Chapter 241: The mall is like a battlefield
Chen Zhi's 81 points in the preseason set off a really high wave of enthusiasm, and there was talk of this score everywhere. Since Kobe Bryant's 81 points, the NBA league hasn't had this high score in years.
After all, even 60 points are rare, after Kobe Bryant scored 81 points in 06, in addition to himself, only three people, General Arenas, Melon Anthony and Little Emperor James, have scored 60+ points each. Even after the entire 21st century, players who have cut 60+ only need to add Iverson and Tracy McGrady, who only have one 60+ each.
Kobe Bryant, as the first quartile after Jordan, really lives up to his name, having cut 60+ games 6 times, which is one more than everyone on this list except him combined.
Although Chen Zhi's 81-point game occurred in the preseason, it was still recognized by many fans, and many fans were full of expectations for Chen Zhi in the regular season.
Basketball emperor Chamberlain's 100 points in a single game and Kobe Bryant's 81 points in the Dragon Slayer in '06 were naturally the focus of discussion.
However, what really surprised the fans was that in addition to these two high scores, the third place was not the basketball god Michael Jordan, but a name that is rarely mentioned now.
However, this off-season the name is mentioned a lot more often than in the past, due to the decision of the best power forward of all time, Tim Duncan, to retire in the offseason! The Spurs Twin Towers won the championship in '99, and they were naturally famous at that time, which can be said to be a strong stroke in Duncan's career.
As one of the Spurs' championship-winning twin towers, and the core of the Spurs before Duncan, Admiral David Robinson once scored 71 points against the Clippers!
This high-ranking score of the third highest score in history is obviously far worse than the previous two high scores, and it is estimated that only a few old Spurs fans know about it.
Jordan's 69 points are naturally the object of conversation among fans, and some fans are accompanied by classic photos of Jordan in tears, lamenting that the old rascal finally no longer dominates in this high-score competition, even outside the top three.
With the popularity of Chen Zhi's 81 points, Chen Zhi's sneaker publicity also appeared in the public eye at this time, integrating the latest technology crystallization of Lining Company, known as the most suitable sneakers for defenders, with the good reputation brought by Wade's way before, the scientific and technological content of this sneaker naturally does not need to be questioned.
Chinese fans are naturally no stranger to Lining, but Midi knows that there are not many fans of this brand, after all, hooks and clover are absolute two mountains in the sports equipment industry, and they have an unshakable status in the NBA.
“tf! Chen Zhi signed a historic sneaker contract early, and the signing company is not a hook and a clover! ”
The video of Chen Zhi receiving a truckload of sneakers spread on the Internet for the first time, and immediately sparked various discussions, and Lining, a Chinese brand, also received a lot of attention in the rice market, and many fans only knew at this time that Wade was a contracted player of this company before.
Liu Ning, who had already decided to move to Chen to this villa, did not twist, looked at the sky outside, and said that it was still early, and it would not take an hour at most to go back and forth to pack up his things, so he simply said that he wanted to go back to the apartment he rented temporarily in Dallas to pack his things.
Chu Yusheng was still there, Chen Zhi couldn't leave, Zhou Jian, who had just driven back to Highland Park from downtown Dallas, drove back to the city center with Liu Ning again to pack his things.
"The sneakers have been placed in the room designated by Mr. Chen as instructed." After Ximen, who was dyed with purple hair, finished dealing with sneaker-related matters, he returned to the room to report and stood beside Chu Yusheng.
The matter has been dealt with, but Chu Yusheng has no intention of leaving.
Ximen is Chu Yusheng's personal secretary, and Chen Zhi has also heard of the delicate relationship between them. Seeing that there were only three of them left in the room, Chen Zhi said bluntly: "Brother Chu, I think you came to me to find me, it must be as simple as just sending sneakers by the way!" ”
Chu Yusheng is a really busy man, responsible for many things in the Yuqun Group, although he doesn't have to do everything, but he is not the type to be in charge, and there are still many important things that he needs to decide every day.
Hearing Chen's words, Chu Yusheng smiled slightly: "I didn't plan to come over, the flight back to China was originally scheduled for this afternoon, but this time I came to the United States, I unexpectedly received some news, so I came to interview you temporarily." ”
"Listening to the meaning of Brother Chu's words, it seems to be bad news!" Chen Zhi smiled faintly.
Chu Yusheng smiled and was noncommittal.
Chen Zhi looked at Chu Yusheng and waited for the following.
Picking up the cup on the side and taking a sip of water, Chu Yusheng didn't say the news he received but asked, "Do you know what Li Ning cares about the most now?" ”
Chen Zhi said with a smile: "The most important thing for enterprises is naturally profit. ”
After speaking, he saw Chu Yusheng shaking his head, "It is undeniable that there are problems with Lining's market strategies in the past few years, but there is no problem with the starting point of these strategies, that is, to build a brand image." Profits and markets can be seized in a short period of time, but the shaping of brand image is the top priority, which may not necessarily determine the height of the company's profits, but can determine the length of the company's life. ”
"So it seems!" Chen Zhi pondered Chu Yusheng's words and said, "I have never set foot in a shopping mall, let alone the experience of building a brand, so naturally I don't know much about these, but Brother Chu's words sound a little reasonable." ”
Chu Yusheng nodded, "After the capital injection of Yuqun Group, Lining's market strategy has begun to expand outward. Naturally, the United States is also one of the important markets, especially since you have performed very well in the NBA preseason recently, and some companies have clearly felt threatened, and are considering Lining as another potential UA, and are brewing some counterattacks. ”
The UA endorsed by Curry can be said to be the fastest-growing sporting goods company in the past two years, and the basis for the company's rapid market expansion is Curry's great success in the NBA.
"Brother Chu, although I am not in the shopping mall, I also know that the shopping mall is like a battlefield, and business competition is very normal!" Chen Zhi said puzzledly, business competition is normal.
Chu Yusheng smiled and said to himself: "Hook and Clover have been in business for many years, it can be said that they surround the NBA in all directions, and their biggest advantage for Lining now is the brand, compared to Lining, their technical advantage has been very weak after so many years, and in terms of design, the gap is even smaller." But in fact, the value of the goods itself is not much different between the two pairs of shoes, the hook sells for more than 1,000 yuan, which seems normal in the eyes of the fans, and Lining will be criticized when it is sold to 998, and the fans definitely choose to buy hooks and clover for more money and will not buy Lining. ”
Chen Zhi nodded when he heard this, obviously there is nothing wrong with this decision for the fans, at least it is a very safe decision, and he may do the same.
"What Lining is currently doing after the capital injection is to subvert this perception and become a brand at the same level as Clover and Hook."
Chu Yusheng said this, and then think about the examples of Curry and UA, Chen Zhi has already understood.
His performance in the preseason, especially yesterday's 81 points, seems to be the next Curry-style existence, and even just watching the preseason may be more rebellious than Curry, and the biggest benefit behind this is naturally the Lining company that he endorses.
The appeal of defenders in the sneaker market is unparalleled, once Lining completes a gorgeous transformation with the help of himself, he will undoubtedly seize a lot of sneaker market like UA, especially in the sneaker market share in Huaxia, which will definitely increase significantly.
After all, Chen Zhi's current influence in Huaxia is really not comparable to Curry's, and it can be said that Lining's threat is better than that of UA.
Even the rice market will be seized by Lining to seize a large part of the market share, the endorsement effect of superstar guards is very huge in the NBA, Lining is simply counterattacking the United States!
"It's going to take time!" Chen Zhi said.
Chu Yusheng said: "Yes, this requires a process, but your presence will obviously greatly shorten the time required for this process." Your performance in the preseason has very obvious superstar potential, this performance in your rookie year, and it is very rare in the NBA, and even some people have said that you, like LeBron James back then, are the people who have the possibility of catching up with or even surpassing Jordan, rather than simply Jordan's successor. ”
Chen Zhi said with a smile: "These people are very accurate!" ”
Chu Yusheng couldn't help but smile when he heard this, "Normal business competition is not afraid, as long as you can play at half the level of the preseason in the regular season, Lining will be invincible." ”
"Half is fine! But I still have a lot of strength! Chen Zhi muttered.
Chu Yusheng smiled when he heard this, and he didn't take it seriously, "Your play in the NBA is very important, so when you meet the signed players of these two companies, you will definitely be targeted on the defensive end." ”
"Then I'm not going to be an enemy in the NBA!" Chen Zhi said with a smile that hooks and clovers can be said to be comprehensive coverage for the NBA, and they have signed countless players.
Chu Yusheng saw that Chen Zhi was not nervous at all when he spoke, knowing that he did not realize the danger, and said lightly: "My source told me that in order to limit your performance in the arena, if necessary, I do not rule out the possibility of letting you take an unexpected break for a while. ”
Seeing that Chen Zhi was stunned, Chu Yusheng continued: "You have to be careful of those fringe players who are not famous in each team, especially the defensive giants who have relatively large movements. ”
Only then did Chen understand why Chu Yusheng made a special trip to interview him, which was indeed very important news.
For players in the NBA, it's basically all about not being healthy.
However, at least the players can still receive part of the salary in the contract they have signed, but the loss of the endorsement company behind it is huge, especially for a company like Xiang Lining that signed a huge contract on Chen Zhi.
Although there are various reward clauses in Chen Zhi's contract, which can allow Lining to reduce the loss of Chen Zhi's endorsement fee, if Chen Zhi is unable to compete, then their intangible loss is not as simple as the endorsement fee.
"Well, you know what it means to be like a battlefield! Are you scared? Chu Yusheng looked at the thoughtful Chen Zhi and asked.
"Scared?" Chen Zhi glanced at Chu Yusheng when he heard this, and said confidently, "In my dictionary, there have never been these two words. ”
Chu Yusheng helped his glasses and nodded, "I know you won't back down, but you must be extra cautious." ”
"Don't worry, I'll be careful, and thank you Brother Chu for coming over to remind me today."
Although Chen Zhi always knew that the NBA was a shopping mall, he didn't expect that the competition would continue to the outside of the court, or that the competition outside the court would continue to the court.
However, considering that the rice ** fire merchant did not hesitate to promote the bloody war in order to sell arms, it is not worth mentioning at all that he was injured.
Otherwise, money is dirty, and a lot of dirty things happen for money.
The hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit! What a brilliant statement!
"It's going to put you in the NBA, and we didn't think about it beforehand, and there was no clause in the contract. As compensation, I give you this house. ”
When Chen Zhi sighed a little in his heart, he heard Chu Yusheng say this.
Chen Zhi looked at Chu Yusheng in surprise when he heard this.
"Why, can't you trust me? Although this is Chu Hugo's industry, what I say should still work, if in her opinion, our sister-brother relationship is not worth the two or three million rice gold, it is a big deal that I will transfer it to her. ”
Chu Yusheng obviously also made a temporary decision, and he hadn't told Chu Hugo about it yet.
Chen Zhi shook his head when he heard this, "Brother Chu, I'm surprised not because I can't trust you, I just suddenly feel that your head is so big." ”
"How?" Chen Dao's words made Chu Yusheng stunned, and he figured out how to get to his head.
"Wronged, doesn't it make people feel big!" Before Chen Zhi could speak, Ximen behind Chu Yusheng suddenly said, and turned his head to look at Chu Yusheng who was looking at her as he spoke, and the latter looked aggrieved when he saw this.
Chen Zhi couldn't help but laugh, "Sister Ximen is so right!" I also feel that Brother Chu is a big wronged man! Every time I see you, you either send a contract or a house, you are simply the God of Wealth! However, firstly, I did not intend to compensate for this, and secondly, the contract had already been signed, and since there was no provision in the contract, naturally there was no need to compensate for it, not to mention that I was not injured at all now. ”
"Yes! I feel like he's throwing money in vain a lot of the time! Simon, as a secretary, didn't show any mercy to the boss.
"If you don't spend the money properly, you won't make the money, and that's what I do." Chu Yusheng smiled at Ximen.
After speaking, he turned his head to Chen Zhi and said, "As for this house, you don't have to worry about it, anyway, you can also call me Brother Chu now, we are not just a business relationship, right!" ”
Chen Zhi couldn't help but smile bitterly, after signing a big contract, he felt that he was a rich man, although the money had not been in place. However, seeing the real rich people spending money, Chen Zhi can only sigh!
"It's a pity that my sources revealed that Hook seems to have other plans to attack the brand image of Lining, but he doesn't know what the specific plan is." Chu Yusheng sighed.
Chen Zhi couldn't help but secretly say that the shopping mall is really complicated! For example, in this conversation, Chu Yusheng obviously revealed that he was hiring commercial spies...
Probably this kind of method has long been strange in the competition of large companies, and Chu Yusheng has no intention of hiding it at all.