Chapter 69: New York Freedom

Muresan laughed and said, "That's right, I'll cover you!" David, when you get to the NBA, do you dare to shoot in front of me? ”

Li Wei said: "I not only want to shoot, but also dunk!" It's a pity I can't reach the basket! ”

George Muresan said: "Haha, when the time comes, I'll give you a hand, and you'll be enough!" ”

"Hahaha!" The crowd laughed.

Xie Siqi, who didn't speak English well, blinked and asked helplessly, "Godfather, what are you laughing at?" ”

"We're laughing at you for being a little silt!" Li Wei tugged at her braids.

"I'm not a stupid hat!" Xie Siqi was not convinced.

This summer, Xie Siqi had a very happy time. Not only did she come to the United States, but she also lived in a villa, with her own spacious bedroom, bathroom, study, and piano room, and her life was completely beyond imagination.

In addition, she watched basketball games in the United States. The NBA is in the offseason, there are no games in the summer, and she is watching the WNBA!

"From today onwards, I'm a New York Liberty fan!" Xie Siqi wore a small hat of the Freedom Team and said triumphantly.

"Okay, when you graduate from college, I'll tell your godmother to make you the general manager of the Freedom Team." Li Weidao.

Founded in 1996, the WNBA (Women's National Basketball League) is a professional women's basketball league hosted by the NBA in the United States, and this year marks their first official season.

The schedule of the WNBA is the opposite of that of the NBA, and they don't start playing until after the NBA's regular season is over. Usually the regular season is played from May to August, the playoffs are played in September, and by the time the NBA starts the preseason in October, they have played all their games.

Staggered times, of course, are aimed at seizing the NBA's offseason market.

When Li Wei bought the New York Knicks, he also bought the New York Liberty. It's not that Li Wei wants, but that people bundle the two teams together and sell them.

In the world of sports, the men's market and the women's market are two completely different concepts.

In terms of women's events, the best at the moment is tennis, and almost all of the world's highest-paid female athletes play tennis. In sports such as racing, figure skating, and even boxing, there are occasionally one or two high-income female athletes, but when it comes to group events with multiple participants, it is a rather miserable situation.

For example, football, the men's football league is full, everyone loves to watch the World Cup, and it is the number one sport in the world. But what about women's football? The door is full of birds.

In order to raise funds, women's soccer teams in some Western countries even have to strip naked and play friendly matches against other amateur men's teams. As for whether the men play or touch the ball on the field, it doesn't matter, just give money.

The situation of women's basketball is even worse than that of women's football, after all, everyone likes tall and strong men, and tall and strong women, there are really not many people who like to watch.

The current operation of the WNBA is all based on NBA blood transfusion, and it has not made a profit of its own, and the owners of those WNBA teams are almost all concurrently served by the owners of NBA teams in the same city. In other words, they are willing to play a money-losing women's basketball team purely to save face for David Stern.

Under this premise, it is impossible for Li Wei to acquire the New York Knicks without taking the oil bottle of New York Freedom.

New York Libre's home court, like the New York Knicks, is located at Madison Garden, which is known as the mecca of basketball in the United States, and no basketball court in the world is more famous.

But every time the women's basketball team plays, there will be few spectators in the Holy Land.

Xie Siqi did not pay attention to the number of spectators, but kept his eyes on the court.

Becky Harmon has not yet joined the team, and the most eye-catching stars of the Liberty team are the 1.93-meter-tall main center Rebecca Lobo, and point guard Theresa Wittespine, both of whom are white and good-looking.

The team has good results, and the star of the house is white, so although the attendance rate of the stadium is not high, the atmosphere at the scene is also hot.

Then again, if the women's basketball team doesn't have any atmosphere in New York, then the other teams will simply hang themselves. After all, no matter how much other cities are tossed, they can't compare to New York.

"Godfather, can our Liberty team win the championship?" Xie Siqi asked with interest.

"This ......," Li Wei frowned in embarrassment.

In his previous life, he really didn't watch the women's basketball team, but only knew that New York Liberty was a professional student with the prince. Well, this team makes the playoffs every year, often reaches the Finals, but just doesn't win the championship!

As for the WNBA stars, Li Wei only knows that the NBA's first female assistant coach, Becky Hamon, and Elena Dale Donne, which is of little use.

"Godfather, our freedom is now the second, and if we win one more game, we will be the first." Xie Siqi said.

Li Weidao: "Yes, one more win is the first, but this one is the distance between the champion and the runner-up." Siqi, whether the Liberty team can win the championship or not, it's not me who has the final say, but the players here who have the final say. I believe that even if the Liberty team does not win the championship now, it will win the championship under your leadership in the future! ”

"I led the Liberty team to the championship?" Xie Siqi blinked, and then excitedly waved the sign in his hand and shouted: "Freedom, come on!" Freedom, come on! ”

The coaches and players of the Liberty team were very happy to see Li Wei bring his daughter to watch the game, and some players threw flying kisses at Xie Siqi.

Li Wei was immediately taken aback. You know, 90% of the women in the WNBA are gay, and he doesn't want Xie Siqi to be taken to the ditch.

"Siqi, you are not allowed to be alone with these big sisters in the future, if you want to get along with them, your godfather must be present!"

"Why?" Xie Siqi blinked.

Li Weidao: "Didn't your mother tell you?" There are a lot of bad guys in America! ”

When Xie Siqi went to the United States, the leather shoe factory in Xiangyang Town also began to rebuild and transform, preparing to switch to the production of sneakers and sweatshirts.

Li Wei poached a Nike executive, in addition to several professional managers engaged in sports products, in short, he didn't have to worry about things over there.

It is worth mentioning that the name of the shoe factory caused a lot of turmoil.

Although Li Wei gave Xie Siqi the naming rights, the leaders of the town and the factory kept pressuring Xie Siqi to name the factory "Red Star", "Liberation", "Supporting the Army", "Patriotic" and other names to facilitate publicity.

Li Wei was depressed when he heard it. Is it my factory or yours? The name of the factory must be in line with the main theme and background?

"Siqi, don't listen to them, you can call them whatever you want. Whoever dares to command blindly, I will settle accounts with them! ”

So Xie Siqi overcame all difficulties, thought carefully, and finally decided: "Godfather, as the old saying goes, 'there is nowhere to find when you step on iron shoes', so I want to name the shoe factory after iron, so strong!" ”

"Name the shoe factory after iron?" Li Wei faintly smelled a hint of bad breath.

Xie Siqi said: "Godfather, the shoe factory is called Tieshen, Tieshen Sporting Goods Manufacturing Company!" Do you like the name? ”

Li Wei burst into tears in an instant.

Now no one in China has called it iron, but this statement will become popular in the future!

Let's make basketball shoes, named Iron God, who dares to buy this?

Wearing a pair of iron gods, doesn't it mean that you have to strike iron like a god?

It's so unlucky!

However, seeing the girl's excited face, and thinking about the interference of various external forces when she named her, Li Wei finally settled on the name, and Li Wei felt a little distressed.

That's it, the factory is called the Iron God, and the shoes don't necessarily have to be called the Iron God.

Well, you can first come out with some low-end shoes called Iron God, and then change the name of the mid-to-high-end and high-end products, such as - Quasi-God?

In addition, Americans don't know what iron is at all, maybe Iron God's shoes will sell well here, after all, domestic products have a price advantage.

Thinking of this, Li Wei nodded, pretending to be happy and said: "Okay, the iron god is the iron god, our Siqi is amazing, and the name is so philosophical!" ”

"Oh, great, I guess godfather will like Iron God too!" Xie Siqi was overjoyed.

At the end of August, Iron God signed their first spokesperson, Ben Wallace.

In fact, this is Li Wei's bad taste, because Ben Wallace is too iron, and his career free throw shooting rate is only 41%, O'Neal is a marksman compared to him, and it is a waste not to endorse Iron God.

Many people think that only celebrities have sneaker contracts, but this is not the case. Various sneaker brands have established contact with various players long before they enter the NBA, and those popular rookies have been robbed before they enter the league.

An undrafted, fringe player like Ben Wallace will also get a contract. However, their contracts do not make money, only give away shoes. In other words, after signing the contract, whether it is a regular training or an official game, you will receive sneaker equipment provided by the sponsor. After all, they can also increase the brand's exposure.

The contract is usually signed once a year to prevent the player from being absent from the team's squad for the following year. Their shoes are not specially designed, they are basic, and some companies will stipulate the number of shoes they can provide to the contracted players in a year, while others will stipulate a fixed amount of shoe value.

Now that Ben Wallace has an endorsement contract for the Iron God brand, it is natural that he will not sign the lowest-end contract that only gives away sneakers in the new season. As for whether the brand he endorses is in China or which country, it doesn't matter at all, it's good to make money!

In front of the camera, Ben Wallace flexed his muscles and said in stiff Chinese: "Iron men wear iron gods, these shoes are good!" Lao Tie, there's nothing wrong with it! ”

Li Wei saw that the advertising effect was good, and secretly thought: Can the Tieshen brand sign another foundation in the future? Or – Kobe?

You have to sign Kobe, everyone else is iron, Iron King, only he has 14,481 pieces of iron in his career, he is the real Iron God!

He doesn't endorse the Iron God, who speaks for the Iron God?

Li Wei thought about it again, the quasi-god brand should also be established earlier, sign Dirk Nowitzki next year, and wait for Nash's contract with Nike to end, and then poach him. In the future, I will sign Curry or something, and the members of the 180 Club will wear quasi-gods!

Do you want to strike iron? Wear our Iron God!

Free throws are as iron as Big Ben, shooting is as iron as Kidd, and life is as iron as Kobe!

The soldiers of the iron battalion and the flowing water, I am iron-solid!

Sneakers in the world, only iron is not broken!

Do you want to get the right bid? Wear our quasi-gods!

Free throws are as accurate as Nash, three-pointers are as accurate as Curry, and life is as accurate as Nowitzki!

Hundreds of steps through Yang, arrows and arrows to the heart!

Well, a good product should be like this, fully meet the needs of customers, and you can have it if you want to be iron or sure!

Lao Tie, there's nothing wrong with it!