Chapter 207, the elderly apartment benefits the country and the people

The direct reason why Mitokai has located Miyamoto Wasan in Koto Ward is that it is close to the Miyamoto 301 Research Institute, which is the R&D center for the reverse reduction project of petroleum products, and the city of Urayasu where it is located is directly east of Koto Ward, across the Edo River. As a result, from the Miyamoto Twin Towers in eastern Chiyoda, to the headquarters of Miyamoto & Co., and then to this research institute, a communication line from west to east was easily built, making it very convenient to get around.

Because Midong knows that in the two years she has been studying at Tokyo University, she will inevitably run back and forth between these three points and one line, and Miyamoto Property, which has just been established by herself, is the object of her attention. In fact, considering that her main job in the Twin Towers is to read documents, Mito's long-term visit to the emerging Miyamoto Masan has allowed her to show her strength.

What new company doesn't have a lot of work to do when it first starts?

Therefore, since it was a period of frequent personnel changes, in late October, Mito simply made a decision to take on the position of president of Miyamoto Bussan. Now she can be regarded as completely glorious, because for ordinary people, the reputation of the title of president is obviously more like the name of the chairman of the board of directors.

When a 20-year-old girl is called the president, who would have thought that she was not the student president?

But according to the president, no one will be confused with this concept.

One month after the establishment of the new company, the first project to start was the construction of a large number of apartments for the elderly, and the relevant background information was provided by the Mitsubishi consortium's Shuitun family, who also took a stake in the company and held a 10% quota. But Meidong still won't forget to let them pay the stake funds, and they can be given shares with just the aid of one project, how can it be so good.

Why start with such a project, because Meidong's first consideration is the issue of reputation, after all, the company is newly established, and it is a real estate industry oriented to people's livelihood, compared to rushing to expand the scale of the industry, of course, it is more important to let the people like themselves first.

According to detailed data obtained from the Ministry of Health and Welfare, Japan is indeed in the midst of its most severe aging population, with more than 40% of the population aged 60 and over. Fortunately, with the resurgence of the economy in the past two decades, the young student group of the post-20s and even the post-30s is also thriving, which has not overwhelmed the proportion of the former to more than 50%, thank God.

But there is no doubt that the society still needs to work hard to settle these old people before the new seedlings become green trees. Not all retirees can become chic silver-haired people, and having money and leisure does not mean that there is no need to take care, after all, young people have to work hard. In this way, the arrangement of the life of the elderly can not only be limited to the silver tourism industry, but also involve the most basic livelihood issues.

Midong uses this as a starting point, which of course has nothing to do with her life experience, but how can anyone else know this. In Shizuoka, when the family learned of her decision, they even thought that it was to miss her grandfather who had passed away, and Grandmother Chiyo was even more moved by tears. Mei Dong later learned that she was sincerely scared on the surface, but she was also very funny in her heart.

In short, since it is an apartment for the elderly, the market is nothing more than two categories, that is, in the metropolis and in the remote countryside. Thanks to the private ownership of land, every citizen can live on fixed land forever, but the fixation of retirees' residences naturally contradicts the desire of young people to go to Beijing. Meidong has seen too many intermittent news about the dismal death of an elderly person living alone, and if she wants to avoid this situation, the easiest way to treat the symptoms is, of course, the birth of this type of apartment.

The floors don't need to be too high, five to seven floors are fine, but the floor space must be sufficient. What the elderly are most afraid of is loneliness, what they need is not a single-family skyscraper, but the kind of classic style that walks out of the back of the house and takes a long walk, and every house has a clear door. Also based on user needs, there should be a courtyard on the first floor of the apartment, and there should be a garden on the roof. The construction of the waterproof layer is very simple, because this project is not an ordinary apartment, Meidong repeatedly reminded employees that they must pay close attention to the positioning of the product.

In fact, it is a nursing home in the city.

Therefore, the ancillary functional area is also to be built in one go, that is, in the form of a residential community layout in China, and after Meidong officially became president at the end of the month, he sent a delegation to China again to let them learn from the projects of those real estate tycoons. Fitness parks and civic activity centers, public restaurants that take special care of elderly customers, and even the all-important health center can also promote the price of the project.

After all, most of the elderly in Japan are still wealthy silver-haired people!

In fact, such an all-encompassing arrangement as Meidong is very preempting the work of the marketing department, but since there is a delegation to China, this group of people can be regarded as having their own work to be busy. But of course, the delegation is not only composed of people from the marketing department, for example, Meidong herself is personally responsible for leading the team after asking for leave from school. In addition, the old acquaintance of the sales minister has been in the road for a long time, and he has also come to join in the fun.

In this way, the time for the delegation to go to China is coming in a flash, and the time is the end of October.

Meidong's Bombardier passenger plane went to Shanghai again, and all members of the delegation were able to take advantage of the light to gain insight and share a private jet with the boss. As for the people who can sit next to Mito, of course, except for the secretary Saito, there are only two ministerials in the company. More employees are chatting in the back row, and in the nose cabin, high-level business meetings never stop.

"The lifespan of a program like this is very long, and it is common for elderly Japanese people to live from the age of 60 to the age of 90. That is, even as tenants, each of them can settle in the apartment for more than 30 years, which is basically equivalent to permanent residents. Thirty years, who knows how much will happen in that time? ”

It is no wonder that the marketing minister will feel such a sigh, he has just turned 50 this year, he was born in the early years of Heisei, grew up in the 20 years of economic recession, and in his early 30s to catch up with the resurgence of the Japanese national economy after the First World War between China and India. As the so-called thirty years in Hedong and thirty years in Hexi, pinching the head and going to the end, his whole life is almost printed with this sentence, such a rollercoaster-like process.

This is exactly the same as China's 70-year property rights. Seventy years seems to be quite short, and when it comes to grandchildren, it seems that there is no house to live in, but look at the current buildings in this country, how much real estate is left from 2000 years ago? Whose house has really lived in it for more than 40 years? ”

Mei Dong Yiran reported this most conservative estimate, sipped the red wine with a smile, and looked out the window.

I saw it, the huge shipyard located on Changxing Island, and the Bombardier passenger plane that landed just showed such a spectacular scene. 8)