Just when Xiang Hero was working hard, the internationally renowned sports business media Sportspro released the list of the world's 50 most commercially promising athletes in 2020, and Joshua topped the list of athletes with the most commercial potential, while Golden State Warriors player Stephen Curry and Manchester United star Paul Pogba followed closely behind, ranking second and third, respectively, and Xiang Hero was on the list for the first time, ranking fourth.

According to Sportspro, the list mainly evaluates the commercial potential of athletes in the next three years from this summer. The evaluation criteria mainly include the following six items: current business value, age, the size of the local market, personal charm, personal willingness to commercialize, and cross-border attractiveness.

A total of 36 men and 14 women made it to the top 50 in this year's selection, with the highest ranking among female athletes being American gymnast Simon Biles, who came in at eighth place on the list. In terms of sports, football emerged as the winner, with a total of 10 footballers entering the list. In terms of nationality, American athletes have earned 20 spots on the list, and Xiang Hero has become the only Chinese athlete to be included in the list, and he is ranked fourth.

For athletes with market value and potential, authoritative media have given an incisive description: "the person who can really decide the competition". In other words, as far as athletes are concerned, the most important factor that determines the market value of an athlete is that the athlete must have a long-lasting performance, which is also the most fundamental value of an athlete.

However, there are many of the world's top athletes, but for these top athletes to succeed in attracting the attention of their sponsors, it is not enough to perform well on the field. According to Glenn LaWitt, Global Managing Director of Nielsen Sports, it is equally important to be able to surprise the audience, create buzz on and off the field, and form a personal label for sports stars.

Xiang has done an excellent job here, and in the eyes of fans, his appeal may lie in his stunning performance and style in the Octagon, but it is undeniable that his ability to surpass MMA and become a global sensation is also due to his ability to create topics.

Strictly speaking, Xiang Yingying is not a sports star with good looks, after all, appearance is still a scarce resource that can be found, and this is not the only condition that can surprise people. Xiang Yingying's confidence and tenacity exuded from the bottom of his bones are also a major point of concern for fans and sponsors.

However, this does not require athletes to be a perfect person, some innocuous small flaws, but can make their image more real and more down-to-earth, so that it is easier to gain the favor of the audience. But it's important to be clear that fans and sponsors have two different sets of criteria when it comes to judging whether these flaws are "innocuous or not" – fans tend to forgive their beloved athletes, but sponsors are always on the side of the sand that doesn't rub the sand.

In addition to his short temper, Xiang Yingying has no stain off the court, and his personal life is very healthy, which is an important reason why major global brands like him.

In fact, in Xiang Yingying's sponsorship contracts with these global brands, these companies will basically indicate the things he must put an end to during the contract period, such as drug-related scandals, and once the athlete touches this bottom line, he will face the risk of losing this contract.

The most commendable thing about Xiang Hero is that he has never had any problems with drugs since he started professional combat sports. In the martial arts world where medicine jars are rampant, such a clean person is particularly rare. And Xiang Hero's game is very clean, except for beating the opponent to a miserable point, he never makes foul actions, such as inserting eyes, delaying time, hitting the back of the head, etc.

This point has made many discerning media have to praise Xiang Ying as a respectable martial artist.

However, there are also some celebrities who will still get involved in some trouble. In 2016, tennis beauty Maria Sharapova was embroiled in a drug ban scandal, and although she and her team had run a textbook crisis PR campaign, they had not been able to retain several sponsors, including TAG Heuer. Some media estimate that Sava may lose more than 100 million pounds (equivalent to about 881 million yuan) because of this incident.

Tang Mu often admonished Xiang Yingxing, hoping that while he was strict with himself, he should also guard against other human factors.

To become an athlete with market value or commercial potential, not only the athlete's own efforts are required, but also a series of objective factors are needed.

Joshua's rise to the top of the rankings was not only due to his team's perfect PR efforts, but also his opponent, Klitschko Jr., who has dominated the heavyweight division for eleven years and has countless fans around the world, said in a post-fight interview: "I have passed the torch to the young lion, and I hope from the bottom of my heart that he will continue to keep this torch for a long time, and as successful as I am, Joshua has the ability to unify this heavyweight division." What I'm trying to say is, the more Joshua shines, the more I shine, and since I lost, I wanted to make sure I lost to someone better, and it was an unbelievable fight, and we all had a lot of fun and the fans had a lot of fun. ”

"It's not a loss for all of us, and I've earned a lot of respect that I've never had before, even though I won my World Title. My self-esteem wants to win, but in order to experience what I do, I don't change the end result, it opens the door and makes my sporting life more colorful".

After losing the match, Klitschko Jr.'s positive and potty speech pushed Joshua to the altar, making him rise even faster, and he has become a benchmark in the boxing world.

In the blink of an eye, there is still a month and a half before the start of the game, and the preparation training of Xiang Hero is basically completed, and he just needs to maintain his condition.

The coaching team led by Roach can only be described as surprised by Xiang Yingying's performance, Xiang Yingxing's growth rate far exceeded their expectations, and at the same time, it also stimulated their unthinkable desires hidden in their hearts.

Let's ask, if Xiang Hero created a miracle in the game and defeated Joshua, then the coaches who helped Xiang Hero prepare for the game would be a bull, and they would definitely rise and become famous.

Even legendary coach Roach is starting to get a little excited, eager for the fight to start right away, and let the world see that he has cultivated a boxing superstar.

Unlike the excited coaches, Xiang Yingying is very unhappy, because starting tomorrow, he and Joshua will hold four press conferences in New York, Beijing, London and Rio de Janeiro to promote the super event.