (Peak) who signed with Chinese sneaker brands.

Manager Wang put down his glass and said, "We came to the United States this time to discuss the change of contract. Mr. Zhang, we are very optimistic about your prospects in the NBA. After careful consideration by our company, we hope to change the contract, re-sign the signed sneaker contract with you, and increase the endorsement fee from the original 6 million a year to 18 million a year. At the same time, we hope to reach a comprehensive partnership with Mr. Zhang! ”

When Zheng Xinguo heard this, he hurriedly asked, "May I ask Mr. Wang, what kind of comprehensive partnership is it?" ”

Manager Wang said, "We not only designed a signature sneaker for Zhang Zifeng this time, but also hoped to design a series of sneakers, and even intended to create Zhang Zifeng's exclusive brand sneakers in the future, just like the Flying Jordan brand." Of course, every pair of sneakers is sold, and Zhang Zifeng can take a share of it! ”

There are three main types of sneaker endorsement contracts in the NBA, but there is another type of endorsement contract that Jordan has enjoyed only - sneaker brand contracts. Nike is a brand of sneakers created specifically for Jordan, which belongs to a brand owned by Nike.

Sneaker brand contract!

When Zheng Xinguo heard this, his eyes lit up. It's more tempting than a single endorsement.

Although the unit price of this kind of contract is not too high, it is long-term. It's the same as James and Jordan's shoe contract.

Just this year, LeBron James signed a lifetime contract with Nike, which is the highest-ever sneaker endorsement contract, higher than the 10-year, $300 million contract signed by Durant and Nike when they renewed their contracts last year.

Although the exact amount of the contract has not been announced, it is generally believed to be $6-1 billion, which is the first day in history.

But even if James signs such a high contract, James still doesn't earn as much as Jordan every year.

Because Jordan and Nike signed a sneaker brand contract that year, the sales of the Flying Jordan brand (which has nothing to do with China's Jordan sneakers) sneaker sales are still rising every year, and last year's sales reached a terrible $2.6 billion. As a result, Jordan can earn about $100 million a year.

Of course, this kind of brand sneaker contract is very risky, and once the sales are not good, then the income will be pitiful. But once the sales are hot, Zhang Zifeng may become Jordan's second.

Zheng Xinguo forced himself to calm down, and then said to Manager Wang with a smile, "Manager Wang, we are very interested in the plan you said. Let's make an appointment to sit down and discuss the plan slowly! ”

"Okay!" Manager Wang also responded with a smile.

This kind of sneaker brand plan involves a wide range of things, and it can't be finalized in a single sentence. There are too many details that need to be discussed slowly by the two sides, and the proportion of the share alone cannot be negotiated for a year and a half.

It's not a small amount of money, it's not a matter of minutes, it's a bargain based on decimal points.

Manager Wang said this plan today, just so that Zhang Zifeng was prepared and could go back to think. At the same time, I hope to have a pleasant cooperation in this contract modification.

For this kind of contract that gives more money, Zhang Zifeng will certainly not object. After discussing privately with Zheng Xinguo, and after negotiating with Peak, the original 1+1 endorsement contract was changed to a 2+1 signed sneaker contract, with an endorsement fee of 18 million in the first year, 24 million in the second year, and Peak has the right to choose in the third year. At the same time, the rewards of the contract are also increased.

After the formal talk, the two sides sat together and chatted a few words, enhanced the relationship between the two parties, and went back.

The next day, under the leadership of Manager Wang, the staff carefully measured Zhang Zifeng's foot data, and then asked Zhang Zifeng some requirements for sneakers, and on the same day, Pico and they went back to China to prepare to design and manufacture signed sneakers.

Zhang Zifeng himself also went to the arena to train and prepare for the next game against the Cavaliers.